Internal Factor Evaluation Matrix Research Articles

Environmental Sustainable Development and Green Economy Strategies in Khouzestan Steel Company

Background and Objectives: Limitless use of natural resources and increased environmental pollution by various industries will lead to rapid environmental destruction. The steel industry interacts with the environment in all its activities, so green economy and sustainable development is an inevitable necessity in this industry. This study aimed to identify and prioritize sustainable development and green economy strategies in Khuzestan Steel Company. Material and Methods: In this study participants are experts familiar with sustainable development and green economy strategies in Khuzestan Steel Company who were selected through purposive sampling in order to identify the strengths, weaknesses, opportunities, threats (SWOT), and developing strategies.The External and Internal Factor Evaluation Matrix as well as the SWOT matrix were formed then strategies were ranked using TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) technique. Results: 6 opportunities and 5 threats were identified as external factors and 8 strengths and 6 weaknesses were identified as internal factors and 21 strategies were developed. Among the external factors Develop and equip the company with new technologies with the final score of 0.498 and among the internal factors Waste management and pollution control with the final score of 0.31 got the highest score. Conclusion: According to the results, the sum of the final scores of External and Internal Factors Evaluation Matrixes are 2.72 and 2.57 respectively, this shows that company performance is appropriate. ST1 strategy with closeness coefficient 0/7 was also ranked first.

STRATEGI PENGEMBANGAN PEMASARAN BUAH MANGGA ARUMANIS 143 PT. TRIGATRA RAJASA SITUBONDO JAWA TIMUR

ABSTRACT
 Indonesian has been ranked as 5th mango producer in the world with total production reached 2.18 million, however, Indonesian has not included the top ten world mango exporter countries. Indonesian total export was 1,240 tons and only fulfilled 0,6% of the world export value. PT. Trigatra Rajasa is one of the Arumanis 143 mango producers in Indonesian. The research objective was to analyze internal and external factors which influence marketing mango of PT Trigatra Rajasa including the arrangement of strategic recommendation to incline market value. Data collection was done from January to May 2019 through observation and respondent interview. Questioner with SWOT (Strengths, Weaknesses, Opportunities, Threats)and QSPM (Quantitative Strategic Planning Matrix) method was used during the interview. Analysis tools such as IFE, SWOT and QSPM were utilized in this research. The result showed that IFE (internal factor evaluation matrix) and EFE (external factor evaluation matrix) calculation matrix were given total score 2,85 and 2,8, respectively. Adding result of both matrix was positioning the mango marketing reality of PT Trigatra Rajasa in compartment V, mean hold and maintain. In this compartment, market penetration and product development strategy were suggested to be applied. Market penetration was recommended strategy to increase marketing of mango PT. Trigatra Rajasa based on QSPM (4,03) and efficiency of production budget through the utilization of mechanization (3,00) were suggested.

Marketing Strategies of Wawasan Newspaper in Maintaining Market Share in Semarang

This research aims to determine the internal and external conditions of Wawasan Newspaper based on SWOT analysis in maintaining market share in Semarang. This uses descriptive research type with quantitative approach through three stages of strategy formulation, namely: the input stage, the matching stage, and the decision-making stage. In the first stage, IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) matrices are used. In the second stage, the IE Matrix (internal-External) and the SWOT Matrix (Strengths, Weaknesses, Opportunities, and Threats) are used. In stage three, QSPM (Quantitative Strategic Planning Matrix) is used. The results of this study are: In the first stage, the results of the IFE (Internal Factor Evaluation) matrix obtained a weighted score of 2.356, while the results of the EFE (External Factor Evaluation) matrix resulted in a weighted score of 2.18. In the matching stage, IE (Internal-External) Matrix of the company is in a stable position. Marketing strategies that are feasible to use are market penetration and product development. In the decision-making stage, an alternative strategy that can be implemented in Wawasan Newspaper namely market penetration with a TAS of 4.406 is obtained.

PERUMUSAN STRATEGI BISNIS UNTUK PENINGKATAN MARKET SHARE PT TERMINAL TELUK LAMONG

The existence of a port really determines progress in an area, this is related to its function in the supply chain management distribution or logistic distribution system as a link between sea and land transportation modes to meet the needs of the community and industry which will ultimately affect economic growth in an area. Meeting the needs of the community will be fulfilled optimally, efficiently and effectively if the port as a logistical support system for the distribution of goods and people can run smoothly and well integrated. The purpose of this study is to analyze the right strategy at PT Terminal Teluk Lamong in winning the competition seen from the analysis of the internal environment and the analysis of the external environment. This research uses a qualitative approach with a case study approach. The sample of this research is key informants using purposive sampling and conducting interviews. The results of this study are that the Terminal PT Teluk Lamong is in a "hold and maintain" position. This is based on consideration of internal factors, external factors, and analysis of company position using the Internal-External Evaluation Matrix (IE Matrix). The result of internal factor evaluation (IFE) of PT Terminal Teluk Lamong is an average value of 2,339 IFE, which is in the average area. Whereas the results of the external factor evaluation (EFE) of PT Terminal Teluk Lamong are an average value of EFE of 2,554, which is in the middle region. From the results of the IFE and IFE matrix, the PT Terminal Teluk Lamong position in the internal external matrix analysis is in quadrant V, namely in area II where the company is in a hold and maintain position.

Assessment of Development of Yuksom Gram Panchayat Unit in Sikkim using SWOT Model

SWOT model is a technique to appraise strategies for rural development. This study aims to apply this model to examine the development of Yuksom Gram Panchayat Unit (GPU) of West district of Sikkim, India. To accomplish this analysis, internal factor evaluation (IFE) matrix and external factor evaluation matrix (EFE) were prepared to identify the critical and less important factors for development. Finally, a framework for strategy has been formulated by linking ‘strength-opportunity’ (SO) and ‘weakness-threat’ (WT) aspects. Results show mountain environment sustainability as the most agreed one (SO) and on the other hand, implementation of ‘land bank scheme’ and microfinance (WT) as the alternate planning strategies for the development of the Yuksom area

The Analysis of the Ecosystem Capacity of Semirom County in the direction of Return Migration Planning

Purpose- Return migration acts as a driving force of development and a key incentive of prosperity in rural areas by fulfilling their potentials. Rapid population displacement in developing countries including Iran, reveals the necessity of return migration planning. Semirom is a county in Isfahan province with the highest rate of emigration based on the 2011 Census enjoying sufficient potentials to change this trend. The overall purpose of this study is to analyze the ecosystem capacity of Semirom in order to develop a return migration planning. Design/methodology/approach- The research method is descriptive-analytical. As such, this study can be categorized as an applied research. The environmental, social, economic, and managerial aspects are hereby considered. The questionnaire of Semirom situation assessment was analyzed using inferential statistics (t-test) by SPSS. Content analysis was conducted by interviewing officials using Atlas.ti software. Internal and external factors evaluation matrix and SOAR model were used to offer strategies. In the end, adaptive strategic alternatives are prioritized using the QSPM planning approach and policies for the realization of the return migration. Statistical population consists of the residents and authorities of Semirom county. Findings- The findings indicate that the most important factors affecting return migration are reinforcement of gardening, related industries and tourism attractions, improving the quality of welfare services, fostering the sense of belonging, and the availability of fertile soil and sufficient irrigation water. Accordingly, the strategy of appropriate management of tourism and environmental spaces for proper utilization of natural should be given priority. It is also suggested that proper utilization of natural resources and tourism along with the potential of eco-tourism can offer a great opportunity for sustainable employment. This requires efficient management of new approaches and providing a secure environment for investment and entrepreneurship. In other words, considering the potentials of tourism will improve the quality of amenities, infrastructure services and employment, which in turn can boost their quality of local life, and their willingness to stay permanently in their rural residence, which ultimately encourages immigrants to return to their homeland.

Strategi Pemasaran Untuk Meningkatkan Daya Saing Wisata Desa Taman Bunga Manohara Desa Purwodadi

Purwodadi Village is one of the villages in Tegalrejo District, Magelang Regency. The general problems faced include uneven infrastructure development due to limited development funds, poverty rates that tend to increase, lack of education and low capacity of the community, this is stated in the 2015-2020 RPJMDes. The analytical tools used are Internal Factor Evaluation Matrix, External Factor Evaluation Matrix, Internal and External Matrix, and Quantitative Strategic Planning Matrix. The results show that the position of Taman Bunga Manohara is in quadrant V (hold and maintain). The three highest strategic priorities are: optimizing the resilience and uniqueness of Taman Bunga Manohara and strategic location to get the number of tourists of all ages which will have an impact on high income levels so as to improve the economy of the surrounding community, optimize strategic locations to obtain more tourist visits a lot, and increase the professionalism of managers evenly in order to improve the management system for the realization of Taman Bunga Manohara with a high level of visitation.

Analisis Strategi Pengembangan Bisnis PT. TAF (Toyota Astra Financial Services)

PT.TAF is one of financial company in Indonesia. The business model that has been implemented so far is highly dependent on dealer as business partner. In 2017 and 2018, the company suffered quite a lot of losses that caused of high Non Performing Loan (NPL). This is caused by decrease in existing consumer’s segment so the profit of company decrease more than 80 percent. There were management and organization structure changes in 2018, which lead to the expectation of company’s performance improvement. Therefore, new strategy is needed to enhance company’s performance. Interviews were conducted with interviewess (Director, General Manager, Department Head) selected by purposive sampling to identify company’s internal and external strategic issues. The Internal Factor Evaluation matrix (IFE) and External Factor Evaluation matrix (EFE) are used to evaluate company’s internal and external conditions. Strength, Weaknesses, Opportunities, and Threat (SWOT) matrix is used to find alternative strategies to improve company performance. And then the alternative strategies are selected to find the priority using Quantitative Strategic Planning Matrix (QSPM). There are 6 alternative strategies to improve company performance and from those strategies, two strategies were choosen as main priority that will be executed by the company. The two strategies are create application (digitizing)information, simulations, credit applications for consumer and dealer also increase spred (profit margin) of consumers who will pay off or have paid off (good credit history) with non retail financing program.

Business Strategy of Chemical Company Using SWOT and Business Model Canvas Approach

Chemical business in water treatment has a potential growth in the future. Currently, PT A is a chemical company who leads market share in Indonesia compared to other competitors. Within next ten years, PT A should keep this level of competitiveness and improve the level of market share. Therefore, indispensable to analyze the business strategy in order to be ready to face upcoming competitiveness and opportunities. Analysis of strategy is conducted by SWOT approach. From this SWOT analysis, Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrix then took place to review this SWOT result. Furthermore, Business Model Canvas method is used to discuss more detail in every single block. During using Business Model Canvas, company representative is invited in Focus Group Discussion. Business Model Canvas is selected in this research due to it has comprehensive analysis about the nine variable that company running the business. From this research, it is known that company place at quadrant I of SWOT diagram. IFE and EFE score is 3.54 and 2.40, respectively. This score plots at zone IV, which means Grow and Build, in IFE-EFE matrix. These result then become an input for BMC mapping. Improvement of BMC then recommended for key resources, key partnership, key activities dan channels. Strategy generated from this research then will be a recommendation to the management. Besides, this research also become a motivation for the researcher because so far there is no particular strategy development for water treatment business in power plant based on academic point of view

ANALISIS STRATEGI PEMASARAN PADA PERUSAHAAN PRODUK BERAS ROSITA DI KEDIRI JAWA TIMUR

In formulating its business strategy, the company must be clear and the selected strategy must be in accordance with the vision, mission, competence and excellence which are owned by the company. The analytical tool used to evaluate express and measure events or trends that occur outside the company is a matrix evaluation of external factors (EFE) which generates opportunities and threats, in an organization, so that it can formulate strategies to take advantage of opportunities and avoid or mitigate the impact of threats. To analyze the competition, the company carried out five forces model of competition. While the internal factor evaluation matrix (IFE) is used to evaluate, express and measure events or trends that occur inside the company such as the strengths and weaknesses of the company; then it carried out a SWOT analysis (Strength, Weakness, Opportunity, Threat) which is a series combination of external analysis and internal analysis, thus allowing known about alternatives to the strategy obtained.
 Based on the analysis results which are conducted by using Michael Porter's model of five powers, it indicated that the rice supply in Kediri industry is still attractive. It is characterized by the value of interest based on the analysis of competition in the industry in the high category, the Rice Products Company “Rosita” have to constantly do a competition to gain market position with efforts to give priority to quality competition, product and price to improve service or satisfaction guarantee. Given the area known as the East Java area of ​​a large agricultural producer; it is a great opportunity in obtaining these benefits, it must be addressed by the businesses by formulating and implementing a reliable strategy in an effort to win the competition
 

Analysis of online market system design strategy based on external and internal factor evaluation matrix

The development of e-commerce or e-Market technology today creates a culture of Smartphone usage as the main media in communicating and doing business so it makes the opportunity to be utilized in overcoming every conventional issues in doing business. One of the issues in Tanah Abang Market is the congestion due to the large number of visitors coming from outside Jakarta. Therefore, a proper market development strategy is needed. The method used in this research was SWOT (Strengths, Weaknesses, Opportunities & Threats). The strategy is composed of the calculations described in the EFE (External Factor Evaluation) and IFE Matrix (Internal Factor Evaluation). The result of internal factor analysis from IFE matrix obtained value equal to 3,27, while result of External factor analysis from EFE matrix obtained score equal to 3,35. Based on the data, the strategy of market development by designing the Online Market application is legally specific for the official seller in Tanah Abang Market is one of the right strategy in overcoming the issues in Tanah Abang Market. Furthermore, the design of Online Market System application for Tanah Abang Market (Blok F) produced in this research is part of the implementation of market development strategy.

Strategi Pengembangan Usaha dan Pemasaran Benih Ikan Patin Siam (Pangasianodon hypopthalmus) Dengan Sistem Jejaring pada Cabang Dinas Kelautan dan Perikanan Wilayah Utara Provinsi Jawa Barat

The production of Siam-catfish (Pangasianodon hypopthalmus) seeds in Subang, West Java can not meet the market demand yet. The production of Siam-catfish seeds need to be improved especially by the main supplier namely the North Branch of Marine and fisheries service of West Java province (CDKPWU) with a partnership pattern between core and plasma. The purposes of this study were to identify internal and external factors that influence the marketing of Siam-catfish seeds with a network system between CDKPWU and partners, to identify advantages and disadvantages in the network process that occurs between CDKPWU and the partners, and trying to develop the most effective business and marketing srategy of Siam-catfish seeds in order to reach maximum output and outcome. The methods used in this study were as follows: (1) Valuable, Rare, Imitate to Cost and Organized Analysis (VRIO), (2) Political-Legal, Economic, Social, Technology Analysis (PEST), (3) Internal Factor Evaluation Matrix (IFE), (4) External Factor Evaluation Matrix (EFE), (5) Internal External (IE) Matrix, (6) Analysis of Strengths, Weaknesses, Opportunities, and Threats (SWOT) and (7) Quantitative Strategic Planning Matrix (QSPM) Analysis. The result of IFE and EFE matrix indicated that the company's position was stable in response to external situation. The total score of IFE matrix was 3.38, indicating that the strength of CDKPWU can overcome weaknesses very well. The total score of EFE matrix was 2.59, describing that CDKPWU was good enough in responding to opportunities and minimizing threats. The results of the SWOT analysis show nine alternative strategy formulations in which three alternative formulation priorities were (1) Expanding the production partnership network to increase production and increase community income, (2) Maintaining good seed quality and production process technology, (3) Utilizing partnerships to establish good relationship and communication with relevant agencies. Based on the QSPM matrix analysis, the priority strategies are obtained to be implemented, namely expanding the production partnership network to increase production and increase community income

Pentingnya Strategi Bisnis Yang Tepat Dalam Mempertahankan Eksistensi Suatu Usaha (Studi Kasus: Penutupan Sevel)

Sevel is a well known brand for convinience store that has thousand outlets in seventeen countries. In June 2018 Sevel had to stop their business in Indonesia due to the buyout failure by Charoen Pokphand. Sevel should have still operate their business as they have strong management and infrastructure to do so. The purpose of this study is to examine whether the business strategies they had been running for is the right strategies and if its not, what kind of strategies should be applied for the company business. The analysis methods of this research use five matrix, i.e Internal Factor Evaluation (IFE) Matrix, Eksternal Factor Evaluation (EFE) Matrix, Competitive Profil Matriks (CPM), SWOT Matrix, SPACE Matrix, Internal Eksternal (IE) Matrix and QSPM. The QSPM matrix result shows that Sevel should focus on market penetration strategy in 2016 as there were so many factors, either form internal or eksternal environment, to support their action plan while they still can run few strategies from retrenchement strategy as necessary.

STRATEGI PENGEMBANGAN BISNIS PRODUK OLAHAN DAGING DI PT. SUMBER PANGAN JAYA CIKARANG – JAWA BARAT

Identification of internal and external factors was conducted to determine the factors that influence the business development of PT. Sumber Pangan Jaya by using analytical tools IFE matrix (Internal Factor Evaluation Matrix) and EFE matrix (External Factor Evaluation Matrix). Processing data using IFE matrix produced the factors that become a major strength in the business development of PT. Sumber Pangan Jaya, the variety of products offered with a total score of 0.350, and the factor that becomes weakness is the consumers not entirely from upper class society with a total score of 0.093. EFE matrix processing produce factors that are major opportunities in business development PT. Sumber Pangan Jaya, namely the continuity of raw materials from supplier with a total score of 0.300, and a factor that is the main threat, the rise in raw material prices with a total score of 0.106. IE matrix processing results illustrate the position PT. Sumber Pangan Jaya are in the division IV, which means a strategy aimed at Growth and Build. The result of the SWOT matrix obtained 9 alternative strategies developed by the company's position on the matrix IE, in this case the strategy might be implemented is intensive strategy (market penetration, market development, and product development) and integration strategy (forward integration, horizontal integration and backward integration). Based on the results of data processing with the matrix QSPM, there are nine strategic priorities that can be executed by PT. Sumber Pangan Jaya.

IMPLEMENTASI MATRIK EFE, MATRIK IFE, MATRIK SWOT DAN QSPM UNTUK MENENTUKAN ALTERNATIF STRATEGI GUNA MENINGKATKAN KEUNGGULAN KOMPETITIF BAGI USAHA PRODUKSI KELOMPOK BURUH PEMBATIK DI KESER NOTOG PATIKRAJA BANYUMAS

The purpose of this research is to know the external and internal environmental factors by using the EFE and IFE matrix that lead to the competition changes and seek the alternative strategies by applying SWOT matrix as well as by specifying or selecting the most appropriate strategy through QSPM at Batik Labor Group Production on Keser Notog , Patikraja, Banyumas. This research implemented descriptive research based on the case study that applied qualitative and quantitative approach. The data collection related to the research was accomplished in several stages. It was started by interviews or Focus Group Discussion (FGD) by providing questionnaires to the concerned stakeholders. The data analysis was conducted through Internal Factor Evaluation (IFE) Matrix; External Factor Evaluation Matrix (EFE) Matrix; Strength, Weakness, Opportunity, Threat (SWOT); and Quantitative Strategic Planning Matrix (QSPM). The results of this study shows that the strategy on creating a unique styles and motifs of batik is the best alternative strategy to be implemented in Batik Labor Groups Production on Keser Notog, Patikraja, Banyumas, Central Java with the TAS value of 6.22 for QSPM matrix. This strategy is the most appropriate approach to be implemented to enhance the competitive advantage to face the various kinds of threats and weaknesses and to strengthen the competitiveness in business production of Batik in Keser Notog, Patikraja, Banyumas, Central Java.

STRATEGI PENINGKATAN PEMASARAN PRODUK BODY SCRUB DI PT. ARJUNA YOGA SAKTI DENPASAR

This study aims to: 1) analysing internal factor (strengths and weakness) and external factor (opportunity and threats) in the marketing of body scrub product by PT. Arjuna Yoga Sakti; 2) formulating alternative strategy which can be used on body scrub by PT. Arjuna Yoga Sakti; 3) establish a priority strategy for increasing the marketing for body scrub product by PT. Arjuna Yoga Sakti. Business development strategy is determind by using SWOT (Strenght, Weakness, Opportunities and Threats) matrix analysis, supported by quantitative analysis was using matrix EFE, IFE, IE and QSPM. The result showed that the weight value for matrix Internal Factor Evaluation (IFE) was 3,23 (strong position) and External Factor Evaluation (EFE) was 2,53 (relatively moderate). In the Matrix Internal External (IE) strategy that must be done was to grow and establish strategies (growth and build), which consist of an intensive strategy (market penetration, market development and product development) or integrative strategies (backward integration, forward integration and integration horizontal). The priority strategy that can be applied for body scrub by PT. Arjuna Yoga Sakti is to feature the product advantages against other products and to create a social media platform as well as website about body scrub.
 Keywords: Body scrub, SWOT, QSPM and PT. Arjuna Yoga Sakti

Analisis Internal dan Eksternal Kentang Indonesia dalam Menghadapi Masyarakat Ekonomi ASEAN (MEA)

By virtue of international agreements, Association of South East Asia Nation (ASEAN) member countries are currently in an economic cooperation within the ASEAN community. Potatoes are a leading commodity in Indonesia's agricultural sector, due to high production but only succeeded in exporting to two ASEAN countries and still inferior to Malaysia and Singapore. This study aims to identify competitiveness of the potato as a commodity, using Internal Factor Evaluation (IFE), using External factor evaluation (EFE) matrix and analyze the position of Indonesian potatoes using the Internal-External (IE) matrix. The analytical tools used in this study are EFE matrix, IFE matrix, and IE matrix. The sampling technique was purposive sampling, using the assessment of experts or experts who mastered the agricultural field, especially increasing the competitiveness of potato commodities, which knew potato farming from upstream to downstream. The results of this study indicate that internally and externally Indonesia is strong enough in facing the ASEAN Economic Community (AEC), currently in a condition of hold and maintain, a strategy that can be done to strengthen the Indonesian potatoes internally and externally is to market penetration and product development.

STRATEGI PENGEMBANGAN USAHA KERAJINAN TANGAN SABUT KELAPA DI LKP AKAS KABUPATEN KEBUMEN

Cocunut coir, as a secondary product of coconut, can be processed into eco-friendly fiber. This fiber is used as raw materials for handicrafts. This research aims to analyze the internal and external factors, as well as formulating an alternative strategy for the development of coconut coir handicraft business in LKP AKAS Kebumen Regency. The data used primary and secondary type. Data analysis method is done by using Internal Factors Evaluation (IFE) matrix, External Factors Evaluation (EFE) matrix, Internal External (IE) matrix and SWOT matrix. Data analysis resulted internal factors (strenghts) including abundant availability of raw materials, availability local labor, short marketing channels, national and international marketing. In the other hand, internal factors (weakness) are including lack of product innovation, an effective organizational structure, old manpower, an availability recorded orders, and lack of promotion through the website and social media. The external factors (opportunity) including the partnership with raw materials suppliers, the steadiness of raw material prices and repeated orders, the lack of competitors with the same materials, the supports from local government, and the request of delivery orders. In the other hand, the external factors (threaths) are including the risk of the market (numerous kind of handicraft with different materials), and the presence of other handicraft industry. The result of IE analysis, LKP AKAS is located in zone I, i.e grow and build. Suitable strategies for this area are market penetration, market development, and product development. Alternative strategies that can be done are: (1) make a business plan including production layout, product variation (production) and marketing to add customers; (2) summarize and manage the customer’s orders in order to have regular evaluation of the business progress in the future; (3) modified the product becomes more varied in order to be able to compete with other handicraft products; and (4) increase promotional activities online (website and social media) to attract consumers.
 Keywords : development strategy, handicraft, coconut coir, SWOT, Kebumen.

Implementation Strategy of Labor and Prevention Planning Program in Tabanan District

The Maternal Mortality Rate (MMR) is an indicator of the success of development in the health sector, it is stated in the third goal which one of the indicators for the third goal is to reduce maternal mortality. Based on Indonesia's demographic health survey (IDHS, 2012), the maternal mortality rate in Indonesia is 359 per 100,000 live births (BPS, 2012). Thus the need for hard work to achieve the SDGs goal is 70 per 100,000 live births (Ministry of Health, 2015). Of the 9 Kabupatens / Cities in Bali Province, Tabanan has the highest maternal mortality rate from the other districts. This study aims to determine the implementation of P4K in Tabanan district, to find out what factors influence the implementation of P4K in Tabanan Regency and how the strategies in implementing P4K in Tabanan Regency. The research locations are Pusuan I Health Center, Pupuan II Health Center, Marga II Health Center and Tabanan III Health Center. Data collection techniques in this study were in-depth interviews, document studies, and Focus Group Discussion (FGD). Then the data were analyzed by qualitative descriptive analysis, and SWOT analysis. According to the results obtained, the implementation of P4K in Tabanan district entered the sufficient category of 4 implementation variables according to George Edward III, communication variables and attitudinal and commitment variables of program implementers included in the category enough while the availability variables included in the good category, and bureaucratic structure variables entering into a very good category. The results of internal factor evaluation (IFE) and external factor evaluation (EFE) matrix analysis are in quadrant II which proves that an agency is strong but faces a big threat so that the ST strategy is suitable to be applied by using force to deal with threats.

COMPETITIVENESS ANALYSIS AND MARKETING STRATEGIES JAVA COFFEE GROUND COFFEE (EMPIRICAL STUDY IN UD. NURI SUMBERWRINGIN, BONDOWOSO)

Bondowoso is one of the coffee planting centers in East Java with special taste (specialties) Java Coffee. The local government gives fully support to create quality processed products that can increase revenue and sales volume of ground coffee that still under ‘ose coffee’ sales. It needs study of the competitiveness of Bondowoso processed ground coffee ‘java coffee’ specialties products to assess whether the business is feasible to be developed economically or not. This study used Analysis method using Policy Analysis Matrix. For an alternative marketing strategy used an Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE Internal-External (IE) and SWOT, priority marketing strategy with Analytical Hierarchy Process (AHP). The purposes of research are: 1) Knowing the competitiveness of ground coffee java coffee UD. Nuri, 2) Determining the right strategy to improve the competitiveness of ground coffee java coffee UD.Nuri. The data analysis methods used was IFE and EFE Matrices. Alternative business development strategy used IE and SWOT matrices, for business development strategy priority used AHP. Ground coffee java coffee has a comparative advantage and competitive with coefficient DRC = 0.052 and PCR = 0.489. Ground coffee java coffee agribusiness position is in quadrant I, the right strategy to improve the ground coffee UD. Nuri Bondowoso is conducting an effective promotion through social media (digital marketing).