Polyvinyl chloride (PVC) membrane-based ion-selective electrode (ISE) sensors are common tools for water assessments, but their development relies on time-consuming and costly experimental investigations. To address this challenge, this study combines machine learning (ML), Morgan fingerprint, and Bayesian optimization technologies with experimental results to develop high-performance PVC-based ISE cation sensors. By using 1745 data sets collected from 20 years of literature, appropriate ML models are trained to enable accurate prediction and a deep understanding of the relationship between ISE components and sensor performance (R 2 = 0.75). Rapid ionophore screening is achieved using the Morgan fingerprint based on atomic groups derived from ML model interpretation. Bayesian optimization is then applied to identify optimal combinations of ISE materials with the potential to deliver desirable ISE sensor performance. Na+, Mg2+, and Al3+ sensors fabricated from Bayesian optimization results exhibit excellent Nernst slopes with less than 8.2% deviation from the ideal value and superb detection limits at 10-7 M level based on experimental validation results. This approach can potentially transform sensor development into a more time-efficient, cost-effective, and rational design process, guided by ML-based techniques.