Media In Political Communication Research Articles

The Role of Russian Mass Media in Political Communication: Historical Stages Content

The article analyzes the role of the mass media in the political communication process development. The author investigates the transformation of the role of political information in print, radio and Internet media using comparative analysis. The article examines the relationship between the population literacy rate and the mass media in the process of political communication in Russia at the beginning of the 20th century. It is concluded that mass media are turning not only into a fundamental factor of political communication, but also into the main factor influencing the irreversible process of changing the political system itself, which highlights the role of the mass media as a political communication medium in modern conditions.

Big data analysis: Ganjar Pranowo's political communication through social media Twitter

In this modern era, advances in communication technology have spread to the lives of humanity. One form of advancement in communication technology is new media, which is known as digital technology, which then gave birth to social media. One political actor is the regional head. Ganjar Pranowo, as one of the local leaders, carried out political communication by establishing close relations with the community, collaborating with various parties to show the performance that had carried out by utilizing social media as a medium of contact with the public. The method used in this research is to use social media analysis with Nvivo 12 Plus. Based on the study from Nvivo stated that Ganjar Pranowo's Political Communication focuses on political and government matters. Ganjar Pranowo aggressively promotes #VisitJawaTengah and #JatengGayeng. Mention interactions from Twitter Ganjar Pranawo and Taj Yasin Maimoen are the most common interactions based on Word similarity. Based on this, it can see that Ganjar Pranowo provides information to the public by utilizing social media as a medium of political communication.

DIGITAL STORYTELLING THROUGH VLOG AS A REBRANDING MEDIA FOR BASUKI TJAHAJA PURNAMA

After being released from prison for the blasphemy case, politician Basuki Tjahaja Purnama has returned to politics and rebuilding his reputation. Using vlog as a medium, Basuki presents a new personality as “BTP” which had more positive attitude than his past self as “Ahok”. This study aims to identify digital storytelling in Basuki's vlog as a form of rebranding activities he undertakes. The research was conducted through critical paradigm with semiotics analysis by Fiske. Data collected from a vlog on “Panggil Saya BTP” Youtube channel. The results showed that Basuki consistently displayed rebranding activities through storytelling in vlogs. The rebranding activity was applied by Basukithrough new name, new logo, and new slogan, which was carried out to replace the negative image of his past. Although there was a lack of technical storyplotting elements, the construction of positive impressions were consistently portrayed by Basuki in his vlog through storytelling, both explicitly through content and implicitly through gestures. The presence of Basuki on Youtube could be an example of the successful adoption of new media in political communication conducted by politicians after experiencing a reputation crisis.

DEKONSTRUKSI KOMUNIKASI POLITIK PADA PELAYANAN E-COMMERCE (PERSPEKTIF ANALISIS WACANA KRITIS FAIRCLOUGH)

Deconstruction of Political Communication on E-Commerce Services (The Perspective of Fairclough’s Critical Discourse Analysis). This research is motivated by crime issues that have developed into various social crimes, such as cyber crime, psychological crime, economic crime, and political crime. In the digital era, the crime of political communication is new because this form of crime is sublimated in e-commerce which tends to appeal to all E-Commerces. Critical discourse analysis offers a critical perspective in addressing the latest phenomena facing humans in the E-Commerce. Specifically, the phenomenon of technology whose development is increasingly fast and uncontrollable. The purpose of this study is to reveal various forms of political communication crime through critical discourse analysis. The method used in this research is the library method. The results showed that the crime of political communication in the E-Commerce occurred through the medium of the Digital Market as a medium of political communication.

PEMANFATAAN MEDIA SOSIAL FACEBOOK SEBAGAI STRATEGI KOMUNIKASI POLITIK

Political candidates are actively using Facebook's social media as a political communication strategy, for which there is social interaction and interactive dialogues between the candidates and the public in virtual space, where this is needed to influence public involvement in achieving their political missions. Therefore, the objective of this study is to describe the influence of the use of social media Facebook as a political communication strategy on the electability, effectiveness, and popularity of the candidates of the DPR RI members in 2019 legislative elections. The research used theories and concepts of political communication and the use of social media in political communication, using quantitative research methods and surveys of 30 Facebook user respondents and voters in the 2019 legislative elections. The results showed there was an impact of Facebook utilization on the electability by 16%, on effectiveness by 39.7%, and on the popularity of prospective members of the DPR RI in the 2019 legislative elections by 17.3%. Users can actively collect information and opinions using this site as a place of communication between themselves with the politicians or with fellow supporters. However, the use of Facebook is not the only effective political communication strategy, traditional media such as television, radio, billboards, stickers are still effective to reach the public who do not always use social media.

Internet Media as Component of Information and Communication Environment in Electoral Process: Features and Tools

The relevance of this article lies in the need to study Internet media in the information and communication environment, since new media technologies have entered the arena of election communication, the role of which is increasing both in the campaign process and in the election campaign as a whole. The purpose of the study is to determine the features of new media use in election campaigns in Russia. Research methods: as a research method, we used the method of individual in-depth interview, which allows us to identify and characterize the main methods of using new media technologies in election communication. Research results: the article shows the main ways and methods of using new media in election campaigns. The reasons and prerequisites for the use of new media technologies for the implementation of the electoral process are highlighted. The factors that determine the low level of new media use in the election campaign are determined. The effectiveness of new media functions in the electoral process is shown. The main prospects of development in the use of new media in election campaigns are considered. The novelty and originality of the study lies in the fact that the features of Internet media use in the electoral process are studied. For the first time, we the properties that allow new media technologies to use them in a completely different aspect than traditional media are identified: interactivity, multimedia content, efficiency in publishing, low cost and high speed of distribution of information content, as well as its availability and the ability to provide targeted information. It is determined that due to the above-mentioned properties of new media in political communication the following goals are achieved: presentation of political projects, the impact of the highlighted agenda on certain segments of the population, disseminating information about the activities of a candidate or party, collecting funds for the campaign, as well as the interaction with means of mass communication. For the first time, the functions of Internet media in the electoral process are highlighted, which are relevant: information-based, public opinion formation, mobilization, advertising, collection of monetary donations, and control over the conduct of election campaigns. It is shown that for Pro-government campaigns, the main functions of Internet media in the electoral process are information-based, formation of public opinion and image of the candidate, legitimization of the election process in the mass media, and the function of an additional source of information. For non-system opposition, the main functions of Internet media in the electoral process are information-based, communication, mobilization (which are especially manifested in the organization of volunteers’ work), the formation of the candidate’s image, and the collection of monetary donations. It is determined that the use of new media technologies by Pro-government campaigns differs significantly from opposition campaigns. It is shown that Pro-government candidates actively use traditional methods of interaction with voters: outdoor advertising, print media, local and Federal TV channels, not letting opposition candidates into it. It is determined that the technologies used by the headquarters of candidates from the government are less diverse and do not change over time. Interaction tools depend on the candidate and local electoral specifics. It is revealed that communication on media platforms between opposition supporters is more emotional, sincere, and fanatical. These people are distinguished by having a strong internal position and committed attitude to the policy of a representative of the non-system opposition. It is determined that the media services of the headquarters of Pro-government candidates mainly provide information presence of the candidate, explanatory rhetoric and legitimization of the election process on the media platforms. For the first time, it is revealed that even on new media platforms, Pro-government campaigns for the most part continue to use the vertical model of communication, placing the main emphasis on administrative resources. It is shown that the role of new media will grow more and more. Practical significance: the data Obtained in this work can be used in social psychology, pedagogy, age psychology, sociology, as well as for further theoretical development of this issue.

THE SYMBOLIC CONVERGENCE OF CROWDFUNDING IN POLITICAL CAMPAIGNS (CASE STUDY: NETIZEN DISCUSSIONS ON RIDWAN KAMIL`S FACEBOOK FANPAGE

Internet plays an important role as a medium of political communication, including its power for funding political campaigns known as crowdfunding. The success of crowdfunding in several countries, then adopted by Jabar Juara volunteers to raise funds political campaigns for Ridwan Kamil and Uu Ruzhanul Ulum in 2018 Governor Election. Socialization was carried out by uploading a video on title "Udunan Warga" (Funding from the Residents) which caused political conversation among virtual communities on Ridwan Kamil`s Facebook Fanpage. The existence of virtual communities in discussing political fundraising campaign ideas has an important role in supporting crowdfunding success. The reason is virtual communities have a potential to discuss shared interests and are very likely to have shared group consciousness to support crowdfunding movements.This article aims to explain the process of crowdfunding symbolic convergence on Ridwan Kamil's Facebook Fanpage. This study used a case study method and data collection techniques by online observation, in-depth interviews and documentation. The theory used was symbolic convergence which popularized by Ernest Bormann to see the construction of shared group consciousness among the Facebook user after seeing the video of Udunan Warga.The results showed that the crowdfunding mechanism carried out involved Jabar Juara volunteer as fundraisers, the site https://jabarjuara.id as a liaison platform and netizens/Facebook user as donors. The process of crowdfunding symbolic convergence in Ridwan Kamil's Faceboook Fanpage took place in stages ranging from basic structure, message structure, dynamic structure, communicator structure, medium structure and evaluative structure.

DEKONSTRUKSI KOMUNIKASI POLITIK DI ERA DIGITAL (Studi Analisis Wacana Kritis Fairclough)

Research entitled "Fairclough’s Critical Discourse Analysis in exposing the Crime of Political Communication in The Digital Ag" is motivated by crime issues that have developed into various social crimes, such as cyber crime, psychological crime, economic crime, and political crime. In the digital age, the crime of political communication is new because this form of crime is sublimated in e-commerce which tends to appeal to all ages. Critical discourse analysis offers a critical perspective in addressing the latest phenomena facing humans in the Digital Age. Especially the phenomenon of technology whose development is increasingly fast and uncontrollable. The purpose of this study is to reveal various forms of political communication crime through critical discourse analysis. The method used in this research is the library method. The results showed that the crime of political communication in the Digital Age occurred through the medium of the Digital Market as a medium of political communication

THE ROLE OF INTERNET MEDIA IN INFORMATIONAL COUNTERACTING BETWEEN UKRAINE AND RUSSIA DURING THE WAR IN THE EAST


 
 
 
 The article deals with the analysis of the role of online–media in political communication. It's shown that we are living in time of such concepts as "information war", "psychological operations", "information-psychological weapons", "media aggression". Therefore information security reflects not only the close relationship between media and conflict situations. The author focuses on information aspect of the conflict and says that it is also important as direct military action. There are also described the stages of the Russian Federation information war against Ukraine, using of anti-Ukraine methods of the information influence and ways of protection of Ukrainian information sphere in the article.
 
 
 

The Political Role of Women in the City of Santri, Situbondo (Overview of Political Communication)

This study aims to show how the role of women's political communication in the city of santri (a student in Islamic boarding school) in facing political power that is dominated by men in Situbondo. It becomes a development in women's political communication in a practical and scientific manner. The reality of the political climate in Situbondo is inseparable from the influence of the kyai as religious and cultural figures, so each of his political perceptions and views certainly has its own perspective and far from gender justice. Consequently, this affects the political space for female santri in Situbondo. In this research, building theoretical interconnections from building theoretical frameworks used such as political communication, gender analysis and phenomenology, related to the focus of research. With a qualitative-explorative research approach, several steps in the procedure of collecting observational data, interviews and documentation are applied consistently and continuously. The results of the research are firstly Santri woman has a political outlook with the benefit of minimizing conflict; secondly cultural barriers as a medium of political communication are effectively overcome by female santri. Besides, female santri tend to override political choices by preferring the political choices of the figures they envision for benefit purposes.

Mining Social Media for Political Communication: Lessons from an Analysis of Twitter Use between Citizens and the African National Congress pre-2014 South African National Elections

ABSTRACTPolitweeting is becoming increasingly popular globally. It offers benefits to politicians and to citizens, especially during election periods. Twitter users in Africa are five times more likely to use the platform to voice their political views than those in the US and UK. Yet, few studies from African countries provide insight into such use. This paper attempts to provide insight into the use of the African National Congress (ANC) Twitter account by citizens and politicians in the run-up to the 2014 general elections. The Adaptive Structuration Theory is relevant to the study and netnography was applied to the study. Findings show that the platform was mostly used by citizens rather than the political party and its politicians. Citizens mostly engaged in political commentary amongst each other about party activities and officials. The political organisation mostly used it for image management for the party and its officials. If harnessed through planned design and implementation of digital communication strategies, social media has the potential to be used as effectively for mass communication, yet simultaneously enable interpersonal persuasion between participants, especially during times of elections.

The Izapa Kingdom's Capital: Formative Period Settlement Patterns, Population, and Dating Low-Relief Stelae

This article presents new settlement survey data from the Izapa center of southern Mesoamerica, a site long known for its corpus of low-relief stelae. These data, which track the changing distribution of population from 1000 BC–AD 100, indicate that the city's population peaked at 5,725 inhabitants. Izapa was the capital of a regional kingdom with more than 40 lower-order monumental centers and a territory that covered at least 450 sq. km. Recent AMS dates confirm the apogee of the kingdom at 300–100 BC, and volcanological reconstruction suggests that a Tacaná volcano eruption corresponds with archaeological evidence of political and demographic disruptions to the kingdom. Patterns at Izapa are contextualized in terms of Inomata and colleagues’ (2014) call for redating Kaminaljuyu, placing the erection of stelae there to after 100 BC, as well as Love's (2018) and Mendelsohn's (2018) responses in this journal. Izapa was an integrated kingdom from 700–100 BC, and “Izapa-style” sculptures were a novel medium of political communication introduced after the polity had been functioning without them for centuries. If Inomata and colleagues' (2014) proposal is correct that low-relief stelae were erected only after 100 BC at other centers in southern Mesoamerica, this was centuries after the practice was established at Izapa.

VIRTUAL POLITICS: A NEW BRIDGE TOWARDS THE ELECTION OF THE 2019 ELECTION

The development of life in this millenial era make a lot difference and changes. These also applied to the two things which will be impact on one big event: communication and politics toward Elections 2019. As a result, the conventional political communication system (campaign in the public) what is usually done by presidential candidates start shifting to the new ‘bridge’, that is virtual political communication. The research aims to give a picture about how social media could be a new political communication media in Indonesian political development. The discussion in this article including the function and the role of social media in communicating the presidential candidates’ vision and mission to the public’s mindset also the pattern of public communication as the implementation of political communication in the cyberspace. These findings interpreted inward a vitual political commmunication network which is more flexible in interpret and respond back the presidential candidates’ vision and mission ahead of the Election2019.The study using qualitative method with combining between agenda setting theory with the empathy and homophily theory as the research analysis techniques. These combined theories are needed in analyzing the interraction pattern, both from presidential candidates to the publics and vice versa in the same political situation. The result of this study shows that the two-way communication modelis formed between the presidential candidates and the public through the social mediaoffering a new political communication interraction and strategy, both in presidential candidates’ vision and mission deployment also their working progrms to the public especially for millenial generation and as the public’s reference in judging the presidential candidates’s vision an mission quality and quantity in the Election 2019 contestation.

The Role of Ideology in Political Communication and Media

The significant communication matters which are exceedingly studied are political communication, ideology and media. In the literature, political communication studies, which are generally included in the electoral periods, studies on ideology, which are the subject of critical approaches, and media studies within both mainstream and critical studies are frequently encountered. However; by conveying political communication to a broader dimension, the studies which centered the ideology and indicate to the power of manipulating the masses and to ideologies that are placed in discourses in terms of political communication, are nearly minute amount. Nowadays except for opportunities are provided to masses by media, with serviced ownership structure and in addition to this, the function of transmitting ideologies that break away from reality, moves the media to a dangerous position. In this study, which aims to gain a different perspective on the literature and to draw the attention of ideologies to political messages in order to influence and direct the masses in political communication and at the point of transferring these ideologies; firstly, these concepts were explained and then, how ideology came to life through the media in political communication. When it is eveluated from this point of view, scanning method was used on this study which is aimed to contribute with an authentic perspective on literature, and it was reached the active role of ideologies on political communication and the reality that media directed with this ideologic affect the masses.

PERAN MEDIA DALAM KOMUNIKASI POLITIK JELANG PEMILIHAN UMUM KEPALA DAERAH TAHUN 2017 DI KABUPATEN ACEH BARAT

Media in Political Communication ahead of the election widely used by the partner Regent and deputy Regent candidates to influence and seek sympathizers from the community, as happened in Aceh Barat District. Of the three candidates, namely pair H. T. Alaidin Syah and H. Kamaruddin, the couple H. Ramli MS and H. Banta Puteh Syam and the couple Fuad Hadi, SH., MH and drh. Muhammad Arif. This study describes the role of the media are executed by each pair of candidates Regent and deputy Regent of Aceh Barat ahead of the election simultaneously throughout Indonesia. This paper is based on a review of literature as well as by looking at the phenomenon of campaign located along Aceh Barat district. Based on the writer's observation, that each pair has the creativity respectively in the campaign (conveying political messages). Couple H. T. Alaidin Syah and H. Kamaruddin choose a political message by using the phrase "KAMO HANA JANJI ALHAMDULILLAH LE BUKTI YANG NYATA" and "Lanjutkan!". While the pair H. Ramli MS and H. Banta Puteh Syam chose the phrase "KATROEH WATEE Tabalah JASA RAKYAT. Different from other couples Fuad Hadi, SH., MH and drh. Muhammad Arif also choose the appropriate sentence to attract public attention Aceh Barat district by using the phrase "BONGKAR KEBIASAAN LAMA, YANG “TUA” SUDAH PERNAH SAATNYA YANG “MUDA” MEMBENAH. And "SOLUSI NYATA UNTUK ACEH BARAT ". Each pair of candidates make the process of media planning and advertising strategies by paying attention to advertising, advertising budgets, strategies and the role of media messages which take into account the selection of the target audience, purpose specification, selection of media and facilities and purchase of media. Keywords: Role of Media, Political Communication and Election

'The Lights of the Electric Octopus Have Been Switched Off': Visual and Political Culture in Edwardian London.

This article reconstructs the visual culture of politics in Edwardian London through a study of the 1907 London County Council election. It moves beyond the memorable account given in Graham Wallas's Human Nature in Politics to examine the actors, especially associations and newspapers, that participated in the election. Drawing upon newspapers, election addresses, cartoon, leaflets, and posters, the article argues that Edwardian London was a prime site in the application of new media for political communication. It shows, however, that new modes of communication could co-exist with, and intensify, established forms of public politics. It reveals a highly knowing visual culture of politics through which issues of authenticity and identity were contested, and recasts understanding of a controversial and critical election.

STRATEGI KOMUNIKASI POLITIK MUHAMMAD DI MADINAH

The influence of the Prophet Muhammad as the bearer of the Islamic message is known plural. It is also about his prophetic and apostolic. The thing that is rarely discussed is Muhammad's position as a political communicator. In this case Muhammad is certainly an actor in the process of political communication in Medina. History calls the long journey of forming the Medina State under the reign of Muhammad starting from zero to become an area that was calculated at that time. It is not excessive for Muhammad to be called as a political actor in the establishment of Medina as well as political communicator in the government of Medina. In political communication, it is mentioned that political actors can form a public opinion, which then becomes consensus and mutually agreed. Thus, Muhammad has fulfilled that element in his leadership over Medina. In the process of political communication, there are important elements such as political communicators, messages delivered, and targets to the political communication effect that made Muhammad in Medina. The interesting thing for studied is Muhammad's political communication strategy. Where is as a political communicator, Muhammad was able to unite the heterogeneity and pluralism of the community who then agreed and want to be under his leadership in Medina. This paper is a literature study with an analytical descriptive approach as a way of describing and explaining historical facts relating to the role of Muhammad as a political communicator. From the results of the research, it was found that Muhammad had a brilliant political communication strategy. These strategies are: 1) The credibility of political communicators; 2) Create culture together and the elimination of racism as a political message; 3) Medina Charter as a target of political communication; 4) The practice of negotiation in political communication; 5) Selection of appropriate media in political communication. The entire political communication strategy of Muhammad can be seen from the elements of political communication. The author mentions that the Prophet Muhammad as the leader of Medina at that time has a communication strategy that goes far beyond the existing contemporary theory.

When populists become popular: comparing Facebook use by the right-wing movement Pegida and German political parties

ABSTRACTPrevious research has acknowledged the use of social media in political communication by right-wing populist parties and politicians. Less is known, however, about its pivotal role for right-wing social movements which rely on personalized messages to mobilize supporters and challenge the mainstream party system. This paper analyzes online political communication by the right-wing populist movement Pegida and German political parties. We investigate to which extent parties attract supporters of Pegida, to which extent they address topics similar to Pegida and whether their topic use has become more similar over a period of almost two years. The empirical analysis is based on Facebook posts by main accounts and individual representatives of these political groups. We first show that there are considerable overlaps in the audiences of Pegida and the new challenger in the party system, AfD. Then we use topic models to characterize topic use by party and surveyed crowdworkers to which extent they perceive the identified topics as populist communication. The results show that while Pegida and AfD talk about rather unique topics and smaller parties engage to varying degrees with the topics populists emphasize, the two governing parties CDU and SPD clearly deemphasize those. Overall, the findings indicate that the considerable attention devoted to populist actors and shifts in public opinion due to the refugee crisis have left only moderate marks in political communication within the mainstream party system.

Embracing New Media in Political Communication: A Survey of Parliamentarians’ Attitudes and Practices in a Changing Media Landscape in West Africa

AbstractThis survey sought to find out the state of political communication among West African parliamentarians in view of the expanded mediality that newer digital channels like social media, the internet and mobile telecommunication tools are bringing to the political landscape in addition to traditional political channels of party politics, rallies, meetings, constituency visits and traditional media like television, radio and newspapers. The study had deliberately focused on the three core parliamentary functions; lawmaking, representation and oversight, asking key questions under each function to delineate the views and practices of legislators in using media channels. Findings from this study show that although there is a remarkable improvement in acquisition of tools, legislators are reticent in deploying the full powers of new channels in interaction with citizens, preferring traditional channels like television and radio in activity propagation and political meetings and constituency visits to newer tools like e‐petition, e‐consultation, blogging, personal websites, e‐polling and other forums. However there are evidences of rising Facebook use and intensive use of telephony and text messages in communicating with constituents. There are also evidences of the increased use of emails and internet research in gathering information for lawmaking.

PEREMPUAN DALAM POLITIK (STUDI KASUS PARTISIPASI SELEBRITIS PEREMPUAN DALAM KOMUNIKASI POLITIK DI PARTAI-PARTAI ISLAM PADA PEMILU 2014 DI INDONESIA)

AbstrakPenelitian ini dilakukan untuk melihat partisipasi selebritis perempuan khususnya OA pengurus Partai Persatuan Pembangunan dan DR pengurus Partai Amanat Nasional dalam komunikasi politik di partai politik maupun di legislatif yang akan dikaji pada persoalan selebritis perempuan sebagai seorang komunikator politik, pesan politik yang akan disampaikan, media komunikasi politik yang dipakai, khalayak politik yang menjadi sasarannya, dan analisa efek komunikasi politik yang muncul. Lokasi penelitian ini dilakukan di kantoir DPP PPP dan DPP PAN Jakarta dan di DPR RI. Jenis penelitian ini merupakan penelitian studi kasus tunggal dengan pendekatan fenomenologis dan termasuk penelitian desktiptif analitik. Teknik pengumpulan data dengan wawancara mendalam, observasi langsung, serta mengkaji dokumen dan arsip. Teknik analisis data dilakukan dengan model analisis interaktif. Hasil penelitian menunjukkan: Pertama, Tingkat kesejahteraan para selebritis perempuan khususnya OA dan DR sesungguhnya tidak perlu dikhawatirkan, bahkan mereka diatas rata-rata tingkat kesejahteraan perempuan lainnya. Kedua, tidak semua akses sumberdaya ekonomi, sosial dan politik bagi perempuan didapatkan baik di lembaga formal maupun informal termasuk bagi OA dan DR. Ketiga, saat ini selebritis perempuan termasuk OA dan DR lebih sadar dan kritis terhadap berbagai bentuk kehidupan terutama bagi masyarakat perkotaan dengan tingkat pendidikan yang lebih maju. Keempat, peran perempuan dalam lembaga legislatif maupun partai politik belumlah setara dengan peran serta laki-laki. Kelima, selebritis perempuan khususnya OA dan DR belum mempunyai kesetaraan dalam hal kontrol/kuasa yang sama sebagaimana halnya dengan laki-laki, untuk mengubah kondisi posisi, masa depan diri dan komunitasnya. Hubungannya dengan komunikasi politik hasil temuan penelitian menunjukkan bahwa beberapa adanya peran penting yang dilakukan selebritis perempuan meliputi; peran selebritis perempuan sebagai komunikator politik, pesan politik selebritis perempuan, media komunikasi politik selebritis perempuan, khalayak komunikasi politik selebritis perempuan, dan efek komunikasi politik selebritis perempuan termasuk OA dan DR. Kata kunci: Perempuan, Politik, Partisipasi, Komunikasi Politik, Partai Islam, Pemilu AbstractThis study was conducted to see the participation of celebrity women, especially OA board of Partai Persatuan Pembangun and the DR board of Partai Amanat Nasional in political communication in political parties and in the legislature that will be studied on the issue of celebrity women as a political communicator, a political message to be delivered, media political communication is used, political audiences it addresses, and analyzes the effects of political communication appears. The location of this research is done in the office of the DPP and the DPP PAN Jakarta and in the House of Representatives. This study was a single case study with a phenomenological approach and includes descriptive analytical research. Data collection techniques with in-depth interviews, direct observation, as well as reviewing documents and archives. Data analysis techniques performed by an interactive model. The results showed: First, the level of welfare of women, especially celebrities and DR OA actually nothing to worry about, even those above the average rate of other women's welfare. Second, not all access to economic resources, social and political for women available in both formal and informal institutions, including for OA and DR. Third, the current female celebrities including OA and DR more conscious and critical of the various forms of life, especially for urban communities with more advanced levels of education. Fourth, the role of women in the legislature and political parties has not been equivalent to the participation of men. Fifth, in particular female celebrities OA and DR does not have any equality in terms of control or the same power as with men, to change the conditions of the position, the future of themselves and the community. His relationship with political communication research findings indicate that some of their important roles performed include female celebrities; the role of women as a political communicator celebrities, political messages female celebrities, female celebrities media of political communication, political communication celebrities female audience, and the effects of political communication female celebrities including OA and DR. Keywords: Women, Political Participation, Political Communication, the Islamic Party, the Election