Richard "Beau" Nash, Grey wash drawing mounted in Bull's Album of Drawings , p. 89 Artist unknown, date c. 1740. Courtesy of the Print Collection, Lewis Walpole Library, Yale University The Importance of Beau Nash PETER M. BRIGGS "No man is truly himself, but in the idea which others entertain of him."-William Hazlitt1 XTe certainly was important, though many of his contemporaries found it difficult to explain to themselves and others exactly why, and more than a few found him slight, presumptuous, or scandalous to the point of being contemptible. But most observers could at least agree that Richard Nash (1674-1761), known to thousands of his countrymen as "Beau," was —well, "remarkable." Born the son of a small-time glass manufacturer , partially trained first in the military, then in the law, Nash rose by virtue of his quick wits, social ease, personal audacity, and a hunger for notoriety to become Master of Ceremonies, rule-maker, and arbiter elegantiae at Bath, then England's most fashionable watering spot. He subsequently sustained himself as the figurative "king" of Bath for more than four decades, from 1705 to around 1750: he was the official greeter for the endless stream of new and sometimes distinguished visitors to the city; he presided energetically and colorfully over the gaming-tables and the assembly-rooms; he introduced people to one another on the promenades and promoted polite conversation while guests sipped the muchtouted waters in the often crowded pump-room. Nash was an unapologetic civic booster, a tireless fundraiser for various charities, and a well-known eccentric. Interest in this noteworthy man did not end even 209 210 / BRIGGS with his death in 1761, as he subsequently lived on in bon-mots circulated by friends, in the pages of various novels and jestbooks, and in an excellent biography written by Oliver Goldsmith and published in 1762. The purposes of this essay are several: certainly, to recommend Goldsmith 's biography to a broader audience than it currently enjoys; further, to explore some of the more theatrical aspects of Nash's career as a public character; and beyond that, to use the celebrity of Nash as a window opening out upon some of the social, cultural, and imaginative contexts in which he assumed importance then and some in which he continues to claim notice. In his heyday, Beau Nash was a vain, selfassertive , and well-publicized man, someone not likely to underestimate his own importance, and yet he cut a figure more significant than he knew. Without quite meaning to do so, Nash fashioned himself into a social phenomenon, an aesthetic object, and a focus of cultural energies, the implications of which radiated well beyond the limits of Bath and well beyond his own times. 1 From the beginning Nash had strong theatrical inclinations. As a young man he first drew public notice staging entertainments for King William III at the Inns of Court, and he later sought to preside over the fashionable amusements of Bath more or less as a stage director would, asserting his own dramatic presence, of course, but also minding the entrances and exits of distinguished visitors, along with all the small details of costuming, setting, timing, the daily social pageantry of assembly-room and concert-hall. And even seventy years after his death there was still sufficient theatrical life in the figure of Nash to attract the attention of a popular dramatist. Douglas Jerrold's Comedy of Beau Nash, King of Bath, which opened to generally good reviews at the Haymarket Theatre on 16 July 1834, portrayed its title character as embodying the very stuff of which legends are made, a social upstart who lived up to all of his audacious pretensions and aspirations. In Jerrold's presentation the sometime soldier, lawyer, and gamester had eventually triumphed as a self-created celebrity and a man of considerable, though ironically qualified, consequence: 'Tis certain, our monarch started in life in a red coat; changed for a templar's suit of black; played and elbowed his way up the back stairs of fashion; came to our city [Bath] — championed the virtue of the wells against the malice of a physician; drove the doctor from...
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