Media Knowledge Research Articles

Maternal knowledge and attitudes to childhood hearing loss and hearing services in the Pacific Islands: A cross-sectional survey protocol for urban and rural/remote Samoa

IntroductionThe successful implementation of ear and hearing health services for children depends on the support and engagement of primary caregivers. The World Health Organization recommends childhood hearing screening programs for all member states to enable early detection and intervention for children with hearing loss. Ear and hearing specialists are limited in the Pacific Islands, a region with one of the highest global rates of ear disease and hearing loss. Given that a significant proportion of childhood hearing loss is preventable through public health measures, collaboration with health promotion activities is recommended to improve primary caregiver knowledge of avoidable ear and hearing disorders among infants and young children. Previous work has examined the knowledge and attitudes of parents in an urban Pacific Island settings, and this study will investigate for differences between urban and rural/remote Pacific Island populations. Study designCross-sectional survey. MethodsQuestionnaire administered to mothers attending immunization clinics with their infants in urban (Apia) and rural/remote (Savai’i) Samoa. A 25-item questionnaire was formally translated from the original English into Samoan by an accredited translator in collaboration with an Ear, Nose and Throat registered nurse. It will be administered in a semi-structured interview style by a Health Promotion Officer in Samoan. The participating mothers are required to respond with ‘yes,’ ‘no,’ or ‘unsure.’ The questions assess knowledge of biomedical etiology of hearing impairment (9 questions), beliefs regarding non-biomedical etiology of hearing impairment (2 questions), knowledge of otitis media and its risk factors (5 questions), knowledge of hearing loss identification and intervention (4 questions), and attitudes towards hearing services for children (6 questions). ResultsNot applicable. Data to be collected. ConclusionWe publish these protocols to facilitate similar studies in other Low- and Middle-Income Countries, and especially among our Pacific Island neighbours.

Utilization of Digital Marketing on the Development of Micro, Small and Medium Enterprises (MSMEs) in Jebres District, Surakarta City

The aims of this study are: (1) To partially analyze the effect of knowledge, use, and type of internet media on the business performance of the Creative Sector MSMEs in Jebres District, Surakarta City. (2) To partially determine the effect of digital marketing mediation on the influence of knowledge, use, and type of internet media on Creative Sector SMEs in Jebres District. This research was conducted on MSMEs in Jebres District, Surakarta City. The population in this study of MSMEs in the creative sector (handicrafts, fashion, culinary) is unknown. Therefore the determination of the number of samples using the Slovin formula obtained a sample of 100 respondents. The purposive sampling technique did sampling in this study. The study results concluded that, partially, there was a positive and significant influence on the knowledge, use, and type of internet media variables on the business performance of the Creative Sector MSMEs in Jebres District, Surakarta City. It is known that there is a complete mediation effect of digital marketing on the influence of knowledge, use, and type of internet media on MSME business performance.

GAMBARAN PENGETAHUAN IBU HAMIL TENTANG TEKNIK MENYUSUI YANG BENAR DI DUSUN ABDI GUNA LANGKAT TAHUN 2021

Breastfeeding is an art that must be relearned. All it takes is patience, time, a little knowledge about breastfeeding, and support from the environment, especially the husband. A study in Ghana published in the journal Pediatrics showed 16% of infant deaths could be prevented through breastfeeding the baby from the first day of birth. This figure increases to 22% if breastfeeding begins within the first hour after the birth of the baby. This research is descriptive using primary data, and the sample used is random sampling with a population of 34 respondents and a sample of 30 respondents.
 From the results of the study, it is known that based on knowledge the majority of respondents have less knowledge as many as 16 respondents (53.33%), while the minority with good knowledge are 5 respondents (16.67%). Based on the age of pregnant women with less knowledge, the majority at the age of 21-30 years as many as 9 respondents (30%) and the minority of pregnant women with sufficient knowledge at the age of <20 years as many as 1 respondent (3.33%). 9 respondents (30%) in high school and a minority of pregnant women with good knowledge in elementary school as many as 1 respondent (3.33%). Based on information sources, the majority of pregnant women have less knowledge of the mass media as many as 13 respondents (43.33%) and the minority with good knowledge of health workers as many as 1 respondent (3.33%) and sufficient knowledge of the mass media as many as 1 respondent (3.33% ). It is hoped that health workers will provide more information about health education or counseling for pregnant women to understand the correct breastfeeding technique and how to breastfeed properly.

Developing firm capabilities to utilise social media for the fuzzy front end of innovation

ABSTRACT Despite the growing importance of using social media to leverage external knowledge for new product development (NPD) in innovation, few studies have examined firm capabilities that underpin this knowledge acquisition route. This paper provides an empirical examination of firm capabilities that leverage external knowledge, utilising social media for the fuzzy-front-end (FFE) phase of the NPD process. With evidence from 27 interviews conducted with executives’ from large fast moving consumer goods (FMCG) firms, a thematic analysis using NVivo 12 is used to develop a conceptual framework capturing the key capabilities for using social media in the FFE. The findings reveal that the utilisation of social media is an ongoing process of experimenting with new technologies within the NPD phase of a firm’s innovation efforts. Hence, the results of the study suggest FMCG firms may consider developing the following capabilities to help effectively acquire external knowledge via social media: use staff specialised in social media for external knowledge identification; dedicate an independent department for social media knowledge acquisition; and encourage an open innovation culture.

Media literacy: a necessity in basic and university education

The purpose of the research is to explain the current trends and importance of media literacy in basic and university education, where the analysis, interpretation, understanding of the messages transmitted to us by various communication media is promoted, reading and interpreting them effectively and efficiently for optimal decision making. The research corresponds to the bibliographic review methodology. Different databases were used, these were: Scopus, Wos, Dialnet, Redalyc, Scielo, ResearchGate, RIDU (UPC Journals) and RevCom, researches from 2000 to 2020, forty were reviewed Research validated by the importance of the information, articles from different countries, English and Spanish languages were considered. The study concludes that media literacy is fundamental in basic and higher education who have the responsibility of providing media education or media education, in which media knowledge is inserted in students from the interpretation that they make of the information, necessary because they spend most of their time exposed to social networks and interacting with multiple media.

Enabling social media as a strategic capability for SMEs through organizational ambidexterity

Small and Medium Enterprises (SMEs) have widely implemented social media as part of their communicative strategies. However, there are few studies on the development of social media for SMEs. This study draws from the literature regarding dynamic capability to argue that organizational ambidexterity, —both exploitation and exploration—may influence the social media strategic capability of SMEs. Based on data collected from 221 SMEs, structural equation modeling was applied in investigating the effects of ambidexterity on social media strategic capability, as well as to examine the moderating role of environmental dynamism. The results confirm that, in the SME context, organizational ambidexterity of both exploitation and exploration have significant and positive effects on social media strategic capability where exploration was found to be more effective than exploitation. Also, environmental dynamism was found to moderate the effect of exploitation, shedding light on the influence of uncertainty on strategic social media decisions. Overall, this study contributes to the limited knowledge of social media as a strategic capability and enriches the literature on organizational ambidexterity and social media for entrepreneurship. Drawing on these results, we suggest that SMEs should consider applying organizational ambidexterity when implementing social media as one of their crucial strategies.

Looking after the elderly, looking after the nation: Red (Xiao Hongshu) and China’s biopolitical governance of ageing

ABSTRACT This article examines the cultural production of ageing in China. Specifically, it studies the representation and cultural construction of ageing on Red (xiao hongshu), a popular e-commerce orientated social media application (app). By noting the local in-app and techno-political dynamics the ageing discourse operates in, this article argues that the representation of ageing on Red reflects Chinese platform’s dual ambitions of pursuing market success and securing political support from the party-state. Drawing on data collected from a mixed-method approach of platform and document analysis, it finds that Red’s representation of ageing is located within the state’s official discourse that shifts the caring responsibility and duty to younger family members. By governing the ageing body, the Chinese government is also governing the general population. This article advances knowledge of digital media use in producing cultural discourses around their role in shaping biopolitical governance in China.

Pelatihan Digital Marketing sebagai upaya peningkatan Pendapatan Bagi UMKM di kabupaten MBS

This community service activity aims to increase understanding of digital marketing for MSMEs in the MBS district. By maximizing the use of online media, it can increase business competitiveness. For MSME players, adequate online media knowledge and quality content can be used to market their products. This situation is very influential, significantly since the Covid 19 pandemic that has hit Indonesia since March 2020 has changed the way people meet their daily needs. Consumers who used to shop directly are now experiencing changes by using digital transactions. Marketing online through social media provides opportunities for MSME to interact with consumers. The approach method used is for active MSMEs. The method is done by providing counseling online through zoom media. This service activity was carried out orderly and smoothly. The participants were very enthusiastic about listening to the speakers’ presentations. The attendance of the participants proves this right from the beginning of the event to the end of the event. It is hoped that training and the service team can assist MSMEs so that they can monitor the progress of increasing sales turnover.
 Keywords : Digital Marketing, Increase in UMKM income, Training Via Zoom

Kuran Kursu Öğreticilerinin Dijital Okuryazarlık Seviyesinin İncelenmesi

The phenomenon of digitalization, which manifests itself in almost every field of daily life, strongly affects education processes, and traditional education methods and techniques are replaced by digital technologies. The rapid digitalization experienced today has brought the concept of digital literacy. In its most general definition, digital literacy refers to the ability to find, understand, analyze, produce and share information through network devices such as smartphones, tablets, laptops and desktop computers. Digital literacy also includes knowing the unique legal rules and ethical norms of online environments, production and sharing patterns. Digitalization seems inevitable in religious education and Quran Courses as in all fields of education. This research aims to examine the digital literacy levels of Qur'an Course Instructors. The sample consists of 351 Qur'an Course Instructors working in Sakarya and Düzce provinces. For collecting the data, a questionnaire prepared by the researcher to determine the demographic variables of the participants and the Digital Literacy Evaluation Scale developed to measure the digital literacy level of the participants were used. The scale consists of “awareness, contextual use, secure participation, digital identity management and basic tool and media knowledge” sub-dimensions. The findings show that the digital literacy level of Qur'an Course Instructors differs according to the type of course they work. It has been observed that the digital literacy level of those who need training on the use of digital technologies is significantly lower. It is thought that providing basic digital literacy training to Qur'an Course Instructors will increase the quality of service

КОМПЕТЕНТНІСНА МОДЕЛЬ ЖУРНАЛІСТСЬКОЇ ОСВІТИ В ОЦІНЦІ СТЕЙКХОЛДЕРІВ

<p><strong><em>The purpose</em></strong><em> of the research was to empirically study the correlation between the content of the competency model of journalism education and the competency needs of the media industry.</em></p><p><strong><em>Research methods.</em></strong><em> To achieve this goal, an online survey of stakeholders, offering them a questionnaire with 5 blocks of competencies was conducted: «Instrumental skills», «Journalistic knowledge. Special scientific media knowledge», «Communication competency», «Sectoral / special knowledge and skills» and «Social orientation». The results of the survey were summarised in specific figures and their severity was assessed. Methods of comparative analysis and synthesis were used to evaluate the obtained data.</em></p><p><strong><em>Results.</em></strong><em> Having conducted the research, we concluded that there is a significant gap between the competency model of journalism education and the content of competencies used in practical journalism. The greatest correlation was demonstrated by communication and language competencies, which is due to the functional nature of journalism. The knowledge component of journalism education in the responses of stakeholders is represented mainly by media law, media psychology and a set of fundamental social disciplines. Emphasis is also placed on adaptive competency, the ability to work with sources and verify information.</em></p><p><strong><em>Novelty.</em></strong><em> For the first time, the competencies proposed by the domestic Standard of Higher Education were structured on the basis of the Weischenberg competency model. The obtained differentiated list is offered for evaluation to stakeholders of the media industry. </em></p><p><strong><em>Practical meaning. </em></strong><em>The obtained results and conclusions of the research can be used to optimise the competency model of journalism education.</em></p><p><strong><em>Key words:</em></strong><em> competencies, journalism education, stakeholders, journalists, media workers, media industry.</em></p>

A Survey of Finding Trends in Data Mining Techniques for Social Media Analysis

Social media have become very popular in the last few decades. Users rely on social network sites like Twitter, Facebook, YouTube, and LinkedIn for both information and entertainment needs. Social media analytics with data mining technology could be an analysis axis centered on extracting trends, patterns, and rules from the social media pool, to serve the people and organizations to have optimum choices concerning many disciplines. The traditional media analytical techniques appear obsolete and inadequate to gratify this immense array of unstructured social media knowledge characterized by three key problems namely; size, noise, and dynamism, predominantly shifting from the batch scale to the streaming one. The objective of this study is to investigate the data mining techniques that were used by social media networks during the years 2010 and 2020. The effort is a systematic review of content analysis in studies within the field of social media analytics that was published in principal databases. 125 articles were reviewed in this paper. Content analysis was implemented based on their approach, tools utilized, language, the dataset used, country, year, and nature of the experiment. The review discovered that 22 data mining techniques were employed with social media data while frequently used in Artificial Neural Network (ANN), Bayesian networks (BN) and Support Vector Machine (SVM), K-means Clustering, and Neuro-Fuzzy Logic Approach. The study has focused to assist the involved analyzers and educators to capture the research trends and problems associated with the Social media analytics process with future research initiatives.

Fostering knowledge-sharing behavior through social capital: the implications of face-to-face and online interactions

PurposeThis study aims to research knowledge-sharing behavior and social capital from a pedagogical perspective. It explores the facilitating role of face-to-face and online interactions in social capital development to understand how the formation of a specific form of social capital nurtures knowledge-sharing behaviors.Design/methodology/approachA qualitative approach used interviews and a focus group to collect data from 20 teachers in different positions and subject areas.FindingsFor face-to-face interactions to form social capital, learning communities must develop features including shared vision, shared language, trust-building and self-development and foster identification with and commitment to the community. Of all the categories of pedagogical content knowledge exchanged among teachers, teachers seek knowledge of general pedagogy, representations and strategies and knowledge of curriculum and media more than any others. However, when differentiating between online and face-to-face activities, knowledge of the curriculum and media is sought more frequently online. In contrast, the preferred way of learning about general pedagogy is through face-to-face activities. The choice of knowledge channel reflects the complexity of the types of knowledge needed and the type of social ties required to support this exchange.Originality/valueThe research is expected to expand understanding of how teachers develop their social capital and how social ties foster knowledge-sharing behaviors. This study suggests professional development activities and online professional learning platforms facilitate building social ties.

THE EFFECT OF AUDIO VISUAL AND WEBTOON EXPLANATION TO KNOWLEDGE AND ATTITUDE ABOUT THE THREE BASIC THREATS OF ADOLESCENT REPRODUCTIVE HEALTH (TRIAD KRR) ON STUDENTS OF SMAN 8 CIREBON CITY, 2021

The problem of adolescent reproductive health in Indonesia is about sexuality, HIV / AIDS and drugs. The problem occurs due to low knowledge of the TRIAD KRR which will affect the attitudes that adolescents will take in relation to the TRIAD KRR. The low level of knowledge occurs due to the lack of education that adolescents get about TRIAD KRR. The aim of this study was to find out the effect of providing counseling through audio-visual and webtoon on increasing knowledge and attitudes about the three basic threats to adolescent reproductive health (TRIAD KRR). This research is a quasi experimental study using a two groups pretest-posttest design approach. The research sample was students of SMAN 8 Cirebon City. The data analysis used was univariate and bivariate analysis using the Wilxocon test, paired t test and the Man-witney test. The measuring instrument used is a questionnaire. The analysis of the median pretest obtained for knowledge in the audiovisual group was 8.0000 and the posttest was 11,000. In the attitude, the median value for pretest was 36.00 and posttest was 37.00. Bivariate analysis in the audio-visual group, both knowledge and attitude, obtained p value 0.000 (<0.05). In the knowledge of the webtoon group, the p value was 0.000 (<0.05) and for the attitude, the p value was 0.350 (> 0.05). Differences in knowledge of audio visual media with webtoon obtained p value of 0.411 and for attitude that is 0.033. There is no significant difference in knowledge through audio-visual media and webtoon but in attitude there is a difference

COVID-19: an age of fear, simulacra, or reality?

ABSTRACT The present research aims to deconstruct the proclamatory discourses on COVID-19 circulating in the networks of cyberspaces. The study attempts to analyse whether the knowledge produced about the precautionary assumptions such as a lockdown or social distancing are intentionally highlighted through media and other social networks. For this purpose, the research borrows Jean Baudrillard’s concept of Simulacra and Simulation to analyse how the COVID-19 pandemic creates a sensation of unreal fear at the global level. This excessive sensation constructs a culture of exercising power that gradually replaces the real understanding of discrimination between reality and imitation. This projection of sustained discordance aligns with Baudrillard’s basic tenets of media simulation of reality, wherein a simulation process is a fabricated culture constructed by human beings that dominates nature through a reversal of commonsensical understanding about the relationship between nature and the culture that is constructed by man. Hence, whatever knowledge is consumed as a constructed entity remains a copy ad infinitum. The exploration demonstrates the stage of hyper-reality highlighted in the process of simulation and simulacra. The present analysis is interested in perusing the effects of interpenetration between the real/created media knowledge production through Baudrillard’s concept of simulation simulacra.

स्याहार कर्मीको स्याहार कसले गर्ने? न्युयोर्क शहरको एक शेर्पा नर्सको कोभिड-१९ डायरी

The diasporic Nepali community in New York mobilises its assets—kin and community relations, and people’s knowledge of diverse languages and social media—to survive the COVID 19 crisis. The care shown by the Himalayan community instils a sense of belonging as well as maintaining concrete social safety nets.

Public knowledge of alternative media in times of algorithmically personalized news

Citizens are likely to encounter various types of alternative media online, especially on algorithmically personalized news channels (APNC) like social network sites or search engines. It is unclear, however, to what degree they are aware of these outlets and familiar with the concept of alternative media. This study investigates the relation between exposure to alternative media and knowledge of them, taking the role of APNC into account. Analyzing representative survey data of German Internet users, we find a gap: While many individuals report to use alternative media, few of them are able to name alternative media titles matching scholarly conceptions. Although the use of APNC increases self-reported exposure to alternative media, it does not improve actual knowledge of them. All in all, many Internet users have little awareness of alternative media and do not clearly distinguish between different types of sources they come across online.

Circulating the Code: Print Media and Legal Knowledge in Qing China, written by Ting Zhang

Circulating the Code: Print Media and Legal Knowledge in Qing China, written by Ting Zhang

Theoretical Prerequisites for Training Future Primary School Teachers to Form Students’ Media Educational Skills

The article substantiates the theoretical prerequisites for training future primary school teachers to form students’ media educational skills. The development of new technologies necessitates managing information, choosing the primary information from a large flow within minimal time. The digitalization of society requires a person to be able to work correctly with media resources. Massive information flow covers all areas of human life, and the main difficulty is not to obtain specific information but to determine which information is needed. Because many current media do not verify the authenticity of the data published, manipulative technologies are spreading. Currently, the purpose of higher educational establishments is to train an educated specialist, who should be focused on lifelong learning and his or her ongoing personal and professional development. To be able to develop students’ media educational skills, teachers themselves need to be media-competent. Media competence affects students' professional competence and ensures the development of critical and analytical thinking. Pedagogical institutions of higher education are designed to provide future teachers with a high level of professional media knowledge and media skills to form a creative personality of a modern teacher, capable of research and innovation. In higher educational establishments of Ukraine, there have been revealed a number of problems related to the lack of orientation of the educational process on the professional training of future teachers to form media educational skills of students, namely: weak motivation of students to acquire media academic knowledge; episodic application of media educational technologies in the educational process; lack of future teachers’ interest in improving their level of media competence; insufficient level of theoretical knowledge and practical skills, associated with the effective use of media education, their didactic capabilities and functions; future teachers do not have the desire to improve their knowledge and skills through the use of media education technologies.

Exploring Canadian Children's Social Media Use, Digital Literacy, and Quality of Life: Pilot Cross-sectional Survey Study.

BackgroundUnderstanding social media use and digital literacy among young Canadian children is an increasing area of concern, given the importance of digital inclusion for full and informed participation in evolving educational, civic, corporate, social, and economic spaces.ObjectiveThe aim of this study was to explore internet and social media knowledge as well as social media use among Canadian children aged between 6 and 10 years.MethodsWe conducted interview surveys with 42 children aged between 6 and 10 years who participated in an after-school health promotion program in an urban community in Southwestern Ontario to understand their digital literacy skills and social media use. The data were analyzed using both quantitative and qualitative methods.ResultsOf the 42 children who participated in this study, 24 (57%) reported that they used social media, specifically YouTube (19/24, 79% reported use), Snapchat (16/24, 67% reported use), and Facebook (8/24, 33% reported use). While using social media, children reported sharing personal information, including videos or pictures of themselves (12/24, 50%), videos or pictures of others (8/24, 33%), and their birthday (12/24, 50%), whereas only one-third (9/24, 38%) of the children believed that only close family and friends had access to the content they shared. When reporting on the quality of life in the context of using social media, most (17/24, 71%) children never felt sad, half (12/24, 50%) never had difficulty making new friends, and nearly one-third (7/24, 30%) indicated that they never had difficulty wanting to play outside.ConclusionsOwing to the rapidly evolving uptake and use of social media among young Canadians, the implementation of childhood digital health literacy education is vital to best support digital inclusion and well-being in Canada. The findings of our study highlight the need for future research to understand where children receive their digital literacy knowledge from and whether this knowledge is gained through self-directed social media use or observation from other actors, such as parents, siblings, or friends.

Media literacy instruction in today’s classrooms: A study of teachers’ knowledge, confidence, and integration

Teachers play a critical role in helping to ensure that students leave school with the skills needed to not only be critical consumers of media, but to also be thoughtful and knowledgeable producers of mediated messages. Despite the important role of teachers in media literacy education, we still know very little about teachers’ knowledge of and experiences with media literacy in the classroom. This information is a critical piece in understanding how to best support teachers as they integrate media literacy education within PreK-12 classrooms. The current study seeks to add to the growing body of research in this area by examining secondary teachers’ knowledge of media literacy, confidence incorporating it in classes, and actual integration of media literacy education in courses. Results of a survey of 71 teachers found a relationship between knowledge, confidence, and integration of media literacy. Implications of the study results are discussed.