Media Programs Research Articles

Improved Ability to Recognize Letters Through Flashcard Media With Maximization Memory for Children With Autistic Special Needs

Generally, the difficulties experienced by autistic children are basic academic abilities, namely reading, writing, and arithmetic. Autistic children often experience attention disorders so that in the learning process children are easily bored to learn. Therefore, learning media is needed that can make children excited about learning. The Flashcard media program is carried out by focusing on strengthening memory at the beginning, according to Rasto's theory, the initial stage of beginner reading is to use Visual Memory. Muses single-subject research with the form of A-B-A program design. Basedon the results of the program, the use of Flashcards with memory maximization methods can help children recognize letters as a basic step to meet the first stage in beginner reading With the pretest that originally could only spell 2 letters, after intervening against the increase to 9 letters at the time of posttest.

ГРАНТОВІ ПРОГРАМИ ТРАНСКОРДОННОГО СПІВРОБІТНИЦТВА: МОЖЛИВОСТІ, ПЕРСПЕКТИВИ, ПЕРЕПОНИ

The article examines the main cross-border grant programs in which Ukraine can participate in order to implement joint programs. These are grant instruments for the development of small and medium-sized businesses, representatives of the executive power and local self-government, and the public sector. The main possibilities of using grants of cross-border programs for the government, community and entrepreneurship of Ukraine are outlined. The main and largest cross-border programs are described: "Poland-Ukraine", "Hungary-Slovakia-Romania-Ukraine", "Romania – Ukraine", the Black Sea Basin Program, the Danube Region Program 2021-2027. The prospects of using grant instruments within each program are demonstrated. Emphasis is placed on their priorities and areas of support for projects of authorities, local self-government, representatives of business and the public sector. The main goals and tasks of each program are highlighted, with the areas of support in Ukraine highlighted. The sluggish process of participation of potential grant recipients in cross-border grant programs was analyzed. The reasons for the non-active use of grant, irrevocable, targeted assistance from these programs were emphasized, including: low awareness of representatives of the executive power, local self-government bodies, the public and business about the grant opportunities of cross-border programs; lack of the required number of specialists who are able to prepare competitive grant proposals; participation in the vast majority of cross-border grant programs requires the partnership of an organization from at least two neighboring states. It is concluded that the involvement and use of grant tools of cross-border programs by representatives of business, civil society organizations, executive power and local self-government bodies is an important, and often the only source of financing necessary projects. Ukraine's active participation in cross-border programs determines the establishment and deepening of economic, social, scientific and technical, ecological, cultural and other relations with the border states. Overcoming barriers and obstacles is possible under the condition of broad informational support from representatives of programs in Ukraine, contact points, authorities and mass media.

ULOGA MASMEDIJSKE KOMUNIKACIJE U TRANSFERU ZNANjA OSNOVNOŠKOLSKE DECE

The paper deals with the role of media in education and socialization of elementary school children, that is, with a specific type of transfer that is acquired through alternative forms of learning, especially through television as a medium. Apart from the process of education, the focus of the paper is on the process of socialization of primary school children, because television as a medium and media in general affect behavior, hab- its, emotional development, and social relations of children and youth. The research problem is related to children’s preferences in choosing media contents and their parents’ role in this process. The basic hypothesis of the research is that the role of mass media, specially television, in the transfer of knowledge of elementary school children is significant. Within the framework of specific hypotheses, the existence of both positive and negative effects of the transfer of knowledge acquired through media on the socialization of elementary school children was assumed, as well as the fact that parents have a significant role in the process. A combined method was used in the research: quantitative survey research and quali- tative focus group research. The survey sample of 246 respondents included children from two schools, one rural and one urban (64 from each school), and parents from one rural and one urban schools (58 from both schools). The focus group sample consisted of two groups of parents from these schools (eight from the rural school and ten from the urban one). Techniques of descriptive statistics and qualitative analysis of respondents’ answers were used to process the obtained data. The results of the research showed that the role of mass media communication in the transfer of knowledge is significant for the socialization of children, but also that the role of media (television) is less pronounced when it comes to the education of children, because children are more focused on the entertainment content. The lack of restrictions in media industry and the introduction of the market principle as media regulatory mechanism was expected to be sufficient for achieving the public interest; however, the educational role of media was neglected at the expense of the entertainment role, which becomes a profit generator. Hence, the children’s choice of TV programs can be assumed to be caused by the lack of production-designed educational programs in commercial media, intended for children. The fact that almost half of the children involved in the research (attending higher grades of elementary school) watch educational documentaries on foreign channels shows that there is interest in educational programs; however, younger children are not able to follow complex formats, therefore the content needs to be simplified and made suitable for different ages. In addition, the contents should be selected in such a way that they correlate with school curricula.

Educational Broadcasting and Local Languages in South East Nigeria: The Effectiveness in Safeguarding the Endangered Igbo Language

The broadcast media use indigenous languages in presenting some programmes in south east Nigeria yet, the level of patronage of some of these languages by indigenes or inhabitants of the regions where these languages operate especially the Igbo indigenous language remains grossly low. Worrisome also is the fact that UNESCO has enlisted the Igbo language as one of the Nigerian languages that is endangered. This study examines the use of educational broadcasting as a virile tool in safeguarding and developing the Igbo indigenous languages in south east Nigeria. The objectives of this study are to: determine the extent to which the broadcast media programmes on indigenous language have contributed in the awareness level of endangered language in southeast states Nigeria, find out if there are broadcast media programmes that educate the audience on how to speak, read and write the Igbo Language and ascertain other factors responsible for the poor usage of the Igbo language in the south east Nigeria. Survey research design was used with 379 copies of questionnaire as the major instrument of data collection. Two theories were used for the study; the development media and the Agenda setting theories. Enugu Metropolis was used as the case study. Data generated were analyzed using simple percentages and frequency distribution tables. Chi- square was used to test the hypothesis. Findings from the study are discussed within the context of much larger body of knowledge on educational broadcasting and the link with endangered Igbo language.

Stability and Hopf bifurcation of an epidemiological model with effect of delay the awareness programs and vaccination: analysis and simulation

The present research is concerned with studying the media coverage delay impact and vaccine impact to control outbreaks the infectious disease in the population, we suggested that our mathematical modeling divide the population into three classes: susceptible persons S(t), vaccinated person V(t) and infected persons I(t). The susceptible individuals are also divided due to media programs into awareness and unawareness of disease danger and its mode of transmission. We studied the influence of time delay in response to the media program on awareness of the epidemic. We first discussed the existence of the equilibrium points of the system and obtain sufficient conditions for the local asymptotic stability of all equilibrium points. Further, the existence of Hopf bifurcation is shown near endemic equilibrium. It is interesting to note that there exists at least one limit cycle around the unstable endemic equilibrium. In particular, sufficient conditions for a unique stable limit cycle have been presented. Finally, we verified the feasibility of the results by numerical simulation and give a brief conclusion to generalize that the delay effect of media and vaccination can cause unexpected dynamic predictions for interacting populations.

PENGEMBANGAN MEDIA ANIMASI INTERAKTIF DENGAN PEMOGRAMAN SCRATCH UNTUK MENGENALKAN KETERAMPILAN BERPIKIR KOMPUTASIONAL

Many kinds of learning media were made by prospective elementary school teachers during the CoViD-19 pandemic, ranging from using text, still or moving images, sound, video, and those made using PowerPoint in the form of simple presentations without using a programming language. Here the researcher aims to offer the development of interactive animation media using block programming with the Scratch application on elementary science material which is rarely used by students and teachers because it requires basic skills and logical thinking of a programmer. This research is development research or R&D using the ADDIE model. The results of this block-based media programming project were tested on 10 elementary school students and teachers. The instruments used were material expert validation questionnaires, media experts, and response questionnaires from application users. The results of the research from interactive animation media developed based on the assessment of material experts obtained an average score of 84,6% which was in the good category and for the results of the assessment of media experts obtained an average score of 81.1% which was categorized as very good. For the results of student and teacher responses obtained an average score of 86.0 in the good category. Based on the research data it can be concluded that the development of interactive animation media using block programming with the Scratch application for science material can be used as a learning medium in elementary school.

An empirical examination of the antecedents of Residents' support for future film tourism development

This study aimed to develop and test a conceptual model of the antecedents of residents' attitudinal behavior to support future film tourism in a popular tourism destination. These antecedents include: socio-cultural impacts of existing tourism, place attachment, external perceived realism of media programs, and perceived importance of residents' involvement. A total of 416 survey questionnaires were completed from residents living in the province of Seville, Spain. Partial least squares-structural equation modelling (PLS-SEM) was used to examine the relationship between these factors and the residents' support for future film tourism (RSFFT). The results indicate that place attachment and perceived importance of residents' involvement are the most significant predictors. Also, it confirms that the importance of residents' external perceived realism of movies and TV series shot in their locale is a key predictor of the RSFFT.

The Frequency of Watching Television Media Programs of Students and Its Relation to Their Moral

Tujuan dari penelitian ini untuk mengetahui secara ilmiah (1) bagaimana frekuensi menonton tayangan media televisi bagi peserta didik di tingkat SMKN, (2) bagaimana akhlak peserta didik di tingkat SMKN serta, (3) bagaimana frekuensi menonton tayangan media televisi peserta didik hubungannya dengan akhlak mereka di tingkat SMKN. Penelitian ini menggunakan pendekatan kuantitatif korelasionner dengan metode explanatory research. Adapun teknik pengumpulan data dalam penelitian ini adalah angket, wawancara, observasi, dan dokumentasi. Sedangkan teknis analisis datanya dilakukan dengan dua tahap, yaitu analisis deskriptif dan regresi linier sederhana. Hasil dari penelitian ini menunjukan bahwa (1) skor relatan frekuensi menonton tayangan media televisi peserta didik di tingkat SMKN, sebesar 64 dengan kategori kurang setuju (2) skor relatan akhlak mereka, sebesar 52 dengan kategori kurang setuju.(3) Adapun hasil analisis pada pengujian statistik inferensial yaitu uji t diperoleh hasil uji hipotesis bahwa t0 = 16,705 dan t tabel = 1,662. Dengan demikian dapat disimpulkan bahwa terdapat hubungan yang signifikan antara frekuensi menonton tayangan media televisi terhadap akhlak peserta didik di tingkat SMKN di Bandung. Oleh karena itu, guru dan orang tua harus dapat mendampingi dan mengarahkan peserta didik untuk dapat memilih tayangan media televisi yang baik.

Discourse markers in TV interviews: A corpus-based comparative study of Chinese and the western media.

This article, which is part of an on-going large-scale study, quantitatively explores and compares the frequency, patterns, and positions of the three most frequently used discourse markers (DMs): so, and, but in TV interviews. The data comprise three corpora consisting of three media programs from China, the US, and the UK. Results show that there is a statistically significant difference in the frequency of the DM so and the DM and, with each DM having the highest frequency in a specific corpus. Four co-occurring strings ("and so," "and but," "so but," "but so") are identified in the three corpora with the DM co-occurrence "and so" having the highest frequency in the American program, supporting the claim that this combination is a typical use in American English. The general positional distribution of the three DMs is similar with the highest tendency in the initial position, which can be attributed to the program's interactivity. The findings will enhance our understanding of the three DMs used in media discourse and should be of practical significance to media hosts and guests in achieving better bilateral communication.

Contributors’ Notes

Kelley L. Carter is an award-winning entertainment and pop-culture journalist who joined ESPN in January 2016 as a senior entertainment reporter for The Undefeated (now Andscape), which is a Black media platform dedicated to creating, highlighting, and uplifting the diverse stories of Black identity. She is the host of the digital series “Another Act with Kelley Carter,” where she gives viewers direct access to some of Hollywood’s biggest stars. Some of her critically acclaimed work has featured artists such as film director John Singleton, legendary singer Aretha Franklin, and actor Chadwick Boseman. Carter joined the Undefeated from Buzzfeed, where she was a senior editor for entertainment. Prior to Buzzfeed, she served as entertainment editor at Ebony magazine. Carter is currently based in Los Angeles, but she is a native of Detroit and graduate of Michigan State University who was working as a journalist for the Detroit Free Press at the time of J Dilla’s death.Dan Charnas is an award-winning music and business journalist; producer of records and television; and Associate Arts Professor at NYU’s Clive Davis Institute of Recorded Music. He is the author of four books, including The Big Payback: The History of the Business of Hip-Hop (2010), Def Jam: The First 25 Years of the Last Great Record Label, which was co-authored with Bill Adler and Cey Adams (2011), and Dilla Time: The Life and Afterlife of J Dilla, The Hip-Hop Producer Who Reinvented Rhythm (2022). In addition, Charnas was the co-creator and executive producer of the VH1 TV series The Breaks. In the early 1990s, Charnas was one of the first writers for The Source, becoming part of a generation of young writers who helped create hip-hop journalism. He penned cover stories, features, reviews, and columns for a variety of publications on artists including L.L. Cool J, Ice Cube, A Tribe Called Quest, N.W.A. and Public Enemy.KáLyn Banks Coghill is a doctoral student in the Media, Art, and Text Program at Virginia Commonwealth University. She is also an instructor in the Gender, Sexuality, and Women’s Studies department. Her research focuses on digital violence, hip-hop feminism, black girlhood, and digital studies.Ambre Dromgoole (she/her) is a doctoral candidate in the Departments of Religious Studies and African American Studies at Yale University. Her dissertation “There’s a Heaven Somewhere

Perceptions and Aspirations Toward Peer Mentoring in Social Media-Based Electronic Cigarette Cessation Interventions for Adolescents and Young Adults: Focus Group Study.

Social media offer a promising channel to deliver e-cigarette cessation interventions to adolescents and young adults (AYAs); however, interventions delivered on social media face challenges of low participant retention and decreased engagement over time. Peer mentoring has the potential to ameliorate these challenges. The aim of this study was to understand, from both the mentee and potential mentor perspective, the needs, expectations, and concerns of AYAs regarding peer mentoring to inform the development of social media-based peer mentoring interventions for e-cigarette cessation among AYAs. Seven focus groups, including four mentee groups and three potential mentor groups, were conducted with 26 AYAs who had prior experience with e-cigarette use and attempts to quit in the context of a social media-based e-cigarette cessation intervention. Discussion focused on preferred characteristics of peer mentors, expectations about peer mentoring, mentoring mode, mentor training, incentives for peer mentors, preferred social media platforms for intervention delivery, supervision, and concerns. Focus group transcripts were coded and analyzed using a thematic analysis approach. Overall, participants were receptive to peer mentoring in social media-based cessation interventions and believed they could be helpful in assisting e-cigarette cessation. Participants identified the most important characteristics of peer mentors to be of similar age and to be abstinent from e-cigarette use. Participants expected peer mentors would share personal experiences, provide emotional support, and send check-ins and reminders. Peer mentors supporting a group of mentees in combination with one-on-one mentoring as needed was the preferred mentoring mode. A group of 10 mentees with a mentor:mentee ratio of 1:3-5 was deemed acceptable for most participants. Participants expressed that mentor training should include emotional intelligence, communication skills, and the scientific evidence about e-cigarettes. Although monetary incentives were not the main motivating factor for being a peer mentor, they were viewed as a good way to compensate mentors' time. Instagram was considered an appropriate social media platform to deliver a peer-mentored intervention due to its functionality. Participants did not express many privacy concerns about social media-based peer mentoring, but mentioned that boundaries and community agreements should be set to keep relationships professional. This study reflects the needs and preferences of young people for a peer mentoring intervention to complement a social media program to support e-cigarette cessation. The next step will be to establish the feasibility, acceptability, and preliminary efficacy of such a peer mentoring program.

Use of social media to supplement orthopaedic surgery resident education

Social media popularity and utilization have increased in recent years. Past studies have shown high usage of video-sharing platforms such as YouTube as a surgery preparation tool for residents. The growth of social media presents opportunities in orthopaedic resident training, marketing, and networking. The purpose of this study was to determine how orthopaedic surgery residency programs are utilizing social media as a component of their educational curricula. An anonymous survey was distributed to program directors for Accreditation Council for Graduate Medical Education (ACGME)-accredited orthopaedic surgery residency programs who are also a part of the Collaborative Orthopaedic Education Research Group (COERG). Program directors completed the survey and forwarded a resident-specific link to residents in their program. Data was collected between September and October 2021. Descriptive statistics were analysed. A total of 9 program directors (5 M, 4 did not report gender) and 71 (53 M, 8 F, 2 non-binary/gender non-conforming, 8 did not report gender) orthopaedic surgery residents participated in this survey with a majority of participants from the Northeastern United States (3 of 5 program directors, 60.0%; 42 of 64 residents, 65.6%). Residents identified YouTube (24.8%), Instagram (20.0%), and podcasts (20.0%) as the most popular social media platforms. Four of 8 (50.0%) program directors felt that social media use improved their residents’ preparedness for cases, while 3 of 8 (37.5%) felt that it improved teaching of residents. Concerns reported with social media incorporation included confidentiality issues and costs of developing and maintaining social media programs. Differences exist in the perceived benefits of social media use between orthopaedic surgery residents and program directors. While both groups felt that incorporating social media into training improved case preparedness, only residents felt that their surgical outcomes were improved due to social media use. Most residents viewed the importance of social media incorporation into their training as neutral. This study can serve as a pilot for future studies regarding social media use in orthopaedic surgery resident training due to the improved insight it provides into which social media are being utilized by residents and programs and the attitudes held towards these media.

DISPARITAS MEDIA PEMBELAJARAN PADA ERA DIGITALISASI PENDIDIKAN DI WILAYAH PERBATASAN RI-RDTL (REFLEKSI PEMBELAJARAN ONLINE DAERAH PERBATASAN)

The purpose of the study was to determine the disparity in the use of learning media and the barriers to the digitalization of learning media programs in the border areas of Indonesia and RDTL. The research approach is qualitative with descriptive method. Research informants are principals, teachers and students. Data collection techniques using observation, interviews, document studies, questionnaires. The data analysis technique consists of 3 flow of activities carried out simultaneously, namely data reduction, data presentation and conclusion drawing/verification. The result of the research is that from a total of 17 border area schools with a total of 143 teachers, 122 teachers (85%) did not use digital-based learning media, while 21 teachers (15%) used digital-based learning media. The inhibiting factors for the use of digital-based learning media in border areas are, First, the development of technology-based infrastructure that has not been evenly distributed in the RI-RDTL border area. Second, the absence of free internet access for border area communities has an impact on the availability of internet quotas for teachers and students in carrying out online learning activities. Third, the low knowledge of teachers in managing online learning activities such as the use of digital-based learning media.

Skills narratives amongst media degree graduates and students: Discourses of hard and soft skills in education-to-work journeys

This article focuses on media students and graduates’ subjective understanding and expression of skills acquired while undertaking an undergraduate media studies degree programme. It reports on a single undergraduate media studies programme in Ireland and draws from two questionnaires: a 2019 questionnaire of graduates who reflected on the skills developed during their education as well as their employability; and, following a subsequent skills development intervention in the media programme, a 2021 questionnaire of final-year students who undertook a newly introduced module focusing on media and non-media work, skills development and employment in Ireland. This latter questionnaire had the dual purpose of assessing whether students had benefited from this new module and, more generally, of understanding students’ perceptions of their skills and employability. This study was concerned to ascertain whether the provision of a new module that reflected on skills development through a media programme aided students’ understanding of how their knowledge and skills related to employability. Ultimately, the study found that the module was successful in developing students’ understanding of the alignment between transversal skills and employment. However, despite the intervention, students still perceived employability as related mainly to practical skills and supplemental career development activities.

Sentiment Analysis of the Convict Assimilation Program on Handling Covid-19

Coronavirus Disease-19 (Covid-19) is an infectious disease caused by the SARS-CoV-2 virus. The rapid spread of this disease has affected 216 other countries and regions, including Indonesia. In minimizing the spread and increasing losses, it is necessary to have several policies made by the Indonesian government in dealing with this. One of the policies taken by the government is the Convict Assimilation Program to prevent the spread of the virus in prisons. The Prisoner Assimilation Program fosters inmates by integrating prisoners into social life. Many media reported on the assimilation program in various media, including news portals, so that it became a forum for the public to express their opinions. News portals can be a source for getting public opinion. Therefore, sentiment analysis can be done to determine the sentiment of any existing public opinion. In this study, the analysis was carried out by applying one of the data mining methods, namely the Support Vector Machine, with positive, negative, and neutral sentiment labeling. The data used is audience comments in Indonesian with a dataset of 404 comments and then resampled so that the number of data becomes 669. The analysis uses the kernel Radial Basis Function (RBF), RBF with Grid Search, Polynomials, and Polynomials with grid search. Kernel RBF and Kernel Polynomial with Grid Search comparing test and training data 80%:20% with the highest accuracy of 95%.

Production of Testimonial Videos to Support the Implementation of the Lapak Ganjar Program

The Governor of Central Java, Ganjar Pranowo, released the Lapak Ganjar program for MSMEs affected by the pandemic. The program, which was released in 2020 until mid-2022, continues to grow to help market MSME products online through Instagram accounts @ganjar_pranowo and @lapak_ganjar. This study aims to describe the communication strategy of the the Office of Communication and Informatics of Central Java Province in supporting the implementation of the Lapak Ganjar program through Instagram. This study used descriptive qualitative method. Based on the SOSTAC model, the results of the study revealed that the Office of Communication and Informatics of Central Java Province implemented a communication strategy through a testimonial video #ReviewLapakGanjar production which featured the success story of the Lapak Ganjar program. This testimonial video is published on a scheduled basis through Instagram @kominfo.jateng. This video testimonial is published to create public perception and trust that the Lapak Ganjar program provides benefits for MSMEs in marketing their products online which has an impact on increasing product sales. In addition, the Office of Communication and Informatics of Central Java Province carried out a media relations communication strategy by involving mainstream media and online media to carry out joint coverage of the profiles and success stories of MSMEs participating in the Lapak Ganjar program, which is expected to increase the publication of the program in media.

Sistem Pakar Penanganan Jaringan Komputer Berbasis Delphi

Learning computer network material, especially computer network damage diagnosis material, is an abstract and difficult material to understand. The main objective of this research is to develop learning media that utilizes an expert system based on Borland Delphi 7 on valid computer network damage diagnosis material. This research was conducted in August 2021 at SMK 2 Serang. This learning media development design follows the ADDIE (Analyze, Design, Development, Implementation, Evaluation) stage. The validation of this learning media program includes content validation and the design of the media itself. Based on the results of data analysis, it was found that the learning media developed in this study had a very high validity value from the two aspects assessed. For the validity of this learning media subject matter, the validation by the expert is 3.61 and the validation by the teacher is 3.6 so it is very relevant to the concepts that will be taught using this media, while the validity of the media design by the expert is 3.5 and by the teacher 3.62 so that the learning media This research can be declared suitable to be used to support learning in schools

“A (tiger) king's ransom”: Dark personality features predict endorsement of exotic animal exploitation

Individuals with different personality traits likely hold different attitudes about animal care and conservation and may reflect differently on exposure to media programming such as the controversial Tiger King: Murder, Mayhem, and Madness documentary. We surveyed 116 community and 473 college participants that had and had not viewed the documentary and examined the association between traits measured by the Personality Inventory for DSM-5-Brief Form and the Short Dark Triad scales and endorsement of exotic pet ownership and unaccredited zoos. Those that viewed the documentary had more negative attitudes toward exotic pet ownership and unaccredited zoos in general, but having low negative affect, low empathic concern, high antagonism, and psychopathy predicted endorsement of exotic pet ownership and unaccredited zoos regardless of whether participants viewed Tiger King. Being male and high in narcissism additionally predicted positive attitudes toward exotic animal ownership. Respondents reported feeling more positively about exotic pet ownership after viewing Tiger King if they were high in narcissism and low in empathy, supporting the hypothesis that individuals high in dark traits and individuals low in empathy may be more supportive of exploitation of exotic animals and therefore less sympathetic to issues surrounding animal welfare. Future research should further identify the role of personality in exotic pet ownership and endorsement of controversial and inhumane animal activities.

Covid-19 lockdown and domestic violence in Nigeria

The period of Covid-19 witnessed the spread of a new global culture of lockdown as a way to stem the spread of the dangerous killer disease that is ravaging the human race. Covid-19 forced national governments to come up with laws and policies of lockdowns, preventing or reducing physical contact as well as social gatherings. Consequently, people were forced to stay at home in their different countries. This study focused on how the lockdown culture affected homes and marriages in Nigeria. It used focus group discussions to explore how the period of lockdown was characterized by domestic violence in Nigeria. Many husbands, wives and children were victims of the negative force of lockdown, while many other families used the period for bonding, re-integration and self-rediscovery. The study recommends increased gender-based empowerment, consultation of psychologists and counsellors as well as civil society-sponsored media programmes on the post-lock-down healing process.

Employee Relations Strategy in Increasing The Work Motivation of Employees of PT. Esaputlii Prakarsa Utama Barru Regency

This study aims to determine the development of an industrial relations strategy program as an effort to increase employee motivation and to determine the condition of the organizational communication climate that exists between management and employees at PT. Main Initiative Esaputlii. This study used descriptive qualitative method. The results showed that PT. Esaputlii Prakarsa Utama has succeeded in carrying out the industrial relations program because it has received a fairly good response from employees as well as employees who are quite satisfactory through programs, special events programs, award programs, and internal communication media programs. Likewise with the organizational communication climate applied by PT. Esaputlii Prakarsa Utama with behavior that shows to the core, warm but still responsible.