Media Training Research Articles

Examining how industries engage the media

PurposeThe purpose of this paper is to examine how Kent and Taylor's dialogic features are used by agricultural associations in the USA and Germany to engage media.Design/methodology/approachA content analysis of 51 American Farm Bureau Federation and 18 Deutscher Bauernverband web sites was conducted to evaluate the incorporation of the principles of ease of interface, usefulness, dialogic loop, conservation of visitors, and generation of return visits.FindingsThe study found mixed results for the incorporation of Kent and Taylor's five dialogic principles. At the time of the content analysis, these sites failed to provide a solid dialogic loop between the organisation and the visitor, and they did not encourage return visits. This weakens the sites' potential to move past information provision and build lasting relationships with reporters.Research limitations/implicationsThe findings of this research project provide benchmark numbers for the presence of the five dialogic principles in the agriculture industry. Further, the findings strengthen the growing evidence of the impact of the principles in various sectors. Previous research has examined how nonprofit social service and activist organisations have incorporated the principles as well as for‐profit organizations. The current results shine light on how other organisations are using their web site to develop relationships with visitors.Practical implicationsResearch on agricultural communication indicates that the media increasingly are downplaying the significance of the industry in mainstream news. Scholars have suggested that the agricultural industry is not well versed in media training and media relations. However, the findings of this study indicate that the leading agricultural associations in the USA and Germany are still primarily using their web sites as one‐way information subsidies rather than capitalizing on the interactive nature of the web. By incorporating the five dialogic principles into their web sites, the agricultural communicators will be in a better position to interact with media in a lasting manner rather than simply serving as a source of one‐way information.Originality/valueThough the dialogic principles have been studied in other settings, this paper examines their use by organisations in multiple countries. Given the increasing globalisation of the agriculture industry, it is vital to understand how this industry communicates with the media given that it has repeatedly complained about media coverage of agricultural issues and the push by the American Farm Bureau to assist other national agricultural associations around the world.

The Need for Media Training among Sports Athletes

The Need for Media Training among Sports Athletes

The Effects of Several Postharvest Treatments on Shelf Life Quality of Bunch Tomatoes

Bunch tomatoes (Lycopersicon lycopersicum L.) ‘Bandita’ cv. were hand-harvested at red ripe stage. The plants were grown on hanging carrying system with high wire support training in coco peat media in a plastic greenhouse located in Antalya (Turkey). Harvested fruits were divided to four groups for these treatments: (1) control-not treated; (2) tomato wax (Tomato wax is a wax formulated from 99% food grade mineral oil and 1% water); (3)Nutrient solution (1% potassium nitrate + 0.5% zinc sulfate + 1% calcium chloride + 0.1% boron + 0.2% copper sulfate + 0.5% ascorbic acid + 0.1% salicylic acid) and (4) Herbal oil (Herbal oil is a natural product obtained from hazelnut fruit membrane contains a high level of antioxidant). Bunches, placed in carton boxes, stored at 20°C temperature and 90±5% relative humidity for 16 days. Weight loss of bunches, firmness, respiration rate, ethylene production, colour, soluble solid content, pH, titratable acidity and sensory attributes (external appearance and taste-aroma of fruits and wilting and drying of calyxes) of tomatoes were evaluated during storage. Tomato wax treatment was limited the weight loss and preserved firmness better than the others. Tomato wax, nutrient solution and herbal oil treatments were limited the respiration rate. Ethylene production of nutrient solution treated fruits showed the highest value followed by herbal oil, tomato wax and control group. The highest colour change was found in control group. The lowest soluble solid content and the highest level of acidity were found in fruits treated with tomato wax. Control , herbal oil and nutrient solution treatments were lost marketable quality after 8 days of storage. TW treatment gave the best result and provided to store bunch tomatoes at good quality for 12 days.

Compliance

Compliance

매체연기 특성 연구

Due to media`s characteristics, the methods of acting expression in stage differ from that in media. However, actors playing in either genre use the same internalization as the basis of their performance. The acting arising from actors` internalization is the same in stage acting and media acting. Nevertheless, media acting, by its genre characteristics, requires a more delicate and natural acting than that in stage acting. Such is because media acting shows a far more detailed and amplified performance that is shown on screen. The purpose of this research is to examine how to differentiate the expression characteristics of media acting from the expression methods of stage acting. Through this research, I attempt to present the expression methods of media acting that can show real life acting reflecting media`s distinct characteristics, with the aim of benefiting students who practice media acting or professional actors. Diverse expression methods presented by training of media acting are expected to enable actors engaged in this field to produce excellent outcomes through acting training to successfully bring out a realistic and convincing performance through internalization. And together with the opportunity to build delicate and detailed acting styles that are required in media acting, acting styles that are differentiated from those in stage acting will also be discussed.

To Brunswick and Beyond: A Geography of Creative and Social Participation for Marginalised Youth

To Brunswick and Beyond: A Geography of Creative and Social Participation for Marginalised Youth

Health services research related to performance indicators and benchmarking in Europe

Measuring quality of care through performance indicators and subsequently using these to compare, learn, and improve (benchmarking) has become a central component of health care policy. This paper aims to identify the main themes of health services research in this area and focuses on opportunities for improving the evidence underpinning performance indicators. A literature survey was carried out to identify research activities and main research themes in Europe in the years 2000-09. Identified literature was categorized into sub-topics and for each topic the main methodological issues were identified and discussed. Experts validated the findings and explored the potential for related further European research. The distribution of research on performance and benchmarking across EU member states varies in time, scope and settings with a large amount of studies focusing on hospitals. Eight specific fields of research were identified (research on concepts and performance frameworks; performance indicators and benchmarking using mortality data; performance indicators and benchmarking related to cancer care; performance indicators and benchmarking on care delivered in hospitals; patient safety indicators; performance indicators in primary care; patient experience; research on the practice of benchmarking and performance improvement). Expert discussions confirmed that research on performance indicators and benchmarking should focus on the development of indicators, as well as their use. The research should involve the potential users and incorporate scientific approaches from biomedicine and epidemiology as well as the social sciences. Further progress is hampered by data availability. Issues which need to be addressed include the use of unique patient identifiers (UPIs) to facilitate linkages between separate databases; standardized measurement of the experiences of patients and others; and deepening collaboration between Eurostat, the World Health Organization (WHO), and the Organization for Economic Co-operation and Development (OECD) to facilitate the availability of internationally comparable performance information. This study suggests a number of themes for future research. These include testing and improving: the validity and reliability of performance indicators, especially related to avoidable mortality and other outcome indicators; the effectiveness and efficiency of embedding performance indicators in the various governance, monitoring and management models, and their effect on health systems, services and professionals; and the effectiveness and efficiency of linking performance indicators to other national and international strategies and policies such as accreditation and certification, practice guidelines, audits, quality systems, patient safety strategies, national standards on volume and/or quality, public reporting, pay-for-performance and patient/consumer involvement. The field would benefit from strengthening the clearinghouse function for research findings, training of researchers and appropriate scientific publication media. Results should be systematically shared with policy-makers and managers, and networking stimulated between the growing number of regional and national institutes involved in quality measurement and reporting.

Media Training Boot Camp: Effectively Bringing Your Palliative Care Message to the Media (502)

Media Training Boot Camp: Effectively Bringing Your Palliative Care Message to the Media (502)

New Media Scholarship and Teaching

This article describes the culture of some English departments and the value system often attached to various forms of media in them. Because English studies so often values the letter, texts, and the consumption of these, it's been caught in its own hierarchy of signs. English studies has been slow to create new media scholarship and train future teachers to understand multiple media despite challenges from within and outside of the discipline to do so. Samples of new media scholarship are offered to demonstrate the plurality of scholarship and teaching practices possible with new media.

Assessment of extension media use among youth farmers in Oyo and Ondo states, Nigeria

The study on assessment of extension media among youth farmers was carried out in Oyo and Ondo States of Nigeria . Data were obtained from 48 youth farmers and 24 extension agents from one zone of the ADP per state. The youth farmers were purposively sampled for having participated in extension media training at one time or the other, or their parent being contact farmers. Structured and validated questionnaires were used to elicit necessary information coupled with personal interview. The data were analyzed using frequencies, percentages and correlation co-efficient. The respondents were 30 years and below with the modal group being 16 – 20years. The respondents were educated only 25percent were without formal education. Majority of them (67.5%) got innovation disseminated through television. Over 80 percent were aware of extension media in the study areas while only 20percent were not aware. Technologies disseminated include agricultural mechanization, improved seed production, mixed farming, and fertilizer application among others. The channels that were popular among the respondents include: radio and personal contact (53.7%) each. While demonstration was popular among the extension agents. There was negative correlation between age of respondents and diffusion of innovation. All the variables fitted were significant with exception of farm size. Based on the findings, the following recommendations were proffered: Government should make provisions for creating extension service departments in agricultural establishment where they do not exist.

Factors That Influence Patient Advocacy by Pain Management Nurses: Results of the American Society for Pain Management Nursing Survey

What is the meaning of advocacy, and how does it relate to the nurse who wants patients to experience optimum pain management? This question and the lack of empirical data provided the stimulus for the American Society for Pain Management Nursing (ASPMN) Research Committee to explore ASPMN members' beliefs, knowledge, and skills regarding pain management advocacy activities. The specific aim of the study was to determine the educational needs for and barriers of advocacy for nurses working with patients experiencing pain. An ASPMN Advocacy Survey Instrument was developed to gather data about advocacy activities and interventions. The sample consisted of 188 ASPMN nurses (20% of the membership) who responded via the internet. Study findings revealed that the majority of nurse respondents were active in personal advocacy, serving as guardians of the patient. They confronted physicians as necessary and assisted patients to evaluate their pain management. Regarding making the public aware of pain management–related issues (i.e., public awareness advocacy), the respondents were not as active. Respondents were knowledgeable about pain management and best practices/best evidence, with the exceptions of legislative issues and media training. These two areas need support and educational intervention. Additional areas in need of education and training, as identified by respondents, are social and political advocacy interventions. “Lack of time” was identified as the barrier to advocacy experienced by the greatest number of nurses.

A Collaborative Approach for Media Training between Technical Communication and Public Relations Tutorial

Talking to the media often becomes part of the job description for subject matter experts (SMEs) who can discuss an organization's research or new products. Media training can prepare SMEs for media interviews by helping them identify major points to discuss and showing them how to present that information to the reporter. Prior research in professional communication supports the need for media training for scientific or engineering SMEs based on the public's increased interest in these areas. As part of this media training tutorial, I introduce eight guidelines based on my own experience as a public relations counselor and on research conducted in an organizational setting with SMEs in health information technology.

The president electric: Ronald Reagan and the politics of performance

This book tells how Reagan's immersion in an electronic media culture of performance shaped his political career. When Ronald Reagan first entered politics in 1965, his public profile as a performer in radio, film, television, and advertising and his experience in public relations proved invaluable political assets. By the time he left office in 1989, the media in which he trained had become the primary source for generating and wielding political power. President Electric: Ronald Reagan and the Politics of Performance reveals how the systematic employment of the techniques and technologies of mass-media performance contributed to Reagan's rise to power and defined his style of governance. The President Electric stands out among books on Reagan as the first to bring the rich insights of the field of performance studies to an understanding of the Reagan phenomenon, connecting Reagan's training in electronic media to the 19th-century notion of the 'fiat of electricity' - the emerging sociopolitical power of three entities (mechanical science, corporate capitalism, and mass culture) that electric technology made possible. The book describes how this new regime of cultural and political representation shaped the development of the electronic mass media that transformed American culture and politics and educated Ronald Reagan for his future role as president.

Sustainable development of a GCP-compliant clinical trials platform in Africa: the Malaria Clinical Trials Alliance perspective

BackgroundThe Malaria Clinical Trials Alliance (MCTA), a programme of INDEPTH network of demographic surveillance centres, was launched in 2006 with two broad objectives: to facilitate the timely development of a network of centres in Africa with the capacity to conduct clinical trials of malaria vaccines and drugs under conditions of good clinical practice (GCP); and to support, strengthen and mentor the centres in the network to facilitate their progression towards self-sustaining clinical research centres.Case descriptionSixteen research centres in 10 African malaria-endemic countries were selected that were already working with the Malaria Vaccine Initiative (MVI) or the Medicines for Malaria Venture (MMV). All centres were visited to assess their requirements for research capacity development through infrastructure strengthening and training. Support provided by MCTA included: laboratory and facility refurbishment; workshops on GCP, malaria diagnosis, strategic management and media training; and training to support staff to undertake accreditation examinations of the Association of Clinical Research Professionals (ACRP). Short attachments to other network centres were also supported to facilitate sharing practices within the Alliance. MCTA also played a key role in the creation of the African Media & Malaria Research Network (AMMREN), which aims to promote interaction between researchers and the media for appropriate publicity and media reporting of research and developments on malaria, including drug and vaccine trials.ConclusionIn three years, MCTA strengthened 13 centres to perform GCP-compliant drug and vaccine trials, including 11 centres that form the backbone of a large phase III malaria vaccine trial. MCTA activities have demonstrated that centres can be brought up to GCP compliance on this time scale, but the costs are substantial and there is a need for further support of other centres to meet the growing demand for clinical trial capacity. The MCTA experience also indicates that capacity development in clinical trials is best carried out in the context of preparation for specific trials. In this regard MCTA centres involved in the phase III malaria vaccine trial were, on average, more successful at consolidating the training and infrastructure support than those centres focussing only on drug trials.

Mode of Talents Training in Media --- A Comparative Research between Mainland China and Taiwan

In China, with increasing maturity of media and continuous emergence of new media, demand on media managers is urgent day by day. However, media management itself is a subject with combination of compound, pluralism, theory and practice. It is easy to train common journalists, but it is quite difficult to train media talents of high quality proficient in management. This article is going to mainly compare modes of talent training between Taiwan and Mainland China, and will emphasize especially on training mechanism of media talents in colleges and universities in Taiwan, in the hope of offering reference for talent training in Mainland China.

Annual Reports To Council Ecological Society of America August 2009

<i>Annual Reports To Council</i> Ecological Society of America August 2009

A Novel Approach to Label-Free Sensing: Diffractive Optics Technology (dot&amp;#174;)

Label-free detection methods have played a very significant role in drug design and refinement. They have been used primarily during secondary screening and for in-depth characterization of biomolecular interactions. Misconceptions about the accessibility of these platforms, since they often require specialized training, throughput and robustness in complex media have hampered their adoption in the earliest phases of discovery not to mention their significant and unrealized potential in qualifying reagents for high throughput screening or during novel assay development. A new wave of more cost effective, robust and accessible platforms has made significant inroads, demonstrating that significant information can be derived from these methods all along the drug discovery research continuum. One of these recent entrants, the dotLab System uses diffractive optics technology (dot) to detect biomolecular interactions and can be used for a wide variety of applications in the study of a broad spectrum of biological analytes including proteins, DNA and even microorganisms.

From coexistence to cooperation: Experiments in intercultural broadcasting in Swiss community radios

Broadcasting since 1983, Radio LoRa in Zurich is one of the oldest community radios in the German-speaking world. Men and women with a migrant background have been involved in the radio since its onset and today programmes are aired in more than 20 languages. To promote closer cooperation between radio-makers of different cultural and linguistic backgrounds, Radio LoRa started developing specific projects, initially focussing on multilingual programming. Over time, the perspective of “integration”, often the primary concern of funding institutions, evolved into a more articulated intercultural approach, abandoning the narrow label of “migrant” and opening up to a plurality of cultural cosmovisions, methods, forms, expressions and languages. The projects that followed aimed at creating dialogue between different age groups, gender(s), sexual orientations, socio-economic conditions, political perspectives and cultural backgrounds, providing a framework for relationships of equity based on the respect of differences. Adopting interculturality at LoRa as a philosophical option, an ethical and political project, an approach to social development, also facilitated participatory processes and identification with the radio as a whole, beyond the single individual programmes. This article will discuss some of the challenges, methods and formats of intercultural work in community radios, based on the experiences at Radio LoRa from 2003 to 2008. It will also provide a broader perspective on intercultural efforts in the alternative media landscape in Switzerland, referring to the work of klipp & klang radiokurse, the Swiss community radio training organization and one of the partners of the EU project Inter.Media – Intercultural Media Training in Europe (2004–2006). klipp & klang radiokurse has developed frameworks for the implementation of the Inter.Media training modules and for the exchange of experiences in intercultural project work amongst the non-commercial radios in Switzerland, motivating more radios to embark on the intercultural path.

Information

· Seminar: Building the intellects contingent in the period of accelerating industrialization, modernization, international economic integration · Seminar: Media training to meet social demands · International Forum on economic transformation 2008· Serminar: NguyÔn §×nh Thi – a celebrity in cultural and art

Counter-spin: A Response to Boyd Neil

Boyd Neil writes that I have become something of a “bete noir” in the public relations industry since the initial broadcast of my “Spin Cycles” series in 2007. Actually, my experience has been quite the opposite. I have been both gratified and surprised by the enthusiasm and interest shown in the series by public relations professionals in Canada and elsewhere. This leaves me to wonder: why have so many in PR embraced the series and Mr. Neil has not? Judging by the review presented above, I can offer one possible answer. They listened closely to what I was actually saying, and Mr. Neil did not. I am happy that Mr. Neil found some merit to the series, including his recommendation that parts of it should be required material for students of PR; but I am mystified by many of his criticisms. In almost all cases, the complaints he raises are already addressed by various voices within the series. Take, for example, his defense of media training. He is correct that I lay out the standard journalistic complaint over people who are taught the fine art of message tracking, and Mr. Neil presents the standard PR defense of the practice. But in reading his review, you would never know that the prominent American PR practitioner Jim Lukaszewski has already advanced the same defense in the series. In a long and lively exchange in the second program, Lukaszewski criticizes my position using precisely the same arguments that Boyd Neil uses in his review. Mr. Neil’s criticism of my use of the word “spin” suffers from a similar problem. He may object to the definition I use (“deliberate shading of news perception”), but the definition he prefers (“willful distortion of facts to create a more persuasive or one-sided story”) was offered up early in the first program by PR author Fraser Seitel, who goes on to say “it should be antithetical to people who care about the practice of PR, to engage in spin.” Readers of this review would never guess that the case for PR is expressed forcefully and prominently throughout this series by many of its leading practitioners. In other words, Mr. Neil is well within his rights to disagree with my take on “spin” (as he is with my assessment of media training)—but he is wrong to suggest that my series advances only a singular definition. And then there is the infamous “incubator baby” story in the months preceding the first Gulf War in 1991. Mr. Neil’s company, Hill and Knowlton, working