ABSTRACT A robust literature of randomized controlled trials (RCTs) demonstrates that personalized outreach from a trusted source is a powerful means of increasing the likelihood that someone will vote. However, it can be challenging to recruit sufficiently large numbers of mobilizers to scale up the tactic for broader use and to generate large impacts on overall turnout. This project explores the power of peer-to-peer reminders from friends. Canvassers used high-traffic locations, areas with high foot-traffic like college campuses, in four states (Arizona, Florida, Michigan, and North Carolina) to recruit mobilizers 3–14 weeks prior to the 2022 midterm elections. Mobilizers pledged to later reach out to up to five friends and remind them to vote during early voting or on election day. The get-out-the-vote (GOTV) intervention is to test if reminders to mobilizers measurably increase turnout among both recruited mobilizers and those they have pledged to remind to vote. We find negligible differences in turnout among either mobilizers or their friends. We conclude that sending these reminders is not an effective use of resources. Given the strength of peer-to-peer GOTV more generally, further research is needed to determine when site-based relational turnout tactics may be more effective.
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