Age Of Digital Media Research Articles

Improvement of Local Broadcasting Service in the Age of Digital Media: Focusing on KBS

Improvement of Local Broadcasting Service in the Age of Digital Media: Focusing on KBS

Introduction

Abstract In the age of digital media, to understand ‘digital youth’ becomes a task of growing importance for academics and educators. This current issue of Beijing International Review of Education (bire) brings together contributions from a group of international scholars to discuss the usage of mobile phones, computers, iPads and the Internet among young people in their daily life, which suggests possible directions to improve education for the younger generation. Based on a review of relevant literature and collected papers of the special issue, this introduction shares some of our responses to the questions referring to the digital changes of young people’s identities, cultures, lifestyles, learning patterns, ways of socialisation and public engagement. It argues that future education innovation must pay attention to a spatiotemporal and sociocultural complexity of young people’s living, learning and literacy in the digital age, which needs a new philosophy of education for the digital youth.

NEWS LITERACY SKILLS FOR INTERNET AND SOCIAL MEDIA USERS

The 21st century is acknowledged as the age of information. Thanks to the development of science and technology, the audience become more active in absorbing and distributing information. However, the massive information on the Internet in general, and social networks in particular, is sometimes unreliable, inaccurate and untrustworthy, which can mislead the Internet users. By generalising the Internetand social media usage of Vietnameseaudience, the article provides a fundamental understanding ofinformation categorisation. By that, itsuggests several techniques todevelopcritical thinking and news literacy skills for audience tobecome a critical reader in the age of digital media.

Visual communication in the age of digital media

The aim of the article is to popularize and attempt to reflect on the phenomenon of visuality in various areas of life in the age of new media. The first part of the text introduces the meaning of the term 'visualization' and shows various dimensions of visuality, which is an attempt to validate the assumption about the leading role of image in the modern world. The next part presents the main characteristics of visuality. Visuality is a mean of communication, description of events and expressing emotions. Visual objects affect both the cognitive and emotional sphere, which is the reason behind the constant increase of importance of the message with their participation. The last part of the article contains analysis of the positive and negative aspects of visuality. The dual nature of modern visual messages is associated with the specifics of digital media. The ease of creating and sending images in the era of new media leads to overload of the space with visual objects.

Knowledge transfer by digital media: how professional practices in health promotion are impacted?

Abstract This abstract aims to present a research carried out on a project which organizes knowledge transfer based on digital media in order to promote health of young people. One of the two websites created as part of this project is dedicated exclusively to professionals. They find in it reliable information on different topics. Since then, we may wonder how digital media promote knowledge transfer? And what are the consequences on professional practices? The study conducted between October 2019 and January 2020 uses quantitative and qualitative methods. Professionals were asked about the way in which they mobilized online content in the implementation of actions in promoting young people's health. Participants all work with children or teenagers and represent different professional groups: school nurses, social workers, workers in childcare facilities, teachers etc. One of the major findings of this study is to account for the knowledge transfer that exists through digital media. Websites facilitate professional's access to content that increase their capacity to act in health promotion. For example, they are developing a more participatory approach (workshops, educational games or debates). However, the evolution of professional practices implies at the same time an appropriation of the information provided by websites. Knowledge transfer can't be based only on digital media. In matter of fact, a major resource for knowledge transfer is related to the partnership dynamic driven at the local level. Exchanges of practices organized in real life allow professional to meet and share effective intervention strategies. There is a tangible complementarity between digital media and partnership network in terms of knowledge transfer. Finally, the presentation will search to better understand the role of digital media in public health. The uses in context told by professionals will invite to highlight the innovative character ok knowledge transfer associated with digital media. Key messages This abstract focuses on knowledge transfer in the age of digital media. What innovations can be identified in professional health promotion practices for young people? The aim of this abstract is to discuss how the knowledge transfer based on digital media is organized and the consequences on professional practices: what are the impacts?

Book Review: The digital media age as the age of promiscuous knowledge Promiscuous Knowledge: Information, Image, and Other Truth Games in History

Book Review: The digital media age as the age of promiscuous knowledge Promiscuous Knowledge: Information, Image, and Other Truth Games in History

Customer journey analyses in digital media: exploring the impact of cross-media exposure on customers' purchase decisions

PurposeIn the age of digital media, customers have access to vast digital information sources, within and outside a company's direct control. Yet managers lack a metric to capture customers' cross-media exposure and its ramifications for individual customer journeys. To solve this issue, this article introduces media entropy as a new metric for assessing cross-media exposure on the individual customer level and illustrates its effect on consumers' purchase decisions.Design/methodology/approachBuilding on information and signalling theory, this study proposes the entropy of company-controlled and peer-driven media sources as a measure of cross-media exposure. A probit model analyses individual-level customer journey data across more than 25,000 digital and traditional media touchpoints.FindingsCross-media exposure, measured as the entropy of information sources in a customer journey, drives purchase decisions. The positive effect is particularly pronounced for (1) digital (online) versus traditional (offline) media environments, (2) customers who currently do not own the brand and (3) brands that customers perceive as weak.Practical implicationsThe proposed metric of cross-media exposure can help managers understand customers' information structures in pre-purchase phases. Assessing the consequences of customers' cross-media exposure is especially relevant for service companies that seek to support customers' information search efforts. Marketing agencies, consultancies and platform providers also need actionable customer journey metrics, particularly in early stages of the journey.Originality/valueService managers and marketers can integrate the media entropy metric into their marketing dashboards and use it to steer their investments in different media types. Researchers can include the metric in empirical models to explore customers' omni-channel journeys.

Promoting or prohibiting: Understanding the influence of social media on international students’ acculturation process, coping strategies, and psychological consequences

Although the unprecedented prevalence of social media has infiltrated into international students’ daily trajectories and become an indispensable component of their intercultural communication, yet surprisingly few attempts have been implemented to systematically unpack how the innovative technology could play a role in these sojourners’ acculturation experiences and the consequences of migration and cross-cultural adaption. In order to address such research gap, the objective of this present article is to provide a review of academic, peer-reviewed journal studies that examined the potential effect of social media engagement on international university students’ acculturation process, coping strategies, and psychological adjustments during the period from 2010 to 2019. Moreover, building upon conceptualizations from new media and transcultural research literature, a conceptual framework was developed to classify the relevant studies for further analysis. Overall, these theories and studies synthesized in this paper emphasize the vital role of social media in the acculturation, coping behaviors and mental health for ethnic minorities in the host country. Additionally, certain dimensions of attitudes and behaviors through social media could exert the important influence on the psychological adaption. Therefore, conclusions of the research may assist to further inform practitioners who may encounter newcomers’ experiencing intercultural adjustments and psychological issues in the digital media age. Furthermore, this current review may also help educators determine certain barriers that have not been resolved in campus tactics which may influence the acculturation of sojourning populations.

SOCIAL MEDIA : YOUNGSTER’S AFFINITY AND ITS IMPACT ON E-COMMERCE

Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. Social media has offered a new platform for peer pressure with both positive and negative communication. From Face book comments to likes on Instagram, how the youth communicate and what is socially acceptable is now heavily based on social media. It’ growth drifts reflect that more and more students of different age groups and educational levels are catching on and using social networking platforms. In parallel, demands and realistic expectations of youngsters or university students in an age of digital social media are enormously changing at a rapid pace. Researcher made an attempt to study the various aspects and statistcs related to Internet and social media its penetration, users etc. Researcher also study about the impact of Social Media on E-Commerce. Researcher made an attempt to study the various aspects and statistcs related to Internet and social media its penetration, users etc. Researcher also study about the impact of Social Media on E-Commerce. A sample of one hundred and twenty-five persons was taken for study from Tirunelveli District and the opinion of the youngsters was collected regarding the social media with the help of an Interview Schedule. The data collected were analyzed with the help of percentage analysis, one-way ANOVAs, one sample pair test, and independent chi-square. The researcher used IBM-SPSS version20 software for analysis and interpretation of data. ANOVAs test concluded that there are no significant differences in the opinion of the respondents of different age groups in Academia.edu, face book, Google+, snap chat, YouTube, twitter and so on. It is suggested that the youngsters should focus and filter the most essential social media platforms so that the life will be balanced at both ends of career and relaxation. They should make the right choice concerning the use of social media networks for personal, academic and professional networking in different contexts. Proper awareness building will help them to choose the best for the survival and relaxation.

Comparison of human versus digital instructions for exercise in patients with hip osteoarthritis: results of a non-inferiority randomized cross-over trial

Purpose: The global burden of hip and knee osteoarthritis (OA) was ranked as the 11th highest contributor to global disability. Exercise has been shown to be effective to decrease pain and increase physical function. In this regard it is particularly important to enable patients to perform physical exercises in the best possible health-promoting and low-risk manner, taking into account their own physical condition. Face-to-face supervision is the gold standard for exercise guidance at the initiation of an exercise regime. However the age of digital media provides new opportunities to guide patients. It is crucial to evaluate if this type of intervention is not inferior to a personal contact with a trainer.The aim of this study is to evaluate whether instruction and guidance via a digital application, which is based on an evidence-based exercise regime, is not inferior to supervision by a physiotherapist with regard to movement quality, control competence for physical training and exercise-specific self-efficacy. Methods: Patients with clinically hip OA were recruited via print advertisements. The intervention was a training session consisting of four exercises with different focuses: mobility, strength and balance. One session was guided by a physiotherapist (P). The other session was guided by a digital application (A), including a pedagogical agent to foster training knowledge, videos for exercise instructions, and feedback mechanisms allowing adaptation of training intensity. Outcomes of interest were movement quality (MQ), exercise specific self-efficacy (ESE) and control competence for physical training (CCPT). MQ was assessed by rating the video recorded exercises. ESE and CCPT were assessed prior and after each training session via self-administered questionnaires. Participants were randomly assigned to one of two exercise treatment sequences. One sequence started with the digital application, the other sequence started with the intervention supervised by a physiotherapist. The wash-out phase between sessions was set to a minimum of three weeks. Participants, assessors and statisticians were not blinded to the treatment sequence and the type of intervention. Participants did not know which start sequence they were assigned to before the start of session 1. The digital’s application non-inferiority is given if the upper limit of the 95%-Confidence Interval (CI) of the effect size Hedges GIG for independent groups does not exceed the non-inferiority margin of G IG <0.2. Results: 54 participants started the first training session (32 female, 22 male; mean age 62.4, SD 8.2 years). Both start sequences were similar in size (PA: n=26; AP: n=28). 7 subjects did not attend the second training session (PA: n=3; AP: n=4). 47 people completed both training sessions. The individual time period between T1 and T2 was 27 to 42 days with an average time of 34.7 days. The app is inferior to the physiotherapist in all outcomes considered, except MQ of the mobility exercise (GIG=-0.13, CI -0.16, -0.09). In contrast to the strengthening exercises in two positions (supine GIG=0.75, CI 0.70, 0.81; table GIG=1.19, CI 1.13, 1.25)), MQ of balance exercise is close to non-inferiority (GIG= 0.15, CI 0.13, 0.20). ESE shows a strong effect on the side of the physiotherapist (GIG = 0.84, 95% CI 0.78, 0.89). In terms of CCPT the app is only slightly inferior to the physiotherapist (GIG=0.18, 95% 0.13, 0.22). Conclusions: Despite the absence of non-inferiority in almost any measure of interest, ESE and CCPT do also improve by the use of the app and MQ is acceptable for exercises that are easy to conduct. However relevant differences in movement quality are present in challenging tasks. The digital app therefore opens up possibilities for a supplementary tool to support the patient in independent home training for less complex exercises; however it cannot replace a physiotherapist equivalently. The trial was registered in the German Clinical Trial Register (DRKS00015759) and funded by the Leibniz-WissenschaftsCampus Tuebingen "Cognitive Interface" with funds from the Ministry of Science, Research and the Arts Baden-Wuerttemberg.

디지털 미디어 시대의 감성디자인을 활용한 광고 콘텐츠 사례분석 연구

디지털 미디어는 현대의 소비자들에게 더욱 다양한 소비경험을 제공할 수 있는 환경을 만들어 주었으며, 이러한 디지털 미디어의 특성상 소비자들은 과거의 일방적이고 수동적인 소비경험에서 벗어나 소비자 스스로가 능동적으로 경험해보고 감성을 자극받을 수 있는 ‘감성소비경험’을 원하게 되었다. 따라서 브랜드는 소비자들에게 광고를 통해 감성적으로 다가가야 하며 보다 다양한 경험을 제공하여야 하는 환경에 놓였다. 본 연구에서는 감성디자인을 기반으로 한 광고 콘텐츠 개발 전략으로 급변하는 디지털 미디어에서 소비자의 니즈를 빠르게 파악하여 활용 가능한 감성디자인에 주목할 필요가 있으며, 그 전략을 제시하는데에 목적을 둔다. 연구방법은 문헌중심의 이론적 고찰을 통해 디지털 미디어 패러다임, 디지털 미디어 광고, 감성디자인 이해와 요소에 대해 살펴보았으며, 이를 바탕으로 감성디자인 요소인 감각적(Sensible), 기능적(Functional), 문화적(Cultural) 요소를 도출하였다. 사례분석 시 디지털 미디어에서 2019년부터 2020년 현재까지 소비자들의 주목을 받았던 광고인 코카콜라 광고와 LG TROMM 트윈워시 세탁기 광고를 선택하여 비교 분석하였다. 그 결과 두 사례는 인간이 본능적으로 가지고 태어나는 브랜드에 대하여 느끼는 본능적인 느낌 혹은 이미지에 해당하는 감각적 요소와 소비자 개인의 전체적인 환경과 브랜드에 대한 이미지가 복합적으로 나타나게 되어 감성소비경험에 영향을 줄 수 있는 문화적 요소는 공통적으로 포함하고 있었으나, 코카콜라 광고는 온오프라인의 경계를 넘어서 다양한 디지털 미디어의 활용으로 소비자가 능동적으로 참여할 수 있고 브랜드와 소비자가 다양한 감성적 상호작용을 가능하게 해줄 수 있는 기능적 요소를 내포하고 있었던 것에 비해 LG 트롬 트윈워시 세탁기 광고는 이러한 점이 다소 부족하다는 차이점이 나타났다. 따라서 소비자에게 주목을 받았던 광고 두 가지 사례를 기준으로 분석 결과를 살펴보았을 때, 코카콜라와 같이 온오프라인의 경계를 넘어서 디지털 미디어를 적극 활용하고 소비자의 감성을 자극할 수 있는 브랜드의 메시지를 통하여 현대 소비사회의 트렌드와 미디어 환경을 적절하게 반영하고, 소비자의 능동적인 참여와 감성을 자극할 수 있는 브랜드 메시지 제공이 성공 요인으로 작용하는 것으로 볼 수 있다.

A HAUNTOLOGICAL ANALYSIS OF DIGITAL MEMORIALIZATION OF THE DEAD

Facebook now allows pages of the deceased to remain active, controlled by immediate family members of a deceased person, as a sort of memorialization or “electronic wake,” (Stokes, 2011). The overall goal of the author is to examine the evolution of the materiality of memorialization and investigate how our human connection with death has changed as our media tools have become untethered from tangible artefact. To explore the links between media, human relationships, and the spectral plane, and how those links might be revelatory in an age of digital media, a hauntological examination of these questions will be endeavored. The basic premise of hauntology, a clever merge of haunting and ontology derived by Jacques Derrida (1993), is that an idea, once tangibly realized and made real in the cultural zeitgeist, is never truly extinguished. Derrida’s hauntology derives from the ontological quest to articulate the nature of being, yet with the added perspective that everything that exists might not have ever lived, and nothing which is past ever really quite dies. This is no more so true than in our heavily mediated age in which written documents, photographs, film, and the Internet are able to capture, record, store—and, as will be discussed—even replicate beingness in physical form. In an age where simulacra parade as true being, and cultural memory of events as accepted historical provenance, perhaps a new perspective on the relationship between being and death is timely.

Algorithmic “We”: Belonging in the Age of Digital Media

Algorithmic “We”: Belonging in the Age of Digital Media

Tragedy Following Tragedies: Estimating the Copycat Effect of Media-Covered Suicide in the Age of Digital News

The Werther effect is the name given to the observed relationship between celebrity suicide and the national suicide rate. Media-covered suicides are often followed by a positive shock in the national suicide rate. Using a unique time series comprising media coverage variables collected from Google News and major news websites, combined with several U.S. national trends from various sources, we estimate the magnitude of the Werther effect in the age of digital news media, where news of celebrity suicide spreads farther and more rapidly. We find a speeding up of this effect, which in the last century was only observed in the month following news coverage. Now, the effect appears slightly more prominent in the month of coverage, though it still persists in the following month. We also find evidence that the Werther effect has diminished in magnitude, perhaps due to the increased normalization of both suicide and celebrity suicide. JEL Classifications: Z13, Z19, I19

Transparent Redirections in Content Delivery Networks

In today’s age of digital media and social networks, delivering content to a massive scale of recipients became one of the main challenges. Load Balancers and Content Delivery Networks are used to distribute content to multiple locations, which increase the scalability of services and decrease the load on content origins. Both technologies rely on redirections. Redirections have not received a significant amount of attention in the recent years; however, they do impose some limitations. In this article, we propose a transparent redirection mechanism, which exploits the versatility of Software Defined Networking. The redirection method is achieved by handing off existing TCP sessions without any required modifications to the endpoints. This article demonstrates how the proposed redirection mechanism can be adopted in Content Delivery Networks and Load Balancing scenarios. The performance of the solution is thoroughly tested and compared to existing legacy solutions.

Time

Time

Strategies and tactics in Skyrim through virtual reality: the VR–HMD as a model for disciplining in the twenty-first century

ABSTRACTThis article is about the Virtual Reality-Head Mounted Display (VR-HMD) as a model for contemporary ways of disciplining. The VR-HMD makes the observer discipline herself through the triggering of performance. Through specific strategies the VR-HMD addresses the body of the observer to perform in the mixed reality that is constructed in the interaction between the body and the VR-HMD. These strategies consist of approaches by the hardware developers and content creators to manage the subjectivity and visuality of the observer. Today’s body is not disciplined through formatted technics of the VR-HMD, but through self-disciplining of the observer’s active performance. This article will unravel the strategies within the game The Elder Scrolls V: Skyrim VR on the Playstation VR that are used to control the visuality and subjectivity. Through her interaction in the game the observer also becomes aware of her body and the ways that it is disciplined in. In the end, this article will argue that the VR-HMD should not only be understood as a strategic device that can discipline a neoliberal subject, but that the VR-HMD is a supercomplex intervention that could help us to become more corporeal literate of our bodies in the age of digital media.

Memes, narratives and the emergent US–China security dilemma

All major theoretical approaches that explain the growing rivalry between the United States (US) and China share a common prediction: as tensions develop, the US and China will each construct a master narrative emphasizing zero-sum interests, the efficacy of coercion, and the perceived blamelessness of the Self for the Other’s aggressions. However, the concrete process by which these narratives emerge has been neither explicitly theorized nor measured in practice. We theorize that in the digital media age, narratives emerge when ‘memes’—discrete, widely circulated images/descriptions of the Self or Other—are connected into coherent stories that eventually coalesce into a master narrative of rivalry. We therefore argue that tracking the speed and spread of memes provides a useful indicator of security dilemma dynamics. To this end, we note that in the United States the US–China rivalry is associated with a prominent meme that describes China as ‘challenging the international rules-based order’ (RBO). We use qualitative and quantitative text analysis, including network and plagiarism analysis, to track the spread of this meme. We provide preliminary evidence that the RBO meme and the ‘revisionist China’ narrative may be crowding out other, less malign narratives about China’s rise.

Facing the challenges of science communication 2.0: quality, credibility and expertise.

What are the key challenges for science communication in the age of digital media? Are they entirely new or rather occurring in a different communicative context of longstanding issues pertaining to the credibility and reliability of information and the role of experts? Mystification for propaganda, also involving scientific content and scientists themselves, has certainly not been introduced with the internet. In a context of ‘crisis of mediators’, the quality of public communication of science is – even more than in the past – highly dependent on the quality of research produced and published in specialised contexts. New research is increasingly pushed in real time into the public domain without being ‘filtered’, as was the case in the past decades, by professional mediators and popularisers. This inevitably connects science communication at large with trends causing major concerns in the world of research policy and academic publishing: e.g. a significant rise in retractions, the emergence of ‘predatory journals’, and lack of and failure in replicating studies. The contemporary communicative landscape clearly places new and greater responsibility on researchers and their institutions, who are increasingly active in communication to the ‘end‐user’ and not always prepared to deal with the dynamics and potential risks of such engagement. More in general, we could see in this landscape relevant challenges for science in society research and opportunities to rethink some of the key concepts in this area.

Pornographic intersections: race and genitalia in South African political art in the age of digital media

Post-Apartheid South Africa has been characterized by fractious relationships between the races that compose this society and also between the rulers and the ruled. Society has devised many strategies to cope with, understand, resist, and oppose this, but also to bring about change. One of these strategies is the expression of personal viewpoints through elections, social media, protests and humour. This paper is concerned with the deployment of near-pornographic satirical humour in South African politics, satire created to challenge the powerful. Using critical discourse analysis of paintings, citizens’ comments and news media reports, this paper questions the use of ‘genital art’ and offers different readings of these images in the broader context of South African identity politics. Race seems to be the most dominant lens through which the paintings that are the foci of this paper are read. In a racially charged South Africa race is not a funny subject. The paper concludes that the refusal to see humour in South African race relations might be due to the shocking manner of aesthetic representations in these paintings. That the artworks capture the grave levels of the socio-political and economic situation is indisputable but what remains contested could be the modes of representing these situations. All this seems to interplay with race politics and South Africa’s problematic Apartheid past.