Abstract

The article analyzes the role of the mass media in the political communication process development. The author investigates the transformation of the role of political information in print, radio and Internet media using comparative analysis. The article examines the relationship between the population literacy rate and the mass media in the process of political communication in Russia at the beginning of the 20th century. It is concluded that mass media are turning not only into a fundamental factor of political communication, but also into the main factor influencing the irreversible process of changing the political system itself, which highlights the role of the mass media as a political communication medium in modern conditions.

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