Media Involvement Research Articles

Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors

PurposeThis study aims to examine the effects of celebrity negative publicity on attitude towards brand, corporation, brand reputation and corporate reputation, both directly and through the moderating effects of social media involvement, brand commitment, identification and attribution (both types). Associative network theory has been used to explain these effects.Design/methodology/approachA quantitative survey of 550 respondents was carried out in London and surrounding areas. Structural equation modelling was used to analyse the data.FindingsThe findings suggest that celebrity negative publicity affects brand reputation and corporate reputation. Further, the moderating effects of social media involvement and brand commitment on attitude towards brand and corporation, identification on attitude towards brand, attribution types on attitude towards corporation were not found.Originality/valueTo the best of the authors’ knowledge, this is the first paper to examine the effects of celebrity negative publicity on attitudes towards brand, attitude towards corporation, brand reputation and corporation reputation, directly, and through the moderating effects of attribution (both types), identification, commitment and social media. Findings from this study will minimise the gap in the literature on the topic and will help managers and policymakers to understand the effects of celebrity negative publicity in detail.

America's Media War Against the USSR

America's Media War Against the USSRMichael R. McBreartyMichael R. McBrearty1540 York Avenue 3R, New York, NY 10028, (646) 280 – 9649, [email protected]Search for more papers by this authorPublished Online:April 2023https://doi.org/10.1521/siso.2023.87.2.285PDFPDF PLUS ShareShare onFacebookTwitterLinkedInRedditEmail ToolsAdd to favoritesDownload CitationsTrack Citations AboutREFERENCESBonnell Victoria E., and Freiden Gregory. 1993. “Televorot: The Influence of Television Coverage in Russia's August 1991 Coup.” Slavic Review, 52:4, 810–828. Crossref, Google ScholarBonnell Victoria E., , Cooper Ann, and Freiden Gregory. 2015. Russia At the Barricades, Eyewitness Accounts of the August 1991 Coup. Abingdon, UK: Routledge. Crossref, Google ScholarDichter Ernest. 1960. The Strategy of Desire. Garden City, New York: Doubleday & Company. Google ScholarEdwards Lee. 2001. Mediapolitik: How the Mass Media Have Transformed World Politics. Washington, DC: Catholic University of America Press. Google ScholarEllul Jacques. 1973. Propaganda, The Formation of Men's Attitudes. New York: Vintage. Google ScholarFiges Orlando. 1995. “Communism: Two Autopsies.” New York Times Book Review, March 19. Google ScholarGates Robert. 1996. From the Shadows: The Ultimate Insider's Story of Five Presidents and How They Won the Cold War. New York: Simon & Schuster. Google ScholarGerbner George. “Instant History: The Case of the Moscow Coup.” Political Communication, Vol. 10, 1993, 193–203. Crossref, Google ScholarGervasi Sean. 1991-1992. “Western Intervention in the USSR.” Covert Action, No. 39 (Winter) 4–9. Google ScholarHersh Seymour M. 1994. “The Wild East.” The Atlantic Monthly (June). Google ScholarHolt Robert T. 1958. Radio Free Europe. Minneapolis: University of Minnesota Press. Google ScholarKind-Kovacs Friederike. 2014. Written Here, Published There: How Underground Literature Crossed the Iron Curtain. Budapest: Central European University Press. Crossref, Google ScholarKohler Foy D. 1952. “This Is the Voice of America.” Cathode Press (Summer Issue). Google ScholarKrugman H. E. 1971. “Brain Wave Measures of Media Involvement.” Journal of Advertising Research, Vol. 11, No. 1, ps. 3–9. Google ScholarLisann Maury. 1975. Broadcasting to the Soviet Union: International Politics and Radio. New York: Praeger Publishers. Google ScholarMesyatsev N. 1967. “Ideological Subversion on the Airwaves of Foreign Radio Stations Broadcasting in the Russian Language.” Gostelradio Memo to CPSU Central Committee, April 14. Downloaded from Wilson Center Digital Archive, http://digitalarchive.wilsoncenterorg.document/121515on11-1-2020. Google ScholarMcLuhan Marshall. 1965. Understanding Media, Extensions of Man. New York: McGraw-Hill. Google ScholarMitrovich Gregory. 2004. Cold War Broadcasting Impact: Report on a Conference organized by the Hoover Institution at Stanford University, October 13–16. Google ScholarNites Paul. 1994. NSC-68: Forging the Strategy of Containment. Washington, DC: National Defense University Press. Google ScholarOdom William E. 2000. The Collapse of the Soviet Military. New Haven: Yale University Press. Google ScholarParenti Michael. 1997. Blackshirts and Reds. San Francisco: City Lights Books. Google ScholarParta R. Eugene. 2004. “Measuring the Audience to Western Broadcasting in the USSR.” Paper prepared for the Conference on the Cold War Broadcasting Impact, held at Stanford University, Stanford, California, October 13–15. Google ScholarUS State Department, Office of the Historian. 1969. Foreign Relations of the United States, 1969-1976, Volume XII, Soviet Union. January 1969-October 1970, “106. Memorandum for the 303 Committee.” Google Scholar Previous article Next article FiguresReferencesRelatedDetails Volume 87Issue 2Apr 2023 Information© 2023 by S & S Quarterly, Inc.PDF download

Body Image: A Study Concerning Teenage Social Media Involvement and Body Satisfaction

People have been influenced by social media, through both subtle and explicit means that appearance is crucial to a positive and successful experience as a person. While the message may not be directly stated, the strong implication that society needs to fit the ideal body standard can have detrimental consequences, especially amongst impressionable teen audiences. The social media platform, Instagram, is greatly responsible for this trend due to its focus on photo-sharing. My research investigated Instagram's portrayal of an unrealistic body image and social media's influence over the perception of one's body image. It aimed to answer the question “What effect does social media's portrayal of the unrealistic ideal body have on male and female Californian high school students’ own body satisfaction?”. To do this, I conducted a survey of reviewing students' body satisfaction before and after reviewing images of popular influencers through Google Forms. I had participants identify social media's portrayal and reflect on their interactions with social media. After analyzing the data, I concluded that while both genders' body satisfaction was impacted negatively by social media, young women were impacted more significantly than young men. The results of this study give insight into how society influences body image and how social media can be used as a method to promote the ideal body standard. It explores males and their experiences with social media more deeply and in comparison to women.

МЕДІАТЕРОРИЗМ В УМОВАХ ПОСТПРАВДИ: ДО ПОСТАНОВКИ ПИТАННЯ

The article describes the concept of media terrorism in the foreign scientific discourse related to such sciences as media analysis, communication theory, media discourse analysis, psychology, philosophy, sociology, political science, international relations, and terrorism studies. Particular attention is paid to the analysis of theoretical developments of such scientists as A. N. Awan, M. B. Altier, D. L. Altheide, C. Archetti, S. Atran, E. L. Briant, J. M. Berger, M. Bloom, G. Weimann, B. Hoffman, A. Dalgaard-Nielsen, B. M. Jenkins, J. der Derian, D. Kellner, M. Conway, S. Cottle, D. Kumar, A. Lankford, J. M. Metzl, B. Nakos, P. Seibe, B. J. Phillips, who studied the links between terrorism and the media. The papers analyze certain aspects of media involvement in the coverage and/or dissemination of terrorist ideas, including the role of women and the peculiarities of social media in spreading panic and terror, including in the post-truth context. The conditions of the Russian-Ukrainian war compel researchers to pay attention to the use of media as a tool for spreading fear, panic, and disinformation among the public for the purpose of political and ideological manipulation. In recent years, there has been a constant development and emergence of new ideas and approaches to analyzing the interaction between media and terrorism, as well as the expansion of the potential of new communication platforms. Given this context, the research on media terrorism in the post-truth era becomes particularly relevant. The objective of this study is to characterize the concept of media terrorism in the post-truth era based on an analysis of recent foreign scientific sources and literature. The research object is media terrorism in the post-truth era. Through the use of general scientific methods such as analysis, synthesis, generalization, and systematization, as well as the descriptive method of analyzing foreign scientific discourse, an analysis of recent research and publications on this topic was conducted. The scientific novelty lies in the definition and consideration of the concept of «media terrorism» in the context of the post-truth era, which is of significant importance for understanding the relationship between media and terrorism in the contemporary social communication space. The author concludes that further scientific research on the interconnections and interdependencies of media and terrorism is advisable. Keywords: media, mass media, terrorism, post-truth, terrorist activity

Exploring data trends and providers' insights on measles immunization uptake in south-west Nigeria.

measles outbreak remains a recurring episode and continues to be responsible for millions of deaths globally every year. This study examines measles immunization coverage and uncovers barriers and enablers to effective provision and uptake of measles immunization services from the supply end and provider´s perspective in a developing nation´s context. the study employed a mixed-method approach to explore trends and patterns of measles immunization uptake in Ekiti State-a state in the southwestern region of Nigeria-utilizing DHIS 2014 - 2019 data of 789,518 under 1-year children and complemented the quantitative study with key informant interviews from appointed Immunization Officers in the state. Using deductive methods, we thematically analyzed the interview data using NVivo version 12 while STATA 16 was used to analyze the quantitative data. the annualized measles immunization coverage ranged between 49% and 86% from 2014 to 2019, which is below the WHO set threshold for measles infection prevention. Caregiver, geographical, human, and infrastructural factors were elicited as barriers, while potential enablers include increased public engagement and enhanced media involvement. while programmatic efforts are being improved nationally to drive up the uptake, this study provides baseline information for benchmarking the subsequent level of efforts and recommends improved collaboration across contextually similar states to promote program efficiency. The results can inform policy and program development, execution and direct future research on measles immunization to address uptake challenges at both local and central administration levels, especially in the aspect of surveillance and monitoring.

How customers respond to social media advertising

PurposeThe purpose of this study is to investigate the mediating effects of customer engagement on the relationships between customer's perceived values of social media advertising (SMA) and customer response, as well as the moderated mediating effect of media involvement.Design/methodology/approachThe sample was drawn from integrated resort tourists who use WeChat to browse advertisements of Macau integrated resorts. A total of 221 valid questionnaires were collected after three weeks of data collection.FindingsResults showed that the hedonic value and utilitarian value of SMA have a significant positive impact on customer response through customer engagement with SMA respectively and media involvement moderates the mediating effect of customer engagement on SMA.Originality/valueThis study reveals the influence mechanism of social media advertising value on consumer response and pioneering attempts to highlight the moderated mediating effect of media involvement.

Social Media, Youth Mobilisation, and Political Involvement in Nigeria's Elections

Social Media, Youth Mobilisation, and Political Involvement in Nigeria's Elections

COVID-19-based threat vs coping appraisal: effect of psychological risk on customer engagement and behavioral intentions

PurposeDrawing upon protection motivation theory and service-dominant-logic, the authors develop a model, which examines the influence of perceived psychological risk and social media involvement (SMI) on customer-brand-engagement (CBE), brand co-creation and behavioral intention during COVID-19 outbreak in the tourism context. The current research also explores the mediating effect of CBE, and moderating role of tourism-based threat/coping appraisal in the proposed associations.Design/methodology/approachTo investigate such issues, the authors deploy a sample of 320 tourism consumers by adopting partial least squares-structural equation modeling or (PLS-SEM).FindingsPLS-SEM findings revealed that SMI positively impacts tourism-CBE. Secondly, results revealed the customer brand engagement's significant-positive effect on brand co-creation and behavioral intent. Third, results showed the social media's and psychological risk's indirect impact on co-creation and behavioral intent, as mediated through customer brand engagement. Fourth, results exposed a significant/negative moderating effect of threat appraisal and significant/positive moderating role of coping appraisal in projected relationships.Research limitations/implicationsGiven the study's focus on pandemic-based SMI, CBE and co-creation, the authors contribute to the existing tourism marketing literature, which also generates plentiful avenues for further research, as delineated.Practical implicationsThis research facilitates tourism brand managers to better understand the drivers of CBE and paves the way for managers to develop CBE and threat/coping strategies during pandemic.Originality/valueDespite the increasing understanding of social media, CBE and co-creation in tourism, limited remains identified regarding the association of these, and associated, factors during pandemic, as thereby explored in the current research.

Social Media Involvement of Consumers and Brand Usage Intent: A Review on Theory of Co-Creation

Journal of Business & Technology (JBT) is an open-access journal published by the Department of the Commerce and Financial Management of the University of Kelaniya, Sri Lanka. The journal follows a double-blind peer-review process and is published bi-annually (January, July). JBT aims to publish scholarly research, critical reviews, case studies, practitioner reviews and technology reviews in the fields of business and technology.

The role of the media as a parallel tool of justice for crimes against a civilian population

The objective of the study was to determine the forms of media involvement in justice for crimes against the civilian population. The research was conducted using the methods of systems approach, descriptive analysis, forecasting, systematic sampling and comparative method. The mass media as an institution of civil society have ample opportunities for active participation in justice, in particular, in the detection and documentation of crimes, social support to victims, coordination of efforts of governmental and non-governmental entities. The media is an active subject in justice for crimes against the civilian population. However, their functions are not of a legal nature; they are aimed at establishing the completeness and objectivity of the facts. It is concluded that the prospects for the development of media activities envisage the model, which focuses on the detection and documentation of crimes, in particular through the latest technologies; provision of social support and opportunities for victims to express their position while facilitating the coordination of efforts between governmental and non-governmental entities interested in justice for crimes against civilians.

Alcohol cravings and engagement with alcohol content on social media

Background Use of social media may activate similar regions of the brain as psychoactive substances, and research suggests a close relationship between social media and alcohol use. But research on alcohol use cravings in relation to social media is scant. The current study sought to determine if alcohol cravings were associated with engagement (i.e. Liking, Sharing, Commenting) with social media alcohol content. Method In all, n = 723 participants (18–65 years old) completed the Desires for Alcohol Questionnaire (DAQ) before and after viewing 6 social media alcohol posts. The likelihood of Liking, Sharing, and Commenting on each depiction was assessed after each exposure. Path analysis assessed direct and indirect effects after adjusting for age, sex, race, ethnicity, social media involvement, and AUDIT score, and clustering of responses within persons. Results Pre-exposure DAQ scores were positively associated with the likelihood of ad Liking (p < .001), Sharing (p < .001), and commenting (p < .001). Likelihood of ad Liking (p = .035) and commenting (p = .028) were positively associated with post-exposure DAQ scores, with the indirect effects also statistically significant (p’s < .05). Conclusions Persons with high alcohol cravings may be more likely to engage with alcohol content on social media, and the act of engagement may subsequently increase alcohol cravings, which suggests a possible positive feedback loop. The role of social media should be accounted for in the prevention and treatment of alcohol use disorders.

Generation OnlyFans: Examining the Effects of “Raunch Culture” on Depression via Social Media Use and Social Comparisons

“Raunch culture” is a term describing the promotion of overtly sexual representations of women. This concept may provide people opportunities to engage in positive social comparisons, but also negative social comparisons. As such, this concept could also relate to the phenomenology of depression in women. In an attempt to further investigate the effects of raunch culture, this study examined relationships between raunch culture, depression, and social media use in undergraduate students. Participants (N = 199) from a moderately-sized university in the Midwest completed measures of raunch culture, depression, social comparison, and social media use via an online platform. Primary hypotheses centered around the impact of raunch culture on depressive symptoms, as well as other variables such as social comparison and social media behaviors and their involvement regarding the relationship between endorsement of raunch culture and depression. Findings suggest that students with greater depressive symptoms were more likely to be accepting of behaviors associated with raunch culture, and that this effect may be more prominent in women. Results also indicate that raunch culture may be associated with an unfolding pathway, wherein endorsement of these features is associated with more intense consumption of social media, which in turn can lead to higher rates of social comparison and ultimately affect depressive symptoms. Future research may benefit from examining raunch culture and social media involvement in the context of other important psychosocial variables.

Media-Politics Parallelism and Populism/Anti-populism Divides in Latin America: Evidence from Argentina

ABSTRACT Comparative political communication scholars repeatedly debated political parallelism as a tool to conceptualize the relation of media systems to political cleavages. Despite the fact that populism/anti-populism divides (re-)emerged as central political fault-lines, scholarship has paid little attention to the concept’s potential to look at how populist polarization restructures media-politics connections in Latin America and elsewhere. Through a combination of content analysis, in-depth interviews and other sources, this article traces shifts in news media alignments and journalistic practices during and following the recent experience of leftist-populist rule in Argentina. It argues that news media shifted to a distinct form of political parallelism organized around the populism/anti-populism divide in which most private mainstream news media assumed an active political role in the mobilization of anti-populism. The article provides a broader understanding of political parallelism that applies to settings of competitive-electoral populist politics and sheds light on not only news media alignments, but also media involvement in the political task of cleavage construction. Scholarly research on Latin America, given its focus on instrumental media-politics connections or its concerns over populist threats to media freedom, generally misses both the politicizing role of anti-populist media and the ways in which they mirror populist style.

The Collaboration Of TOE Framework And Vocational Faculty Unair’ Support Social Media Management Team

Abstract: It is necessary to expand social media's involvement in higher education branding, especially for vocational school. This promotional and branding is consistent with the Ministry of Education and Culture's vision. All vocational education institutes are supported and urged by the Director-General of Vocational Studies to inform the public about their advantages constantly. Undoubtedly, a social media management team is needed to manage this. It should be noted that the difficulties ahead are not becoming any simpler. Therefore, it has become more important than ever to work with the leadership of the vocational faculty's social media team. The researcher assumed that TOE and leadership shamans could be sufficient to raise public awareness of the Airlangga University Vocational Faculty's increased branding efforts. Purpose: The function of social media management implementation cannot be isolated from the effect of numerous parties and instruments. The TOE framework describes the management and motivation of social media adoption as a lens. Methodology: Case studies were used in this research. This research employs qualitative methodologies in data collecting through interviews: interviews and document searches to provide a clear image of the Vocational Faculty's social media team implementation at Universitas Airlangga. Findings: Besides being supported by technological, organizational, and environmental factors, the leadership's participation is worthy of discussion. The leadership did not hesitate to discuss and decide the direction of the social media team of the Vocational Faculty of Airlangga University.

The Influence of Facebook Advertising on Increasing Sales of Micro, Small, and Medium Enterprise Products in Bandung

Increasing social media involvement in MSME business sales is now growing, starting with the number of sales made through social media networks or the internet. Behind the development of sales from social media, there is a platform that provides offers to advertise or promote products on the platform. Facebook Advertising (Facebook Ads) evolved to help sellers or online business sellers promote sales. The purpose of this study was to determine how the influence of Facebook advertising on the increase in sales of Micro, Small and Medium Enterprises (MSME) in the city of Bandung. In this study, we use quantitative research methods with descriptive studies to several respondents, especially those in the city of Bandung in order to strengthen the data that will be needed. The results of this study indicate that using Facebook Ads to increase sales of a product is sufficient to influence product sales, then it is comparable to the aims and objectives of the study. However, with the increasing number of competitors using Facebook Ads as a promotional medium, of course, some improvements are needed in the manufacture of advertising products so that the audience can be interested when they see the products to be marketed. Of course, in this case it proves that the influence of Facebook Ads as a promotional medium can affect sales increases so that it can make it easier for other businessmen to promote their products.

Pattern of social media engagements by the learners of a library and information science MOOC course: an analytical study

This study aims to highlight the popularity of Emerging Trends & Technologies in Library & Information Services (ETTLIS) course and investigate the learners' involvement using the YouTube Channel and Discussion Forum of the course. The authors statistically analyzed the learner's engagement in the course by using social media channels. It was found that the learners' active participation in the online discussion forum saw an increase from time to time, and the performance of social media involvement also got popularized through the YouTube channel. The paper, based on social media analytics of the course ETTLIS, suggests the possibility of the development of a set of stable performance indicators based on online engagements in LMS platforms.

MEDIA TRIAL AN ETHICAL DILEMMA - A STUDY FROM THE PERSPECTIVE OF MEDIA CONSUMERS

Press is considered as a revolutionary tool and for the dissemination of information to mould the public opinion since centuries. The human minds are always in search of information, hence the media is essential part of human civilization. The term media consumer in this research paper would mean the recipient of information disseminated by the media. The media consumer is larger prospective of individuals that include all wings of democracy and their need of information. The modern economical world is dependent upon each other consequently media has gained huge importance than any other era of human civilization. With the inceptions of democracies, media has always been considered the fourth pillar of democracy. Press is essential for strengthening of the democracy therefore the most vibrant democracies has granted absolute right of freedom to media. The role of press is to act as a watchdog of society and to become the voice of people by reporting injustices to bring transparency to the system. Media is mandated to expose corruption and give voice to the unprivileged, whose rights are infringed. In modern days Media is venturing to move into the system rather than exposing the system. The media has reincarnated as public court, special detective and forms public opinion in tune to needs of media organizations. Free speech or freedom of speech and expression in simple words means the liberty to say what one feels like. It is the expression of thoughts into words without any sort of restraints. It is considered to be an innate right with minimal restrictions in India. The study stresses upon this liberty of media must function strictly within the frame work of ethical norms. This paper is analyzing the role of media involvement and its impact on media consumers. Media people must exercise their right without infringing the rights of individuals or other pillars of democracy. Journalists ought to be vigilant to safeguard the freedom of press and should be aware to act with a sense of responsibility. The present study stresses upon the positive and negative role played by the media in democratic country like India.

Moderating Role of Attention Control in the Relationship Between Academic Distraction and Performance

Objectives: The purpose of this study is to examine the influence of social media engagement, which includes frequency of using social media platforms (FSMP) and social media involvement, on the academic distraction and academic performance of the student. The study further tests the moderating role of attention control on the relationship between academic distraction and academic performance. Method: Data were collected from 272 students studying in universities in India. Students answered questions on the frequency of visiting social media platforms and social media involvement, components of academic distraction, and attention control. AMOS software was used to test the structural model. Results: FSMP does not contribute to academic distraction; however, consistent social media involvement does predict academic distraction. Unlike previous studies, academic distraction does not influence the academic performance of students born in the digital era, who have accessed social media throughout their childhood. Attention control moderates the relationship between academic distraction and academic performance. Conclusions: The study challenges past research that claims social media engagement has a negative effect on student academic performance. Social media involvement, such as texting, commenting, and sharing updates, causes academic distraction but may not affect student academic performance. A novel finding is that the strength and direction of the relationship between academic distraction on academic performance vary with attention control. Implication for Theory and/or Practice: The study can be useful for educators and policy makers to build strategies for developing digital citizenship behaviours among students and thereby leverage social media for improved academic achievements of students. In particular, the potential moderating role of attention control in the interaction between academic distraction and academic performance has implications for educators and researchers.

Adolescent media use, parent involvement and health outcomes: a latent class analysis approach

ABSTRACT Media use among early adolescents is nearly ubiquitous and has been associated with important health outcomes such as physical activity, sleep and problematic internet use (PIU). Parent involvement has been recommended as a prevention strategy; it remains unclear how it is associated with media use and health outcomes. The purpose of this study was to develop profiles of media use, parent involvement and health outcomes among adolescents. Early adolescents were recruited to a cross-sectional online survey using the Qualtrics platform and panels. Media use measures included ownership and bedroom use of devices, social media platforms and video games. Parent media involvement assessed media rules and role-modeling. Health measures included physical activity, sleep and PIU. We used latent class analysis (LCA) to identify distinct profile groups across these three areas. The 1155 participants had a mean age of 13.6 years (SD = 1.1), of whom 49.7% were female, 73.7% were White and 61.1% had parent education with a college degree. We found that most participants owned personal media devices, including smartphones (81.4%), computers (64.6%) and video game systems (58.9%). The LCA identified three distinct profile groups: (1) Active Autonomous Media Users, (2) Young Low-Tech Sleepers and (3) Risky Regulated Media Users. Findings support that media use patterns vary across adolescents, suggesting different education and prevention approaches may be needed. Targeting educational messages to different media profiles may be an effective strategy to optimize productive media use and health.

Social media communication and consumer decision making: an empirical perspective

Consumer behaviour is changing dynamically with the emergence of diverse social media platforms. The study considers all phases of consumer decision making (CDM) and states their level of significance with respect to social media involvement. Primary data were collected through self-administered questionnaires. Exploratory factor analysis was applied to check the dimensionality of constructs followed by structural equation modelling. The findings explicate that pre-purchase activities are highly influenced by social media followed by post-purchase evaluation, purchase decision and finally need recognition. The study confers insights to marketers/practitioners/academicians about influence of social media during different phases and relevantly contributes to literature. The study suggests marketers to provide reliable and detailed information of products/services on social media and focus on consumers' opinions published which are considered to be trustworthy information. The study elucidates how business organisations can influence consumers' decision by participating actively on social media and maintaining customer relationship management.