Abstract
PT.TAF is one of financial company in Indonesia. The business model that has been implemented so far is highly dependent on dealer as business partner. In 2017 and 2018, the company suffered quite a lot of losses that caused of high Non Performing Loan (NPL). This is caused by decrease in existing consumer’s segment so the profit of company decrease more than 80 percent. There were management and organization structure changes in 2018, which lead to the expectation of company’s performance improvement. Therefore, new strategy is needed to enhance company’s performance. Interviews were conducted with interviewess (Director, General Manager, Department Head) selected by purposive sampling to identify company’s internal and external strategic issues. The Internal Factor Evaluation matrix (IFE) and External Factor Evaluation matrix (EFE) are used to evaluate company’s internal and external conditions. Strength, Weaknesses, Opportunities, and Threat (SWOT) matrix is used to find alternative strategies to improve company performance. And then the alternative strategies are selected to find the priority using Quantitative Strategic Planning Matrix (QSPM). There are 6 alternative strategies to improve company performance and from those strategies, two strategies were choosen as main priority that will be executed by the company. The two strategies are create application (digitizing)information, simulations, credit applications for consumer and dealer also increase spred (profit margin) of consumers who will pay off or have paid off (good credit history) with non retail financing program.
Highlights
PT.TAF is one of financial company in Indonesia
The business model that has been implemented so far is highly dependent on dealer as business partner
the company suffered quite a lot of losses that caused of high Non Performing Loan
Summary
Output Model bisnis PT TAF saat ini menggunakan BMC Kekuatan, kelemahan, peluang, dan ancaman perusahaan Strategi-strategi yang dihasilkan untuk perbaikan kinerja Strategi prioritas untuk diimplementasikan. Lalu dilanjutkan dengan menganalisa model bisnis yang ada di PT TAF. Setelah diperoleh beberapa alternatif strategi, kemudian akan dipilih strategi mana yang akan menjadi prioritas dan akan dijalankan oleh perusahaan. Dengan menggunakan beberapa alternatif solusi, maka perusahaan dapat memilih strategi yang dapat dijalankan sebagai prioritas dan diharapkan dapat menjadi strategi yang memberikan dampak besar untuk perusahaan. Strategi yang telah ditetapkan kemudian akan dinilai untuk diketahui strategi manakah yang menjadi urutan prioritas perusahaan. Strategi yang ada akan memiliki dampak ke faktor internal dan eksternal, karena penyusunan strategi ini mempengaruhi kinerja perusahaan. PT TAF (Toyota Astra Financial Services) merupakan salah satu perusahaan pembiayaan yang ada di Indonesia dan bergerak di bidang financial services yang didirikan tahun 2005. Rincian area kantor cabang PT TAF dapat dilihat pada Tabel 1
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
