Media Instruments Research Articles

Türk Dili ve Edebiyatı Bölümü ve Öğretmenliği Programlarında Medyanın Yeri

Günümüz eğitim anlayışında esas olan öğrencinin derse dikkatini çekmek, bilgiyi daha somut, kalıcı hâle getirmek ve öğrencilerin birtakım becerilerini geliştirmektir. Bu anlamda, eğitimde filmlerin ve diğer başka medya araçlarının kullanımı bu kazanımların sağlanmasına katkı sağlayarak, bilgiyi daha etkili ve kalıcı hâle getirmeye yardımcı olmaktadır. Çalışmada özellikle üzerinde durulan medya alanı, filmler olmuştur. Filmler, tıpkı edebiyat gibi insanların anlatma ve anlama gereksinimleri dolayısıyla ortaya çıkmıştır. Nitekim her iki sanat dalının birtakım benzerlikleri söz konusudur ve edebiyat, güzel sanatların bir diğer dalı olan sinema ile etkileşim içerisindedir. Edebî metinler ve filmlerin bir arada ele alınması yoluyla öğrenciler, hangi seviyede olursa olsun empati kurma, eleştirel düşünme, yaratıcı düşünme, iletişim kurma, araştırma, problem çözme, karar verme, görsel okuma gibi birtakım katkılar elde etmektedir. Dolayısıyla denilebilir ki, sinema ve edebiyat ilişkisi eğitim öğretimin her seviyesinde ele alınmalı, bu ilişkiye yönelik derslere öğretim programlarında yer verilmelidir. Tüm bunlara yönelik olarak araştırmada, Türk Dili Edebiyatı ve Türk Dili ve Edebiyatı Öğretmenliği lisans programlarında sinema, edebiyat ve medyaya yönelik derslere yer verilme durumu ele alınmıştır.

СТОРІТЕЛІНГ ЯК ПОЛІФУНКЦІОНАЛЬНИЙ ІНСТРУМЕНТ СУЧАСНОЇ КОМУНІКАЦІЇ: МОВНОСТИЛІСТИЧНІ ОСОБЛИВОСТІ

The article analyzes media instrument of modern communication, i.e. storytelling, which is widely used for commercial, advertising and corporate purposes to influence recipient's emotions, cognition and motivations. At the same time, storytelling based on real life facts is one of the most effective learning techniques that promotes linguistic competence and enables various communication tasks to be solved. Analysis of storytelling showed that it gained particular relevance due to the principles of submission the information in implicit form, unobtrusively influencing the audience, gaining its trust and loyalty, resulting in the recipients make their own decisions and draw appropriate conclusions. It is established that to reach a high level of influence on the target audience, a story must be true, emotional, relevant and new, contain an idea, a bright character or image, have a dynamic plot, often with a surprise effect, logical conclusion, intrigue till the end and (for electronic versions)be accompanied by quality content. Despite defined algorithms for story-building and typical content structures of its plot, there is a tendency to create storytelling outside the box. The main principle that determines the theme, ideas, specifics of language organization of stories is adaptation to the target audience. Separate analysis of direct-acting storytelling which has recently spread in social networks is given. Its purpose is to draw the reader's attention to current problems, influence the recipient's emotions and behavior with the help of verbal and non-verbal means. An example of such storytelling in Ukraine is the Ukraїner Media Project which helped to represent our country in a new way and realize the dreams of many ordinary citizens. The studying of different stories showed that storytelling uses such linguistic and stylistic means as emotionally coloured vocabulary which is typical for literary, mass media and colloquial functional styles, foreign words, jargon, slang expressions, phraseologisms, metaphors, personifications, rhetoric constructions etc. As for parts of speech, verbs are more frequently used because they intensify and dynamize the narrative.

The Roles of Civil Society to Changing of Women Driving Policy In Saudi Arabia: Case Women2Drive Campaign

This paper examines the role of civil society, women activists, in an attempt to protest the prohibition of women driving policy by the government of Saudi Arabia. Using the concept of civil society, this paper shows that the efforts of women activists are conducted through Women2Drive campaigns by utilizing social media instruments. The results found that through a campaign in social media, Saudi women activists managed to push for a policy change of Saudi Arabian government to allow women driving.

An Investigation of the Attitudes of Sports Media towards Women's Sports

This study aims to examine attitudes of media employees and managers toward women's The research universe includes media employees in Istanbul and academicians in field of while research sample includes Skorer tv, Fanatik newspaper employees and academicians of Esenyurt University and Istanbul University. Descriptive research model in research, Attitudes of Media towards Women's in our Country survey consists of two sections with 16 items and 28 questions. A total of 161 people were selected by random method [n = 80 media employees; (F = 50, M = 30), n = 81 academicians; (F = 48, M = 33)] SPSS package program 22 was used in data statistics and data were evaluated with frequency, percentage, mean, standard deviation, single factor variance analysis (Oneway ANOVA) at 0.05 level. It was found that female and male media employees disagreed with following two statements with highest average: 'News reports about female athletes are credible and convincing' (F; = 3.9987, M; =4.379); 'The number of female media employees is in media'(M; = 3.746, F; = 3.9045). It was also found that male media employees disagreed with following two statements with an average higher than that of female media employees: Articles of columnists about female athletes are convincing (M; = 4.379, F; = 2.5005); In our country, there is a Women's media which provides professional press services (M; = 3.113, F; = 2.2798). The statement with highest average (M; = 3.68) of disagreement from male was Government makes use of media instruments to encourage women to start sports while statement with highest average (F; = 3.9944) of disagreement from female media employees was Sports media considers demands from readers when determining editorial policy for women's sports. The female participants who participated in our study disagreed with statements in our survey on the attitudes of media on women's sports and statement that the sources of women's and athletes are sufficient with an average higher than that of male media employees.

КИТАЙСКАЯ КИНЕМАТОГРАФИЯ В РОССИИ В КОНТЕКСТЕ "ОДНОГО ПОЯСА, ОДНОГО ПУТИ"

In this study we consider Chinese cinema in Russia distribution condition. It is proved that a serious stimulus for the development of cinematography in the People's Republic of China was a rational combination of commercial tools in the production of films with the solution of serious image problems for China, that modern Chinese cinematography has acquired another extremely important load – it has become an important media instrument of “soft power” for the dissemination abroad of information about Chinese culture, history and politics, as well as for the formation of a positive image of China, creating a trust relationship to Chinese civilization and nation. For Russia, as a country located along the “One Belt, One Road”, cooperation with China is especially valuable. The study substantiates that the interaction of the two countries in the field of cinematography is one of the main components of maintaining good – neighborly relations. It has been established during the conducted study that Chinese films actively participate in the international film festival in Russia, winning various awards, since February 1935, when at the First Moscow International Film Festival (or the Soviet Film Festival in Moscow) the social drama “Song of the Fishermen” directed by Cai Chusheng received an incentive prize of the festival jury. It was the first international prize in the history of Chinese cinema.

Polícia, Bandido, Cachorro, Dentista

O artigo descreve o desenvolvimento da instalação audiovisual interativa Polícia, Bandido, Cachorro, Dentista inspirada na obra do músico e compositor Sérgio Sampaio. Exibida no Museu Nacional da Republica em Brasília, a instalação permite ao público a mixagem audiovisual por meio do toque sobre objetos de metal. Construída inteiramente com tecnologias open source, a obra converte ready mades como panelas e baldes em instrumentos de mídia que atuam sobre som e projeção de vídeo em tempo real. A partir da noção de metamídia e remixibilidade profunda, o artigo destaca como o processo artístico inspirado na Cultura Maker e DiY experimenta o uso de software, interatividade e mídias audiovisuais.

The Civil War in the American Ruling Class

American politics is at a decisive historical conjuncture, one that resembles Gramsci’s description of a Caesarian response to an organic crisis. The courts, as a lagging indicator, reveal this longstanding catastrophic equilibrium. Following an examination of class struggle ‘from above’, in this paper I trace how digital media instruments are used by different factions within the capitalist ruling class to capture and maintain the commanding heights of the American social structure. Using this hegemony, I argue that one can see the prospect of American Caesarism being institutionally entrenched via judicial appointments at the Supreme Court of the United States and other circuit courts.

THE DEVELOPING MATH ELECTRONIC MODULE WITH SCIENTIFIC APPROACH USING KVISOFT FLIPBOOK MAKER PRO FOR XI GRADE OF SENIOR HIGH SCHOOL STUDENTS

This study aims to determine the feasibility of learning media electronic module (e-module) based on Kvisoft Flipbook Maker Pro on derivative material with Scientific approach using Research and Development research methodology. The study was conducted in two schools by taking 4 students as a student response in small classes and 20 students in a large class. The research instrument used in the form of evaluation formative form of teaching materials for material experts, media experts, and student responses. From the result of the assessment of expert material instrument obtained an average score of 101.25 with very good criteria, the assessment of expert media instruments obtained an average score of 116 with good criteria as well as on student response instruments obtained 86.44 with very good criteria. These results indicate that the e-module of mathematics with the scientific approach of the derived material for the XI class of the even semester high school is worthy of use in the process of learning in the classroom.

I’d rather be a cyborg than a gamerbro: How masculinity mediates research on digital play

This article offers a feminist and media-theoretical approach to ethnographic reflexivity, understood as the researcher’s own agency in shaping encounters with and producing accounts of digital cultures. Looking specifically at male-dominated domains of intensive and competitive play in public sites, such as arcades, local area network (LAN) parties, and eSports tournaments, this article asks: How might masculinity mediate studies of digital play? To address this, I weave together feminist ethnography with materialist media theory, offering an understanding of researcher subjectivity (in this case, my subjectivity) as a media instrument: An assemblage of social locations and learned competencies which does not simply gather, but configures and legitimates, particular knowledges about gaming cultures. Applying this to a problematic instance from fieldwork I conducted at a large-scale gaming event in 2011, I work through the methodological and epistemological quandaries associated with both studying and embodying the social privileges associated with male-dominated media cultures.

Role of E-retailer’s Image in Online Consumer Behaviour – Empirical Findings from E-customers’ Perspective in Saudi Arabia

Retailing business especially E-retailing is being considered one of the most dynamic and rapidly changing sectors of most of the emerging nations including Saudi Arabia. Nowadays, rapid changes in technological environment i.e. use of internet, availability of social media instruments etc. especially in e-retailing business have attracted the researchers to explore various issues of significance in online marketing. The objective of the present study is to demonstrate the significance and importance of e-retailers image on online shopping behavior of consumers. Structured and self-framed questionnaire consisting 15 questions (variables) with five (5) point Likert Scale has been considered as research instrument in the present study. To ensure the appropriateness of research instrument, Factor Analysis method has been used. Reliability of Questionnaire used in study was found very high (Cronbach Alpha value .956). After Factor Analysis procedure, two (2) factors consisting fifteen (15) variables i.e. ‘Reliability Quality’ with eight (8) variables and ‘Payment Option’ with seven (7) variables) has been extracted with 36.351 and 35.004 per cent variation respectively with overall variation of 71.355 per cent. All the variables extracted in factor analysis part have been found very much significant and important because their mean values were much higher than the midpoint. Among all the variables ‘Range of Product Selection’ has been found most dominant and ‘Loyalty Programs of the e-retailer’ has been found least important. Further discussion has been made in the study regarding analysis results. The results will be useful for the e-retailers especially in Saudi Arabia and middle-east and also outside the region. The e-retailers can plan their area of focus based on the findings of the study.

Los Estudios Universitarios y el Mindfulness. Una Revisión Sistemática

The process of training the university student is composed of the transmission of academic content using methodological strategies of different kinds. To get it, it must raise the development of emotional skills, helping them to recognize both their emotions and motivations as those of others , facilitating the ability to communicate and listen, adapting to the environment in order to react appropriately to different situations. Mindfulness programs aim to reduce emotional fatigue, promoting the learning of effective techniques of stress management and emotional regulation skills, factors necessary for a proper teaching and learning process to occur. Our research analyze the evolution of scientific production in the Web of Science during the last ten years, classifying them according to the objective of improvement sought, the number of works according to the country of origin and the media instruments used, which address mindfulness as an influential factor in the development of the university student, confirming the need to increase research in this emerging body of study.

Consumer perception and readership pattern of toi readers – a case study

India is one of the fastest developing countries today. The increased newspaper readership is the result of its growing literacy and access to news on multiple technology and social media platforms. The research is based on overall consumer behaviour towards selection of newspaper with special reference with, India’s leading newspaper brand. Study of consumer behaviour helps the organisations in improvisation of various strategies by understanding customer psyche while evaluating the various alternatives and selecting the best suited one from all available. It also emphasises on factors influencing buying decision and help the firm figure out the consumer’s needs and accordingly provide customised products as desired by them. The current study demonstrates how individuals make decision regarding the preferences towards the selection of a leading newspaper brand. Further, the research provided information which is useful in taking various marketing decision and helped to reduce the risk of consumer shift to various other brands prevailing in the market. The study was conducted through a survey of respondent’s residing in NCR, Delhi. The research concluded that promotional schemes offered by Times of India had a positive correlation with the buying behaviour of the subscribers. However there is a need to strengthen the awareness of the promotional schemes on regular basis and establishing a strong emotional connect with the readers. I Print media is one of the most powerful and cost effective medium to transfer information and knowledge. The print media industry in India is over century old. Additionally it is a settled industry. This industry basically involves in publishing daily papers and magazines. India has the second biggest population and one of the fastest developing economies on the planet. Along these the expanding level of income of people, groups and the strong rivalry in this industry help print media in its development. As per Arc Gate (2010), Indian Magazine Market Overview, “sensational impacts of internet and globalization in current situation are playing high effect on media industry. Individuals presently consuming news and data from web through computers or mobiles, the fame of print media is not decreasing. To avoid a decline of market share in comparison with other media instruments, the producer should be able to produce high quality printed content and magazines”.

Facebook as an instrument to enhance the career construction journeys of adolescent learners

Globally, the effects of Facebook ® as a social media instrument are far-reaching for all, but more so for the 21st-century adolescent. Although most adolescents spend time on Facebook, this form of social media is inadequately used to enhance their teaching, learning and counselling experiences. Schools increasingly use Facebook for social engagement, or as a form of communication to parents and learners, thereby treating it as a notice board rather than an instrument for enhancing learning and development. While Facebook is used in the health and business sectors, few studies have explored the use of Facebook as an instrument for career development. Using a qualitative multiple case study design, this article explores the use of Facebook as an instrument that can enhance the career construction journeys of adolescent learners. Findings suggest that Facebook can contribute to career construction journeys. This study identified themes that are consistent with other career assessment instruments, such as the Career Interest Profile (CIP) and the Jung Personality Questionnaire (JPQ). The information found in Facebook profiles and statuses can be used as supplementary tools to identify alternative career narratives. Keywords : adolescents; career construction; career counselling; Facebook; social media

Social Media Instruments and the Promotion of Financial Inclusion in Peruvian Rural Areas

This study seeks to evaluate the use of short soap operas as a mechanism to promote the use of formal savings accounts among poor rural women that have been secularly excluded from healthy interactions with the formal financial sector. We developed a short soap opera (telenovela), named Josefa, which transmitted pro-savings messages using characters and stories that could generate a level of identification with the intended audience. We used an experimental design that randomly assigned eligible villages of Huancavelica, the poorest department in Peru, to treatment and control groups, and organized special viewing sessions inviting all beneficiaries of Juntos, the Peruvian CCT program, in the eligible villages. A year later, we found that women who were exposed to the treatment have an improved knowledge and attitude towards formal savings, especially for precautionary motives. We did not find a significant change at the end of bimester savings balances until the July-August bimester, which we interpret as evidence that the improved pro-savings attitude remained latent for several months, until right about the time cash surpluses are likely, due to post-harvest season. In searching for the underlying mechanisms, we find no income effect, but a strong empowerment effect within the household, mainly for economic and financial decisions, and especially among the women under 40, which is also the group that shows more robust temporary savings effects. Overall, we interpret these results as evidence that the edutainment approach can have an important contribution to the financial inclusion of poor rural women that have faced secular exclusion from formal financial institutions like the ones from the Peruvian Southern Sierra.

Virtual Communities on Social Networks and the Indian Consumer: A Netnographic Study

Technological advancements have made real time interactions between people frequent, faster and richer in content. The evolution of internet, especially the social media, has brought with it both opportunities and challenges for marketers in abundance. Marketers are constantly seeking ways to understand and serve their customers. Social media offers a richer platform for marketers to reach their customers. It is not just the sellers who share information through social media, but it also offers customers a medium to exchange information. Social media offers “fans” a medium to connect with the brand, the firm, and other customers as well as non-customers. It offers firms an opportunity to listen to and engage with the customer, while also giving them some amount of control on the information being exchanged (Malthouse et. al., 2013).The interactions that take place on the social media communities lead to the establishment of intimate firm-customer relationships. Richard (2013) observed that social media communities have a considerable influence on customer relationships with product, brand, company and other customers. Park & Kim (2014) identified four benefits that customers derive from social networking websites: social benefits, informational benefits, hedonic benefits and economic benefits. Firms must focus on offering long term benefits through social networking websites rather than on short term functional benefits, to develop meaningful and persistent relationships with customers. While functional benefit may not have a significant impact on relationship quality, it holds significant influence on perceived relationship investment (Park & Kim, 2014, p. 466). A brand’s presence on social media can also be an important criterion for the customer in determining the relationship efforts made by the firm. The main objective of this study is to understand and identify the benefits offered by brand communities on social networking websites. Brand communities not only act as a medium to build long term relationships with existing customers but are also instrumental in driving customer acquisition activities. By forming emotional bonds with its members, these communities take the existing firm – customer relationship a level further. There are many studies that observe the contribution of social media communities. While internet penetration is at high levels in developed countries, India still has huge potential to offer. As internet makes deeper inroads, social media too is spreading its wings. While various studies have acknowledged the instrumentality of social media in building and managing relationships and in offering benefits to the customers, the Indian story is still not complete. The purpose of this study thus is to understand the same in the Indian context. This study is thus aimed at understanding how firms are utilizing social networking websites to manage relationships with customers in India and the benefits that this platform offers.

Elderly People's Choice of Media and their Perceived State of Loneliness

This study aims at finding the relationship between elderly people’s perceived state of loneliness and their choice of (old and/or new) media instruments. The sample of the study consists of randomly selected 300 elderly people over 60 who reside in rest homes in two different cities, Hatay and Istanbul in Turkey. Participants were given a questionnaire with three sections. The first section included questions related to the participants’ demographic characteristics. Adapted from Russell’s (1996) “Loneliness Scale (Version 3)”, the second part was related to participants’ perceived state of loneliness. Final section was about their choice of media and related details such as aim and time spent on them. Analyzed by statistical methods, study findings show that elderly people from two different social settings and with changing demographic features display differing degrees of loneliness with a significant relationship between the forms of media they used, their related choices, aims and perceived state of loneliness.

Impact of Electronic Media on Purchasing Decision among Youths with Special Reference to Fairness Cream

A rapid advancement in the Electronic Technology in sharing the information and its wide reach in Lucknow city helps in promoting the products and making buying decision. Electronic media such as Television (TV), Radio, Internet are providing the innovative ways to approach customers. Television and Radio being the mass media instruments for promoting the product not only for literates but illiterates as well. Youths are now accessing internet through different medium such as laptop, personal computer, mobile, tablets which provides marketers an easy way to approach them. A sample of 180 youths was selected for the study from Lucknow city. On the basis of collected data, we examined the impact of electronic media for fairness cream on the youths since they are more concerned about their skin complexion. The study also examines the gender wise opinion for electronic media in their buying decision and the perceived credibility of electronic media.

The Nature Terrorism Reports on Social Networks

As new tools of communication, an in-depth study of social networking in the era of global terrorism is attempted in this article. This emerging tradition of information sharing is driven by social media technology which has greatly revolutionalised communication in all sectors. The article explored the information sharing relevance of new technologies in the age of terrorism and counterterrorism. It focused on how social networks are increasingly utilised by different groups. In terms of methodology, the study extracted and utilised positive, negative and neutral posts, updates, tweets and reports on social networks through different individual and organisational media accounts and blogs, and analysed the data qualitatively. Findings show that despite being used by extremist groups in promoting their political agenda, social networks are also useful in promoting positive perceptions that society has about Muslims in the era of terrorism, emphasising that Muslims are not terrorists. Through the instrumentality of social media, users are able to map the trends of terrorism and responses from stakeholders in government and security sector in curbing the menace. Given their capacity to reach a wider audience, breaking cultural and religious barriers, social networks serve as early warning signs and make it possible for people to share new ideas on possible ways of curbing the proliferation of terrorist organisations.

El manejo de las emociones en las campañas presidenciales de 2000 de México y España

¿Cómo organizan los políticos su discurso en los mensajes televisivos? ¿A qué elementos tecnológicos e ideológicos recurren para la construcción de la propaganda televisiva? ¿Hacen uso de emociones en su propaganda? ¿Cómo utilizan los instrumentos mediáticos para apelar a ellas y de qué forma? El propósito del presente artículo es dar respuesta a estas integrantes, a partir del análisis del uso de las emociones en la propaganda política en televisión durante los más recientes procesa electorales presidenciales celebrados en España y en México.

Crisis as opportunity: youth, social media and the renegotiation of power in Africa

This paper conceptualises ‘global financial crisis’ as primarily political and focuses on the way it impacts on the ability of youth to renegotiate their place and space with patterns of authority and control in Africa, using the instrumentality of new media. Three main arguments are made. First is that, even though the crisis occurred within the economy, non-economic causal factors were key triggers. Second, the intersection between youth protest, the pressures of a global system in crisis and the opportunities being provided by globalised social media has been critical not only to the deepening of resistance, but also to the ability of youth to appropriate the discourses and channel grievance. Third, youth appropriation of protest discourses surrounding the pressures of the recent global crisis has forced a renegotiation of patterns of authority and control and is deepening stability challenges in different ways. This paper concludes by examining how the state has responded to this emerging youth ability to not only demand but also impose discourses within the public space.