Corporate Media Research Articles

PR-support of image and business reputation on the example of the corporate magazine «Oilfield Review» of the oilfield services company Schlumberger

This article covers the PR-support of the public image and business reputation using the example of a corporate magazine «Oilfield Review», this magazine belongs to Schlumberger — an oilfield services company. Schlumberger is an international supplier of technologies concerning the development of program products for oil and gas exploration, oil production and geophysical research. Among many other regions, Schlumberger operates in Khanty-Mansi Autonomous Okrug as well. Considering the aspects of corporate press, it is worth noting that a special emphasis has to be put on the «effectiveness» criterion. Efficiency of resource application of corporate mass media and its ability to reach the goal of corporate communication project, this is what has to be understood under the term of «effectiveness». Corporate press is the means of outreach activities aimed at the public opinion of different types of groups within the company, that includes: employees, business partners, customers, governmental authorities and so on. The indirect commercial link between the cost of publishing of corporate media outlets and the increase in revenue of the company arises through the activities of the target audience. The effectiveness of PR-support of public image and business reputation of corporate press is measured by the quality and effectiveness of the process results aimed at the target audience. The effectiveness of PR-support is measured by the following criteria: the level of demand for corporate publication; the level of understanding of the information by the public; the level of information impact on the private opinion of the readers concerning the activities of the company; the level of information impact on the behavior of the intended readers. This article concerns the consecutive evaluation of a Schlumberger corporate media outlet «Oilfield Review», its PR-support effectiveness in the following aspects: its structure, design, the quality of the articles, the quality of the pictures, the level of interactive technologies, and the system of key messages

PR-support of image and business reputation on the example of the corporate magazine «Oilfield Review» of the oilfield services company Schlumberger

This article covers the PR-support of the public image and business reputation using the example of a corporate magazine «Oilfield Review», this magazine belongs to Schlumberger — an oilfield services company. Schlumberger is an international supplier of technologies concerning the development of program products for oil and gas exploration, oil production and geophysical research. Among many other regions, Schlumberger operates in Khanty-Mansi Autonomous Okrug as well. Considering the aspects of corporate press, it is worth noting that a special emphasis has to be put on the «effectiveness» criterion. Efficiency of resource application of corporate mass media and its ability to reach the goal of corporate communication project, this is what has to be understood under the term of «effectiveness». Corporate press is the means of outreach activities aimed at the public opinion of different types of groups within the company, that includes: employees, business partners, customers, governmental authorities and so on. The indirect commercial link between the cost of publishing of corporate media outlets and the increase in revenue of the company arises through the activities of the target audience. The effectiveness of PR-support of public image and business reputation of corporate press is measured by the quality and effectiveness of the process results aimed at the target audience. The effectiveness of PR-support is measured by the following criteria: the level of demand for corporate publication; the level of understanding of the information by the public; the level of information impact on the private opinion of the readers concerning the activities of the company; the level of information impact on the behavior of the intended readers. This article concerns the consecutive evaluation of a Schlumberger corporate media outlet «Oilfield Review», its PR-support effectiveness in the following aspects: its structure, design, the quality of the articles, the quality of the pictures, the level of interactive technologies, and the system of key messages

The Science of Fascism within a Democratic Framework: Part 1: Delinearized History of US Presidency

No USA president in history has received as much opposition as Donald Trump has from all three components of the Establishment, namely the financial establishment, the political establishment and the corporate media establishment. The election of Donald Trump to the office of presidency is marked with dozens of historical first events that are anything but lackluster, yet a bleak picture of Fascism has been painted to describe Trump. This is an extraordinary piece of disinformation, as no modern president has been more consistent in plainly saying what he will do regarding US military and geopolitical goals, both outside and in office. This, even though his stated position is clearly opposite to the wishes of the dominant cabal, supported by both parties, and to US foreign policy since WWII. USA history is not very long, but Trump presidency and his inaugural speech marked a historic starting point for this 'democracy'. Every sentence of Donald J. Trump's inaugural speech was a departure from diplomacy. Knowing what diplomacy actually means, it's a great step toward transparency. It is the best thing that happened in US political history. It is no surprise the Media established completely flipped, the political establishment gasped, and the financial establishment started to conspire a different strategy (George Soros declaring he wants Trump presidency to fail). In the mean time, the typically apolitical science and technology establishment declared Trump completely unfit for the office that he has just been elected to. Trump’s inaugural speech that contained phrases like, "It's time to remember that old wisdom our soldiers will never forget, that whether we are black or brown or white, we all bleed the same red blood of patriots", was in sharp contrast to how Abraham Lincoln viewed America, when he said, "I, as much as any other man, stand in favor of having the superior position assigned to the white race… I have no purpose to introduce political and social equality between the white and the black races." Trump’s embrace of humanity and righteousness was reminiscent of Prophet Muhammad’s last sermon at the pilgrimage, where he said over 1400 years, "An Arab is no better than a non-Arab, and a non-Arab is no better than an Arab; a red man is no better than a black man and a black man is no better than a red man – except if it is in terms of piety." Yet, Trump took oath of office swearing on the bible used by Abraham Lincoln. In this two-part paper, the key research question answered is what Trump presidency stands for. In answering this question, the first part deconstructs some of the dominant theories of Fascism. Then, a delinearized history is constructed in order to understand how democracy, as applied in USA, has an inevitable outcome of achieving the same goals as a Fascist regime. The concept of religious extremism, including “Islamic terrorism” or “radical Islam” is also discussed with relevance to ‘war on terror’. The history of US presidency then shows that the office of presidency is used as a tool to advance a Fascist agenda, albeit being packaged as USA exceptionalism. The ground is set for part 2 that analyses the rise of Trump and the demise of DNC integrity, followed by deconstruction of various allegations against Trump.

“Those Seeking and Finding the Innotubes”: Style of Corporate Media Texts (News Feed of the Pipe Company)

The stylistics of texts of modern corporate media is considered. Particular attention is paid to the analysis of the reasons for the expansion of business style and clericalism in the publication of corporate news feeds, as well as the reasons for the excessive volume of texts. The article proves that censorship of corporate media often leads to a decrease in the quality of texts, to their unification. The relevance of the study is due to the demand for the analysis of the style of media texts by the authors of corporate publications themselves. The authors analyze the reasons for the unattractiveness of the corporate news feed for the recipient and offer text editing options. The novelty of the study is seen in the fact that, with a broad study of the typology of corporate media, the stylistics of corporate publications is studied superficially, while the style of publications is the most important criterion for attracting the attention of an audience. An overview of the publication of the news feed of the corporate application of the pipe company is provided in the article. Also, while preparing the article, the experience of one of the authors working with journalists of the analyzed corporate application, was taken into account.

Making Enemies: the Mainstream Media Spectacle and US Foreign Policy

Abstract As Herbert Schiller long ago observed, the mainstream (corporate) media (MSM) in the US have long been instruments of state power. However, since the nineteenth century, the reading public has relied on the news media as a pillar, albeit flawed, of a liberal democratic society. While the public still regards a “free press” as essential to democracy, it no longer has confidence that the mainstream media deserve that status. Trust levels in the MSM have plummeted since the 1970s, reflecting a larger pattern of distrust of public and private institutions in general, including the US Congress. Even many media professionals themselves do not see the US as defending the freedom of investigative journalism. Moreover, the quality of corporate media, more owner-concentrated than ever, has declined, often to the level of tabloid spectacle, as profit-oriented news departments try to compete with a wide array of 24/7 news platforms, including those coming from social media. The era of neoliberalism has all but eliminated the public service ideology behind news and public affairs reporting, and concurrently there has emerged a crisis of state legitimacy that threatens the foundations of the liberal democratic order.

View Magazine and the Mass Visual Culture of World War II

Shortly after the bombing of Pearl Harbor in December of 1941, the American government impressed upon the media industry and corporate advertising the cooperative need to boost morale and enlist nationalist support for the war effort. Public opinion was shaped through an active campaign of visual propaganda and media censorship in which the social trauma of war, in particular, representations of death and destructive disorder, was erased from official news reports. However, avant-garde art and writing in View magazine during the early 1940s can be analyzed as a radical form of counter-discourse that challenged the media’s representation of the war. View had been founded in 1940 by the poet Charles Henri Ford, who vowed to create a magazine devoted to what he called the “new journalism”, a form of international reporting by poets and visual artists that would provide visionary critical insight on the forthcoming political catastrophe in Europe. Lacking their own publishing forum, a number of Surrealist émigrés and American adherents of Surrealism gravitated towards View. As this article will examine, Surrealist imagery and prose in View evoked a profound sense of the bodily trauma and physical destruction omitted from mass media, subverting the government’s highly sanitized and ideologically manipulated representations of World War II.

Many Dimensions of Shaheen Bagh Movement in India

The protest in Shaheen bagh began on since December 16, 2019 against the Citizenship Amendment Act (CAA), National Register of Citizens (NRC), National Population Register (NPR) and against police brutalities. Now, more than seventy days later, it emerged as a non-violent, creative and an inspiring movement led by women – a movement against fascism, a movement of reckoning based on the ideology of humanity to protect constitution and its values. Its purpose is to counter the hate and polarization spread by the autocratic majoritarian regime. It is a movement which is writing `herstory’ of collective rebellion by women and children, students and artists, professionals and people who came together to resist against the authoritarian state and its anti-people policies. It is about survival with dignity while protecting one’s identity and existence. It is about protecting the human rights. The movement is a step towards reclaiming the soul of India where young and old generations from diverse communities came together to assert that politics of hate and communalism is unacceptable. One of the significant aspects of this movement is that the women across the country came together to protect the idea of India and to hold the state accountable. Against the mighty, arrogant, insensitive, devious state, women well aware of dangers of being arrested, of facing lathis, tear gas shells, pellets or guns, of being hit by goons, of being labelled as anti-national, terrorists and jihadis are bravely protesting continuously facing chilly winters and rains of Delhi and are dealing with the violent tactics and threats of forceful eviction deployed by police and state to remove protestors as they claimed to have block the roads. Based on the Gandhian philosophy, embedded in Constitutional values, grounded in the thinking of BR Ambedkar, Savitri Bai Phule, Fatima Nafees, Bhagat Singh, and many other freedom fighters, it began as a leaderless protest without any nexus with any group or political party who could claim its interest. This movement gained much momentum and within a short span, the ruling party at the Center made Shaheen Bagh an election agenda in the Delhi Assembly elections held in February 2020 where the leaders of BJP made every effort to infantilize, delegitimize and malign the movement using derogatory language and violent actions. In fact, the entire state apparatus and the corporate media is being used to attack peaceful protestors, their cause, action and ideology. Yet, the ideology on which this movement is based emerged victorious and today, Shaheen Bagh has spread to more than 115 places all over India where people are coming out to reclaim their rights, to retrieve democratic ideals and to reject fascism. Shaheen bagh is a live example to show that democracy implies `rule of the people, by the people and for the people’ where citizens are actively yet peacefully expressing their dissent. Currently, the matter is sub-judiced before the Supreme Court and the mediators are negotiating with protestors. The President of USA on his visit to India has commented that he will discuss about the CAA with the PM of India. Even earlier, several human rights organizations including United Nations have expressed their concerns about the CAA. Hence, Shaheen Bagh has acquired an international dimension too. This piece briefly points out several dimensions of Shaheen Bagh movement and the manner in which it is transforming India.

Making up Audience: Media Bots and the Falsification of the Public Sphere

ABSTRACT The purpose of this paper is to discuss if and how Brazilian media outlets make use of automated strategies and artificial intelligence (AI) in order to produce convenient social media metrics about themselves and amplify their relevance on Twitter. We examine how media bots can manipulate online ratings, change social perception of what is relevant and increase engagement with both on- and offline media entities. We extracted three types of data: (i) 530,942 tweets containing at least one URL from Globo Group or Folha Group collected via Twitter API; (ii) URL metadata from 158,690 articles by Globo Group and Folha Group; (iii) Twitter trending topics in Brazil. Profiles that posted links were later sampled and classified using the Botometer. Automated and human accounts were analyzed regarding their posting frequency and speed. In this paper, we assess the hypothesis that the existence of media bots is affecting the Twittersphere in Brazil, where automated accounts, empowered by AI, might be responsible for a substantial share of the links to popular Brazilian media outlets on Twitter. Our research provides quantitative empirical evidence that bots are particularly active in amplifying news media links in the initial moments of spreading. Additionally, automated accounts play an important role in promoting TV broadcast programs in Brazil. Based on these evidences, we discuss the strategies adopted by Brazilian media corporations to sustain their omnipresence online that boosts their online audience.

Digital Deception: Cyber Fraud and Online Misinformation

PHISHING, USER ACCOUNT takeovers, and other computing-related threats have made it easy for criminals to deceive people for financial and other gain. It is now considered standard practice for an advanced cyberattack, even a highly technical one, to start in a nontechnical manner: a spearphishing email deceiving an organization’s employees into providing their credentials, a watering hole website infecting their computer, and so on. It is the human that is the initial target, as well as the first line of defense. At the same time, social media has become a dominant, direct, and highly effective form of news generation and sharing at a global scale, in a manner that influences and enhances, but also challenges and often antagonizes, traditional media corporations.

Spoilers of the Peace: Elites and the News Media in El Salvador (1992-2019)

Postwar El Salvador’s media sector has grown and diversified, particularly with the rise in digital news outlets. However, media ownership remains concentrated in the hands of a few powerful business groups whose commercial pursuits prevail over the public interest. Although media corporations benefit from generous advertising budgets, they have proved complicit with successive governments, irrespective of the party in power. The little investigative journalism that exists has helped expose public corruption and offered a more fair-minded picture of the country’s powerful gangs, but it has not spurred an overall production of more critical and responsible information coverage. Rather than supporting the fight against the impunity of those who engage in corrupt practices and perpetrate human rights violations, the media help old and new elites in resisting structural reforms and offer platforms for personal and political. Fake news sites run the risk of deepening existing levels of political polarization and imperiling El Salvador’s still fragile democracy.

How Individual News Media Repertoires Shape the Reputation of Religious Organizations: The Case of the Catholic Church in Austria

ABSTRACTThe Catholic Church receives much attention in the news media. In recent years news coverage about the Church most notably includes optimistic reports about Pope Francis as well as negative coverage about child abuse perpetrated by priests. Although religious organizations are highly relevant in modern mediated societies, there is little research on how media coverage influences public perceptions of the Church. This paper combines the concepts of news media repertoires and corporate reputation in analyzing how news media consumption patterns influence public perceptions of the Catholic Church. We conducted a representative population survey in Austria in the spring of 2017 (n = 1,035). We identified five distinct news media repertoires. The results show that News Avoiders evaluate the Church less positively than people with a Legacy Quality Media repertoire. The effects of media repertoires on reputation also relate to people who are highly engaged in the Church community.

Preventing and Countering Violent Extremism Through Education: A Vital Element for the Peace Process in the Gulf

While the fall of Raqqa signalled the steady decline and “defeat” of the Islamic State (IS), it did not guarantee the end of its ideology of violent extremism. The possibility of the organisation reinventing itself in different and perhaps more lethal ways is very high. States, therefore, must adopt measures that are based on holistic, multi-stakeholder approaches rather than on military and securitised responses to counter and ultimately prevent the spread of violent extremist ideology. The countries of the Gulf have the advantage of a “youth bulge,” with almost half its population under the age of 30 years. This “youth bulge” is however a double-edged sword. This large pool of human capital could be a demographic dividend, if harnessed intelligently, while conversely it could prove to be a demographic disaster if timely and plausible solutions to the various issues faced are not provided. This paper will explore ways in which preventing and countering violent extremism (P/CVE) through education could be achieved by including a variety of stakeholders from faith based organisations, the corporate sector, media and academia in the formulation of appropriate educational responses which take into account issues like culture, identity and religiosity. These re-education programmes should form an integral part of P/CVE policies, thereby providing the much needed psycho-social angle to an otherwise hard security-driven discourse. It is against this rationale that this paper makes a case for P/CVE through education, encompassing the formal, informal and non-formal levels, as one of the possible means for promoting and fostering a peace process in the Gulf.

Democratic political regime in development context of online network communities

The purpose of this work is to identify the potential and limitations of online network communities to strengthen the position of the democratic political regime. The study was conducted using the example of Internet communications in the USA and France. The principles of comparative analysis and quantitative content analysis were used as a methodological basis. Additional methodological optics were elements of SWOT analysis. The analysis showed that the American and French democratic political regimes actively use online network communities to strengthen their positions in society. At the same time, it is revealed that the largest online political communities are groups of leaders, which is interpreted by the authors as a general pattern in the two studied countries – the growth of populism. The increasing role of populism is associated with the phenomenon of mediacracy – the dependence of the modern political process on media corporations and media platforms, including online ones, which establish a specific format of media journalism for political actors. The strengths, weaknesses, opportunities and threats of online communities for preserving democracy are also identified.

Factory Newspapers and Modern Corporate Media: the Main Similarities and Differences

Today many scholars consider the Soviet mass-circulation newspapers to be the main predecessor of the contemporary corporate media in Russia. However, does it sound reasonable? What are the differences and what are the similarities between those two types of media? Which experience of the Soviet “ground press” could appear to be in demand to a certain degree and which is no longer up-to date? These are the questions the author tried to answer in the following study.

Wayang and its Doubles: Javanese Puppet Theatre, Television and the Internet by Jan Mrázek

Reviewed by: Wayang and its Doubles: Javanese Puppet Theatre, Television and the Internet by Jan Mrázek Made Mantle Hood Wayang and its Doubles: Javanese Puppet Theatre, Television and the Internet. By Jan Mrázek. Singapore: NUS Press, 2019, xiv, 349 pp, list of illustrations, index. ISBN 978-981-4722-95-7. The title of Jan Mrázek’s monograph, Wayang and its Doubles: Javanese Puppet Theatre, Television and the Internet, conjures up the disturbing notion that modern media may be drastically altering traditional wayang. Indeed the stability and continuity of this puppet theatre has long been portrayed in academia as an enduring reflection of a timeless Central Javanese culture and society. The thought of television supplanting traditional wayang or YouTube replacing village performances is menacing. But as Mrázek quickly clarifies in the first few pages of this volume, television has, for decades, been just as intimately woven into the fabric of storytelling as its shadow puppet counterpart. As the subsequent chapters reveal in a compelling analysis underpinned by decades of research, television has developed an intertwined but contentious relationship with wayang, ultimately becoming its doppelganger. This book is a relevant read for students and academics of ethnomusicology, cultural studies, media and technology who are interested in changes and tensions in performance between tradition, modernity and media. The book interrogates a ‘difficult marriage’ between televised and live wayang puppet shows through provocative discussions surrounding performance aesthetics, audience experiences, and contested powerplays between superstar dhalang puppeteers and ‘big wig’ television producers. The strength of this work stems from its analytical lens: its combination of media and technology theories from the likes of James Siegel, Martin Heidegger, Maurice Merleau-Ponty and Jacques Derrida among others who, through the author’s clever use of a metaphorical coffee shop, ‘localize their thoughts’ through dialogue with Javanese theorists, audiences and practitioners. The hypothetical conversations are the author’s creative way to present narrative where no single top-down theory dominates and instead the ‘actuality of wayang and television invade, interrupt and check the discussion’ throughout much of the volume. The book situates wayang’s evolving contexts, mutating spaces, malleable timeframes, and social movements in relation to television and the internet. It makes a valuable contribution to expanding how we think about media’s influence on traditional performing arts. It will be an asset to graduate student seminars in ethnomusicology, cultural studies, theatre and other disciplines where live and virtual performances are increasingly enmeshed in a dialectic framework. The five chapters of the book cover the history of wayang and television from 1995 to the present but avoid chronology in favour of presenting multiple viewpoints and contradictory experiences in people’s pasts and presents. Chapter One, ‘Bright, Fast, Funny and Sexy: Wayang in a World with Television’ demonstrates how, over the past three decades, wayang has been hurdled into a rapidly modernizing Indonesia transforming itself to be more like television. By attempting to present wayang for television, many dhalang puppeteers have intentionally sought the lucrative visibility and power that goes with audience reviews, ratings, sponsorship and most importantly, revenue generation for media corporations. But the chapter concludes that the feeling that television and wayang are incompatible has grown. Prominent senior puppeteers such as Ki Anom Soeroto admit that they have not [End Page 237] found the right way to present wayang on television and the marriage between the two is fraught with problems. Chapter Two, ‘A Marriage Full of Conflicts: Television’s Production of Authentic-but-Entertaining Wayang’ zeroes in on mainstream productions and how producers have exploited shadow puppet plays. Wayang’s image has been appropriated for market appeal and ratings marketed as authentic performance culture and valuable nostalgia with commercial breaks. Even pirated video recordings of televised wayang broadcasts screened at traditional celebrations have been embraced in cultural practice. Conflicts are highlighted by a ‘creativity-killing frustration’ felt among televised wayang’s many stakeholders. Some of the issues lurking behind television and wayang screens include divergent agendas about programming, misinterpretations between artist agents and wayang performers, unsatisfactory artistic compromises, and glaring cultural divisions between Jakarta-centric and Central Javanese worldviews. This chapter in particular is useful because it brings the reader up close...

Al Jazeera at the International Court of Justice: Protecting Media Corporations Under Human Rights Law

The international media outlet of Al Jazeera has been dragged into the racial discrimination case between Qatar and the UAE before the International Court of Justice (ICJ), and this paper will examine whether the media company can be protected under human rights law. The treaty that forms the basis of this case is the Convention on the Elimination of All Forms of Racial Discrimination (CERD) and while persons, groups of persons and institutions receive protection under the CERD for their freedom of expression, it is not entirely clear whether a media company does. The ICJ has only just begun to examine the case, and ruled on two initial requests for provisional measures. No preliminary objections, jurisdiction or admissibility issues have been addressed yet, let alone the merits of the case. In those two provisional measures orders, the ICJ has so far been taking an ambiguous approach to the nature of Al Jazeera, with implications for admissibility and the ability to hold rights under the Convention. This paper will analyze the two orders and, with the benefit of the two other ICJ cases on CERD, the jurisprudence of the CERD Committee, and comparative practice under other human rights instruments, reach an initial conclusion on which entities are covered by the CERD and how they can have their rights protected.

Handling Facebook: social media in the light of human rights violations

International justice does not remain on the sidelines from the intensive development of social media: the data stored on the social media possesses great evidentiary value in international courts. The dispute over the disclosure of information by Facebook for use in the Gambia v. Myanmar dispute before the International Court of Justice raises a broader issue of the international legal status of telecommunications companies, obligations of companies and states in relation to the use of social media for human rights violations and commission of international crimes. The article assesses the existing international legal regime of human rights obligations of global social media corporations, as well as their role in administration of international justice, by examining the case of the use of Facebook disseminating hate speech and inciting violence against the discriminated group of Rohingya in Myanmar. The authors analyze the report of the Independent International Fact-Finding Mission on Myanmar, Facebook’s reaction to the information of its influence on the situation with Rohingya, and measures taken by the company to reduce the negative impact of its business activity on human rights. The article draws attention to the inconsistent position of Facebook with regard to facilitating the investigation of violations of international law committed through the social media. In particular, the authors comment on the dispute between the Gambia and Facebook before the U.S. Courts arising from the request on disclosure of materials forming evidence in the case of the Gambia v. Myanmar, and lack of action from the US with respect to human rights violations and genocide committed with resources of the US-based social media company. The authors underscore the uncertainty of international legal regulation that impedes effective international investigations of serious human rights violations. Non-state actors remain outside the reach of international justice and international accountability mechanisms, especially when they operate in jurisdictions of states that ignore their positive human rights obligations. The authors conclude that it is necessary to develop effective mechanisms for cooperation and accountability of social media corporations in the field of international justice, as they play an increasing role in the investigation of serious violations of human rights.

A Comparative Discourse Analysis of TRT World and Al Jazeera News Channels on the News Reports of the Syrian War

In the last two decades, we have witnessed the rising of new international news networks such as Al Jazeera, Russian Today, and TRT World in order to challenge the main media corporations of the Western world like, CNN, BBC, and MSNBC, etc. particularly on the news regarding the Middle East. While the results of the Gulf War in 1990 and the invasion of Iraq in 2003 have made checks and balances on Western news associations necessary, Al Jazeera, the Qatar-based broadcaster, emerged as a remarkable voice by taking the role of a contra-flow news agency, and succeeded in producing different and original opinions within its region in the international news arena. In this context, this study selected a critical approach to TRT World, one of the recent news players in the region of the Middle East, in order to identify if it is achievable for the channel to bring a unique perspective on the news regarding the Middle East, as Al Jazeera has accomplished. A critical discourse analysis was conducted by analyzing the news reports of TRT World and Al Jazeera’s stories regarding the Syrian Civil War. However, the study results suggest that TRT World misses the claim of ‘‘new and accurate perspectives ‘to the international arena due to political factors. 

CONCEPT OF FINANCIAL MANAGEMENT OF MEDIA ENTERPRISE DEVELOPMENT IN UKRAINE

The article deals with the peculiarities of financial management of the development of media enterprises in Ukraine at the micro and macroeconomic level. The concept of financial management of the development of domestic media enterprises developed by the author contains the purpose, objectives, principles, stages of implementation and expected results. The purpose of financial management of the development of the media industry has been defined as improving the quality of domestic media production, increasing the efficiency of activities and increasing the market value of Ukrainian media enterprises to ensure information security of society. The concept developed envisages the solution of a number of the following tasks: 1. to determine the minimum necessary capital requirement for conducting business activities; formation of sufficient financial resources of media organizations from their own and attracted sources; minimization of cost and risks of formation and use of capital by media corporations; increase of financial results of media corporations; optimization of the structure of financial resources; to increase the competitiveness of domestic media products; intensification of activity of media enterprises of Ukraine; state support for socially important media programs and projects. The stages of financial management of development of media enterprises on micro- (definition of production potential; planning of the need for financial resources, analysis of available sources of capital and minimization of its value, evaluation of financial results, comprehensive analysis of financial status, control over achievement of set goals and definition of strategic directions of development) are substantiated and macro levels (assessment of the financial state of the media industry, identifying ways to provide financial support and choosing the directions and objects of its support analysis of the results of financial stimulation of the development of the media market). The main results that should be obtained in the process of realization of the concept are substantiated: increase of competitiveness of domestic media products, attraction of sufficient investment resources, financial stability of media enterprises and growth of their market value, increase of financial results and ensuring information security of society. Key words: concept, management, use of resources, stimulation of stimulation, information security, media market, media enterprises, the state.

Kontestasi dan Survivalisme Media Dakwah di Tengah Liberalisasi Industri Media: Analisis Media TV-9 Jawa Timur

Local television has faced sharp contestation and interplay between actors and agents. As a proselytising TV, TV-9 has faced a dilemma between social functions and corporate functions. In this regard, as a da'wah media, it tends to uphold the religious social mission, while as a corporate media it is required to make a profit. This article is a critical study of how the contestation took place and how the survival of TV-9. The results of this study indicate that TV-9 has developed the concept of entertained da'wah in overcoming the contestation, namely da'wah as substance, while entertainment as the complement of the TV program. Additionally, TV-9 also tried to resonate the da'wah strategy with the cultural paths of the past and present that have existed within society.