Abstract
This community service activity aims to increase understanding of digital marketing for MSMEs in the MBS district. By maximizing the use of online media, it can increase business competitiveness. For MSME players, adequate online media knowledge and quality content can be used to market their products. This situation is very influential, significantly since the Covid 19 pandemic that has hit Indonesia since March 2020 has changed the way people meet their daily needs. Consumers who used to shop directly are now experiencing changes by using digital transactions. Marketing online through social media provides opportunities for MSME to interact with consumers. The approach method used is for active MSMEs. The method is done by providing counseling online through zoom media. This service activity was carried out orderly and smoothly. The participants were very enthusiastic about listening to the speakers’ presentations. The attendance of the participants proves this right from the beginning of the event to the end of the event. It is hoped that training and the service team can assist MSMEs so that they can monitor the progress of increasing sales turnover.
 Keywords : Digital Marketing, Increase in UMKM income, Training Via Zoom
Highlights
This community service activity aims to increase understanding of digital marketing for MSMEs in the MBS district
Marketing online through social media provides opportunities for MSME to interact with consumers
The approach method used is for active MSMEs
Summary
Kegiatan pengabdian kepada masyarakat (PKM) ini merupakan kegiatan yang bertujuan untuk meningkatkan pemahaman dan penggunaan dalam melakukan digital marketing di kabupaten MBS sehingga usaha yang dilakukan dapat lebih maju dan lebih berkembang lagi. Masalah yang ingin dipecahkan: Pada dasarnya perusahaan atau pelaku usaha dalam melakukan kegiatan usahanya pastinya berkeinginan untuk membuat produknya laku terjual. Contoh strategi pemasaran konvensional yang diterapkan dari dulu hingga sekarang misalnya iklan, direct marketing, dan sales promotion. Ketiga contoh tersebut bukannya tidak digunakan di masa sekarang, tetapi sebaiknya perusahaan (produsen) tentunya perlu mempertimbangkan media yang lain dan strategi pemasaran yang lebih sesuai. Permasalahannya potensi manfaat ekonomi dari pasar online belum sepenuhnya mampu dioptimalkan karea rendahnya kemampuan teknologi dan digital para pelaku UMKM. Dari 11 juta yang sudah go online ini, 3 juta diantaranya adalah pelaku UMKM yang baru memanfaatkan pasar digital pada masa pandemi
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