Media Leaders Research Articles

Student’s attitude towards campaign communication (on the example of 2018 Russian presidential election

The subject of this research is the attitude of student youth towards particular instruments of campaign communication. Among most commonly used techniques of influencing the citizens’ electoral behavior are the political advertising, mass media materials, debates, announcements of the leaders of public opinion. However, the factors important for making electoral decisions differ one age group to another. In this context, of special interest is the student youth that is more perceptive to modern methods of communication via mobile apps and other Internet technologies. The presented results are based on the data of focus groups studying in Saint Petersburg State University, acquired in the course of research “The factors of formation of absenteeism of student youth in the Russian megalopolis (on the example Saint Petersburg)” conducted in 2018 with technical support of the Resource Center of Sociological and Internet surveys of Saint Petersburg State University. The authors determine the following specificities of political communication prevalent in daily practices of student youth: distrust in such classical methods of campaign communication as debates; more trust in the online mass media rather than traditional; ambivalent stance of media leaders of public opinion; significance of the institution of family in formation of political views and decision-making. The impact of social networks creates a request for a renewed format of communication among students. The information must be easy accessible, appear as the first ling in search request, and presented in a form of standard post with a vivid visual component.

Corporate Loyalty or Creative Self-Realization: Management Strategies in the Field of Journalism

Introduction. The paper is devoted to the discussion of issues and unforeseen risks facing media leaders during their staffing decisions, above all the motivation of journalists' professional work and the encouraging style of journalists to perform editorial assignments. Methodology and sources. Based on the methodological resources of structural and functional analysis and structuralist constructivism, various – often opposite – editorial attitudes are identified, each of which contains resources and risks for both the professional implementation of journalists and the corporate climate of media publications. The sociological data for the problematization of the context of managerial communication was the content analysis of interviews with experts and media leaders published on Mediajobs.ru in the Media and Career portal. The measurement was carried out in the following categories: requirements for the work of a journalist by the editor-inchief or the head of a media holding; features of professional communication in the journalistic community; communication features when working with storage media; professional self-characterization of interviewed respondents. Results and discussion. The paper shows that the value preferences of media managers regarding acceptable methods of obtaining information, namely the requirements for verifying the reliability of the data collected or the use of emotional provocation, turned out to be approximately equal in the analyzed sample. Reflecting and at the same time defining the professional practice of the interaction of journalists with their sources, these professional attitudes contain the conditions for shifting the risk towards conflict interprofessional interaction.Conclusion. The sociological analysis of managerial strategies in the journalistic community makes it possible to predict with a high degree of probability the nature of professional failures and stresses that arise when journalists carry out their professional duties.

Intersections of ISIS media leader loss and media campaign strategy: A visual framing analysis

The decision to target leaders of groups like ISIS to hamper their effectiveness has served as a longstanding principle of counterterrorism efforts. Yet, previous research suggests that any results may simply be temporary. Using insights from confiscated ISIS documents from Afghanistan to define the media leader roles that qualified for each level of the cascade, CTC (Combating Terrorism Center) records to identify media leaders who died, and a content analysis of all ISIS images displayed in the group’s Arabic weekly newsletter to identify the group’s visual framing strategies, this study assesses whether and how leader loss helps explain changes in the level and nature of the group’s visual output over time. ISIS’s quantity of output and visual framing strategies displayed significant changes before, during, and after media leader losses. The level of the killed leader within the group’s organizational hierarchy also corresponded to different changes in ISIS’s media framing.

Media Leaders Mining Based on Android News Apps

With the rapid development of the mobile Internet, the mobile news apps have become the most important way for the public to obtain news. As a new media carrier and communication platform,the mobile news apps can promote the rapid dissemination of information and the rapid spread of influence. Some media have a major influence on the direction of other media reports and the behavioral decisions of the public. These media can be regarded as media leaders. Media leaders are very important in the dissemination of news. By identifying media leaders, companies or governments can promote sales or guide public opinion separately. This article believes that media leaders mainly achieve their own influence by publishing news, so this article uses the news published by the mobile news apps as an entry point. This paper firstly solves the problem of data crawling in mobile news apps, and proposes a data crawling method based on reverse analysis, and obtains the data source. Then, reconstruct the reprinting path of the news, and carry out accurate traceability. Finally, cluster the news based on LDA, and propose an algorithm for mining media leaders from three aspects: influence, activity and preference. Experimental studies of data sets have shown that our algorithms can effectively identify media leaders.

Media Leaders Mining Based on Android News Apps

<p align="justify">With the rapid development of the mobile Internet, the mobile news apps have become the most important way for the public to obtain news. As a new media carrier and communication platform,the mobile news apps can promote the rapid dissemination of information and the rapid spread of influence. Some media have a major influence on the direction of other media reports and the behavioral decisions of the public. These media can be regarded as media leaders. Media leaders are very important in the dissemination of news. By identifying media leaders, companies or governments can promote sales or guide public opinion separately. This article believes that media leaders mainly achieve their own influence by publishing news, so this article uses the news published by the mobile news apps as an entry point. This paper firstly solves the problem of data crawling in mobile news apps, and proposes a data crawling method based on reverse analysis, and obtains the data source. Then, reconstruct the reprinting path of the news, and carry out accurate traceability. Finally, cluster the news based on LDA, and propose an algorithm for mining media leaders from three aspects: influence, activity and preference. Experimental studies of data sets have shown that our algorithms can effectively identify media leaders.</p>

UTICAJ TELEVIZIJE NA INFORMISANJE I KREIRANJE JAVNOG MNJENJA

Uticaj televizije, kao kanala masovnog komuniciranja, na formiranje javnog mnjenja je u fokusu ovog master rada. Razvoj tehnologija i pojava novih medija menjaju princip rada medijskih preduzeća, sa posebno velikim uticajem na poslovanje javnih medijskih servisa. U radu je prikazano sa kakvim se problemima susreću televizijski emiteri i kako bi na te izazove trebalo da odgovori javni medijski servis Srbije kako ne bi izgubio poziciju medijskog lidera u konkurenciji sa komercijalnim medijima.

Prediction models of bit errors for NAND flash memory using 200 days of measured data.

NAND flash memory, with its excellent storage performance, has become a leader in storage media for scientific instruments. With improvements in the manufacturing technique, its reliability is decreasing. Thus, methods for improving the storage reliability of scientific instruments has become a major topic. If a method to effectively evaluate NAND flash error distribution is found, it will provide significant guidance for error correction codes and the wear equalization algorithm to improve the performance of NAND flash memory. It will also be a good method to predict the flash memory life. Based on data measured over 200 days from an experimental platform for the NAND flash, in this study, the polynomial fitting method, an artificial neural network, and a support vector regression were adopted to build a NAND flash bit errors prediction model, and efficacies of the methods are compared. The simulation results show that the different evaluation models have their own advantages in different situations.

HiPPOs (Highest Paid Person’s Opinion) in the Swedish Media Industry on Innovation: A Study of News Media Leaders’ Attitudes towards Innovation

Decades of change in the media landscape and technological innovation have brought several uncertainties to media leadership. In this study, we build on the upper echelons theory to discuss the possible isomorphic behaviour of media leaders. Based on a survey of 372 Swedish media leaders, our results indicate that while innovation is considered to be a strength at media companies, innovation work may still stand in contrast to the institutional perspective. We found that Swedish media leaders perceive innovation as highly important and something they are good at. The perceived ability to work with innovation inside the organizations (rather than introducing knowledge from outside expertise) is undermined by the fact that, during the average work week, the majority of leaders set aside very little time for developing their own competences, individual talks with their employees, and time to reflect on their own work. Thus, in line with upper echelons theory, we find a paradox of trust in in-house innovative strength and, at the same time, media leaders fall back on their own experiences, limiting the inflow of new ideas into their strategic work.

Apple Inc.: An Application of Financial Analysis, 2003–2018

Since its launch out of a garage in 1976, Apple Inc. had transformed from a computer-manufacturing company to the undisputed leader in diversified consumer electronics and media. Unparalleled financial performance along almost every metric followed, and in September 2018, Apple's market capitalization topped $1 trillion, the first time a US publicly traded company reached that mark. Using the company's financial statements, this case provides a longitudinal view of Apple over 2003–2018. Using these data, students can perform a variety of financial analyses in order to assess how Apple has evolved over time. These include computations of traditional analysis metrics (e.g., ROE and gross margin), but also critical valuation inputs (e.g., free cash flow and implied terminal growth). This case is used at Darden in the second-year Financial Statement Analysis course. It would also be suitable in earlier accounting and finance courses, and even executive education programs, wherein the objective is to review financial statements and discuss critical financial metrics. Excerpt UVA-C-2420 Rev. Apr. 10, 2019 Apple Inc.: An Application of Financial Analysis, 2003–2018 Quality is much better than quantity. One home run is much better than two doubles. —Steve Jobs, 1955–2011 As of 2018, Apple Inc. had been one of the best-known companies in the world for over four decades, unarguably reaching iconic status. Steve Jobs, Apple's deceased cofounder and CEO, was widely regarded as one of the elite group of visionaries whose ideas and products significantly changed the world. Since its launch in a garage in 1976, with handmade personal computers as its first product offering, the company had adapted and innovated, staying true to creating unique, high-quality electronic devices that carried mass appeal. Over the years, Apple had transformed from primarily a computer-manufacturing company to the undisputed leader in diversified consumer electronics and media. Unparalleled financial performance along almost every metric followed. Since 2003, total sales had increased over 20 times. Profit margins more than doubled. And in September 2018, Apple's market capitalization topped $ 1trillion, the first time a US publicly traded company reached that mark. . . .

Media Self-regulation through Media Literacy: Insights from the Cebu Citizens-Press Council (CCPC)

How does the press regulate itself? Through document research, key informant interviews, and participant observation, the researcher studied how the Cebu Citizens-Press Council (CCPC) promotes media self-regulation (MSR) among the Cebu press and media literacy (ML) among citizens and netizens in Cebu, a metropolis in southern Philippines. Led by civil society leaders, the editors-in-chief of Cebu newspapers, and other media leaders, the CCPC conducts MSR through the reactive mechanism of adjudicating complaints about accuracy and fairness or right of reply raised against Cebu’s five local newspapers. Its proactive mechanism involves the promotion of MSR among local journalists and the initiation of ML for citizens and netizens. MSR thrives in a setting that involves four stakeholders: newspapers, media advocacy groups, citizens, and netizens, and it can be enhanced and sustained through ML, which ensures greater participation of citizens and netizens as media watchdogs and defenders of freedom of expression.

Media Leaders Workshop on Fistula Communication:An Innovation for capacity building of Bangladesh Press

Aims: To share our experience of capacity building in the electronic and print media sector of Bangladesh for fistula related awareness.
 Methods: We identified key media institutions and professional press forums in Bangladesh. We provided fourhours orientation training to 96 professionals from electronic and print media and other media related institutions in six workshops. We also provided an information pack for fistula communication. From the workshops we identified focal persons within the organizations for fistula and maternal health communication.
 Results: Over 120 reports, editorials, features, news were published in papers and 67 television and radio program were broadcasted after the workshops. A range of topics were covered in the press including early marriage prevention, fistula related event coverage and promoting care-seeking behaviors for fistula suffers.
 Conclusion: The Media Leaders workshop was very well accepted by the professional press and other media personnel. The training led to an increased capacity in mass communication on fistula. It is anticipated that the increased awareness of media personnel will result in continued contributions in the future.

Media VS Political Leaders: Contribution in Democratic System

Media and political leaders are two edges of river that work parallel for the promotion of democracy. On one hand, free and fair media is considered as a sign of good democracy, on the other hand, political leaders are considered as flowers of democratic garden. The basic objectives of the research rely to analyze the media's and political leader's contribution to the promotion of democracy. The research concluded that media and political leaders both have major contribution to the promotion of democracy but the majority of people is still impressed by the political leaders rather than media. The popularity of political leaders refers to direct communication, Baradariism and personality impacts. On the other hand less popularity of media causes low literacy rate, lake of readership, less access to media and non-analytical capabilities of media contents.

Cheryl A. Rubenberg 1946–2017

Cheryl A. Rubenberg, independent analyst and former associate professor of political science at Florida International University, died on 16 June 2017 at age seventy-one. Born and raised in Pennsylvania, she earned her bachelor's in political science from Hunter College, her master's in international relations from Johns Hopkins University, and her Ph.D. in international relations from the University of Miami (1979). After a year at Florida Atlantic University, she joined the political science faculty at Florida International University. A student who took her class on American government wrote that Professor Rubenberg “changed my life forever” by exposing the business interests that motivate leaders of American government and media.

Digital Outreach & Convergence Summit (DOCS) 2016

<p>“Digital India is our dream for the Nation”: Prime Minister Shri Narendra Modi</p><p>Release of Souvenir by Shri Jual Oram, Hon’ble Union Minister of Tribal Affairs, Govt. of New Delhi as Chief Guest at Digital Outreach & Convergence Summit 2016 at I.I.T New Delhi. Shri Jual Oram addressing the participants and audience at the Summit Mr Sohil Chadha, Vice Chairman of I.T.S –The Education Group receiving“Corporate Social Media Leader of the Year” Award at Digital Outreach & Convergence Summit 2016 held at I.I.T New Delhi.</p>

Overselling hysteria: The role of the media and medical journals in promoting questionable risks-a case study of the testosterone controversy.

On February 4, 2014, The New York Times published an editorial “Overselling testosterone, dangerously”, in which it alleged that the rise in testosterone prescriptions was medically unwarranted, and that scientific studies suggesting an increased risk of cardiovascular disease (CVD) provided “the most compelling evidence yet that many American men have embarked on a perilous course of overtreatment” [1]. This editorial was the most prominent among a flood of similar stories, and it provided an authoritative position by virtue of the reputation of the NY Times as a leader in mainstream media. In this article, we use this case—the studies on the alleged risk of testosterone treatment and the ensuing media coverage—to discuss how the media often promote a false narrative that negatively impacts public health and policy. > … media reporting of medical studies has been shown to influence not only popular opinion, but also the opinion of healthcare providers and regulatory authorities. The public has a great appetite for health‐related information; indeed, one of the most frequent uses of the Internet is to obtain information about medical conditions and health care. This demand provides a fertile ground for high impact medical news stories, often based on the publication of new study results. Not surprisingly, media reporting of medical studies has been shown to influence not only popular opinion, but also the opinion of healthcare providers and regulatory authorities [2]. What has not been adequately appreciated, however, is how distorted reporting of medical risks promotes false concepts that may persist for years, thereby negatively impacting medical care and public health [3], [4]. The infamous study that claimed a link between the MMR vaccine and autism has had a massive impact on vaccination rates in Western countries and is still being cited as evidence …

Support for environmental protection: an integration of ideological-consistency and information-deficit models

ABSTRACTThe divergent roles of education in predicting environmental support among liberals, conservatives, and moderates in the United States are explained by integrating ideological-consistency and information-deficit models. Increased political polarization among elites has led to divergent environmental positions advocated by liberal and conservative political and media leaders; it was predicted that education would increase public attention to these elite cues and, consistent with the ideological-consistency model, increased education would lead to attitudes in line with consensual positions endorsed by party elites. Across two nationally representative data sets, higher levels of education were associated with stronger environmental support among liberals and weaker environmental support among conservatives. Moderates were predicted to have fewer elite cues on which to base their attitudes; consistent with the information-deficit model, higher levels of education among moderates were associated with strengthened environmental support. A moderated-mediation model supported the differential application of these two theories.

Leadership Training in an Industry Context: Preparing Student Leaders for a Chaotic News Media

This application brief explains the creation and execution of a leadership training program within the context of journalism education. The news media has experienced profound changes in an era of digital disruption. Massive job loss, financial distress, and ownership consolidation have resulted in a chaotic industry. Promising young journalists have few leadership development mechanisms for learning how to interpret the environment they are about to enter. This program provides student leaders a framework for understanding and coping with the news industry’s challenges. It relies on principles of leadership education to explore change management strategies in times of disruption and emphasizes the ethical responsibilities of news media leaders. Leadership is presented as an active concept based on a model of being and doing.

Социально-интегративные аспекты дискурсивных практик националистических интернет-сообществ

The article is dedicated to the analysis of nationalist discourse in the Internet. We consider communicative strategies of the members of virtual communities in the social network VKontakte, aimed at forming ideas of nationalism among youngsters. This paper describes the features of the nationalist discourse. It is shown that content analysis is not suitable for the detection of nationalistic rhetoric in virtual communities. The necessity of using a discursive approach in the study of nationalist discourse is substantiated by the fact that this concept gives us the opportunity to analyze the social practices of participants of virtual communities. The article presents the results of empirical research of discourse of the members of two virtual communities. The author comes to the conclusion that communication in groups is not always nationalistic. The main role in the formation and dissemination of nationalist discourse belongs to the administrator of the group. He is a media leader. All the points are illustrated by examples from the analyzed groups.

Благотворительность малого и среднего бизнеса в малом городе: эмпирический анализ

The paper presents the results of an empirical study on the charity of smalland medium-sized businesses in a small Russian town. The aim of this article is to reveal motivations and barriers for small- and medium-sized businesses to participate in charitable activities. By the charity of a business, we mean a non-systematic provision of financial support to those in need. Different theoretical approaches are applied to explain the motivations for charitable activity in business. Critical theory implies that charity is used as an ideological tool aiming for a positive public image. Theories of solidarity conceptualize charity as a moral obligation to conform to the norms of the community. In the model of patrimonial domination, the authority distributes privileges in exchange for loyalty. This study was conducted in 2015-2016 in a small Russian town; 21 semi-structured interviews were carried out with the owners of small- and medium-sized businesses. In addition, 13 interviews were conducted with recipients of business donations and experts in the field of charity (including leaders of non-profit organizations, schools, local media, and government representatives). The empirical results show that business charity is a result of the relationships between businesses, the local community, and local authorities. The local community sets a stable social order of charity in a small town. However, the most stable and significant charitable donations from businesses are possible only in the system of patrimonial exchanges.

Use of twitter and Facebook by top European museums

With social media becoming so pervasive, museums strive to adopt them for their own use. Effective use of social media especially Facebook and Twitter seems to be promising. Social media offer museums the possibility to engage audiences, potential and active visitors with their collections and ideas. Facebook and Twitter are the market leaders of social media. This paper records the top European museums and their Facebook and Twitter accounts. It records the use of the two media, and by applying statistical analysis it investigates whether Twitter use is in accordance to Facebook use. Findings reveal that this is not the case. By using Principal Component Analysis and Cluster Analysis the paper finds that there is, however, a district group of top museums which manage to excel in both media mainly by adopting carefully planned strategies and paying attention to the potential and benefits that social media offer.