Media Information Research Articles

Issues Associated with Media and Health Information Seeking Behavior Among the Elderly in Kenya

Understanding issues associated with media and health information-seeking behavior among the elderly, aids in tailoring public communication campaigns, ultimately enhancing a healthier and more resilient community. In Kibra slum, the elderly face limited access to health resources, including accessibility to a variety of health information sources, exacerbating their informational gap. This hinders their ability to make informed decisions, potentially leading to delayed or inadequate healthcare, further compromising their well-being. The primary objective of this study is to investigate issues associated with media and health information-seeking behavior among the elderly in one of Africa’s biggest slums, Kibera. Interviews, focus group discussions, and key informant interviews targeting the elderly living in Kibera slum were conducted. Qualitative findings indicated that social support, health status, and media-related issues were associated with media and health information seeking among elderly slum dwellers. These issues shaped media use for seeking health information. The study recommends that health stakeholders should aim to understand these issues to effectively address the unique health needs of this population.

The model for the repeated propagation of information from constant spreaders based on individual cognition levels

On social media platforms, high-impact disseminators act as fixed sources of crucial news, consistently affecting information dissemination. Throughout the process of repeated information dissemination, the audience’s cognition gradually evolves, thereby shaping the pattern and effectiveness of information dissemination. In this study, we present a comprehensive analytical framework and a model for repeated information dissemination, to explain the dynamics of information flow from fixed communicators on social media platforms as well as the dynamic evolution of audience cognition. The model incorporates periodic information sources and considers the directionality of propagation. Through quantitative analysis, we assess the evolution of audience cognition during repeated dissemination and investigate the impact of source complexity, dissemination periodicity, audience psychological fatigue, and cognitive disparities on dissemination effectiveness. Theoretical analysis reveals periodic solutions and threshold conditions for persistence in information dissemination. Furthermore, our research finds that moderate propaganda frequency and intensity can enhance dissemination effectiveness; whereas excessive propaganda may induce fatigue and reduce audience cognition efficacy. Empirical validation of the model demonstrates its effectiveness, offering new perspectives and scientific basis for understanding mechanisms of social media information dissemination and optimizing strategies for news dissemination.

MicroRNA-513b-5p inhibits epithelial mesenchymal transition of colon cancer stem cells through IL-6/STAT3 signaling pathway

ObjectiveTo reveal the mechanisms by which miR-513b-5p inhibits metastasis of colon cancer stem cells (CCSCs) through IL-6/STAT3 in HCT116 cells.MethodsSphere formation media and magnetic cell sorting were used to enrich and screen CCSCs. We used a colony formation assay, cell proliferation and viability assays, and a nude mouse transplantation tumor assay to identify CCSCs. ELISA was performed to identify IL-6 in the cell culture medium, and the growth, viability, wound healing, and transwell migration of distinct cell groups were compared to differentiate them. Dual-luciferase reporter assay, RT-PCR, and/or Western Blot analysis were conducted to determine the correlation between them.ResultsCD133+CD44+ HCT116 cells were shown to have higher cloning efficiency, greater proliferation ability and viability, and stronger tumorigenicity. A dual-luciferase reporter assay revealed that miR-513b-5p negatively affected STAT3 expression. RT-PCR and/or Western Blot analysis suggested that miR-513b-5p negatively affected STAT3 and Vimentin, while positively affecting E-cadherin expression. The STAT3 overexpression vector + miR-513b-5p inhibitor cell group had the highest efficiency, greatest proliferation ability and viability, and the highest IL-6 level in the experiments.ConclusionsMir-513b-5p inhibited the epithelial-mesenchymal transition (EMT) of CCSCs through IL-6/STAT3. This potential mechanism may provide a new therapeutic target for colon cancer.

Unfolding the consequences of customer satisfaction: Information from social media as a moderator

The present study examines the relationship between customer satisfaction and eWOM, value co-creation, and repurchase intentions. It also tested the moderating effect of information from social media. A conceptual model was developed, and hypotheses were tested using hierarchical regression. The sample of participants in the present study was limited to those who had extensive experience with online shopping, read product or service reviews frequently, and shared them online. We have received data from 455 respondents. The study's empirical findings expose that customer satisfaction is positively and significantly related to eWOM, value co-creation, and repurchase intention. The study also revealed that social media information moderates the relationship between customer satisfaction, value co-creation, and repurchase intention.

REFLECTIONS IN THE FIELD OF INFORMATION SCIENCE ON THE CONSTRUCTION OF SOCIAL MEMORY IN DIGITAL NETWORKS

Researchers in the field of Information Science have made efforts to understand the processes of construction of social memory in the context of social networks, resulting in research with multiple perspectives and differentiated areas, which have great scientific and social relevance. Having said that, the objective was to analyze the frequency of the approach to the concept of social memory in digital networks and the issues related to this theme that are of interest to researchers in this science. This is an exploratory research of a qualitative and quantitative nature, using the content analysis technique as inspiration for the composition of the methodology, and, thus, for the creation of analysis categories so that it was possible to identify variations in terms used for the concepts “patrimony” and “memory”, and also making it possible to understand how these concepts have been debated by Information Science researchers. Studies were found that address different variations of the concepts of memory and patrimony in contemporary times and reflect on the informational phenomena that permeate the construction of social memory in digital media. The availability of information through the sharing of digital collections from libraries, museums, personal, public and institutional archives are constituents of digital heritage and emerge as channels for maintaining social memory and building knowledge. Faced with this, it explains the need to preserve digital heritage and improve content description mechanisms, implement metadata standards in the processes of describing and retrieving information in digital media. It also addresses the survey of ethical issues such as the social responsibility of citizens in the production and sharing of information on the web, much of which still needs to be discussed. Keywords: memory; social memory; patrimony; social networks.

The Relationship Between Social Media Information Sharing Characteristics and Problem Behaviors Among Chinese College Students Under Recommendation Algorithms.

With the development of information technology and various social media, recommendation algorithms have increasingly more influence on users' social media usage. To date, there has been limited research focused on analyzing the impact of recommendation algorithms on social media use and their corresponding role in the development of problematic behaviors. The present study analyzes the impact of recommendation algorithms on college students' information sharing and internalizing, externalizing problem behaviors to address the aforementioned shortcomings. An online questionnaire survey was conducted among 34,752 college students in China. A latent profile analysis was conducted to explore the various behavioral patterns of Chinese college students' information sharing across the three social media platforms identified for this study. The Bolck-Croon-Hagenaars (BCH) method Regression Mixture Modeling was then used to analyze the differences in internalizing and externalizing problem behaviors among the different subgroups of Chinese college students. The level of information sharing by college students across different social media platforms could be divided into "WeChat Moments low-frequency information sharing", "middle-frequency comprehensive information sharing", "TikTok high-frequency information sharing", and "Sina Weibo high-frequency information sharing". Significant differences were observed regarding internalizing and externalizing problem behaviors among college students in different information-sharing subgroups. This study identified four subgroups with different information-sharing characteristics using latent profile analysis. Among them, college students who are in subgroup of social media information sharing influenced by recommendation algorithms exhibit higher frequency of information sharing and higher level of internalizing and externalizing problematic behaviors. These results expand our understanding of college students' social media usage and problem behaviors from a technological perspective. In future, the negative impacts of recommendation algorithms on college students can be reduced by improving their awareness of these algorithms and optimizing the algorithms themselves.

Perspective on Religious Moderation of Ptkin Students in the Post Truth Era (Case Study on Students of al-Quran and Tafsir Science Study Program Uin Khas Jember)

Information and communication technology which has developed massively has resulted in technological disruption, so that today's society can easily and quickly obtain various information until a information floods emerges. Information in online media has power, both the power to build and the power to destroy. Especially those related to religion, can certainly be disturbing, especially for the younger generation or students. A wrong understanding of religion can be dangerous because it can lead to intolerance and even radicalization. In the end, the concept of religious moderation emerged. This article wants to know the perspective of PTKIN (state Islamic religious college) students in the Al-Qur'an and Tafsir Science Study Program at UIN KHAS Jember regarding religious moderation. The research method used a qualitative research with a case study approach. The data analysis technique used the Miles and Huberman model which consists of Data Collection, Data Reduction, Data Display, and Conclusion. The technique for determining informants was purposive, namely students of the 2020-2021 Al-Qur'an and Tafsir Science Study Program, UIN KHAS Jember. The results of the research show that students of the Al-Qur'an and Tafsir Science Study Program at UIN KHAS Jember already have a good perspective regarding religious moderation up to the highest domain stage, namely evaluation. This can be a good provision for students belonging to the Z generation, to be able to filter various temptations from the flood of information on social media which has a negative impact, especially on the growth of extremism and radicalism thought patterns.

Experiences of women with gestational diabetes in using social media for self-care: A qualitative study in Northern Vietnam

Aims: The present study aimed to explore the use and experience of social media to improve self-managed health care of women with GDM in Northern Vietnam. Materials and methods: A qualitative study was carried out among 21 pregnant women with GDM aged between 20 and 47 years in Thai Binh province, Northern Vietnam. We conducted in- depth open-ended interviews from April to May 2023. Data were simultaneously analyzed as they were being collected, using the content analysis approach. Results: Five types of social media support were used by women with GDM in self-care includ- ing Facebook, TikTok, Zalo, Google searches, and mobile health apps. These social media were used by the pregnant women with GDM to search for information, to receive advice, or to share knowledge about diet, exercise, and control blood sugar. Conclusions: This study found that women with GDM were eager users of social media, relying strongly on social media information for pregnancy self-care. This points to the need for access to high-quality social media-based information about GDM among women in northern Vietnam.

CONTEXTUAL APPROACH TO TEACHING THE ELECTIVE DISCIPLINE “THEORY OF MASS COM- MUNICATION” TO BACHELORS OF PEDAGOGICAL UNIVERSITIES (SPECIALITIES “GEOGRAPHY” AND “MUSICAL ART”)

The article covers the main principles of the contextual approach in studying the elective course “Theory of Mass Communication” in pedagogical universities. The aim of the article is to substantiate the effectiveness of applying the contextual approach to teaching the elective course “Theory of Mass Communication” to undergraduate students in pedagogical universities (specialties “Geography” and “Music Art”); to develop situational tasks aimed at fostering media literacy, the ability to codify, and the creation of informational sectoral blocks for dissemination in educational and media spaces. In the research, methods of content analysis, specification, problem-posing, as well as task-based and contextual approaches were used. It has been found that the study of university-wide elective courses appeals to interdisciplinarity in thematic correlation. On the one hand, it involves developing a system of situational tasks that contribute to improving the professional training of students in the specialties “Geography” and “Music Art”. It has been substantiated that the contextual approach is oriented towards teaching material based on methodological foundations, theoretical sectoral knowledge, and forms of activity. The context in the study of academic disciplines involves transforming didactic material, where the objective meanings and significance of sectoral knowledge are transformed into the personal experience of the future teacher. The integral platform allows for the design of situational tasks, the resolution of which combines educational and educational-professional experience. Situational tasks, based on the contextual approach to teaching the course “Theory of Mass Communication”, are built considering the professional training of students in higher pedagogical institutions in the specified specialties (“Geography” and “Music Art”). The didactically processed field of mass communication as a university-wide discipline encompasses thematic blocks such as “Basics of Mass Communication”, “Artistic and Aesthetic Parameters of Mass Com- munication”, “Sociological and Psychological Dimensions of Mass Communication”, and “Mass Communi- cation in the Conditions of Digital Society”. A diachronic consideration of the development of mass communications allows for identifying the cul- tural and historical factors that shape the transmission paths of channels aimed at the recipients of certain knowledge. Addressing the diachronic consideration of mass media information significantly expands the un- derstanding of its essence and the processes of information transmission within mass communication models. It has been outlined that the social and psychological aspects of mass communication determine the language behaviour of professional communicators. This specific feature was taken as the basis in develop- ing situational tasks for communicators – future geographers and musicians. The prepared tasks were cor- related with the normative disciplines studied at the stage of professional training. It has been concluded that studying the elective course “Theory of Mass Communication” based on the contextual approach contributes to the development of professional competencies of teachers who transmit sec- toral information in the conditions of the informational educational environment. It has been proved that the study of semiotics of mass communication should be considered at the level of modelling cultural codes (since geographical names, musical and artistic works contain cultural and historical information, which is actualized in educational discourse at the stage of transmitting sectoral knowledge). Situational tasks, aimed at transmitting sectoral information at the level of a professional communicator (manifestation of language culture), should ap- peal to conducting press conferences as a type of communication, building one’s professional image. The expe- rience of students working with advertising material considering the professional training direction is positive.

THE ROLE OF SOCIAL MEDIA IN THE DEVELOPMENT OF POLITICAL CRISES

This article examines the role of social media in the development of political crises and its impact on political processes and public opinion. The introduction describes the significance of social media in the context of political crises, emphasising their ability to quickly disseminate information and shape public opinion. Social media provide a platform for expressing opinions and organising mass actions, making them key players in times of political instability. The examples of the Arab Spring and the Hong Kong protests demonstrate how social media can help mobilise populations and draw international attention to political events. The research methods include content analysis of social media publications and posts related to key political events, as well as analyses of academic publications and reports. It allows the comparison of data from social media with the findings of researchers and experts in the field of media and political science.The results of the study show that social media play a significant role in political crises by influencing public opinion and political processes. The analysis reveals that in times of crisis, social media users' activity increases dramatically, which contributes to radicalisation of sentiments and increased polarisation of society. Social media also prove to be a source of misinformation and propaganda, which can exacerbate a crisis and make it more difficult to resolve.The discussion in the article emphasises the need to develop strategies to prevent the spread of misinformation and ensure transparency and credibility of information in social media. This requires co-ordination of efforts between different actors including government agencies, civil society and private companies. The article concludes with the importance of social media in political processes and the need to develop strategies for their effective use in political crises.The article offers a comprehensive analysis of the role of social media in political crises and presents important findings for understanding their impact on contemporary society and the political landscape.

Systematic Literature Review for Smart Learning In Programming Courses

Advancements in technology are currently expediting the learning process for students, prompting an investigation into the integration of technology into student education. This study explores the impact of technological evolution on education. E-learning, a method of education that delivers information to students through modern communication platforms such as computers, networks, and multimedia audio components, is being examined. Whether utilized remotely or in traditional classroom settings, this revolution has made the world increasingly dependent on electronic screens in an era marked by the convergence of media technologies, information, culture, and technology. This paper outlines the development of an e-learning system customized for mobile devices, aimed at improving learning within the university environment. With mobile phones now ubiquitous among students, e-learning has become a potent tool for advancing educational objectives. Furthermore, e-learning aids in elevating student proficiency levels. The research conducted involved implementing and evaluating an application, which produced satisfactory results. As this application becomes integrated into university curricula to support learning, it is anticipated to substantially enhance students’ learning processes and performance, as evidenced by survey results following its implementation.

Legal protection of personal data in e-commerce online transactions with the paylater method

The internet has been widely used in Indonesia as a support for communication and information in various electronic media. The rapid development of the times makes technology even more increasing. This gave rise to several e-commerce applications in online sales and purchases such as Shopee, Tokopedia, Akulaku, Traveloka, and many others, some of these e-commerce applications have features that can make it easier for consumers to make buying and selling transactions, namely the Paylater feature. The focus of this research is to find out about the legal protection of personal data to consumers and the efforts made to the parties in an e-commerce transaction using the PayLater method. This research uses the Normative Juridical method and applies legislative and conceptual approaches. The results of the research obtained found that legal protection for PayLater Credit service users is contained in the regulations of Law No. 8 of 1999 concerning Consumer Protection, POJK Number 77 / POJK.01 / 2016 and Law No. 19 of 2016 concerning Electronic Information and Transactions. And in Law Number 27 of 2022 concerning Personal Data Protection. Meanwhile, PayLater Credit dispute resolution is more effectively implemented with the APS (Alternative Dispute Resolution) method, one of which is by creating a PSD (Online Dispute Resolution) institution.

Public Perceptions of the Media Channels and Human Sources of Information about the COVID-19 Vaccine in Malawi

ABSTRACT This study assessed public perceptions of the accuracy and credibility of information about the COVID-19 vaccine transmitted by traditional media, social media and human sources, and how this information related to attitudes towards the vaccine. Theoretically, the study explored the concepts of media affordances and media literacy, broadly defined. The results showed that participants obtained information from both traditional and social media; however, participants were more likely to trust the accuracy and credibility of information they got from traditional media. Participants were unlikely to get the COVID-19 vaccine because of information they got from social media rather than because of information they got from traditional media. Participants were more likely to get vaccinated based on information they got from medical doctors and vaccine experts rather than based on information they got from government officials and politicians. Moreover, participants had concerns about intrinsic aspects of the vaccine, such as its effectiveness and the harm it could possibly cause to their bodies. Participants also underestimated their risk of getting very sick if they did not get the COVID-19 vaccine. Participants clearly had sufficient media and digital literacy skills to enable them to navigate both traditional and social media, and sufficient information literacy to, at least, question the credibility of the information they were getting from social media; nevertheless, information from social media induced vaccine hesitancy, meaning participants still lacked the information literacy to reject the hesitancy-inducing social media information and go get vaccinated.

ФОРМУВАННЯ НАВИЧОК ІНФОРМАЦІЙНОЇ ГІГІЄНИ СТУДЕНТСЬКОЇ МОЛОДІ В УМОВАХ НЕФОРМАЛЬНОЇ ОСВІТИ (ДОСВІД ПАРТНЕРСЬКИХ ПРОЄКТІВ ЗАКЛАДІВ ФАХОВОЇ ПЕРЕДВИЩОЇ ТА ВИЩОЇ ПЕДАГОГІЧНОЇ ОСВІТИ)

The article discusses the development of information hygiene skills among student youth in the context of non-formal education, particularly through the experience of partnership projects involving institutions of professional pre-higher and higher pedagogical education. Based on the methods of analysis and synthesis of scientific sources, as well as practical experience, certain aspects of the concept of "information hygiene" are outlined: a system of knowledge that explores the patterns of influence of the information space and information flows on the social well-being, mental, and physiological health of individuals and society as a whole. The goal of forming information hygiene among student youth is to prevent the negative impact of information and to develop a set of skills to prevent such negative impacts during preventive measures. The components of information hygiene include media literacy skills, information habits, and behavior; the safety and protection of the information space; information-psychological resilience and counteraction to negative influences; stable value orientations; and psychological and physical health. The formation of information hygiene among student youth in the context of non-formal education is presented considering the principles of project-based and activity-based approaches. Non-formal education is defined as organized and continuous educational activities carried out within joint projects implemented in partnership with the Resource Center for Teacher Professional Development of Sumy State Pedagogical University named after A. S. Makarenko, the cycle commission of the Priluky Humanitarian-Pedagogical Professional College named after Ivan Franko of the Chernihiv Regional Council, and the Department of Journalism of the Machine-Building Professional College of Sumy State University. The focus is on practical approaches to education implemented through partnership media literacy projects, which include interactive methods, practical tasks, and activities aimed at developing critical thinking and information analysis skills. The results of these projects and their impact on enhancing the level of information literacy among students are analyzed. Key words: information hygiene, non-formal education, future teacher, future journalist, interregional project, exercises, text, higher education institution, professional pre-higher education institution, Sumy State Pedagogical University named after A. S. Makarenko, Priluky Humanitarian-Pedagogical Professional College named after Ivan Franko of the Chernihiv Regional Council, Machine-Building Professional College of Sumy State University.

Who shares about AI? Media exposure, psychological proximity, performance expectancy, and information sharing about artificial intelligence online

Who shares about AI? Media exposure, psychological proximity, performance expectancy, and information sharing about artificial intelligence online

Human awareness and behavior on the driving of sustainable city environment

As urbanization accelerates and population density & activities increase, the conflict between humans and urban environmental issues becomes prominent. The demand for urban environmental protection involving broad participation of human (e.g., citizens) is rising. Media play a key role in promoting environmental protection awareness and behaviors of citizens. However, there is still a disconnect between media information and citizens' awareness and behaviors, of which the synergistic associations have not been analyzed. This study synthetically explored the coupling relationship between media channels (including traditional & digital media) and environmental protection awareness & behaviors of citizens in Chinese cities through the questionnaire survey. Although the usage rate of traditional media was approximately 50% of that of digital media, traditional media had a significantly greater impact on bridging the gaps between environmental protection awareness and behaviors. Among citizens using the digital media, 60% exhibited weak awareness (e.g., concern level, risk awareness, anxious psychology and cognitive level) and behavior motivation (including recycling, low-carbon living, and public welfare) regarding environmental protection. Improvement measures were further proposed, including strengthening top-level government design, leveraging advanced digital technology, and providing more incentives to citizens. Our findings can contribute to human-driven urban environmental protection and the sustainable development of society.

State Islamic University Students’ Perceptions of IsraelAffiliated Products: A Study After the Fatwa of Indonesian Ulema Council No. 83 of 2023 Concerning the Law on Support for the Palestinian Struggle

This study aims to describe the perceptions of State Islamic University (UIN) students in Indonesia regarding products affiliated with Israel after the issuance of the Indonesian Ulema Council (MUI) fatwa Number 83 of 2023 regarding support for the Palestinian struggle. This research employed qualitative research methods. The primary data of this study were collected through interviews while the secondary data were obtained from scientific articles, books, and so on. The data collection techniques used in this study were observations, interviews, and documentation. The data analysis techniques included data condensation, data presentation, and conclusion drawing. This study found that the overall perception of UIN students towards Israel-affiliated products was the result of a complex interaction between religious values, humanitarian values, solidarity with Palestine, media information, economic considerations, and political awareness. These factors become reinforcements to their agreement and support for MUI’s steps in supporting Palestine. MUI stipulated Fatwa Number 83 of 2023 concerning the Law of Support for the Palestinian Struggle. One of the substances was a call to boycott products that are clearly affiliated with Israel. This boycott has implications for the company’s reduced financial income due to a decrease in product sales turnover. This can paralyze the performance and operations of the company and as a consequence, their assistance to Israel in carrying out attacks on Palestine will be stopped.

Journalists of Tomorrow: Are You Ready? A Study Beyond Application ( Media information literacy and detection of fake news )

Journalists of Tomorrow: Are You Ready? A Study Beyond Application ( Media information literacy and detection of fake news )

Determinants of Long-Term Contraceptive Method among Reproductive-Aged Women in Sulawesi Island (Data Analysis of IDHS 2017)

Introduction: Long-Term Contraceptive Methods are contraceptive methods that, once used, last for a long period, ranging from 3 years to a lifetime. LTCMs are considered highly effective compared to non-LTCMs, with a success rate above 95%. Overall, the coverage of LTCM usage in Indonesia remains low despite a noticeable increasing trend of 10.6% in 2012 and 13.2% in 2017. This coverage is far below the global average in SDGs in 2030, which was 35%, and the targets outlined in the BKKBN Strategic Plan for 2020 (25.11%) and 2024 (28.39%). Objective: The aim of this research is to identify the determinants of LTCM usage among women of reproductive age and to determine predominant the factors most associated with LTCM usage on the island of Sulawesi. Method: This cross-sectional study aims to identify the determinants of LTCM usage among reproductive-aged women in Sulawesi Island based on secondary data from the 2017 Indonesia Demographic and Health Survey (IDHS). The population in this study consists of all reproductive-aged women (15-49 years old) who are married and using contraception in the provinces of Southeast Sulawesi, South Sulawesi, West Sulawesi, Central Sulawesi, and North Sulawesi. The data utilized a survey with a complex sample design, and this taken into account during the analysis using weighting. The data analysis employed cox regression to estimate the prevalence ratio. Result: Out of 2,703 respondents, 519 (22.5%) were using LTCMs. Statistical tests indicated associations between predisposing factors such as age, education, occupation, knowledge about family planning (FP), number of children, and economic status, reinforcing factors like decision-making autonomy regarding FP, and supportive factors such as access to FP services and FP information media with LTCM usage among reproductive-aged women in Sulawesi Island. The most influential supportive factor was access to FP services in the government sector, with a 30.1% influence, having a 2.2 times higher likelihood of LTCM usage with a p-value of 0.001 and 95% CI 1.79 - 2.88. Conclusion: There is a relationship between predisposing factors such as age, education, occupation, knowledge about family planning (FP), number of children, and economic status, reinforcing factors influencing decision-making regarding family planning, and supportive factors of family planning service sources and media information on family planning, with the use of long-term contraceptive methods (LTCM) among women of reproductive age in Sulawesi Island. The most dominant factor associated is the supportive factor of family planning service sources in the government sector.

ANALISIS STRATEGI PEMASARAN DENGAN PENDEKATAN SWOT DAN QUATITATIVE STRATEGIC PLANNING MATRIX (QSPM) DALAM MENINGKATKAN PENJUALAN PADA PERCETAKAN MAXX DESIGN JEMBER

This research aims to find out the right marketing strategy to increase sales at Maxx Design Jember. This type of research uses descriptive qualitative research. The sampling technique used Non Probability Sampling totaling 115 samples. Data collection techniques use interviews, observation, documentation and questionnaires. Data analysis techniques use SWOT and QSPM analysis. Based on the results of the research and discussion, it can be concluded that in the Cartesian SWOT diagram, Maxx Design Jember is at the coordinate point S;T = 0.27; -0.1, namely being in quadrant IV diversification, which is a strategy that focuses on strengthening the main business or creating supporting resources. Maxx Design Jember can use other social media information technology, not only YouTube, Instagram and Facebook. Using the marketplace as a new step to expand market share. Utilizing paid advertising on social media or using influencer services to promote products, and starting to use websites can be done even though it increases promotional costs, but this can be included as an investment. Because the impact of this promotional strategy will affect the development and sales of the product it self.