Market Boundaries Research Articles

Роль маркетингу в активізації діяльності суб’єктів туристичного бізнесу

The article substantiates the role of marketing in the development of the market of tourist services. The authors believe that the commercial success of the company in the tourism market significantly depends on the extent to which it can support the existing structure of the target needs of real and potential customers and form an optimal portfolio of travel services. In these conditions, marketing is a strategic guideline, the purpose of which is to establish long-term relationships at the micro and macro levels. The study substantiates that the expansion of the traditional boundaries of marketing of tourist services is associated with the formation of a new paradigm of relations with contact audiences, based on the formation and maintenance of loyalty to the travel agency and its services. The article examines the structure of the tourism market, identifies the features of marketing in the field of tourism and develops marketing measures for tourism entities (to form a product developed in accordance with the studied demand on the basis of strategic planning of the company’s activities; offer a tourist service in the right place of specific segments of consumers at reasonable prices; provide a service of quality). The study substantiates the priority of the marketing concept for entities that intend to work in the market of tourist services.

Regulatory Peers

Using novel data, we develop a similarity score which compares the regulatory exposure of each two companies, for example if they lobby against similar rules. Regulatory similarity transcends industrial, geographic, and product market boundaries, but responds to exogenous regulatory shocks. Consistent with rational learning and efficient contract theories, regulatory similarity explains the co-movement of key corporate outcomes and the relative performance evaluation of corporate executives. Converting the pairwise similarities into a regulatory network, we find that network centrality increases complexity and reduces the quantity and quality of firm-specific information. Combined, our results highlight important economic implications of shared regulatory exposure.

MULTI-CHANNEL TRADE INFLUENCE IN THE LOGISTICS RESEARCH CONTEXT

The study presents in general terms the changes and trends that have emerged in the last decade and concern sales model implementation in companies operating on the Ukrainian consumer market. The presented trends influence on the above-mentioned entities` behavior model from the perspective of using certain operational and strategic management tools is analyzed. The reasons for shifting priorities in the relations development within the structure of vertically integrated and vertically located entities with an eye to the realities of the consumer market new paradigm are indicated. The demand development features in the new conditions and changes that have occurred in the consumers` actions, as well as the accompanying prospects for the development of the consumer-expected competencies of the seller are highlighted. The facts of brand-new marketing and logistics practice dissemination are presented. This is about such a modern method of implementing sales competencies as sales through multi-channel retail networks and supply chains. The influence of new logistics and marketing tools on the nature of competitive relations within the studied market boundaries is also described. The reasons for the need to include new trade relations development trends in the program of scientific and methodological development of logistics and marketing strategies are revealed. As a result, the necessity of performing the conceptual and categorical apparatus synthesis for further research of e-Commerce practice is revealed and indicated. Based on the results obtained at the current stage, a system of indicators was established in order to identify the differences between the traditional single-channel sales methodology and the features of multi-channel supply chain management. When developing this system, it was decided to divide the indicators by their functional characteristics. To achieve the goal set in this study, the selection of indicators was focused on the logistics component of single- and multi-channel supply chains. The resulting indicators system was used to perform a comparative analysis of the mentioned supply chains. Along with the direct results presented in the manuscript, the analysis allowed us to describe in general terms the differences between traditional stationary retail trade and trade using information technology tools. Among other things, the analysis of scientific sources on this topic allowed us to come to some conclusions about the advantages of using multi-channel sales systems.

Effect of market fragmentation on ecological efficiency: evidence from environmental pollution in China.

Local governments restrict cross-regional flows of factors and products for achieving the purpose of profit, which lead to market fragmentation. China's domestic market is fragmented, leading to the situation that market boundaries are demarcated. We use the relative price method to measure market fragmentation and find that market fragmentation is indeed a serious problem in China. This study evaluates the ecological efficiency using the bootstrap DEA method that takes air and water pollution into account and investigates the effect of market fragmentation on ecological efficiency based on the system GMM approach by employing data from a panel of 29 provinces in China during the period 2000-2015. The results indicate that there are differences in ecological efficiency among provinces. The market fragmentation has negative impact on ecological efficiency, which shows market fragmentation significantly inhibits the improvement of ecological efficiency. The similar findings are confirmed by a series of robustness tests, which include the alternative indicator and sub-sample regression. Based on the above findings, the central government should reduce market fragmentation, promote market integration, increase the efficiency of resource allocation, and improve environmental quality.

The Making of Market Boundaries against Climatic Risk among Watermelon Cultivators in the Russian Far East

This article presents an ethnographic study of watermelon cultivators in the Russian Far East and how they approach and respond to climatic risk. For watermelon cultivators, the spatial boundaries of climatic risk are perceived as the baseline condition for the watermelon market, in which cultivators compete with each other by dealing with uncertainties caused by weather changes. While the market is linked to the spatial boundaries of climatic risk, this connection is only meaningful when there are weather changes that differently affect individuals within the boundary; weather changes that affect individual performance in the competitive watermelon market is perceived according to a recursive and cyclic timescale, rather than a linear one as discussed by most theories of the Anthropocene.

Market formation in the context of transitions: A comment on the transitions agenda

Transition studies has recently underscored the need to focus on upscaling and diffusion of innovations. A key question is how these innovations, already existing in niche markets, can become diffused and embedded in broader markets. As a first step, we offer ideas about the design and formation of what one might call ‘markets for transitions’. We argue that less attention has been paid to legitimized perceptions of market boundaries, the roles of actors, the interplay between markets, and the process character of market formation.

Research on the influence mechanism of carbon trading on new energy—A case study of ESER system for China

This paper attempts to explore the influence mechanism of carbon trading on new energy based on a novel nonlinear energy-saving and emission-reduction system. The dynamics behavior of the novel system is discussed, and the existence of chaotic motion is approved by using digital simulation. With the aid of genetic algorithm-back propagation neural network, the quantitative coefficients of the actual system are identified according to Chinese statistics. The result of scenario analysis shows that carbon trading can drive the development of new energy under given conditions, the driving effect is closely related to a threshold. The mature carbon trading can control carbon emissions and energy intensity effectively. The more perfect carbon trading market can better promote the development of new energy when meets such constraints. Carbon trading and new energy are very sensitive to government control. Grasping the reasonable boundary of government and market is the key to realize sustainable development of carbon trading and new energy.

Blue Ocean Strategy for creating Value of the Organization: Examination of Differentiation with Red Ocean Strategy

For creating new demands and open up a new market space the pursuit of differentiation can be consider as Blue ocean strategy. For capturing and creating uncontested market space so it can make the irrelevant competition Blue ocean strategy is used. The Blue ocean strategy is based on the concept that industry structure and market boundaries can be reconstructed by beliefs and actions of industry members

Empirical analysis of market boundaries in telecommunications

The article deals with the problem of determining market boundaries for antitrust law enforcement in the field of telecommunications. An empirical approach has been proposed for determining the product boundaries of the market in the area of mass distribution of messages, taking into account the comparative characteristics of the types and methods of notification (informing) of end users; the possibilities of switching from one way of informing to another, including the evolution of such opportunities under the influence of technological changes; switching between different notification methods. Based on the use of surveys of customers of sending SMS messages, it is shown that the product boundaries should include not only sending messages via SMS, but also e-mail, instant messengers, Push notifications and voice information. The paper illustrates the possibilities of applying the method of critical loss analysis to determining the boundaries of markets based on a mixture of surveys and economic modeling.

A Review: Supply Chain Management Present Market Trends and Tools to Improve the Efficiency of the Supply Chain

The most basic purpose of the supply chain is to fulfill the customer demands. Earlier, supply chain fulfilled customer demand but product and service were not in accordance to the customer but with the passage of time now customer has become most powerful part of supply chain and that's why supply chain is managed in accordance to the customer. This has destroyed market boundaries and increased market competition. Now several tools are available to manage the customer demands in supply chain like data handling software, technical innovation, artificial intelligence etc. Organization needs to manage the speed, quality, information flow, material flow at each level. Along with it in today's scenario supply chain also should be sustainable which means it should not harm TBL i.e. supply chain have to be in accordance to the social, economic and environmental condition of the area in which it have to be processed. Another important factor which is too necessary is organization integrity. For the reason modern supply chain has modified a lot to fulfill these needs. This review paper discusses the advancement in the supply chain and tools to achieve the sustainable and growing supply chain.

Complex Services: Product Market Definition in Mobile Communications

Based on the features of modern mobile services, we propose conceptual approaches to determining the boundaries of the retail market for these services in the context of antitrust law application. Taking into account the survey of consumers of mobile services conducted in 2018, we explain the sources of the complexity of mobile services on the demand side. Additionally, we address the grounds for the complexity of services on the supply side. Two key analytical approaches to the study of the mobile services market are revealed: the concept of cluster markets and the definition of market boundaries through bundles. Summarizing foreign experience in analyzing cluster markets and markets for bundles allowed us to formulate a number of criteria, based on which conclusions about the correct boundaries of product markets in mobile communications can be drawn. Verification of compliance with such criteria on the basis of the survey, as well as on the basis of other data about the industry, suggests that the relevant product markets are bundles represented by tariff plans. Communication services in intranet roaming should also be analyzed only in conjunction with other elements of tariff plans. Isolation of individual components for the purpose of their separate analysis can lead to errors, including ignoring the fact that the prices of elements within a bundle are set based on the need to ensure the desired level of profitability of the entire bundle as a whole, rather than the profitability of individual components.

Komunikasi Marketing Web Series Melalui Digital Traveloka

In the current era of modernization, many business people have begun to develop their businesses that were previously managed offline and are directed towards online management. Web series is a recent innovation in the field of advertising with the concept of serial promotion events released by various internet media, such as through YouTube, which is the main platform for web series production. Based on the data obtained by the use of web series on Youtube media is quite a lot even some have watched more than 1 million times. The author is interested in conducting research on web series, with the aim of researching how the web series is used as a digital marketing communication strategy on Traveloka. In conducting this research the writer uses descriptive qualitative research methods. The theory in this research is content marketing in web series, in building an awareness of an advertisement of a brand. The results of this study indicate that with the digital market online there are many positive sides to being closer to consumers and also faster in time, quickly promoting or introducing products to the public, the absence of market boundaries to reach all corners of the world connected to the internet, and accuracy and speed of service are the main needs of consumers in the era of globalization.

The Role of Map of Beneficial Achievement for the Costumer in diagnosing the Market Boundaries of the Organizations: A questionnaire survey of a Number of Managers in Different Productive Organizations in Duhok Province

The Role of Map of Beneficial Achievement for the Costumer in diagnosing the Market Boundaries of the Organizations: A questionnaire survey of a Number of Managers in Different Productive Organizations in Duhok Province

Conceptual controversies at the boundaries between markets: the case of ridesharing

ABSTRACTThe drawing of boundaries has been deemed crucial for the shaping of markets. One type of such boundary is the boundary between markets to distinguish alternative market versions in all their heterogeneity. The so-called sharing economy – largely enabled by the current wave of digitalisation – represents a domain comprising many overlapping and contested market boundaries. This article explores how different conceptualisations of the sharing economy prompt strategic efforts to establish alternative market boundaries for the purpose of legitimising specific practices and to advance political and ideological ambitions. It also shows how this “boundary work” reinforces controversies when different processes of drawing boundaries interfere with and potentially threaten each other. Drawing on constructivist market studies, particularly the notions of framing and performation struggles, this article compares three dominating ridesharing platforms in Sweden: Uber, Skjutsgruppen and Heetch.

Futuri anteriori: il tempo del progetto

In its futural use, the future perfect represents the past of the future. In the architectural and urban project, which imagines the future of cities and territories, a future perfect is always at stake: there is past in the future, there is future in the past. The project of a spatial transformation, always happening as a rupture in the temporal continuum, doesn't deploy an homogeneous and linear time, but rather a bundle of temporalities working according to different paces. In such a perspective the project has less to be meant as an image of a future state of the world, rather than an action orientation. The project can become an opening and a “social experimentation”, beyond the strictly technical and bureaucratic rationale, but also beyond the practice and market boundaries.

Challenging the Boundaries of Marketing

Challenging the Boundaries of Marketing

Market organizing in the European Union's biofuels market: Organizing for favouring, acceptability, and future preferences

Abstract Market creation as such is a relevant policy instrument in sustainability transformations that merits further examination. The regulatory creation of the European Union (EU) biofuels market has been a highly contested policy instrument, largely because of its atypical nature, as biofuels became one of the most controversial renewable energies. This paper combines the literature of market organization and meta-organizations as conceptual lenses to analyse the dynamics and challenges of market creation through policy-making with sustainability goals. A longitudinal qualitative analysis of the EU biofuels market in 2003–2015 is conducted to examine contested policy-making and heterogeneous implementation as two key elements shaping the dynamics and outcomes of market organization. The analysis shows that market organization developed as three organizing schemes—favouring a product group, specifying acceptability for the product group, and establishing preferences within the product group—that redefined market boundaries and signalled innovation incentives but potentially undermined the policy goals of market growth. The findings show that this reorganization produced intertemporal discrepancies and tensions between conflicting policy aims, which partly explain the previously observed inconsistencies within transnational market-creation policies. Accordingly, the market organization and meta-organization literature are proposed as useful conceptual tools to analyse sustainability-driven market creation policies.

Third party access to district heating systems - Challenges for the practical implementation

District heating (DH) can become a key infrastructure for achieving climate targets in the heating sector. In order to support the uptake of renewables in the DH sector, the European Commission proposed to open DH infrastructures to third parties. This will allow independent heat producers to supply heat produced from renewable energy sources and from waste heat to consumers connected to the grid.This paper develops a better understanding of the complexity associated with the introduction of third party grid access (TPA). We will analyse the heterogeneous institutional set-up of DH markets in the EU and discuss competition and market boundaries in the heat market. Based on this, the paper investigates the technical, regulatory and economic challenges that arise from the practical implementation of TPA. We conclude that TPA alone will not be sufficient to support the expansion of renewables in the DH sector. Complementary policy measures will be necessary to transform the DH sector towards 4th generation DH systems that will become an integrated element of a smart energy system.

Emergence and development of the cleantech industry: A cognitive construction approach

Understanding the development of the industry creates major challenges for cleantech firms looking to renew their strategies to meet the continuously changing business conditions. Recent studies have argued that energy sector transition is both a technological and a social phenomenon that needs to be looked at from more holistic and comparative perspectives. The cognitive construction view of industry shows promise in opening up the role of managerial cognition and social construction in this regard. The cognitive construction view of industry suggests that the collective changes in firms' beliefs about market boundaries drive development of the industry. Drawing on this view, we investigate cleantech firms' shared beliefs about the key technologies to recognize development patterns in the collective strategy frames and propose an approach to capture the emergence and development of the industry. For this purpose, the study analyzes longitudinal data collected from the annual reports of the incumbent firms operating within the cleantech industry. The results of the study found two sequentially developing phases in industry-level belief structures regarding renewable energy, sustainability, and digitalization as the key technology areas among the firms. In addition, it was possible to trace the differences between the firms’ beliefs about technology development to their different social networks. Thus, the findings suggest that the cognitive construction view of industry provides an opportunity to shed light on the complex dynamics of energy transition and envision industry development within the fast-changing industry conditions.

The Who, Where, What, How and When of Market Entry

AbstractThis introductory, along with the eight articles contained within this Special Issue, highlights and brings greater clarity to entrant‐incumbent interactions and to firm movement – when entrants traverse market territories for the creation and/or delivery of offerings, where ‘markets’ include service or product categories, technology or resource spaces, industries, sectors and/or geographies. Collectively, this Special Issues explains that firm movement across market boundaries is highly consequential, influencing resource‐capability mixes inside firms, interfirm relations, market logic and industry value chains, and of course, people, communities and even nations. Specifically, we develop a field‐wide perspective of market entry by expanding on the framework of market entry that Zachary and his colleagues developed (Zachary et al., 2015) – i.e., the who (players such as incumbents, entrants, suppliers, etc.), when (the timing and sequence of entry), how (the strategy, resources, capabilities, etc.), where (the space of entry) and what (product, service, business model, etc.) – to include two additional categories: complements (networks, platforms, ecosystems) and non‐market elements (government, political, social and cultural arrangements). We also summarize the eight highly diverse and insightful articles that make this Special Issue, and conclude with a discussion to highlight foundational questions that point to new directions in future research in this field. In sum, we hope to inspire scholars to go beyond counting outcomes (e.g., entry/exit rates, or profiling successful versus unsuccessful entrants), to consider contexts, processes and contingencies (e.g., cost, time, collaboration, competition, interfirm relations, etc.) and to discover boundary conditions that inform a theory of market entry.