Perspective Of Media Research Articles

Dependence and Alienation: A Study of Online Social Anxiety Among College Students Under the New Media Perspective

With the rapid change of Internet technology, new media has been deeply integrated into people s daily life and become an indispensable and important element, especially for the group of college students, new media is the main platform for them to obtain information and communicate and interact. However, in the virtual world of online social networking, the anonymity and virtuality of online social networking make them prone to uncertainty and insecurity in their interactions, and college students are faced with unprecedented social pressure and anxiety, which can easily make them fall into self-doubt and anxiety. Therefore, this study explores the causes of college students online social anxiety under the threshold of new media and the influence of social media dependence on social media self-presentation, with a view to alleviating college students group online social anxiety.

Covering disability in Italian journalism. Language, practices and perspectives in mainstream and alternative media

Covering disability in Italian journalism. Language, practices and perspectives in mainstream and alternative media

Urban Marketing Analysis from the Perspective of Social Media: Image Marketing Based on Regional Stereotypes

Urban Marketing Analysis from the Perspective of Social Media: Image Marketing Based on Regional Stereotypes

Layered Environmental Discourses: Media Representations of Transnational Extractivism in Zimbabwe

ABSTRACT The increase in Chinese extractive activities in Zimbabwe has created antagonism between issues related to development and the environment. The antagonism has generated conflicting perspectives in the local media. This study aims to investigate how the Zimbabwean mainstream media construct environmental discourses surrounding Chinese transnational extractive operations and represent the social impacts of extractivism at local and national levels. Critical discourse analysis was conducted to analyse news articles published within one year from two state media and two private media organisations. The findings suggest while the Promethean discourse holds a hegemonic position in state media, the discourses of limits and environmental justice coexist and compete with the Promethean discourse in private media. The state media constructs Chinese extractive activities as being socially and environmentally responsible and in harmony with Zimbabwean national developmental visions. The private media, in contrast, transforms the complex systems of transnational extractivism into a human character who collaborates with the domestic ruling class to conduct an “organised crime” in the local communities. Environmental journalism operates as a biased tool to serve the interests of dominant groups, extending media polarisation beyond the political realm and perpetuating an oversimplified dichotomy that has been cautioned against in Africa–China studies.

Situational privacy: theorizing privacy as communication and media practice

Abstract Under dataveillance as the “new normal,” datafied societies render privacy seemingly impossible. Communication and media privacy scholars foster relational and contextual perspectives to explore how agents and infrastructures could nevertheless maintain a certain degree of self-determined control over the flow of data. Situational privacy accesses this debate from an alternative practice-based perspective. Putting emphasis on the ongoing transformation of privacy, this contribution leverages recent empirical and theoretical thoughts of practice-based privacy research as well as conceptual work on the notion of the situation in social theory. Shifting the focus onto privacy breakdown, mundane criticism, and pragmatic measures of “good enough privacy,” it anchors privacy in everyday routines and situations. Situational privacy offers a communication and media perspective on privacy as a critical concept in transformation.

Research on Cultural Communication of Chu Cultural Relics from the Perspective of New Media

With the continuous emergence of all kinds of new media, the public has diversified demands for information acquisition. Museums have always been an important medium for cultural communication and social education. In the era of new media, museums should analyze the dissemination paths of cultural relics from the perspective of new media based on their own characteristics, explore cultural resources, fully utilize new media technology, and achieve more effective and widespread dissemination. This paper takes the Jingzhou Museum as an example, through understanding the current situation of cultural relics dissemination, analyzing the interpretation of cultural relics and the means of communication, trying to promote the combination of new media and museum cultural dissemination, which can further expand the brand influence of Jingzhou Museum and spread Chu culture more deeply and widely.

Research on the presentation of the national image of China in the German magazine APuZ

<p class="MsoNormal" style="text-align: justify;">This study examines the portrayal of China in the German Federal Centre for Political Education magazine APuZ (<span style="font-family: 宋体;">“</span>Politics and Current Affairs<span style="font-family: 宋体;">”</span><span style="font-family: Times New Roman;">in German</span>) from 2020 to 2023. The objective is to observe and describe the manner in which the magazine portrays the image of China. A targeted literature analysis reveals the multi-dimensional evolution trend and dynamic distribution of China's image in the magazine. The study revealed that the magazine presents a comprehensive portrayal of China's political, economic and cultural images, incorporating descriptions of China's policies and international positions from a traditional Western perspective. The content of the magazine reveals changes in the image of China from the perspective of German official media, as well as the diversity of Chinese perceptions among academics and intellectuals in the German-speaking world. In summary, China is depicted as a politically traditional emerging communist power, an economically globally connected and rapidly developing country, and a culturally rich and profound country. The study aims to provide new insights into the formation of China's image in Sino-German cross-cultural communication and to contribute to the existing academic literature on the subject.</p>

A Study on Customer Engagement of Kopi Kenangan: Reviewed from a Social Media Marketing Perspective, Brand Image and Brand Love

This research aims to examine the study of Kopi Kenangan customer engagement: viewed from the perspective of social media marketing, brand image and brand love. The population in this study were consumers who consumed food/drink products sold by Kopi Kenangan in Padang City with a sample of 175 people. The sampling technique uses a nonprobability sampling method with purposive sampling technique. The data analysis method used is SEM-Partial Least Square (PLS). The research results found social media marketing has a positive and significant effect on brand love. Social media marketing positive does not have a significant effect on customer engagement. Brand image has a positive and significant effect on brand love. Brand image positive does not have a significant effect on customer engagement. Brand love has a positive and significant effect on customer engagement. Social media marketing and brand image have a positive and significant effect on customer engagement with brand love as a mediating variable. The effect of brand love mediation on the influence of social media marketing and brand image on customer engagement, based on the mediation analysis procedure in SEM-PLS with the path coefficient significance method shows that the indirect relationship is significant, but the direct relationship is not significantso that conclusions can be drawn from the results of the decisionIndirect-only mediation(indirect relationship mediation only)in the form of full mediation (full mediation)

Public attention and psychological trends towards waste reduction: A large-scale data analysis based on social media

In the digital era, using social media big data to capture the true views and psychological trends shown by the public regarding waste reduction could considerably improve the formulation of targeted waste reduction policies and guide residents to participate in environmental governance from the source side. This study used big data mining technology to trawl 617,771 pieces of waste reduction text from a typical social media site (Sina Microblog). A machine learning algorithm model was used to identify the psychological and cognitive focus of the public and their preferences based on large-scale text data. The temporal and spatial differences in public attention trends, hot topic trends, and sentiment trends were also investigated. The results showed that the public attention level was related to the release of policies by government and that public attention in the southeast coastal areas was higher than that in the northwest inland areas. Moreover, waste reduction had a “working attribute” because the public paid more attention to waste reduction during working hours (i.e., 9:00–12:00 and 15:00–18:00) than during leisure hours. In terms of individual heterogeneity, males were initiators of the topic, whereas females were followers. In particular, participation by young people in waste reduction discussions was higher than for other groups. The topic analysis showed that public attention followed a cooperative construction pattern that had multiple entities, including the individual, community, and government. Overall, the public sentiment score towards waste reduction increased year by year during the study period, with positive sentiment posts accounting for over 70% of the total number of blog posts, and that the vast majority of residents had a positive attitude towards waste reduction. This study expanded current research knowledge by exploring the public attitude response to waste reduction from a social media perspective. The study will help the government to effectively intervene in public behavior tendencies toward waste reduction from the psychological perspective and provided important implications about how the government can enhance its use of social media to effectively guide public opinion and improve policies.

The Aesthetics and Politics of Psychotherapy: Literary, Cultural, and Media Perspectives on ‘Healing the Soul’

Abstract This article discusses the growing significance of psychotherapy for literature, culture, media, and their analysis in the context of the proclaimed ‘Age of Therapeutization.’ It looks at definitions of (contemporary) psychotherapy and retraces the historical origins of the term as well as the field’s development throughout the twentieth and twenty-first centuries. It then argues for an engagement with psychotherapy on the part of literary, cultural, and media scholars that also takes account of non-psychoanalytical concepts and methods. Finally, the article explains the heuristic value of distinguishing between the aesthetics and the politics of psychotherapy and it outlines the contours of a methodology for studying how psychotherapeutic approaches map onto the content and/or form of literary, cultural, and media texts.

Research on the Analysis of Youth Celebrity Worship Behavior and Guidance Strategies in the Perspective of New Media

Along with the development of science and technology, the new media technology has been maturing, and the carrier of information dissemination has also diversified. The dissemination of new media has entered an era of rapid development, and the culture of celebrity worship has emerged, accompanied by changes in the circle and values of young people, and stars are favored by many young people because of their uniqueness, and the celebrity worship behavior of young people under the new media perspective has different characteristics. At present, teenagers in the age of celebrity worship appeared to be underage, the behavior appeared to be out of control and has a certain degree of blindly following the crowd. In this paper, we analyze the causes of teenagers' celebrity worship behavior and the influence of new media communication on teenagers' celebrity worship behavior from the perspective of new media, and put forward effective guiding strategies for teenagers themselves, their parents, the relevant management departments and the society in order to disseminate correct values.

Research on the Analysis of Youth Celebrity Worship Behavior and Guidance Strategies in the Perspective of New Media

Along with the development of science and technology, the new media technology has been maturing, and the carrier of information dissemination has also diversified. The dissemination of new media has entered an era of rapid development, and the culture of celebrity worship has emerged, accompanied by changes in the circle and values of young people, and stars are favored by many young people because of their uniqueness, and the celebrity worship behavior of young people under the new media perspective has different characteristics. At present, teenagers in the age of celebrity worship appeared to be underage, the behavior appeared to be out of control and has a certain degree of blindly following the crowd. In this paper, we analyze the causes of teenagers' celebrity worship behavior and the influence of new media communication on teenagers' celebrity worship behavior from the perspective of new media, and put forward effective guiding strategies for teenagers themselves, their parents, the relevant management departments and the society in order to disseminate correct values.

Generative artificial intelligence in healthcare from the perspective of digital media: Applications, opportunities and challenges

IntroductionThe emergence and application of generative artificial intelligence/large language models (hereafter GenAI LLMs) have the potential for significant impact on the healthcare industry. However, there is currently a lack of systematic research on GenAI LLMs in healthcare based on reliable data. This article aims to conduct an exploratory study of the application of GenAI LLMs (i.e., ChatGPT) in healthcare from the perspective of digital media (i.e., online news), including the application scenarios, potential opportunities, and challenges. MethodsThis research used thematic qualitative text analysis in five steps: firstly, developing main topical categories based on relevant articles; secondly, encoding the search keywords using these categories; thirdly, conducting searches for news articles via Google ; fourthly, encoding the sub-categories using the elaborate category system; and finally, conducting category-based analysis and presenting the results. Natural language processing techniques, including the TermRaider and AntConc tool, were applied in the aforementioned steps to assist in text qualitative analysis. Additionally, this study built a framework, using for analyzing the above three topics, from the perspective of five different stakeholders, including healthcare demanders and providers. ResultsThis study summarizes 26 applications (e.g., provide medical advice, provide diagnosis and triage recommendations, provide mental health support, etc.), 21 opportunities (e.g., make healthcare more accessible, reduce healthcare costs, improve patients care, etc.), and 17 challenges (e.g., generate inaccurate/misleading/wrong answers, raise privacy concerns, lack of transparency, etc.), and analyzes the reasons for the formation of these key items and the links between the three research topics. ConclusionsThe application of GenAI LLMs in healthcare is primarily focused on transforming the way healthcare demanders access medical services (i.e., making it more intelligent, refined, and humane) and optimizing the processes through which healthcare providers offer medical services (i.e., simplifying, ensuring timeliness, and reducing errors). As the application becomes more widespread and deepens, GenAI LLMs is expected to have a revolutionary impact on traditional healthcare service models, but it also inevitably raises ethical and security concerns. Furthermore, GenAI LLMs applied in healthcare is still in the initial stage, which can be accelerated from a specific healthcare field (e.g., mental health) or a specific mechanism (e.g., GenAI LLMs’ economic benefits allocation mechanism applied to healthcare) with empirical or clinical research.

Research on the development path of the elderly across the "digital divide" from the perspective of new media

Research on the development path of the elderly across the "digital divide" from the perspective of new media

Discourse construction of Chinese modernization from the perspective of Malaysian media

This study uses corpus critical discourse analysis to examine the reporting strategies and affective attitudes of Malaysian media towards Chinese modernization. The analysis is based on 192 related news reports and aims to reveal how Malaysian media interpret and construct the discourse of Chinese modernization. The study finds that Malaysian media reports show a diversity of attitudes, with positive and neutral reports dominating and negative reports occupying a small proportion, which needs counter-stigmatization. The study emphasizes the importance of constructing the discourse of Chinese modernization and points out adopting flexible and diversified strategies to construct a foreign discourse system. This study provides new perspectives for understanding the concept of Chinese modernization in the context of globalization and highlights the importance of strengthening media exchanges and cooperation between China and Malaysia.

Exploring the Innovative Path of English Teaching in Colleges and Universities from the Perspective of New Media

Exploring the Innovative Path of English Teaching in Colleges and Universities from the Perspective of New Media

The investigation of employee voice behavior – from the perspective of social media use in China

PurposeEnterprises use social media for their daily work. The use of social media in the workplace is crucial for social connections, the growth and evolution of the enterprise, and it opens up new avenues for voice behavior. Employee voice involves the expression of ideas or opinions towards enterprise and is beneficial for employee work and enterprise development. Extant studies of voice behavior usually focus on the leadership and employee factors. However, the internal mechanism of voice behavior, especially the interrelationship between different kinds of social media use and voice behavior has not been well investigated. To fill that research gap, this study analyzes the internal mechanism of voice behavior, taking the effects of social media use and social capital into consideration.Design/methodology/approachUsing structural equation model, this study collected data from employees using social media and analyzed the data using the software of Smartpls 3.0, SPSS and AMOS, in order to analyze the internal mechanism of voice behavior among employees.FindingsBased on social capital theory, this study investigates the relationship between social media use, social capital and voice behavior, and provides some insights into the mechanism of voice behavior. The social media use, social capital and voice behavior are divided into several kinds in order to clarify the internal mechanism of voice behavior more comprehensively. The empirical results show that: (1) Social media use for both work and social-related purposes could positively affect employees’ promotive and prohibitive voice behaviors. (2) Social capital mediates the relationship between social media use and voice behavior. (3) In the process of social media use influencing employees’ voice behavior, employees of different genders and ages show significant differences in social capital and voice behavior.Originality/valueThis study explored the internal mechanism of voice behavior, which could help to elicit the relationship between social media use and voice behavior. By integrating the roles of social capital, individual differences, this study could uncover the deep internal mechanism of employee voice behavior more comprehensively, broadening social capital theory and enriching the researches of voice behavior among employees.

Role of Language in Emotions and Bias: A Cognitive Linguistic Perspective of Affective Political Media in the US

In todays digital era, where emotions are central to journalism and information disseminates rapidly, the role of language in transmitting emotions, stereotypes, and biases has become a subject of debate and study. The use of language in news media can be argued, as it may prioritize sensationalism over accuracy to tap into peoples feelings under new business models and the attention economy. While journalism ethics aim to minimize bias, journalism consistently incorporates emotions to captivate the audience and create an experience of involvement. This is significant because language, consumed from diverse media news channels, is integral to cognition. Research in cognitive linguistics demonstrates that human beings view the world in metaphoric terms, and language defines and constrains communication, thinking, and sense-making. This article explores linguistic mechanisms such as metaphors of flood and aliens, agenda setting, selectivity, framing, and expectancy bias, through which emotions, perspectives, and affectivity are sustained and propagated in political news reporting. It considers the impact of stereotypes and biases, particularly in the media portrayal of undocumented immigrants and different framings in the description of the War in Gaza. The article highlights that language is seldom neutral and is intertwined with motives, emphasizing the importance of understanding the persuasive power of words. In conclusion, this paper reveals the role of language in shaping perceptions of message receivers and contributes to enhancing linguistic justice, informing more ethical approaches to journalism and media production. It emphasizes the need for an editorially conscious and intelligent use of language to create engaging, empathetic content.

Membangun Kepercayaan yang Berkelanjutan di Era Disruptif Komunikasi: Perspektif Media dan Komunikasi Digital

The purpose of this research is to find out the factors that can build sustainable trust in the field of disruptive communication from the perspective of digital media and communication. This research uses qualitative research methods. The data collection technique in this research is done by literature study by exploring journals, books and other information relevant to the research. The data that has been collected is then analyzed in three processes, namely data reduction, data presentation and conclusion drawing. The results showed that building sustainable trust in the disruptive communication field is an ongoing challenge. Transparency, accountability, education and collaboration are important strategies to maintain credibility and trust. The case of the presidential election illustrates the impact of media and digital communications on public perception, and emphasizes the need for responsible practices. As the media landscape continues to evolve, addressing potential issues such as algorithmic bias and privacy concerns is critical to ensure trust in digital communications remains intact.

The Construction of International Communication Discourse System from the Perspective of Media

With the aim of showing a true, three-dimensional and comprehensive China, eliminating the inherent prejudice and misunderstanding in the West, and enhancing the recognition of the international community to China, we will explore the construction of an international communication discourse system in the perspective of media. Firstly, it analyzes the requirements of the times faced by the international communication discourse system under the current international situation; Secondly, it further analyzes the problems existing in the process of international communication discourse system and the principles of problem generation; Then according to the problems it faces and the causes of the problems, it analyzes the future development direction of the international communication discourse system with the help of there-media path; Finally, the paper puts forward strategies such as systematic arrangement, scientific research and highlighting innovation in the construction of international communication discourse system from the perspective of integrated media.