Knowledge transfer by digital media: how professional practices in health promotion are impacted?

Abstract

Abstract This abstract aims to present a research carried out on a project which organizes knowledge transfer based on digital media in order to promote health of young people. One of the two websites created as part of this project is dedicated exclusively to professionals. They find in it reliable information on different topics. Since then, we may wonder how digital media promote knowledge transfer? And what are the consequences on professional practices? The study conducted between October 2019 and January 2020 uses quantitative and qualitative methods. Professionals were asked about the way in which they mobilized online content in the implementation of actions in promoting young people's health. Participants all work with children or teenagers and represent different professional groups: school nurses, social workers, workers in childcare facilities, teachers etc. One of the major findings of this study is to account for the knowledge transfer that exists through digital media. Websites facilitate professional's access to content that increase their capacity to act in health promotion. For example, they are developing a more participatory approach (workshops, educational games or debates). However, the evolution of professional practices implies at the same time an appropriation of the information provided by websites. Knowledge transfer can't be based only on digital media. In matter of fact, a major resource for knowledge transfer is related to the partnership dynamic driven at the local level. Exchanges of practices organized in real life allow professional to meet and share effective intervention strategies. There is a tangible complementarity between digital media and partnership network in terms of knowledge transfer. Finally, the presentation will search to better understand the role of digital media in public health. The uses in context told by professionals will invite to highlight the innovative character ok knowledge transfer associated with digital media. Key messages This abstract focuses on knowledge transfer in the age of digital media. What innovations can be identified in professional health promotion practices for young people? The aim of this abstract is to discuss how the knowledge transfer based on digital media is organized and the consequences on professional practices: what are the impacts?