Abstract
Media and political leaders are two edges of river that work parallel for the promotion of democracy. On one hand, free and fair media is considered as a sign of good democracy, on the other hand, political leaders are considered as flowers of democratic garden. The basic objectives of the research rely to analyze the media's and political leader's contribution to the promotion of democracy. The research concluded that media and political leaders both have major contribution to the promotion of democracy but the majority of people is still impressed by the political leaders rather than media. The popularity of political leaders refers to direct communication, Baradariism and personality impacts. On the other hand less popularity of media causes low literacy rate, lake of readership, less access to media and non-analytical capabilities of media contents.
Highlights
The present research reveal the contribution of media and political leader in the promotion of democracy that described by these theories
Pakistan is democratic country from the data of birth; Pakistani democracy has not been established in such way that could create better image in the eyes of the world
After a long journey of democracy, 1st political party that complete its tenure of government (5) years is considered PPP elected in 2008
Summary
The role of media for political communication means that media use to communicate(by political leaders, institutions like parliament, governments, the state, pressure groups, terrorists and others)to inveigle people in the hope of involving them or making them aware of current situations. All these activities are doing for the participation of people in politics Safdar et al, [1]; Shabir et al, [2]. Participation is very necessary in democratic and political process. In short participation is main ingredient of democracy Wikipedia [13]
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