Research on the presentation of the national image of China in the German magazine APuZ

Abstract

<p class="MsoNormal" style="text-align: justify;">This study examines the portrayal of China in the German Federal Centre for Political Education magazine APuZ (<span style="font-family: 宋体;">“</span>Politics and Current Affairs<span style="font-family: 宋体;">”</span><span style="font-family: Times New Roman;">in German</span>) from 2020 to 2023. The objective is to observe and describe the manner in which the magazine portrays the image of China. A targeted literature analysis reveals the multi-dimensional evolution trend and dynamic distribution of China's image in the magazine. The study revealed that the magazine presents a comprehensive portrayal of China's political, economic and cultural images, incorporating descriptions of China's policies and international positions from a traditional Western perspective. The content of the magazine reveals changes in the image of China from the perspective of German official media, as well as the diversity of Chinese perceptions among academics and intellectuals in the German-speaking world. In summary, China is depicted as a politically traditional emerging communist power, an economically globally connected and rapidly developing country, and a culturally rich and profound country. The study aims to provide new insights into the formation of China's image in Sino-German cross-cultural communication and to contribute to the existing academic literature on the subject.</p>