A Study on Consumer Preference Buying Pattern Towards Amul Curd in Haridwar Uttarakhand

Abstract

This master's thesis or dissertation “A study on consumer preference buying pattern towards Amul curd in Haridwar Uttarakhand”. Consumer preference towards Amul Curd in Haridwar Uttarakhand stand as center point of this comprehensive research focused on uncover the complex perceptions and preference within this deep market geography With a careful blend of qualitative and quantitative methodologies, This article examines the consumer buying preference towards Amul curd products. A questionnaire technique was adopted for data collection. Sample size taken in this is 100 consumers. The buying preference is positive which reveals that the buying preference of the consumers is high. The advertising strategies of the product can be improved to increase the sale of the company as much. Thus, the project concludes that the buying preference pattern of the consumers are very likely. The utilization of statistical tools such as t-tests analysis underscores the trial and finesse of this research endeavor. By me these analytical techniques, this study endeavors to not only uncover patterns and trends within the data but also to calculate its research objectives and hypotheses with original evidence. Through careful analysis and interpretation of results, this research focus to offer practical insights and strategic recommendations to top level management within the dairy industry and area. Formed into six’s chapters, the study advice a comprehensive analysis :1 Introduction, 2 Review of Literature, 3Consumer Attitudes towards Amul Curd,4 Analysis of Results and 5 Interpretations, and 6 Conclusions, Findings/Discussion & Recommendations.