Abstract

Purpose: This study looked at the cognitive response of Indonesian society (i.e. people using digital media) to narratives constructed by digital media. Theoretical framework: It is necessary to establish an argumentative relationship of "communication" between digital media and society, since the narratives constructed by digital media are particular interests. Method: This study used a qualitative approach, conducting a sociological analysis of narratives in the community of digital mass media users, especially mass resources for convergence (kompas.com, tempo.co and tribunnews.com). The technique of triangulation of technical sources and theories to demonstrate the validity of narrative data of people using digital media. Results and Conclusions: The digital society can create and create imaginary spaces based on its law and culture. Therefore, a word of "communication" between the two is needed to come to terms with rational language. This relationship is a communication society based on the value of emancipatory critical rationality to achieve "consensus". Therefore, the problem posed in this study is: "how is the cognitive response and shape of the digital society in Indonesia, within the age of digital media?". Research Implications: Knowing the digital narrative of the media is solid and changes its passive role to be "interactive" (in itself as a subject) with the media. Right now, the community doesn't have much resilience. Originality/value: Meanwhile, the relationship between digital society and communication technology has three options, namely, first, digital society positions itself as technology; second, humanize technology as itself; and third, dialectically compromising the potential of humanity and technology.

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