ABSTRACT We examined the effects of the reading medium (print vs. digital) on readers’ visual patterns, reading performance, and reading attitudes. Two within-subject experiments were conducted with 74 readers, who read articles using three reading media: print, computer, and tablet. The experimental results showed that in terms of visual patterns, readers exhibited a shorter fixation duration and a higher fixation count during print reading than during screen reading; reading performance, as measured on the basis of reading comprehension and reading time, was equivalent across all three media; however, in terms of reading attitude, readers reported higher levels of perceived understanding, perceived confidence, and perceived immersion and lower levels of perceived fatigue for reading printed text than reading from a device screen. Therefore, the performance gap between print and screen reading is narrowing. However, printed text may still be the preferred mode of reading, as demonstrated by the readers’ preferences.