Media Industry Research Articles

Exploring the Innovative Development of the Media Industry in the Digital Economy Era

With the acceleration of the informatization process, the digital economy has gradually become a new engine driving economic growth. The media industry, serving as a bridge between information producers and consumers, faces new development opportunities. The widespread use of the internet has accelerated the digital innovation of the media industry, making content creation and dissemination more convenient. The application of artificial intelligence technology has endowed the media industry with new capabilities, further enhancing its competitiveness. At the same time, industry integration can expand the convenience of the media industry and, through cooperation with other industries, bring new growth points to the media sector. However, the media industry also faces a series of challenges in its development process. Continuously relying on traditional profit models will inevitably constrain the development of the media industry, making it difficult to meet the profit needs of media enterprises. Additionally, the increasing amount of user data poses challenges to ensuring data security. To address these issues adequately, it is essential to deepen technological innovation, strengthen copyright protection, innovate profit models, and gradually enhance the capacity for independent innovation, addressing market competition and technological change, and making a greater contribution to the cultural prosperity and economic development of society.

Effects of Social Media on Branding ——The Rise of Creative Advertising Marketing

In the Web2.0 era, social media has developed into the most compelling area in the global media industry and brought online users a fresher experience and more creative network communication application models. Both its social impact and economic development have become the new engine and growth point of the media industry. More and more brands and companies put their advertising budgets on social media advertising, because social media advertising is not only affordable but also able to accurately target the consumer group. The Internet word of mouth formed by social media is reshaping the relationship between brands and consumers. At the same time, the way audiences receive and disseminate information has undergone tremendous changes, and advertising creative communication is also facing huge challenges. This article will analyze the development process and trends of social media from the perspective of its core technology and communication characteristics, and then explore the social-psychological impact and cultural value of social media brought to brand communication.

Translating and Subtitling Cultural-Bound Expressions Based on Friends Series into Arabic

The fast pace of technology and the great revolution in the media industry have increased the demand for subtitling services to contribute to the dissemination of knowledge around the globe. This necessity for subtitling audiovisual products from English into Arabic has become daunting for Arab translators. Hence, the primary purpose of the present study is to identify the challenges of subtitling cultural-bond expression and investigate the impact of applying the Pederson Model in overcoming difficulties associated with subtitling in the Arabic Language. These difficulties are attributed to the fact that various modes of media embrace an abundance of cultural-bound expressions. The main question addressed in the study was how the Pederson Model contributes to translating and subtitling cultural-bound expressions into Arabic. Therefore, to reveal the myth of the potential challenges of subtitling cultural-bound expression, the study adopted a corpus-based approach based on the Pedersen model (2005). Excerpts from Friends, the famous American sitcom, were used in the study as a corpus to investigate difficulties associated with subtitling cultural-bound expressions, including pop culture, idioms, and phrases. In addition, the Pedersen taxonomy of subtitling strategies is applied in the study to examine the techniques used to subtitle cultural-bound expressions from English into Arabic. The corpus analysis based on Pedersen’s model has revealed the nature of subtitling difficulties associated with cultural-bound expressions. Moreover, Pedersen’s taxonomy of subtitling strategies has a critical and significant role in overcoming subtitling difficulties associated with culturally-bound expressions

Generative-AI, the media industries, and the disappearance of human creative labour

ABSTRACT This article addresses the transformative role of Generative-AI (Gen-AI) in the creative media and arts industries, focusing on concerns about the disappearance of human creative labour. It critically examines the discourse of the 2023 Writers’ and Actors’ strikes, which replicates prevailing assumptions of the superiority of human creativity over Gen-AI. This discourse emphasises a ‘replacing tasks’ model, anticipating a future where AI assists human creatives in a limited capacity. Against this background, the article applies the ‘meaningful work’ framework to provide an approach to human-AI coexistence which values amplifying human creativity rather than merely supplementing (or supplanting) it. This framework is a conceptual shift which more convincingly recognises and values human contributions in the media industries. Drawing on historical parallels, such as the transition to digital visual effects during the production of Jurassic Park (1992), the article demonstrates how transformational technologies can transcend mere task simplification. The article underscores the importance of creative artists actively finding ways to begin clearly articulating the specific details of human creativity that comprise their artistic agency, and therefore the article advocates an approach that theorises the intrinsic value of human contributions to the media industries while accommodating Gen-AI.

A Study of the Plight of Media Industry Interns: Manufactured Consent in the Labor Process

The media industry is currently undergoing industrial upgrading and transformation, with some traditional positions at risk of being replaced by automation and digitization. Therefore, younger employees who are more aware of the new situation are required. Besides, media companies are facing the challenge of declining revenues since the COVID-19 outbreak has put pressure on the media market. Overall, employment opportunities have been affected in the short term but changes and developments in the industry will bring new employment needs and opportunities. In this case, interns become an important part of the media industry workforce. This paper analyzes the social factors behind the "ideal game" and youth anxiety in the media industry from the perspective of "labor consent". Findings show that interns in the media industry in the digital age are expected to be "progressive", but the reality reflects a conflict between high expectations and de-skilled work, as well as a contradiction between the desire for self-control over a lifetime and the possession of the body. The overemphasis on the quantity of work experience possessed by workers leads to a neglect of quality, and quantitative rationality becomes a paradox of work experience. Under unbalanced conditions of supply and demand, false "labor consent" created by the "ideal game" is manufactured among young people. They repeatedly engage in de-skilled work in an attempt to accumulate internships in order to secure a future of discretionary time.

TRANSMEDIA STORYTELLING OF HINDI CINEMA: A CASE STUDY OF YASH RAJ FILMS

This study aims to explore the concept of transmedia storytelling in Hindi cinema, specifically in the film Ra.One (Anubhav Sinha) and the Dhoom series. Transmedia storytelling is the practice of telling a story across multiple media platforms, and it has become increasingly popular in today's culture due to technological advancement. These films were chosen for analysis because of their widespread popularity and extensive transmedia extensions, which make them prime examples of how Hindi cinema uses multi-platform storytelling. The research investigates how these films effectively employ transmedia techniques to tell stories suitable for multiple media channels. The study will employ textual and narrative analysis methodologies to delve into the transmedia elements employed in Ra.One and the Dhoom series. Additionally, the study will examine the economic logic of transmedia storytelling integrated into the studio business model of Hindi cinema, contributing to a deeper understanding of the relationship between media convergence, narrative techniques, and industry practices. This analysis aims to shed light on the strategic deployment of transmedia storytelling in Hindi cinema and its implications for audience engagement and industry dynamics.

Pola Spasial Industri Kecil Menengah (IKM) dan Industri Rumah Tangga (IRT) di Indonesia

The Indonesian economy is currently experiencing better and increasing economic growth. In optimizing economic development and regional growth in Indonesia, it is necessary to have an industrial spatial pattern in Small and Medium Industries and Home Industries. With the spatial pattern of industry, it can be known that the area with the highest industrial centralization and the lowest industrial concentralization area in Indonesia.

Development of Human Resource Quality, Competitive Advantage of MSMEs with Innovation as Mediation in the Perspective of Islamic Economics

The research investigates the influence of training methods on innovation in Small and Medium Industries (IKM). In analyzing the influence of the independent variable on the dependent variable both partially and partially. simultaneously carried out with three stages of analysis, namely univariate, bivariate, and multivariate analysis, all of which were carried out using the Structural Equation Modeling (SEM) approach. These results explain that p training has no significant effect on competitive advantage. The direct influence of training methods on innovation. The t-statistical value of training methods on innovation is 6.542, which is smaller than the t-table of 1.96. These results explain that training methods have a significant effect on innovation. The indirect influence of competitive advantage in Small and Medium Industries (IKM) on innovation through the Sobel hypothesis test and the results of the Sobel test calculations obtained a statistical value of 0.208 because the t-statistical value obtained was 0.208 < 1.985 with a significance level of 0.835 > 0.10, so proves that competitive advantage has no significant effect on innovation. The indirect influence of training methods through competitive advantage on innovation, in Small and Medium Industries (IKM) with the results of the Sobel test calculations obtained a statistical value of 2.560 because the statistical t value obtained was 2.560 > 1.985 with a significance level of 0.010 < 0.10, thus proving that Innovation (Z) can mediate the relationship between the influence of training methods on Competitive Advantage and hypothesis 4 is accepted. Keywords: Human Resource Quality Development, Competitive Advantage, Small and Medium Industries, Innovation

THE IMPACT OF SOCIAL MEDIA PRESENCE, RESPONSE TIME, CORPORATE ACTIONS ON THE STOCK MARKET: EVIDENCE FROM THE RUSSIA–UKRAINE WAR

This study investigates the influence of social media presence and conflict response on the stock returns during the Russia–Ukraine war. We examined the long-term impacts regarding social media presence, response time, action taken, and industry affiliation using a sample of 174 firms in 10 industrial sectors. The results highlight that response time and actions significantly impacted stock returns in both the short- term and long-term. Conversely, social media presence marginally affected response decisions, but did not significantly affect stock returns.

Increasing Challenges and Shrinking Roles of Environmental Journalists in Nepal

ABSTRACT This study investigates the perceived challenges of environmental journalists in Nepal, examining individual and organizational barriers to effectively covering environmental issues. Based on in-depth interviews with 10 journalists, it highlights the impact of global trends, such as reliance on international news, limited editorial autonomy, and unique challenges faced within the Nepali context. The study reveals how shifts in the media industry and budget constraints impede journalists’ ability to conduct thorough investigations, with implications for the quality and depth of environmental news coverage. Utilizing the hierarchy of influence model, the article critically analyzes these challenges, including the influence of NGOs and INGOs on news content and agendas, which can constrain journalistic independence. The findings suggest a decline in environmental news coverage attributed to time constraints and the transition to online media, further exacerbated by the diminishing role of environmental journalists due to the downsizing of the news media. This research sheds light on the evolving landscape of environmental journalism in Nepal and calls for further exploration into these challenges.

The impact of artificial intelligence big data technology on the development of media economy information security

With the rapid development of Artificial Intelligence (AI) and Big Data (BD), they provide people with new ways and tools in information acquisition, processing and dissemination. The purpose of this study is to deeply discuss the influence of AI and BD technologies on the development of Information Security (InfoSec) in media economy, and analyze the opportunities and challenges it brings. Firstly, the evaluation system of the influence of BD technology on the development of InfoSec, a media enterprise, is constructed. Then, this study discusses the development mode of the multilateral platform of media economy supported by BD technology. Finally, taking S company and X platform as examples, this study analyses the influence of BD technology on the development of InfoSec and the development mode of media economy supported by BD technology. The research results show that with the support of BD technology, the proportion of InfoSec products in enterprises has reached 0.2426, and the InfoSec score of S company has reached 77.74, reaching a high level. The profit margin of digital network media is three times that of traditional media. The number of users of multilateral digital media economic platform X has increased by 21%, and its turnover has increased by 54%. AI and BD technologies have brought opportunities and challenges to the InfoSec development of media economy. While applying these technologies, it is necessary to take effective measures to protect users’ privacy and strengthen the information review and verification mechanism to ensure the sustainable development of media economy. The uniqueness of this study lies in the construction of a comprehensive BD technology impact assessment system and the discussion of the development model of multilateral media economic platform, which provides a powerful reference and guidance for media enterprises. In addition, this study also reveals the positive influence of BD technology on InfoSec and the development of media economy, which provides beneficial enlightenment for the future development of media industry. In response to the challenges of privacy and InfoSec, this study puts forward important policy and practical suggestions to ensure the sustainable growth of media economy and the protection of users’ rights and interests. Therefore, this study has important contribution and innovative value in both theory and practice.

Sustainable Workforce in a Green Era: Indonesia’s Energy Sector Transition

The purpose of this study is to determine and analyze the effect of renewable energy transition variables and economic viability in the Indonesian employment industry on the balance of business sustainability through social and environmental development as an intervening variable. The subjects of this study are small, medium, and large industry owners in Indonesia, totaling 5,993,566 business units. The variables in this study are independent variables, namely the variables of renewable energy transition and economic viability in the Indonesian labor industry, while the dependent variable is the balance of business sustainability, and the intervening variable is the variable of social and environmental considerations. The results of the data analysis are made through SEM analysis through SMART PLS 4.0 software. From the results of existing research, it is concluded that partially renewable energy transition variables and viability variables in the Indonesian labor industry have a direct effect on the balance of business sustainability and social and environmental consideration variables. Simultaneously, the renewable energy transition variable and the viability variable in the Indonesian labor industry indirectly affect the business sustainability balance variable through social and environmental considerations as intervening variables. With the renewable energy transition process, it will have an impact on people's good social lives because there is no threat of environmental damage or natural disasters, so the environment is safe, the industry creates a technology transfer process, and it increases economic viability in the labor industry in Indonesia in order to create quality human resources. With this transition process, trained human resources are needed and are also able to adapt well to the transition process and technology transfer in order to balance the sustainability of industrial businesses.

Jeffrey Lau’s journey to the mainland: strategic hybridization in Hong Kong-mainland film co-production

ABSTRACT This article explores strategic hybridization in Jeffrey Lau’s four films, which reinterpret the classic Journey to the West, and analyses Hong Kong-mainland film co-productions from the mid-1990s to the mid-2010s. Adopting a media industries perspective, it examines how strategic hybridization navigates economic pressures and policy environments influencing production decisions, creative choices, and industrial imperatives. The study illustrates that strategic hybridization is not merely a consequence of co-production but a deliberate strategy reflecting the collaborative dynamics between Hong Kong and the mainland, contributing to an increasingly integrated and mainland-centric co-production model. By analyzing strategic decisions across industrial and production dimensions, the article underscores the impact of policy interventions, cross-cultural collaboration, and financial factors in shaping co-production models. The evolution of co-productions is further demonstrated through a detailed look at Lau’s films, suggesting that strategic hybridization serves as a set of adaptive strategies fostering a symbiotic, albeit mainland-centric, relationship between the two film industries.

Research on the transformation of news media industries in China and Russia in the era of intelligent media

The subject of this study is the era of smart media, which will have a significant impact on the news media ecosystem. It will lead to another industrial transformation and change in the news industry. The convergence of traditional and new media is made possible by 5G technology, cloud computing and big data technologies. The COVID-19 pandemic has accelerated the pace of media analytics, digitisation and platformisation. In addition, recent years have seen a surge in the development of artificial intelligence, which has been applied to various fields such as military, healthcare, retirement, etc. The development of ChatGPT has been an important signal of intelligent change in the media industry. The news media industry is undergoing a transformation that is already well underway. The research methodology is comprehensive and includes: descriptive method, comparative data analysis, statistical analysis and content analysis. The novelty of the research is the analysis of intellectual media paradigms in China and Russia. The nature of media interaction between the two countries, as well as the trajectory of global innovative technologies are investigated. Trends related to the development of digitalisation and AI in the following areas are described in detail: digitalisation of operations, news production, development of media platforms and AI technologies, and media content digitalisation processes. A prospective analysis is made of the need for international specialists with both humanitarian and technical competences. The digital and intellectual transformation of news media can take the cooperation between the two countries to a new historical level. In addition, media cooperation between China and Russia can help stabilise the world situation and provide a favourable ecological environment for international media.

Navigating the dynamic terrain: A comprehensive analysis of journalism in Pakistan

The landscape of journalism in Pakistan is a dynamic interplay of historical legacies, political pressures, cultural influences, and technological advancements. From its origins in print media during the colonial era to the digital revolution of the 21st century, Pakistani journalism has navigated through challenges of censorship, political interference, and commercialization while upholding principles of truth and accountability. This research article conducts a comprehensive examination of the current state of news coverage and journalism in Pakistan, delving into its historical evolution, regulatory frameworks, technological advancements, and socio-political contexts. Through in-depth interviews and thematic analysis, the study uncovers the pervasive influence of political actors on news coverage, the impact of media ownership concentration on journalistic independence, and the role of social and cultural factors in shaping news discourse. The findings highlight challenges including censorship, intimidation, and commercial imperatives, while also identifying opportunities for innovation, resilience, and advocacy within the media industry. Ultimately, the research underscores the urgent need to safeguard press freedom, promote media pluralism, and uphold ethical journalism to foster a vibrant and democratic media landscape in Pakistan.

Market Needs and Education of Mass Communication: A Perspective of Media Managers in Leading Private Television News Channels of Pakistan

Mass Communication is a field that gives extensive knowledge about other disciplines of academics and its degree holder can work in various professions due to their grip on different subjects. In Pakistan, it has been observed that many of the professionals who are working in the media industry do not have any educational background of mass communication instead they are specialized in other subjects. A mismatch between the media education and degrees of working professionals is raising serious concerns about the future of mass communication degree. Therefore this research is an attempt to examine the criteria that keeps in mind while hiring graduates in major television news channels of Pakistan. This study also aims to understand the importance of mass communication education in the career building of graduates from the perspective of media management. To investigate their perspective, in-depth interview method of Media Managing directors, Human Resource Managers, Director News, and Bureau Chiefs from the five leading private television channels of Pakistan i.e. GEO, Gourmet News Network (GNN), 92 News HD, Express TV, and Dunya TV are conducted. As this study focuses on the management perspective, therefore, the data is analyzed under the umbrella of the Knowledge, Skills and Abilities (KSA) Model of Human Resource management. The study concludes that there is a gap between academia and the professional field. Media graduates are somehow lacking in the professional training which is making path for non-media graduates to enter in the media field. Apart from that, individual needs such as confidence and communication skills are also making an impact on the hiring of media graduates.

Small and medium industry export development strategy

Small and medium industry export development strategy

Book review: The Routledge Companion to media industries

Book review: The Routledge Companion to media industries

English Proficiency and Legal Knowledge in the 21st Century Indian Media

This research paper investigates the pivotal role played by English language proficiency and legal literacy in shaping the dynamics of the media industry in India. The study emphasises how a comprehensive comprehension of English, along with legal competence, greatly impacts journalistic practices, media ethics, and the capacity to handle regulatory problems.

A qualitative investigation to understand the challenges and representation of women in the media industry of Bangladesh

This study explores the representation of women in the media in Bangladesh and the social perception regarding their media engagement. Both Dhaka and Khulna cities were purposively selected as the study area for fulfilling the research objective. A qualitative research method has been used to conduct the study and primary data were collected by using an in-depth interviews (IDIs) and two focus group discussions (FGDs). Using a convenient sampling technique, a total of fifteen informants, including IDIs with five (5) informants who were media professionals, two FGDs of ten (10) informants (five in each group), were communicated for data collection. The findings revealed that women are represented as a commodity for marketing the product, and their charm or glamour became the main requirement for recruitment. The informants perceived that the lack of professionalism in the media industry ignores women's intellectual value. Moreover, female models are mostly judged by their physical beauty, not by their merit. The findings also revealed the presence of sexual harassment in the media industry. From the consumers perspective, the study revealed that elderly people have a negative perception of women's engagement in the media; however, the younger people adjusted their thoughts to new media portrayal of females as sexual objects but lack respect for the profession. The study significantly recommends measures such as eliminating sexually objectifying roles for female artists, introducing pay protection and social support campaigns to ensure a non-discriminatory media industry and consumer culture.