Issues Associated with Media and Health Information Seeking Behavior Among the Elderly in Kenya

Abstract

Understanding issues associated with media and health information-seeking behavior among the elderly, aids in tailoring public communication campaigns, ultimately enhancing a healthier and more resilient community. In Kibra slum, the elderly face limited access to health resources, including accessibility to a variety of health information sources, exacerbating their informational gap. This hinders their ability to make informed decisions, potentially leading to delayed or inadequate healthcare, further compromising their well-being. The primary objective of this study is to investigate issues associated with media and health information-seeking behavior among the elderly in one of Africa’s biggest slums, Kibera. Interviews, focus group discussions, and key informant interviews targeting the elderly living in Kibera slum were conducted. Qualitative findings indicated that social support, health status, and media-related issues were associated with media and health information seeking among elderly slum dwellers. These issues shaped media use for seeking health information. The study recommends that health stakeholders should aim to understand these issues to effectively address the unique health needs of this population.