Abstract
In China, with increasing maturity of media and continuous emergence of new media, demand on media managers is urgent day by day. However, media management itself is a subject with combination of compound, pluralism, theory and practice. It is easy to train common journalists, but it is quite difficult to train media talents of high quality proficient in management. This article is going to mainly compare modes of talent training between Taiwan and Mainland China, and will emphasize especially on training mechanism of media talents in colleges and universities in Taiwan, in the hope of offering reference for talent training in Mainland China.
Highlights
There are no “optimal training modes” for managerial and administrative talents, we still can utilize training mode in other advanced countries and in Hong Kong or Taiwan, which can be regarded as reference for improvement of talents training in Mainland China
After resuming classes in Taiwan, National Chengchi University resumed Journalism Department in 1955, which became the originator of journalism and communication education in Taiwan
The well-known journalist Cheng Shewo established “Vocational School of World News” in Muzha, Tapei in 1956, which was the threshold of journalism and communication education in technical and vocational education system
Summary
Journalism and communication education started in the middle of the 20th century in Taiwan. Demand: Since 1980s, great changes have taken place in media industry in Taiwan, including release from “restriction on newspaper licensing” in 1988, publicly setting up of cable TV stations in 1992, and vogue of internet media at the end of the 20th century All these changes increased demand on talents in communication, which stimulated universities to continuously set up journalism and communication departments. During the period of graduate education, it is media talents with high quality that are trained, so more emphasis is laid upon media operation and management education It is reported, among all 23 types of core courses in journalism and communication master programs in Taiwan, the 5 types belong to media operation and management, respectively Management (or Media Management), Special Topics in Media Industry, Media Operation and Management, Statistics and Communication Research Method, accounting for 22% of all courses. The research is going to introduce the three major media operation and management departments and institutes in Taiwan, and to summarize experiences in training media management talents in Taiwan
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