“Those Seeking and Finding the Innotubes”: Style of Corporate Media Texts (News Feed of the Pipe Company)

Abstract

The stylistics of texts of modern corporate media is considered. Particular attention is paid to the analysis of the reasons for the expansion of business style and clericalism in the publication of corporate news feeds, as well as the reasons for the excessive volume of texts. The article proves that censorship of corporate media often leads to a decrease in the quality of texts, to their unification. The relevance of the study is due to the demand for the analysis of the style of media texts by the authors of corporate publications themselves. The authors analyze the reasons for the unattractiveness of the corporate news feed for the recipient and offer text editing options. The novelty of the study is seen in the fact that, with a broad study of the typology of corporate media, the stylistics of corporate publications is studied superficially, while the style of publications is the most important criterion for attracting the attention of an audience. An overview of the publication of the news feed of the corporate application of the pipe company is provided in the article. Also, while preparing the article, the experience of one of the authors working with journalists of the analyzed corporate application, was taken into account.