Media Industry Research Articles

The Role of Creative Technologies and Innovation for Dynamic Sustainable Entrepreneurship of SMEs in China

Despite two years of movement restrictions caused by an outbreak, China's economy has been operating at full capacity for several months. The COVID-19 tsunami had a huge impact on the growth of the digital economy in Southeast Asia. Since the reopening of borders, demand has been high, but the rising cost of raw materials, global economic insecurity, and most importantly, labour shortages have damaged businesses, particularly the expansion of small and medium-sized enterprises. In order to restore market share, the firm owners might consider making investments to meet customer demand. However, in the current business context, capital expenditures are rarely considered. The present study seeks to examine empirically the mediating role of creative technologies and the effect of innovation practices of Small Medium entrepreneur towards the dynamic sustainability of entrepreneurship by applying the conceptual theory of Dynamic Capabilities View and Diffusion of Innovation. The future respondents indicated as entrepreneur in the Small Medium industries in China focusing on service based. The study also evaluates the relationship between innovation practices towards dynamic sustainability of entrepreneurship mediates by creative technology. Four hypothesized relationships have been developed together with the conceptual framework.

The Influence of Media Conglomerates in the Context of Migration from Analog to Digital Broadcasting: Analysis from a Media Political Economy Perspective and Its Impact on Society

This research discusses the role of media conglomerates in the context of migration policies from analog to digital broadcasts. Media conglomerates often have great influence in the media industry, and migration policies such as these can affect the way information is delivered and accessed by the public. This research analyzes the tendency of media conglomerates to report information that suits their interests, their impact on society, and how they respond to digital migration policies. The political economy of communication theory, especially the concepts of commodification, spatialization, and structuration, is used to explain these dynamics. Some media conglomerates reject the migration policy, considering it a threat to their dominance in the media industry. However, migration policies also open up opportunities for new entrants in the broadcasting industry. In conclusion, it is important to understand how the dynamics of the political economy of the media influence media policies that affect society.

Navigating News Consumption on Social Media: Exploring the Impact of Demographics on Digital Literacy

This study intends to evaluate the impact of demographic variables on digital literacy. A cross-sectional research design was employed to explore impact of demographic variables on digital literacy. Data from respondents was collected through survey method. The researchers used purposive sampling to select media professionals who met specific criteria, as well as convenience sampling to select students who were easily accessible. We chose 200 participants, consisting of 100 individuals from the media industry and an equal number of students. The results indicated that there were notable disparities in digital literacy based on age and level of education. Younger individuals with higher levels of education demonstrated greater proficiency in digital literacy. The study emphasizes critical role of digital literacy in media consumption and need for targeted educational interventions to address digital literacy deficiencies.

Discovering Logo Identification through Machine Learning

Logo detection is the process of identifying and localizing logos within images or videos, involving recognizing specific brand logos and determining their spatial coordinates within the visual content. This task is essential for various applications such as brand recognition, copyright protection, and contextual advertising across fields like social media monitoring, autonomous driving, and market research. Logo detection aids in tracking and analyzing advertisements, making it crucial in marketing and media industries. In this paper, the authors have studied and described the process of Logo detection along with its types and also have discovered the techniques used in various researches that have dealt with Logo detection. This study further paves way for a developing a better logo detection technique by analyzing the use of existing techniques. Key Words: Logo, Detection, Deep Learning, Machine Learning.

HALAL INDUSTRIAL PARK: INOVASI KAWASAN GREEN ECONOMY DALAM PEMBERDAYAAN INDUSTRI KECIL DAN MENENGAH

This research aims to explain the innovation of Governor Regulation No. 6 of 2022 on Roadmap of West Nusa Tenggara Halal Industrial Park. The research used integrated literature approach which are the combination between literature review and systematic review. This method used to explain the concept of the Roadmap of Halal Industrial Park in terms of the Green Economy perspective and the empowerment of Small and Medium Industries (SMI) in Wes Nusa Tenggara Province. The results show that the Roadmap of Halal Industrial Park is a clean and clear green location that functioned for scaling up and increasing productivity of SMI. The Roadmap of Halal Industrial Park ensures the sustainability of raw materials for industry through integrated urban farming. This regulation also assures the empowerment of SMI from the production process to market segmentation. Furthermore, the SMI will be encouraged to produce national and international product standards.

The Strategy of Bandung City Department Trade and Industry to Development Small and Medium Industries

This research aims to determine the influence of Marketing Strategy and Service Quality dimensions on User Satisfaction using quantitative methods and descriptive approaches. The sampling used is probability sampling, namely simple random sampling with a sample size of 100 respondents. The analysis used includes validity testing, reliability testing, classical assumption testing, multiple regression analysis, correlation coefficient, coefficient of determination, and hypothesis testing. Research results include that Marketing Strategy and Service Quality has a significant effect on User Satisfaction. Simultaneous calculation results state that Marketing Strategy and Service Quality have a positive and significant influence on User Satisfaction. Based on this analysis, DISDAGIN Bandung City designed a development strategy for Small and Medium Industries. The managerial implication of the relationship between Marketing Strategy and Service Quality dimensions on User Satisfaction is the importance of holistic management that combines these two aspects to increase user satisfaction. Managers need to focus on an in-depth understanding of user needs, developing appropriate marketing strategies, and implementing high service quality to strengthen customer loyalty and brand image.

Research on predicting the driving forces of digital transformation in Chinese media companies based on machine learning

Chinese media companies are facing opportunities and challenges brought about by digital transformation. Media economics takes the evaluation of the business results of media companies as the main research topic. However, overcoming the internal differences in the industry and comprehensively predicting the digital transformation of Chinese media companies from multiple dimensions has become an important issue to be understood. Based on the “TOE-I” theoretical framework, this study innovatively uses machine learning methods to predict the digital transformation of Chinese media companies and to analyze specific modes of the main driving factors affecting the digital transformation, using data from China’s A-share-listed media companies from 2010 to 2020. The study found that environmental drivers can most effectively and accurately predict the digital transformation of Chinese media companies. Therefore, under sustained and stable economic and financial policies, guiding inter-industry competition and providing balanced digital infrastructure conditions are keys to bridging internal barriers in the media industry and promoting digital transformation. In the process of transformation from traditional content to digital production, media companies should focus on policy changes, economic benefits, the decision-making role of core managers, and the training and preservation of digital technology talent.

Hypercommodification in Indonesian Mass Media and its Impact on Society: A Study and Suggestions

This research focuses on increasing the commodification of media products, the proliferation of consumerist values, and their impact on media content, ownership, and political discourse. The findings show that the hyper-commodification of society in Indonesia has led to significant changes in the mass media industry, focusing on profit-driven media products and decreasing independent and diverse media content. This research also highlights the need for media literacy and education initiatives to counteract the effects of consumerism and to promote critical and informed media consumption. Overall, this research sheds light on the complex and interrelated processes of commodification, consumerism and mass media, and their impact on Indonesian society and culture.

Emplacement and Emplotment: Media Production in Pandemic Times

Places matter, despite the discursive hype of virtual making or remote locations, in showing the ways that production is a process nested within social worlds. In 2020, global Hollywood promoted a “COVID-friendly ideal” in order to return to work during widespread lockdowns and work stoppages. Yet by focusing comparatively on the stories that film and television workers told about production during COVID, we argue that crisis stories reveal much about the specificity of places in studying production cultures. To illustrate, we compare workers’ pandemic stories as evidence of emplacement in national hierarchies and emplotment in local power dynamics. Drawing on a corpus of seventy interviews conducted in Tel Aviv, Israel and New Orleans, USA in 2020 and 2021, we show that production cultures provide ample critique of normative tales that media industries promote about themselves and their workforces.

Supply Chain Performance Measurement: The Green Supply Chain Operation Reference (SCOR) Approach

Purpose: This study aims to design metrics and implement supply chain performance measurements of upstream textile companies in Indonesia using the Green Supply Chain Operation Reference (SCOR) perspective approach. Methods: The design and measurement approach uses Green SCOR based on metrics developed by APIC. The weighting of level one and level two assessment metrics using the Analytical Hierarchy Process (AHP) method is based on the results of questionnaires from 20 upstream textile companies spread across the island of Java. Results and discussion: The main findings show that supply chain performance in the upstream sector of textile companies in Indonesia can be classified as good if measured using a supply chain performance metric design with the Green Supply Chain Operations Referendum approach. Opportunities to improve performance in the plan, source, make, delivery, and return aspects using Green SCOR's best practices in the textile industry. Implications of the research: The study's limitations did not include the financial aspects of the company, so it cannot provide a complete picture of the company's supply chain performance. Originality/value: The knowledge gained from this study is an important reference for managers of upstream textile companies to improve the company's green supply chain performance in the future. Managers can set improvement priorities based on the results of performance measurements on the dimensions of reliability, responsiveness, flexibility, and environmental aspects based on the metrics designed by the researcher. In addition, the design of this metric can be used by companies in the medium and downstream textile industry to improve the overall green supply chain performance of the textile industry.

Sexual Harassment, Gender-Based Discrimination and Mobbing in Newsrooms: Qualitative In-Depth Interviews with Women Journalists in Turkish Media

This study examines the experiences of women journalists working within the highly patriarchal media industry in Türkiye, which is facing an increase in femicide and gender-based violence. Through in-depth interviews with 12 women journalists working in the industry, this study aims to give voice to women journalists who are subject to discrimination and harassment in newsrooms across Türkiye. The interviews were conducted with journalists aged between 24 and 52, all of whom are based in the three largest cities İstanbul, Ankara, and İzmir. In addition, the journalists are currently working in some of the highly popular media outlets. The findings of the thematic analysis indicate that female journalists encounter a range of challenges within the media industry. These challenges include but are not limited to sexual harassment, glass ceiling, discrimination, mobbing, wage inequality, fighting against masculine language in the newsroom, and peer bullying. The results reveal that these issues persist across a variety of categories, highlighting the prevalence of gender discrimination within the media industry. In summary, the study demonstrates that women journalists face a complex array of challenges that require concerted efforts to address and overcome.

Culturology of Journalism: Academic and Pragmatic Dimensions

The article attempts to represent the culturology of journalism as a relatively new area of theoretical research and an autonomous academic discipline. From a scientific point of view, the basis for the separation of this direction should be found in the sectoral culturology forming process, which includes a number of disciplines such as, for example, cultural studies of religion, education, politics, everyday life and, in particular, media space; the article contains detailed references to the views and proposals of the scholars in cultural studies of art. In each case, specific object, subject, institutional status and development trajectories are determined, that directly concerns the journalism theory. At the same time, the author aims to identify those characteristics of the discipline that enable it to develop fruitfully in interaction with the real media industry and, most importantly and urgently, the professionals' training system. The importance of this area in the academic dimension increases if the real problems and tasks of mass information practice are reflected in research activities and ways to enhance it are identified, recommendations are made regarding improving and enriching the professional qualifications of media organizations employees. This is the principal methodological position of the author. The field of university journalism education deserves special attention, since cultural knowledge and skills should be among the core competencies of graduates and find application in their professional and creative activities. The article presents judgments and pedagogical approaches to solving this problem, which are found in foreign and domestic literature. The author reveals in detail the experience of St. Petersburg State University, where for decades the journalism culturology has been purposefully developing in research and educational projects of various forms.

The effect of short game videos on consumers' willingness to purchase virtual items in games: A moderating effect based on game experience

With the popularity and development of new media, the short video industry has deeply influenced people's daily shopping behavior and entertainment activities. Similarly, with the development of Internet technology, the game industry is attracting more and more attention from game players and consumers. This study explores the impact of short game videos on gamers' willingness to purchase in-game virtual goods according to the SOR theoretical model and the moderating effect of external stimuli such as consumers' differences in game experience and perceived value on their willingness to buy game virtual products. Through a series of literature research and relevant data analysis and processing, this study confirms that some features of short game videos will not have a significant impact on consumers' purchase behavior, but most features will lead consumers to consume games. Features such as Validity and Serviceability, Interactivity, and Sociability are positively correlated with consumers' willingness on consumption, but Influenceability is not significantly correlated with consumers' willingness to buy. In addition, the game experience of consumers has a significant moderating effect, and the perceived value difference also has an important impact on their purchase behavior. The findings from this study can help the new media industry and the gaming industry to grasp the needs of young consumers, represented by university students, and to adjust their marketing strategies more effectively.

A New Model of Talent Cultivation through University-Industry Co-operation: Innovation of Teaching Methods for Digital Media and Film Majors

This study endeavors to delve into the reform and innovation of the teaching methodology for digital media and film majors. The pressing demands of the rapidly evolving media industry, coupled with the inherent limitations of traditional teaching approaches, underscore the imperative need for a paradigm shift in media majors' instructional methods.The exposition begins by elucidating the fundamental concepts, characteristics, and the untapped potential of the University-Industry Cooperation talent cultivation model in media education. The discourse subsequently hones in on the innovation and optimization of teaching content and methodologies within the context of the University-Industry Cooperation talent cultivation model, emphasizing the pivotal role played by practical skill development. Through a meticulous analysis and evaluation of innovative strategies, the study posits recommendations for further refinement and enhancement.The findings underscore the vital significance and untapped potential of applying the University-Industry Cooperation Talent Cultivation Mode in media education, showcasing its efficacy in fostering comprehensive skill development and augmenting students' practical capabilities. This study serves as a crucial reference for media educators, fostering the ongoing reform and innovation in teaching methods and offering a glimpse into future research trajectories.

Trends of Modern Media Industry: Mobile Applications as a New Format of Media

The study explores the specifics of the development of the media landscape in modern Russia. Attention is focused on the changes occurring in the information field, particularly on the issue of forming new channels of distribution and transforming the ways in which audiences consume journalistic products. The use of mobile applications is addressed, which complement and enhance the significance of online publications as part of the media segment. Key characteristics of mobile devices are emphasized. Functional aspects of content transmission and restrictions imposed on media content are highlighted. Stages of transforming media content for mobile applications are identified. The relevance of the research is justified by the expansion of media integration processes and information and communication technologies development, leading to modifications in mass media. A practical study of media platforms for cell phones at federal and regional levels is conducted. A comparative analysis of the mobile applications RBC Daily and LipetskMedia is carried out. It is proven that the difference in the presentation of images of reality through mobile applications and other content distribution channels depends solely on the editorial information and business policies in the realm of mobile devices. At this stage, the emergence of financially successful mass media where mobile applications serve as the sole content distribution channel is entirely possible.

Human resource practices and labour process of movie projection in China's rural areas in the digital era

PurposeRegarding human resource and labour relations management, academia focuses mainly on cities; however, rural areas are an integral part of China's economic structure. This study focuses on the movie projection industry in China's rural areas and explores how human resource practices (HRPs) are transformed and the labour process is reconstructed in digital transformation.Design/methodology/approachWe adopt a case study of a rural movie projection company. The company's HRPs reconstructed the labour process of movie projection, and they have been promoted as national standards. Data were collected from in-depth interviews, files and observations.FindingsRural movie projection companies combine high-performance and paternalistic HRPs in the media industry's digital transformation. HRPs and digital technology jointly reconstruct the labour process. First, the HRPs direct labour process practices towards standardisation. Second, the digital supervision platform guides the control style from simple to technical, placing projectionists under pressure while increasing management efficiency. Third, rural movies made using digital technology have disenchanted rural residents. Accordingly, the conventional relationships between the “country and its citizens,” “individuals themselves,” and “models and individuals” have been removed, and a new relationship between “individuals themselves” is formed thanks to the novel HRPs.Originality/valueThis research plays a crucial role in exposing researchers to the labour process of rural movie projection, which is significant in China but often ignored by Western academia and advances the Chinese contextualisation of research on labour relations.

Commodification of Workers in Tempo Magazine

Tempo Magazine commodifies workers through increased working hours, low wages, multiple tasks, and marketing promotions that become exchange value for the public. This research aims to reveal the commodification of workers in Tempo Magazine and fill the unique gaps in previous research. The paradigm used is critical because the researcher wants to show that Tempo Magazine journalists are considered commodities measured based on economic factors. Journalists are willing to exchange their labor and even spend time on holidays to meet sources for low wages. The data collection technique is carried out through observation; namely, the researcher observes the research object by classifying and combining articles in Tempo Magazine. Researchers also interviewed the Editor-in-Chief of Tempo Magazine, Tempo Magazine journalists, and eight former Tempo Magazine journalists as critical informants to see different sides of Tempo. The research results show that Tempo Magazine journalists do not apply a specific working time pattern when covering an issue. It is not uncommon for them to use their holiday time to meet sources. They are trapped in false consciousness and do not understand their exploitation by assuming that when they succeed in getting a source, it is a matter of prestige and will always be remembered. They also work more than regular hours but do not receive overtime pay or other compensation. In addition, photo works produced by journalists do not receive copyright protection. Tempo sold it without permission, and this is a copyright issue and protection of intellectual property rights in the media industry. The use or sale of images without permission can harm the creator financially and violate rights that should be protected. Journalists, as a profession that focuses on providing information, often support the human rights of others. However, they also face challenges and risks related to their human rights in their duties. Thus, this study confirms that worker commodification is for workers who are re-produced or renewed through exploitation processes such as increasing working time or intensifying the work process.

REPRESENTASI SENSUALITAS PEREMPUAN DALAM IKLAN ZILINGO (STUDI SEMIOTIKA DENGAN CHARLES SANDERS PIERCE)

Between mass media and women likened two sides of coin that can’t be separated. Advertising describes women as a weak creature. The role of women that always describe in ads always describing domestic roles. Women also exploited by sensuality that they have like their body as a mean of attracting in mass media industry. This research is researching Zilingo version Classy or Glossy. the representation of women on this ad represented in the form dancing women, flirting with ex her boyfriend, by being exploited with their body. The technique that used ini ad by using jingle or interesting slogans. The research wants to know how Zilingo represented women’s sensuality by selecting sign like picture or other signs. The approach used in this research is semiotic theory from Charles Sanders Pierce known as a theory triangle meaning in analyzing the sign. The object of this research consisting of word, picture in Zilingo ad. The result shows sensual women, according to Zilingo, describe having slim stature, black hair, beautiful face and break the traditional style of women. Beside that, Zilingo ad also have a message as a picture frame and social frame. In a picture frame, women try to attract alluring. And in social image, women being active againstthe traditional concept of women. Of course, it is suitable with the main purpose of ad is to persuade consument in order to use their product, service in a form of creative advertising strategy.

Comparative Analysis of Mass Media in Nigeria and Ghana

This study conducts a comparative analysis of the mass media landscapes in Nigeria and Ghana, focusing on their historical development, regulatory frameworks, and content focus. Drawing on a diverse array of sources, including books, journal articles, and government reports, the research evaluates the trajectory of media evolution in both countries from their colonial past to the present day. The study employs a theoretical framework that combines the political economy of communication and the cultural studies perspective. The political economy of communication approach highlights the economic, political, and social factors that shape media content and structure, while the cultural studies perspective emphasizes the role of media in shaping cultural values and identities. The findings reveal that both countries have shared priorities in promoting national unity, addressing social and economic development issues, and preserving cultural values. The study concludes that while both countries share some commonalities, such as the emergence of indigenous broadcasters and the growth of online news, there are also notable differences. The study recommends that both Nigeria and Ghana should work to foster international collaboration in the mass media industry.

The efficiency analysis of media companies: An application of DEA and Malmquist indices

As the global entertainment and media market is expected to multiply, media companies, such as streaming services, television networks, and broadcasting companies, play critical roles in providing TV and movie content, the industry's fuel. Almost all players of small and large sizes in the industry spend enormous resources on content and expand their investment to retain global and regional content to win the battle of viewership. However, the efficiency of investments varies for media companies. Measuring efficiency has been crucial as all firms strive to achieve better productivity. In particular, estimating the efficiencies and productivities of firms producing and offering intangible assets, such as TV and movie content, and valuing the content on firm performance are challenging. With our longitudinal data about local and global media companies from 2019 to 2022, we first used a Data Envelopment Analysis (DEA) to answer which firms in the media industry have effectively exploited their resources to achieve better firm performance. In addition, with the Malmquist analysis, we show how the efficiencies and productivity of content providers change along with the dynamics of the media industry that the media industry has recently faced. Our understanding of the global media companies' efficiencies from diverse perspectives offers several theoretical and practical implications for the streams of efficiencies and competition in the media industry.