Master's Thesis Research Articles

Шет тілін оқытуда мотивацияны арттыру арқылы тұрналық медиа материалдар

Teaching a foreign language involves not only technical mastery of all speech skills. This, first of all, is facilitated by increased interest and positive internal motivation of the student. The ability to see the prospect of mastering a foreign language is one of the learning tasks. If at the first stage of training at the A1-A2 level there is a high internal motivation, then later, the more complex the material and the influence of external factors such as the choice of profession and others, implicitly affect its decline. The process of systematic support and increasing the motivation of students in learning a foreign language plays an important role. This article presents a theoretical model of increasing students’ motivation through the using of authentic materials in foreign language classes, which is developed as part of the master's thesis “The use of authentic media materials as a means of increasing motivation in foreign language teaching”. The article presents the concept of “Authentic materials”, as well as the “Classification of authentic materials” and their motivational potential. It has been proven that incorporating authentic media materials into foreign language teaching can be an effective strategy for increasing students' motivation and engagement.

„Przez zieloną granicę do raju”, czyli kilka uwag o książce Serhija Humennego „Uchodźcy. Nielegalne przekraczanie granicy polsko-sowieckiej w latach 1918–1939”

This review article is a critical approach to Serhiy Humennes monograph published in the IPN Publishing House (Warszawa 2022, „Monografie” series, vol, 179, p. 166) concerning illegal migrations across the Polish-Soviet border in the Interwar period. In the course of reading, I have come across many errors of both substantive and technical and linguistic nature. I have also revealed a rather peculiar phenomenon of using an almost unchanged text four times for various purposes. On its basis, a masters thesis has been written, defended at the then Jan Długosz Academy in Częstochowa, published in the form of a subject monograph. In the meantime, however, the author slightly modified the content of the typescript and used it as the basis for conferring the degree of doctor of history at the Faculty of History of the Taras Shevchenko National University in Kiev. Once the dissertation has been successfully defended, a book published in Ukrainian has also seen the light of day

О РАЗРАБОТКЕ ЭКСПЕРТНЫХ СИСТЕМ

The development of expert systems using examples of a master's thesis and laboratory work is considered. Expert systems are created in the C # and Python programming languages

A Correlational Investigation into Master Thesis Supervisory Feedback through Online Learning Platforms: Moulay Ismail University Master Students as a Case Study

Many universities and other higher education institutions in Morocco are realizing that distance learning is an advantageous alternative for traditional education. Online research supervision has also been found to play a critical role in the process of conducting research. Research suggests that online supervisory feedback improves the process of research more than that taking place in face-to-face settings. However, many Moroccan university graduate students have encountered numerous challenges in adapting to online learning platforms and successfully receiving feedback on their research theses. The present study aims at investigating the interrelationship between master students’ thesis supervisory feedback through online learning platforms and their achievement. Data were collected from 30 university graduates at the school of Arts and Human Sciences in Meknes. We employed a cross-sectional survey to explore students’ attitudes towards different characteristics of supervisory feedback. We also measured their research achievement by analyzing their research thesis scores. The findings suggest that there is a significant relationship between students’ thesis supervisory feedback through online learning platforms and their achievement. However, the results also revealed that online research supervision can be limited when no technical instructions and trainings are provided to both the supervisor and supervisee. Our findings suggest some implications for both university research supervisors and the institutions. Supervisors need to engage more in online research supervision as it has been found to play a significant role in enhancing the quality of research. Technical support should be provided for both research supervisors and students to facilitate their engagement in the supervision and research processes.

POPULAR HOUSING - A HUMANIZED ANALYSIS THROUGH THE 14 BIOPHILIC PATTERNS

Social housing has been discussed as an object of academic study since the 80s. Few academic proposals were approved by governments and transformed into effective actions. In this context, the objective of this article is to analyze in a humanized way the applicability of Biophilic standards, in social housing in the Imburi complex, located in the city of Pilar -AL. The study is part of an ongoing master's thesis research, with a behavioral, qualitative and analytical approach, with the main tool being semi-structured interviews. The research would initially be with (n)100 participants, but due to limitations the final sample was with (n)30 participants, which generated data tabulated in graphs showing the percentage of satisfaction in the different housing complexes Imburi I, II and III The study brings the careful and unconscious inclusion of the standards applied by residents in the homes, promoting a sense of belonging in the spaces and improving the quality of life.

Enhancing engineering education: Investigating the impact of mobile devices on learning in a thermal-fluids course

The COVID-19 pandemic has affected learning at all levels; particularly, in higher education, where levels of independence and self-motivation are required during distance learning. In engineering, distance learning adds another degree of difficulty to an already complex field. Comprehension in engineering requires the repeated use of diagrams, high-level charts, and practice problems. Mobile devices, combined with a technology-enhanced curriculum, provide an excellent platform for learning in engineering as it allows for clear illustration and the transfer of complex ideas at any time and place. In alignment with the social-constructivist framework, these facets of mobile technology provide additional avenues for student engagement and the extension of learning goals. This study utilized the Triple E Framework and a mixed methods approach to investigate the impact of mobile devices on engineering students’ learning in a thermal-fluids course. The overall aim was to understand how mobile technology, combined with a technology-enhanced curriculum, impacts engineering students’ engagement, enhancement, and extension of learning. Findings reveal that students perceived increased levels of engagement when utilizing mobile devices in their learning practices. However, instructional methods were identified to be the key factor leading to engagement. A small effect size of 0.37 was noticed, and a post hoc power analysis resulted in a test power of 0.55. Though a significant difference between students who did and did not utilize mobile devices was not apparent, students with university loaned tablets (iPads) had a larger increase in learning than students without. This paper is based on the author's master's thesis titled “Affordances of Mobile Technology to Facilitate Learning in Undergraduate Thermal-Fluid Sciences,” the represented data reflects content from the same.

The effect of informing patients with video before cardiac surgery on intensive care experience: A randomized controlled trial.

To study the effect of informing patients with video before cardiac surgery on intensive care experience. This randomized controlled trial was conducted between December 2021 and December 2022 in the cardiovascular surgery clinic of a public hospital with the participation of 90 patients (45 patients in experimental group - 45 patients in control group) who were scheduled to undergo cardiac surgery. Patient Information Form and Intensive Care Experiences Scale were used for study data. Patients in experimental group were informed with video about the intensive care before cardiac surgery. It was found that the total score on ICES of the experimental group (74.5±3.9) was statistically and significantly higher than that of the control group (63.9±6.4) (p<0.001). The sub-dimension of awareness of surroundings (20.8±1.7), the frightening experiences (18.6±1.0), and the recall of experience (18.5±1.5) and satisfaction with care (16.7±1.4) were found to be statistically significantly higher in the experimental group, than in the control group sub-dimension scores (p<0.001). It was found that informing patients with video about the intensive care setting and process before cardiac surgery had a positive effect on the intensive care experience. Note: The study was produced from a master's thesis and was not presented. All participants gave informed consent for the study, and that their anonymity was preserved.Trial Registration NO.: NCT05255887.

A Study on Consumer Preference Buying Pattern Towards Amul Curd in Haridwar Uttarakhand

This master's thesis or dissertation “A study on consumer preference buying pattern towards Amul curd in Haridwar Uttarakhand”. Consumer preference towards Amul Curd in Haridwar Uttarakhand stand as center point of this comprehensive research focused on uncover the complex perceptions and preference within this deep market geography With a careful blend of qualitative and quantitative methodologies, This article examines the consumer buying preference towards Amul curd products. A questionnaire technique was adopted for data collection. Sample size taken in this is 100 consumers. The buying preference is positive which reveals that the buying preference of the consumers is high. The advertising strategies of the product can be improved to increase the sale of the company as much. Thus, the project concludes that the buying preference pattern of the consumers are very likely. The utilization of statistical tools such as t-tests analysis underscores the trial and finesse of this research endeavor. By me these analytical techniques, this study endeavors to not only uncover patterns and trends within the data but also to calculate its research objectives and hypotheses with original evidence. Through careful analysis and interpretation of results, this research focus to offer practical insights and strategic recommendations to top level management within the dairy industry and area. Formed into six’s chapters, the study advice a comprehensive analysis :1 Introduction, 2 Review of Literature, 3Consumer Attitudes towards Amul Curd,4 Analysis of Results and 5 Interpretations, and 6 Conclusions, Findings/Discussion &amp; Recommendations.

Convivialist multilingual education: theoretical and practical suggestions from a Norwegian perspective

The article aims at exploring the use of multilingual education to build a convivialist society. The article reflects theoretically on how to combine convivialist education and multilingual education. Today’s hyperdiversity in society faces a dual challenge in accelerating and unsettling climate change. The convivialist manifesto entails five key principles namely: common naturality where humans are interdependent with nature; common humanity which must be respected in each person beyond any identity differences; common sociality, based on long-lasting and rich relationships in various human communities; legitimate individuation where the singularity of the person contributes to the common good; and eventually, creative opposition where conflicts are dealt in a fertile, peaceful and deliberative manner. These key principles are additionally subordinated to the need to control human desire for hubris and never-ending possession which represents a political alternative to material growth ideology. The concept of intertwining convivialist education and multilingual education is illustrated through a case study [Master dissertation] in a Norwegian school context focusing on the significance of mother tongue education in the school curriculum for mitigating climate change. The data for the case study was gathered by conducting focus group discussions with three mother tongue teachers and two Norwegian language teachers working in a language school for newly arrived immigrant pupils in Norway. The findings identified the limitation of the Norwegian, section 2-8, lacunas in the bilingual learning curricula and it argued for the need to strengthen mother tongue education and the role of mother tongue teachers in promoting sustainable development in the school curriculum. Based on the study’s specific contextual findings and theoretical perspectives combining convivialist and multilingual education, the article infers that promoting multilingual education in schools can help mitigate climate change, and promote biocultural diversity and build a more convivialist society. The article thus aims to suggest some practical suggestions in a Norwegian plurilingual context and furthermore, it explores an expanded theoretical frame for convivialist multilingual education.

Serving the unserved: a market segmentation, price discrimination based customer-centeric approach to home loans in india

The housing finance sector in India has witnessed remarkable growth in recent years, yet a significant portion of the population remains excluded from accessing formal home loan facilities. This master thesis report aims to address this gap by proposing a customer-centric approach to home loans, utilizing market segmentation and price discrimination strategies to serve the unserved segment of the market effectively. The study begins by identifying the need to bridge the gap in home loan accessibility and explores the reasons behind the exclusion of certain demographic groups. Through a comprehensive literature review, the report examines existing research on home loans, market segmentation, price discrimination, and customer-centric approaches in the financial services industry. The research methodology employed in this study utilizes a mixed-methods approach, combining qualitative and quantitative techniques to gather insights into the preferences, challenges, and perceptions of potential home loan borrowers. A carefully designed sampling plan ensures the representativeness and reliability of the data collected. Data analysis reveals patterns and trends within the home loan market, shedding light on the effectiveness of different segmentation and pricing strategies in reaching the unserved population. The questionnaire used for data collection is provided in the report, along with a discussion of the limitations, challenges, and barriers encountered during the research process. In conclusion, the report summarizes key findings and recommends strategies for policymakers, financial institutions, and other stakeholders to enhance inclusivity and efficiency in the home loan sector. By adopting a customer-centric approach and leveraging market segmentation and price discrimination techniques, the goal of serving the unserved can be achieved, contributing to greater financial inclusion and societal welfare.

ASSESSING THE IMPLICATIONS OF CYBERSECURITY THREATS ON THE ADOPTION OF FINTECH SOLUTIONS

This master's thesis delves into the critical intersection of cybersecurity threats and the adoption of fintech solutions. In an erawhere financial technology is rapidly transforming the landscape offinancial services, understanding the implications of cybersecurity threats is paramount. The study conducts a comprehensive analysisto explore how cybersecurity vulnerabilities impact the adoption of fintech solutions across various sectors. By employing a multidisciplinary approach, the thesis investigates the intricate relationship between cybersecurity threats and fintech adoption. It examines the potential risks posed by cyber threats such as data breaches, ransomware attacks, and insider threats, and theirramifications on consumer trust, regulatory compliance, and financialstability. Moreover, the research evaluates the effectiveness of existing cybersecurity measures in mitigating these risks and proposes strategic recommendations to enhance cybersecurity frameworks within fintech ecosystems. Through empirical research and theoretical frameworks, this thesis contributes to the existing body of knowledge by offering insights intothe evolving dynamics of cybersecurity in the fintech domain. By identifying key challenges and opportunities, it provides valuable guidance for policymakers, industry practitioners, and stakeholders to navigate the complex landscape of cybersecurity and foster the responsible adoption of fintech innovations.

Sanxingdui in the Historiography of the Republic of Korea

Тhe purpose of this article is to analyze the degree of archaeological and scientific knowledge on the territory of the Republic of Korea of the site and culture of Sanxingdui, discovered in 1986 in the Sichuan province of the People’s Republic of China. The Sanxingdui site entered world historiography due to the finds of magnificent bronze objects – such as face masks, human statues and “sacred trees”. The sources of the work were 28 printed works published in the Republic of Korea, the authors or translators of which were South Korean specialists. As a result of the analysis of South Korean publications that used materials from the Sanxingdui site or culture, the following conclusions can be drawn. The site and culture of Sanxingdui did not go without deserved attention in South Korean historiography. The main types of publication of Sanxingdui materials are chapters in general works on the history and culture of ancient China, as well as articles on Chinese and East Asian mythology and linguistics. A whole series of research projects under the leadership of Professors Kim Hyunja and Kim Seonja is devoted to the reflection of mythological images in the Sanxingdui culture. Also in the Republic of Korea, two Masters thesis were defended in which materials from the Sanxingdui site were used to solve applied problems. The site and culture of Sanxingdui have left a clear mark on South Korean historiography, though not always original.

IMPACT OF PACKAGING DESIGN ON CONSUMER PURCHASING DECISIONS

Packaging design is becoming more important in today's competitive marketplace as items compete for consumers' attention in a sea of choices. The complex world of package design and its influence on customer behavior is the subject of this master's thesis. The purpose of this study is to decipher the complex relationship between the visual appeal, practicality, and consumer psychology of packaging by drawing on a review of relevant literature, survey data, and real-world examples. Aspects of visual design, including color, typography, and images, as well as structural components, including size, form, and material choice, are investigated in the research on packaging. It takes a look at how these factors affect various product categories and customer demographics in terms of perceptions, preferences, and intents to buy. In addition, the study explores how packaging conveys brand values, identity, and product qualities, which in turn affects consumer perception and loyalty to the brand. Keyword : Packaging design, consumer behavior, aesthetics, functionality, consumer psychology, visual elements, color, typography, imagery,

IMPACT OF PACKAGING DESIGN ON CONSUMER PURCHASING DECISIONS

There are a lot of items out there competing for consumers' attention, so having attractive packaging is becoming more important. This master's thesis delves at the complex world of packaging design and how it influences customer behavior. This study delves into relevant literature, survey data, and real-world examples to uncover the complex relationship between packaging's visual appeal, usefulness, and consumer psychology. The structural (size, form, and material choice) and visual (color, typography, and graphics) components of packaging design are both studied in detail. It takes a look at how various demographics and product types are affected by consumer perceptions, preferences, and intents to buy. Moreover, the study explores how packaging conveys brand values, identity, and product qualities, influencing customer impression and loyalty to the brand. Keyword : Packaging design, consumer behavior, aesthetics, functionality, consumer psychology, visual elements, color, typography, imagery,

HOW TO INCREASE SALES OF ULTRATECH CEMENT THROUGH DIGITAL MARKETING.

1.1 Background of the Study I am pursuing MBA From Galgotias University and it’s a great opportunity for me to making this project. This following Master Thesis has been assigned to me by my advisor Ms Neha Bhatia. I have worked with ULTRATECH CEMENT Mills Ltd for a time span of two months as a researcher; where I had the opportunity to see and learn new things about how a cement company in India operates. This Master Thesis reflects about my in-depth understanding about the various aspects of this company and the cement industry on the whole. 1.2 Objectives of the Study The main objective of this research is to formulate some strategies to develop the product of the ULTRATECH CEMENT Ltd. which is currently trying to boost up their sell. The specific objectives of this study are: ● To provide an inside scenario about the cement industry in India and also suggest some Digital Marketing Strategies. ● To examine the customer preferences that influence on customer satisfaction and set priorities when designing products in cement industry. 1.3 Methodology This report has been completed by taking information from different relevant sources. Some accounts have been taken by observing and working with the company itself. However, this report also consists of a significant amount of data obtained from both primary and secondary sources. 1.3.1 Primary Data • On the basis of pre-structured questions, the information has been collected through personal interviews from customers of the ULTRATECH CEMENT Ltd. In some cases, Likert’s five-point scales was used to measure the respondent’s opinion. • Practical work experience at the different departments of ULTRATECH CEMENT Ltd. • Discussions and meetings with the employees of ULTRATECH CEMENT Ltd regarding their feelings, opinions and feedback regarding ULTRATECH CEMENT Ltd. • Interaction with some customers via telephone through which I could capture their perception about the company. 1.3.2 Secondary Data ● Financial reports of ULTRATECH CEMENT Ltd. ● Relevant books, Research papers, Newspapers and Journals. ● Internet and various study selected reports. 1.4 Limitations of The Study While working with the company, I faced some limitations in terms of having access to information belonging to the company. As I worked there as a researcher, I did not have access to many documents which prevented me from including up a lot of information details about certain topics of the report. Although I worked in ULTRATECH CEMENT Ltd almost for two months that helped me to know a broader perspective of how the company works, nevertheless I did not get an in-depth understanding and information about every sector of all the departments of the company uniformly. Although I had this limitation, however I have tried my level best to fulfil the objectives of this paper properly.

Advancing Sustainable Finance and Investment

The topic of advancing sustainable finance and investment encompasses a multidimensional approach towards achieving financial goals while concurrently addressing environmental, social, and governance (ESG) concerns. In recent years, there has been a notable surge in global awareness regarding the impact of financial activities on sustainability factors, driven by growing concerns over climate change, social inequality, and corporate governance issues. This master's thesis aims to delve into the intricate landscape of sustainable finance and investment, examining both its theoretical underpinnings and practical applications. It seeks to explore the following key aspects:

Development of scientific speech of master's students in architecture

Introduction. The pertinence of the considered problem is stipulated by the fact that nowadays the research aspect is becoming an important part of the master's degree programs in the world's leading architectural schools, and mastering research skills requires the ability to properly present the results of the conducted research in a master's thesis. In the scientific literature there is a growing number of publications dedicated to the formation of professional research competence and skills of writing research texts in native and foreign languages among master's degree architect students. Unresolved problems include the preparation of programs, selection of content and conditions of implementation of such courses. The integrated objective of the paper is to propose a tested structural and content model of the course on the development of scientific speech of future architects. Research methods. The content of the lecture and practical course is based on the author's manuals and the author's monograph, on the material of modern Russian and foreign research on scientific functional style, the study of the language (vocabulary and terminology) of architecture. Texts from literary sources of interest to architects were used as examples. Research results. Successful accomplishment of course objectives is the result of the development and implementation of the structural and content model of teaching in the educational process, including the author's course program and the basic author's methodology, inextricably linked with modern philological studies of architectural and construction discourse, including the sublanguage of architecture and architectural terminology. With the discipline's focus on the formation of general language, universal and professional culture of future masters of architecture it is advisable to use a cross-genre methodological model of teaching with the reliance on the leading principles of construction and implementation of the course such as educational content selection, scientific approach, rationality, historicism, taking into account the motivation and needs of students, accessibility of didactic material, individual approach in teaching, educational teaching and interactivity described information could be interesting for teachers of the Russian language of architectural and construction universities. Conclusion. The described course helps architecture graduate students to broaden their general cultural and professional outlook, to get an idea of another kind of language – scientific language and its genres, scientific communication in Russian, and to master the skills of Russian scientific writing. The course gives students a new perspective on the texts they produce, helps them to understand their own identity as a linguistic person who is as much responsible for the creation of written texts as for the results of architectural and urban planning projects.

STUDENTS' PERSPECTIVES ON CHATGPT: AN EXPLORATION OF PERCEPTIONS

This master's thesis represents a meticulous scholarly endeavor meticulously crafted to illuminate the multifaceted perspectives of Indian students enrolled in MBA, B.Tech, BBA, and B.Com programs regarding the integration of ChatGPT within the academic landscape. Positioned at the intersection of technology and education, this research aims to provide a comprehensive understanding of students' viewpoints, experiences, and perceptions concerning ChatGPT—an advanced language model renowned for its potential to revolutionize learning environments. Adopting a meticulous mixed-methods research approach, this study embarks on a journey to delve into the intricate nuances of students' interactions with ChatGPT, encompassing facets such as usability, impact on learning experiences, and overall satisfaction. Through meticulously structured surveys and in-depth interviews meticulously tailored to capture the diverse array of perspectives held by students, the research methodically collects and analyzes data to unveil the underlying factors shaping students' perceptions. By rigorously examining the data gleaned from these methodologies, the study aspires to unravel the complexities inherent in students' engagement with ChatGPT, thereby offering invaluable insights into the implications of its integration into the Indian higher education landscape. As such, this thesis serves as a pivotal contribution to the scholarly discourse surrounding the responsible adoption and implementation of advanced language models in educational settings. In essence, this research endeavors to inform decision-makers, educators, and stakeholders about the transformative potential of ChatGPT within the realm of higher education. Through its meticulous examination of students' perspectives, the thesis seeks to facilitate informed decision- making, foster meaningful dialogue, and ultimately drive positive change in educational practices, leading to enhanced learning experiences and academic outcomes for students across diverse academic disciplines. Moreover, this study recognizes the evolving nature of educational practices in the digital age and the imperative to adapt to emerging technologies. By shedding light on students' perceptions of ChatGPT, the research not only provides insights into the current state of technological integration in education but also paves the way for future advancements and innovations in pedagogical approaches. As such, this thesis contributes to the ongoing dialogue on the intersection of technology and education, shaping the trajectory of educational practices in the digital era. Furthermore, the comprehensive nature of this research underscores its significance as a foundational resource for policymakers, educators, and researchers seeking to navigate the complex landscape of technology-enhanced learning. By synthesizing diverse perspectives and offering actionable insights, this thesis lays the groundwork for informed decision-making and strategic planning in the integration of advanced language models like ChatGPT into educational settings. In doing so, it fosters a culture of evidence-based practice and continuous improvement, driving positive change and innovation in higher education.

The Role of Artificial Intelligence in Personalized Marketing Strategies of AMAZON

In today's digitally driven marketplace, personalized marketing has emerged as a pivotal strategy for businesses aiming to engage customers on a deeper level and foster long-term relationships. With the advent of Artificial Intelligence (AI), personalized marketing has reached unprecedented levels of customization and effectiveness. This master's thesis delves into the intricate relationship between AI and personalized marketing strategies, focusing on how AI-powered techniques can revolutionize customer engagement and satisfaction. The research explores various facets of personalized marketing, including data collection, analysis, and implementation of tailored campaigns. Through a comprehensive literature review, this thesis examines the theoretical underpinnings of personalized marketing and the evolution of AI technologies in this domain. Moreover, empirical studies and case analyses are conducted to illustrate real-world applications and outcomes of AI-driven personalized marketing strategies across diverse industries. Key themes investigated include the role of machine learning algorithms in deciphering consumer behavior patterns, the ethical considerations surrounding data privacy and consent, and the implications of AI-generated content on brand-consumer interactions. Additionally, the study investigates the impact of personalized recommendations, dynamic pricing, and predictive analytics on enhancing customer satisfaction and loyalty. Furthermore, this research highlights the challenges and opportunities associated with integrating AI into personalized marketing initiatives, such as algorithm bias, algorithmic transparency, and the need for continuous adaptation to evolving consumer preferences. Insights gathered from interviews with industry experts and surveys of consumers contribute to a comprehensive understanding of the practical implications and future directions of AI-enabled personalized marketing

Impact of Artificial Intelligence in Companies Marketing Strategies

In today's digitally driven marketplace, personalized marketing has emerged as a pivotal strategy for businesses aiming to engage customers on a deeper level and foster long-term relationships. With the advent of Artificial Intelligence (AI), personalized marketing has reached unprecedented levels of customization and effectiveness. This master's thesis delves into the intricate relationship between AI and personalized marketing strategies, focusing on how AI-powered techniques can revolutionize customer engagement and satisfaction. The research explores various facets of personalized marketing, including data collection, analysis, and implementation of tailored campaigns. Through a comprehensive literature review, this thesis examines the theoretical underpinnings of personalized marketing and the evolution of AI technologies in this domain. Moreover, empirical studies and case analyses are conducted to illustrate real-world applications and outcomes of AI-driven personalized marketing strategies across diverse industries. Key themes investigated include the role of machine learning algorithms in deciphering consumer behavior patterns, the ethical considerations surrounding data privacy and consent, and the implications of AI-generated content on brand-consumer interactions.