Media Sites Research Articles

Centring diversity, equity, inclusion and belonging in higher education marketing: Why it is essential and how to do it well

The changing demographics in higher education require marketing and communications offices to reassess their approach to creating promotional materials. From 1980 to 2022, the number of college students who identify as Hispanic/Latinx, Asian and Pacific Islander, African American or of mixed race has increased, while the number of white college students has decreased. Creating authentic messaging that resonates with students from various backgrounds can best be achieved if marketing and communications offices centre diversity, equity, inclusion and belonging (DEIB), not only in the assets produced but also as they consider hiring practices, communications procedures and other activities. Doing so can result in an increase in student applications and enrolment rates and student retention, as well as staff retention and workplace satisfaction. This paper examines case studies from our effort at Georgia State University's J. Mack Robinson College of Business to build a marketing and communications office that reflects the diverse student population we serve so as to hone an authentic voice that speaks to students, faculty and staff. Our approach was informed by quantitative and qualitative research we conducted in 2019, in which we convened 24 focus groups and audited existing materials. In addition to better understanding our target audience and marketing materials, we also created a workplace environment in which our staff, who reflect the diverse population we serve, felt supported and satisfied. The data gathered in response to our staff building and the application of the research to articulate our brand framework and brand pillars shows that we have seen returns in the following categories — student application rates, social media engagement and website traffic.

COVID-19 VACCINE UPTAKE AMONG OPULENT VS SLUMS OF URBAN SETTING IN KARACHI, PAKISTAN

Background: COVID-19 vaccine effectiveness and acceptability are critical for a number of important outcomes, including symptomatic COVID-19, severe illnesses, and COVID-19-related mortality. Aim: To assess the immunization status regarding age, gender, and living standards and the reason for non-compliance to the Covid-19 vaccine among people of urban opulent and slums areas of a single city, i.e., Karachi, Pakistan. Method: This cross-sectional study was conducted from December 2022 to January 2023 in Karachi, Pakistan. Data were collected through social media websites, including WhatsApp and Facebook, telephonic interviews from opulent urban areas, and direct contact during the visit to primary health care clinics in urban slum areas. STATA software was used for data analysis. Result: Of 1265 respondents from slums and opulent areas, 15.8% were non-vaccinated slums, whereas 14.16% belonged to opulent areas needing vaccination with adjusted OR 95% is 0.74(0.41-0.95). Of 1265 respondents, 825(65%) were females, and 440 (34.7%) were male. The vaccine compliance among females was 49%, and 32% among male respondents with adjusted OR 95% 1.84(1.12-3.03). Only 6% of the slums area were vaccinated with the required shots of vaccine (2 doses and one booster) compared to opulent areas, i.e., 20%. Conclusion: Our research at the population level adds to the knowledge we now have from patient data and demonstrates how aggregated data from fully functioning epidemic surveillance and monitoring may provide information about the possible effects of extended COVID on national and international public health.

Strategi Komunikasi DISKOMINFOTIK dalam Menyukseskan Acara UMKM Rameune Nagan Raya Expo 2023

The development of micro, small and medium enterprises is one of the state opinions that the government really pays attention to because it is proven by the government's serious attention in developing micro, small and medium enterprises in Indonesia. Naga Raya is a district in Aceh Province, Indonesia with the capital being Suka Makmue. Nagan Raya Regency Diskominfotik is one of the parties that takes part in managing the event and provides information about events that will take place as a form of implementing the work program. This research was studied based on the concept of communication strategy according to Porter (in Nila, 2014), namely planning, implementation and evaluation. This research method is descriptive qualitative. The results of this research, namely Diskominfotik, target information targets for the 2023 Rameune Nagan Raya Expo event, namely MSME actors, entrepreneurs and the general public. Dissemination of information about the 2023 MSME RNRE event by Diskominfotik, namely through news on the website, Instagram and Tiktok. In developing this message, Diskominfotik collaborated with the Instagram accounts @loennagan and @pemkabnara, tiktok @loennagan as well as local media websites, namely Antara Foto, Serambinews, Rakyat Welfare, National Elasi, Indo Satu, Aceh Express, Editorial and Nagan Raya Regency Government.

Indexical meanings of the realization of /sˤ/ ص as [s] س in spoken and written Jordanian Arabic: a language change in progress?

Abstract This study examines how the phonetic realisation of the phoneme /sˤ/ and its orthographic form ص is surfacing as the variant [s] in speaking and as س in writing in Ammani Arabic (AA), which is a variety of Jordanian Arabic (JA), and how this relates to language variation. We look at instances where certain Ammani Arabic speakers, particularly females, pronounce and write words containing /sˤ/ ص as [s] س, despite both /sˤ/ and /s/ being phonemes in JA in general and in AA in particular. We used a quantitative corpus-based approach, where we obtained written data from Facebook, and elicited spoken tokens and qualitative data through interviews. Our findings reveal that females in our two corpora [spoken and written] use and prefer [s] and س more than males, and our interviews revealed that female interviewees also prefer this pronunciation and writing. We suggest that the use of [s] س instead of [sˤ] ص by females can be seen as a direct index for femininity within their community of practice, and that this pronunciation/writing can indirectly index female gender in daily conversations and on social media websites, based on orders of indexicality (Silverstein, Michael. 2003. Indexical order and the dialectics of sociolinguistic life. Language & Communication 23. 193–229).

Perceptions of the Agency and Responsibility of the NHS COVID-19 App on Twitter: Critical Discourse Analysis.

Since September 2020, the National Health Service (NHS) COVID-19 contact-tracing app has been used to mitigate the spread of COVID-19 in the United Kingdom. Since its launch, this app has been a part of the discussion regarding the perceived social agency of decision-making algorithms. On the social media website Twitter, a plethora of views about the app have been found but only analyzed for sentiment and topic trajectories thus far, leaving the perceived social agency of the app underexplored. We aimed to examine the discussion of social agency in social media public discourse regarding algorithm-operated decisions, particularly when the artificial intelligence agency responsible for specific information systems is not openly disclosed in an example such as the COVID-19 contact-tracing app. To do this, we analyzed the presentation of the NHS COVID-19 App on Twitter, focusing on the portrayal of social agency and the impact of its deployment on society. We also aimed to discover what the presentation of social agents communicates about the perceived responsibility of the app. Using corpus linguistics and critical discourse analysis, underpinned by social actor representation, we used the link between grammatical and social agency and analyzed a corpus of 118,316 tweets from September 2020 to July 2021 to see whether the app was portrayed as a social actor. We found that active presentations of the app-seen mainly through personalization and agency metaphor-dominated the discourse. The app was presented as a social actor in 96% of the cases considered and grew in proportion to passive presentations over time. These active presentations showed the app to be a social actor in 5 main ways: informing, instructing, providing permission, disrupting, and functioning. We found a small number of occasions on which the app was presented passively through backgrounding and exclusion. Twitter users presented the NHS COVID-19 App as an active social actor with a clear sense of social agency. The study also revealed that Twitter users perceived the app as responsible for their welfare, particularly when it provided instructions or permission, and this perception remained consistent throughout the discourse, particularly during significant events. Overall, this study contributes to understanding how social agency is discussed in social media discourse related to algorithmic-operated decisions This research offers valuable insights into public perceptions of decision-making digital contact-tracing health care technologies and their perceptions on the web, which, even in a postpandemic world, may shed light on how the public might respond to forthcoming interventions.

The Transformation of The Swing Procession: From Hereditary Tradition to The Modern Era

The tradition of riding ayun in ethnic Malays in West Kalimantan is one form of cultural preservation that has undergone a significant transformation in the face of the modern era. This study aims to describe changes in the meaning, implementation, and interpretation of the swing riding tradition in the context of the modern era. The research method used is a qualitative method with an analytical descriptive study approach. Data was collected through observation and interviews with local communities who still preserve the tradition of riding Ayun. The results showed that the tradition of swinging rose experienced changes in meaning, implementation, and interpretation. The influence of technology and globalization plays an important role in this change. Technology enables the use of social media and event planning apps to make it easier for families planning traditional events to ride the swing. In addition, technology also allows the use of modern equipment in the implementation of traditions, such as the use of audio-visual equipment to display information about the tradition of swinging or documentation of the birth of a baby. On the globalization side, the tradition of swinging can become better known in different parts of the world through social media platforms and websites. This can help in expanding the appreciation of this tradition on a global level. This research suggests that cultural transformation can occur in hereditary traditions such as swing rides. Therefore, cultural preservation needs to be done in the right way so that the tradition remains relevant and can be passed on to the next generation. In addition, the study also shows that technology and globalization can play an important role in cultural preservation. Therefore, there needs to be an effort to leverage technology and global connectivity to promote and preserve local culture.

Developing Virtual Herbarium of Sunan Kalijaga Islamic State University as a Plant Taxonomy Complementary Lab Work Material

This research combines the fields of biology, photography, graphic design, and informatics. This study aims to develop a virtual herbarium museum through website media. The research was done to improve the accessibility and sharing of data (free access) herbarium. Website development was performed using the SDLC (Systems Development Life Cycle) which consists of 5 (five) steps, namely planning a strategic website development plan, determining the scope of development, analyzing the required needs, designing and implementing website creation and testing. Based on the results of system testing and implementation, it can be concluded that the virtual herbarium museum has been successfully built as a plant taxonomy complementary lab work material.

Psychedelic Drug Microdosing Practices: A Qualitative Online Exploration.

"Microdosing," defined as the consumption of small, sub-hallucinogenic quantities of psychedelic drugs, has gained recent popularity. Microdosing is a relatively new concept, therefore no scientific recommendations exist on how to prepare and consume microdoses. Many consumers obtain microdosing information online. Few studies have investigated the content of this information; thus, the present study aimed to do so by collecting a large set of online microdosing information. A qualitative approach was taken to compile and characterize online microdosing information. Medical databases, video websites, online forums, drug-specific websites and forums, search engines, and social media websites were searched. A total of 174 unique resources were found, detailing the types of substances, preparation methods, doses, schedules, and safety strategies used by people who microdose. Future research is recommended to further explore how people prepare microdoses through in-person interviews and sample collection.

Multi-Label Prediction-Based Fuzzy Age Difference Analysis for Social Profiling of Anonymous Social Media

Age is an essential piece of demographic information for social profiling, as different social and behavioral characteristics are age-related. To acquire age information, most of the previously conducted social profiling studies have predicted age information. However, age predictions in social profiling have been very limited, because it is difficult or impossible to obtain age information from social media. Moreover, age-prediction results have rarely been used to study human dynamics. In these circumstances, this study focused on naver.com, a nationwide social media website in Korea. Although the social profiles of news commenters on naver.com can be analyzed and used, the age information is incomplete (i.e., partially open to the public) owing to anonymity and privacy protection policies. Therefore, no prior research has used naver.com for age predictions or subsequent analyses based on the predicted age information. To address this research gap, this study proposes a method that uses a machine learning approach to predict the age information of anonymous commenters on unlabeled (i.e., with age information hidden) news articles on naver.com. Furthermore, the predicted age information was fused with the section information of the collected news articles, and fuzzy differences between age groups were analyzed for topics of interest, using the proposed correlation–similarity matrix and fuzzy sets of age differences. Thus, differentiated from the previous social profiling studies, this study expands the literature on social profiling and human dynamics studies. Consequently, it revealed differences between age groups from anonymous and incomplete Korean social media that can help in understanding age differences and ease related intergenerational conflicts to help reach a sustainable South Korea.

Food relief providers as care infrastructures: Sydney during the pandemic

AbstractAustralia has a hidden but growing problem with household food insecurity, revealing the failure of conventional food infrastructures to support human flourishing. Disruptions to employment and livelihoods due to pandemic lockdowns have exacerbated household food insecurity, evincing the uneven geography of food access in countries globally, including Australia. Increasing demand for food relief had been observed prior to the COVID‐19 pandemic and has been met by food relief providers, which we consider as infrastructures of care addressing growing levels of hunger. This paper reveals COVID‐19’s many impacts on the food relief sector across Metropolitan Sydney, New South Wales. It analyses both a questionnaire of food relief providers in 2022 and media articles, social media posts, reports, and websites. It provides much‐needed insights into the impacts of pandemic lockdowns on the demand for food, interruptions to food provisioning, changes to food supply, and alterations made to suppliers’ ways of operating. Those insights show how infrastructures of care are place‐based, responsive, dynamic, and constrained by caring capacities. Such insights are increasingly important for understanding infrastructural failures, documenting the real extent of household food insecurity, and challenging dominant discourses of Australia as a food‐secure nation.

Designing a Promotional Media Website for Pottery Products Using the Waterfall Method

Background: Penujak Village is one of the oldest pottery tourism villages that has succeeded in providing pottery production for foreign collectors. After the Bali bombing incident, Penujak pottery experienced a decline, which could trigger several other factors, including the development of promotions. Promotions used by the Penujak community still use traditional word-of-mouth promotions.Objective: This research aims to create a website to help promote pottery products in Penujak Village. Methods: This research uses a qualitative approach with the waterfall system development method.Result: The research produced website promotion interval values of 29, 1 being > 26, 6 31, 2 which can be categorized as 4 = Agree.Conclusion: Pottery promotional media in the Penujak tourist village is suitable for use as promotional media. Tests were carried out on promotional media using usability theory with seven questions fulfilled.

Mapping cognitive place associations within the United Kingdom through online discussion on Reddit

AbstractThis paper explores cognitive place associations; conceptualised as a place‐based mental model that derives subconscious links between geographic locations. Utilising a large corpus of online discussion data from the social media website Reddit, we experiment on the extraction of such geographic knowledge from unstructured text. First we construct a system to identify place names found in Reddit comments, disambiguating each to a set of coordinates where possible. Following this, we build a collective picture of cognitive place associations in the United Kingdom, linking locations that co‐occur in user comments and evaluating the effect of distance on the strength of these associations. Exploring these geographies nationally, associations were shown to be typically weaker over greater distances. This distance decay is also highly regional, rural areas typically have greater levels of distance decay, particularly in Wales and Scotland. When comparing major cities across the UK, we observe distinct distance decay patterns, influenced primarily by proximity to other cities.

Данилов В. ОСОБЛИВОСТІ ВИСВІТЛЕННЯ ПАЛЕСТИНО-ІЗРАЇЛЬСЬКОГО КОНФЛІКТУ У СВІТОВИХ ЗМІ

The article attempts to identify the peculiarities of the coverage of the Palestinian-Israeli conflict in the world media. The research was based on publications from the websites of three media outlets - «The Washington Post», «The Guardian» and «Al Jazeera». The author talks about the difficulties that journalists may face when covering armed conflicts. Firstly, it is the threats to the physical and mental health of the journalist. Secondly, it is the difficulty of abstracting from one's own preferences in the conflict. Thirdly, it is difficulty in determining the status of the parties to the conflict. The author notes that in the Palestinian-Israeli conflict there are difficulties in determining the status of Hamas, since not all countries in the world consider the group to be terrorists. The article examines the views on the conflict of two high-quality private newspapers - «The Washington Post» and «The Guardian». The intrigue of the position of quality publications is that they are located in the United States and Europe, i.e., they should hypothetically support Israel against the collective Arab world. In fact, both media outlets have maintained a high level of quality and have covered the conflict in a balanced manner. Moreover, the newspapers' coverage is somewhat critical of the Jewish state. While «The Washington Post's» criticism is more of a guess, the Guardian's journalists express it quite frankly and emotionally. When expressing its attitude, an American newspaper must take into account the views of the powerful Jewish diaspora in the United States. As for the Guardian, the newspaper criticizes Israel from the liberal anti-war position of the British and European elite. The state-owned Qatari television company Al Jazeera has long been criticized for its bias and rather open communication with individuals whose activities are considered terrorist by some parts of the world. The intrigue with the Qatari media's coverage of the conflict is whether they will at least try to pretend to be objective to a global audience. In practice, the Arab media's website is falling into outright anti-Israeli and anti-American propaganda. It uses a selection of «correct» sources of information, mockery and manipulation of facts. The author of the article assumes that media workers are well aware of their target audience, which is quite effectively influenced by such publications.

“Ninguém Quer Ir para o Hospital” – Gramáticas Morais e Redes de Abortamento entre Mulheres no Brasil

This text aims to understand moral grammars through abortion networks built by and between women in the Brazilian context. Our aim is to understand how the organization between these social actors is architected through the omissions of the State and the insufficiencies of public policies. To do this, we carried out empirical research in networks (on and offline), looking at the influx of information on social media platforms and websites, analyzing leaflets and information materials, as well as conducting interviews with activists working with women who want an abortion. We noticed that networks led by women reconfigure moral grammars around the notion of victim, as well as highlighting a porous border between legality and clandestinity, since activists occupy gaps concerning legal abortions, education in reproductive health and legal security, and the promotion of non-vulnerable gender relations.

The effects of social media platforms in influencing consumer behavior and improving business objectives

This research focuses on studying the effect of using social media platforms on customer behavior and business objectives in Jordan. The research chose three of the most famous platforms of social media and those platforms are Facebook, Instagram, and Twitter. By using a quantitative model this research collected around 350 research questionnaires using digital surveys designed by using Google drive and distributed online on previous social media platforms. The research analysis process is executed by using AMOS software, and this comprised structural equations (SEM) modeling and regression analyses. The research study output found strong effects and relationships between social media platforms engagement and a variety of consumer expenditure variables, including brand loyalty, product suggestions, and purchase decisions. Important components of each platform, including user interaction, influencer endorsements, and content relevancy, were also identified by the study as having a direct effect on consumer behavior. The research also showed how businesses may achieve their marketing objectives, boost customer engagement, and enhance their reputation by utilizing social media strategies. The significance of social media website platforms in shaping consumer behavior and propelling business success is highlighted by these studies. To reach their goals and have the most influence on customer decisions, businesses should think about using platform-specific features and investing in targeted social media advertising.

Strategi Pemasaran Online Usaha Mikro Kecil Menengah (UMKM) CeuEm Frozen food Di Beji Depok dalam Menghadapi Persaingan Usaha

Background: Micro, Small, and Medium Enterprises (MSMEs) are important in the local economy, but the challenges of increasingly fierce business competition require effective marketing strategies. This community service research aims to increase the competitiveness of MSMEs by focusing on online marketing strategies. A case study was conducted on Cuem Frozen Food, an MSME in Beji, Depok, which faces significant challenges in expanding its market reach. Methods: Research involves needs analysis, training business owners, and implementing online marketing strategies through social media platforms and websites. Evaluation is done by monitoring sales performance, online customer interactions, and customer satisfaction surveys. Results: There was a significant increase in new customers and sales after implementing the online marketing strategy. Ceuem Frozen Food's success in facing business competition in the local market can be attributed to using digital marketing platforms, effective social media, attractive product displays, and direct interaction with customers via online platforms. Conclusion: Understanding and mastering online marketing strategies among MSME owners, especially Ceuem Frozen food in Beji, Depok, is an important factor in the success of their business, especially when facing business competition in the digital era.

Communication Strategy Pertamina Green CSR Program to Supporting Sustainable Development Goals (SDGs)

Pertamina shows the Company's high concern for environmental preservation through the Green Pertamina Program. Therefore, the research formulation focus on examining how the use of media in Pertamina Hijau CSR communication supports sustainable development goals (SDGs)? Approach This research uses a qualitative descriptive approach with content analysis methods on social media Instagram and Website PT. Pertamina in communicating Pertamina Green CSR. Data collection techniques through secondary data obtained from Instagram, websites, and related literature, journals and data sources. The results of this study indicate that Instagram is the most active communication medium to be used in communicating CSR and building awareness of sustainable development goals (SDGs), as well as using the website to support detailed explanations of the Pertamina Hijau CSR program as a form of accountability for program implementation. Pertamina has four empowerment initiatives to support the realization of SDGs in Indonesia, which include Education (Pertamina Smart), Health (Pertamina Sehati), Environment (Pertamina Hijau), and Community Development (Pertamina Berdikari).

Gun Control Agendas in Networked Digital Environment: An Intermedia Comparison Between News Outlets, Activism Media, and Ephemeral Websites

This study explores the intermedia agenda-setting of the U.S. gun control movement in 2018, with a specific focus on the role of activism/advocacy media and ephemeral websites in shaping the movement discourse in news outlets. Structural topic modeling and cross-lagged correlation analyses of the Facebook URLs Share dataset show that activism/advocacy media played an important role in proposing unique agendas and aligning them with other news outlets. Meanwhile, ephemeral websites were prone to containing conspiratorial information, which could have been purposive to influence the movement. The study provides empirical insights into how various media actors interact to shape social movement discourses.

Optimalisasi Media Sosial Sebagai Media Promosi Pengembangan Desa Wisata Sendangasri Kabupaten Rembang

Sendangasri Village as an art and cultural tourism village has tourism potential, namely many artists, art galleries, batik craftsmen, art performances and Ancak Carnival. These potentials by the tourism village manager are realized in the form of tour packages. Observations by the community service team found that the existence of this tourist village was not widely known by the public. Observations also identified the problems faced were (1) Lack of knowledge regarding tourism village promotion through social media (2) Not understanding the concept of digitalization in marketing. The solution taken is the implementation of digital marketing by optimizing social media Websites, Instagram, TikTok, Facebook and Youtube for the promotion of tourist villages. Community service activities are carried out in three stages, namely training, implementation and mentoring. The results of this community service are increased awareness, activeness and skills of tourism village administrators in carrying out online promotions through social media.

Revolutionizing Nutrition Education: Trends, Innovations, and Prospects in Learning Media

This comprehensive study conducts an in-depth analysis to explore the dynamic landscape of nutrition learning media research, aiming to delineate evolving trends, developmental trajectories, and their consequential implications. Employing bibliometric analysis and content analysis approaches, this research uncovers distinct publication patterns and citation behaviors, spotlighting pronounced trends catalyzed by the COVID-19 pandemic, a testament to the adaptability of educational systems. The study identifies a spectrum of learning media formats, encompassing applications, websites, and game-based platforms, while emphasizing the prevalence of experimental and design methodologies within the research paradigm. Keyword clusters elucidate strategies integrating technology and catering to diverse target audiences. In conclusion, nutrition education media plays a pivotal role in addressing health and sustainability challenges. The study advocates for ensuring equitable access to digital resources and advocates for fostering interdisciplinary collaboration as pivotal facets for future research endeavors. Ultimately, this research significantly contributes to enhancing nutrition literacy and underscores the transformative potential of technology-driven education in empowering informed dietary decisions and augmenting overall health outcomes.