Market Boundaries Research Articles

We Do What We Are: How Companies Use Organizational Identity Agentically for Strategy Making

Most of organizational identity research has emphasized the constraining mechanisms on strategy making, such as path dependence and the sclerotization of cognitive frames. Considerably less research has studied the generative aspects that bind organizational identity and strategy making. Our paper aims at studying the socially constructed mechanisms that enable companies to leverage organizational identity for the development of novel strategies and the agentic reconfiguration of conventional market boundaries. In order to do so, we develop a single case study of Moleskine, the Italian brand company, which, during its history, successfully spanned across different and distant product categories because of its organizational identity. Our findings unearth the generative potential of organizational identity through two mechanisms: symbolic distancing and symbolic resemblance. Furthermore, we also show the double role that “spiritual founders” have in enabling these mechanisms: on the one hand, by infusing value and translating their personal identity into the company and its products, and, on the other hand, by imagining potential, multiple expressions of the same strategic self.

Spatial hedonic analysis to support tourism-sensitive tsunami mitigation planning

The construction of protective infrastructure such as seawalls and the designation of land-use and building regulation zones are commonly recommended strategies for tsunami and sea-level rise oriented mitigation in coastal areas. While the effectiveness of these strategies are undoubted, in regions where coastal tourism is the primary industry, the implementation of such strategies have been low due to fear of negative economic impact related to loss of coastal view and accessibility. Therefore, this paper examines the influence of coastal amenities to hotel room rates alongside other attributes through hedonic analysis. Specifically, it investigates whether rooms with coastal views, accessibility to beaches, and those located on higher elevations are priced higher than other rooms, in order to quantify the associated values of Japanese coastal areas where tourism is a key economic driver. Subsequently, it suggests the geographical market boundaries to guide the management and risk-mitigation of coastal areas. Findings reveal that: Semi-parametric Geographically Weighted Regression (S-GWR) results can accurately identify both stationary and non-stationary relationships present between the dependent and explanatory variables; view of the sea and other environmental attributes have significant influence on hotel room pricings; and tsunami mitigation strategies which can have long-term implications should be adopted in a manner sensitive to the tourism industry.

Approaches to the formation of the enterprise development strategy (on the example of furniture production in the Pavlodar region)

Object: The article considers new approaches to the formation of the company’s development strategy (on the example of furniture production in the Pavlodar region). In particular, the goal of the study is to evaluate the competitive position of the enterprise, based on the use of a spatial model (SPACE model) and the method of expert assessments, taking into account factors of the internal and external environment.Methods: This research adopts the method of expert assessments, including the quantitative and qualitative research methods with a survey data collection technique. The initial data have been collected by a questionnaire with six point scales, it is used SPACE-model which allows to determine the type of development strategy - the most optimal for the enterprise taking into account the parameters of the external and internal environment of the enterprise.Findings: The results show that the company under study is characterized by an average attractiveness of the furniture market in the city of Pavlodar, a stable financial position, which is limited by an unstable external environment. In addition, the company according to the study has aggressive competitive position in the furniture sales market, which entails the potential ability to resist competitors.Conclusion: Based on the results obtained, it is advisable to form and implement a strategy for intensive growth of the studied enterprise, which assumes either a deeper penetration of the enterprise into the existing market with the existing product range or penetration into new markets with the existing range. The authors also recommend the following strategies for intensive growth: 1) the strategy of expanding the market boundaries; 2) the strategy of deep market penetration

App Store: границы рынка и рыночная власть Apple

The article is based on the research in mobile applications markets. The distribution of market power in these markets depends on the ability of a digital ecosystem’s owner to control the handling of mobile applications inside the ecosystem. The degree of this control is determined by the substitutability of different application stores as necessary facilities for the access to mobile applications. The authors provide the survey-based empirical estimates of such substitutability for Apple’s mobile application store — App Store. The results of further tests for market boundaries delineation confirm the embeddedness of final users in Apple’s ecosystem in absence of feasible opportunities to change the operating system and, consequently, the application store. The findings explain the degree of Apple’s market power and provide grounds for antitrust intervention.

Managing the competitiveness of products at an industrial enterprise (on the example of JSC NPO Electropribor-Voronezh)

The article deals with the management of product competitiveness in an industrial enterprise. In market conditions, enterprises operate in conditions of fierce competition, and in this regard, one of the most important tasks is to ensure the competitiveness of products and the enterprise as a whole. Today, it is especially important for each enterprise to correctly assess the current market situation in order to offer effective means of competition that, on the one hand, would correspond to the current market situation in Russia and its development trends, on the other hand, to the specifics of a particular production. The most difficult stages of this work are the understanding of ways to achieve competitive advantages of the product and the development on this basis of measures to improve the competitiveness of products. All this makes the chosen research topic relevant. The experience of recent years suggests that not all domestic enterprises are ready to compete. Many, even with competitive products, due to the lack of practice of using the entire marketing mix, can not realize this advantage. At the same time, the competitive situation is becoming more and more complicated every year by the gradual expansion of the market boundaries and the involvement of foreign firms with significant experience in working in a highly competitive environment. Direct use of this experience in Russian enterprises is often difficult due to the lack of universal schemes of competitive behavior in the market. It should be noted that still has not developed a unified position on the choice of strategy of increase of competitiveness of enterprises in the period of crisis phenomena in the economy, formed the conceptual and methodological framework for such strategy, there are no studies about the influence of factors external and internal environment on the choice of strategy of increase of competitiveness of the enterprise in crisis conditions

Modular Market Definition

Surging interest in antitrust enforcement is exposing, once again, the difficulty of defining relevant markets. Past decades have witnessed the invention of many tests for defining markets, but little progress has been made, or even attempted, at reconciling these different tests. Modern market definition has thus become a confused agglomeration of often conflicting ideas about what relevant markets are and how they should be defined and used. The result—unpredictable and unreliable market boundaries—is an unsure footing for the complicated cases and policy questions now before us. This Article responds to the problem of confused market definition with a simple but powerful approach to dealing with multiple tests for defining markets. The basic insight is that different tests scope markets appropriate for serving different needs. Helpful market definition can thus proceed in two steps. First, identify the substantive purposes for which markets are being defined in a particular application. Second, select the test that defines markets most suited to serving those purposes. This modular approach to market definition offers several advantages over the current conflation of different tests. First, the modular approach promises greater predictability and reliability in market definition practice. Second, it provides a more legally honest and economically coherent explanation of how the various tests for defining markets fit together. Third, it contributes to ongoing policy discussions, clarifying how relevant markets work in antitrust law and how they can be leveraged to empower more efficient and effective enforcement practices.

The Blue Ocean Strategy Analysis of Chrysanthemum Flower

West Java as the central production of flower commodity in Indonesia is supported by 9 central districts, which Cianjur, one of the top three, contributes 53.67% of the West Java flower production. A high competition within the flower businesses result a growing issue for PT Alam Indah Bunga Nusantara (Alinda) as one of Chrysanthemum business leader in Cianjur. Thus, the company considers a more relevant strategy which makes this research aims on examining a) the competition factors, b) company's industrial situation, and c) different business strategy by using the Blue Ocean Strategy approach. Exploratory sequential mixed method was conducted. The analysis shows that PT Alinda need to reconstruct the market boundaries, consider new potential market through product differentiation. PT Alinda need to rebuild the consumer value by eliminate the payment negotiation service factor, reduce the product quality assurance factor, increase the order ease factor, and create a new business line such as offering flower arrangements and dried flower handicrafts. The third step of the strategy formulation aims to maximize strategy formulation for non-consumer markets. Furthermore, the Blue Ocean Strategy testing should be focused on the underperforming factors.

SÜRDÜRÜLEBİLİR REKABET ÜSTÜNLÜĞÜNDE ENTELEKTÜEL SERMAYENİN ÖNEMİ: KAYNAK TABANLI BİR YAKLAŞIM

Günümüzde işletmeler için küreselleşmeyle genişleyen pazar sınırları, hızla değişen teknoloji, müşterilerin isteklerindeki çeşitliliğin geçmiş yıllara göre daha hızlı değişmesi ve ürün çeşitliliğinde artış, rekabet edilebilirliği oldukça zorlaşmıştır. İşletmeler böyle bir rekabet ortamında hayatlarını sürdürebilmek için hem iç çevresinde hem de dış çevresindeki unsurları iyi analiz edip uygun stratejiler geliştirmelidir. Bunun içinde öncelikle sahip olduğu varlık ve yeteneklerinin ne olduğunu bilmeli ve bunları en uygun şekilde yönetebilmelidir. Buda kaynak temelli yaklaşım stratejisini ortaya çıkarmaktadır. İşletmelerin en temel kaynağı ise, insan sermayesidir. Geçmişte büyük bir maliyet kalemi olarak görülen insan sermayesi, günümüzde önemini arttırarak, önemli bir rekabet aracı olmuştur.Bu çalışmada amaç; Ordu İl’indeki işletmelerde insan sermayesi, insan sermayesinin işletmeye özgü olması ve örgütsel performans ölçütü olarak rekabet üstünlüğüne ulaşma düzeyi arasındaki ilişkiler ve yine bu değişkenlerle demografik değişkenler arasındaki ilişkileri belirlemektir. Araştırmamızın evrenini Ordu İl’indeki işletmeler oluşturmaktadır. Bu nedenle değişik sektörlerdeki işletmelerden oluşan 33 işletme araştırmanın örneklemini oluşturmaktadır. Örneklem verileri IBM SPSS programı kullanılarak analiz edilmiştir.Çalışmanın sonucunda, insan sermayesi ile örgütsel performans arasında, istatistiksel olarak anlamlı ilişki olmadığı sonucuna varılmıştır. Başka önemli bulguya göre ise örgüte özgü insan sermayesinin nitelikleri daha üstün hale geldikçe örgütsel performans da yükselmektedir. Diğer bir ifadeyle, örgüte özgü insan sermayesi ile örgütsel performans arasında istatistiksel olarak anlamlı ve pozitif ilişki vardır.

A Study On Customer Satisfaction in E-Retailing with Special Reference to Consumer Electronics and Appliances: An Analytical Research on Indian Perspective

A Study On Customer Satisfaction in E-Retailing with Special Reference to Consumer Electronics and Appliances: An Analytical Research on Indian Perspective

High-pressure processing of meat: Molecular impacts and industrial applications.

High-pressure processing (HPP) has been the most adopted nonthermal processing technology in the food industry with a current ever-growing implementation, and meat products represent about a quarter of the HPP foods. The intensive research conducted in the last decades has described the molecular impacts of HPP on microorganisms and endogenous meat components such as structural proteins, enzyme activities, myoglobin and meat color chemistry, and lipids, resulting in the characterization of the mechanisms responsible for most of the texture, color, and oxidative changes observed when meat is submitted to HPP. These molecular mechanisms with major effect on the safety and quality of muscle foods are comprehensively reviewed. The understanding of the high pressure-induced molecular impacts has permitted a directed use of the HPP technology, and nowadays, HPP is applied as a cold pasteurization method to inactive vegetative spoilage and pathogenic microorganisms in ready-to-eat cold cuts and to extend shelf life, allowing the reduction of food waste and the gain of market boundaries in a globalized economy. Yet, other applications of HPP have been explored in detail, namely, its use for meat tenderization and for structure formation in the manufacturing of processed meats, though these two practices have scarcely been taken up by industry. This review condenses the most pertinent-related knowledge that can unlock the utilization of these two mainstream transformation processes of meat and facilitate the development of healthier clean label processed meats and a rapid method for achieving sous vide tenderness. Finally, scientific and technological challenges still to be overcome are discussed in order to leverage the development of innovative applications using HPP technology for the future meat industry.

The Role of Housing Finance Actors in Regenerating Delhi’s Unauthorised Colonies: An Examination of State–Citizen– Market Boundaries

Semi-formal settlements like Delhi’s unauthorised colonies (UACs), which await regularisation by the state, are characterised by aspirations for housing improvements and enhanced property values. Frustrated by the rigid regulatory frameworks that operate in the binaries of legal/illegal, formal/informal, planned/unplanned and having limited influence over processes of regularisation, UAC residents use ‘transversal logics’ (Caldeira, 2017) to negotiate planning regimes, credit markets and local politics to improve housing, which become their ‘action space’ to meet aspirations for social mobility. This article investigates the role of finance and networks of credit in autoconstruction, with a focus on the work of market actors in navigating market–citizen and market–state boundaries, foregrounded against the relatively well-studied politics of state–citizen relations. It finds that landowners and housing finance institutions, as well as actors within them, navigate regulatory boundaries through innovative partnerships and creative workarounds, and by strategically deploying collective and individual identities. Even as cities like Delhi endeavour to become planned world-class utopias, a multitude of actors continue to reshape the city’s peripheral landscapes through the assertion, dissolution and spanning of multiple boundaries—regulatory, individual–collective, state–citizen, citizen–market and state–market.

Examining the boundaries of entrepreneurial marketing: a bibliographic analysis

PurposeLiterature in the entrepreneurial marketing (EM) field continues to flourish with a noted increase in publications in recent years. This study aims to conduct a bibliographic analysis of EM literature, to examine the intellectual landscape of the field and assess scientific productivity and impact.Design/methodology/approachA total of 1,363 EM papers, extracted from the Web of Science database, were identified between 2005 and 2019. Co-authorship, citation, co-citation and keyword co-occurrence were examined, identifying the most-prominent authors, articles, journals and countries of publication, citation and co-citation. Network maps were created using VOSviewer.FindingsThe findings indicate that EM has become a thriving, multidisciplinary field that has reached a point of maturity, where exploration is seemingly a major focus of the field’s expansion. This maturity is mirrored in the evolution of the EM operationalisation – moving from a narrowly defined scope to a far broader and encompassing operationalisation. Distinct schools of thought emerging in the literature have been identified and emerging trends guiding the future growth of the EM field have been discussed. The expansion of the field continues to be assembled on the foundation of a number of seminal papers.Originality/valueThis research offers an updated examination of the EM field, in particular, including a period of recent expansion in the field. The incorporation of network maps offers a visual depiction of the intellectual landscape of the field.

Delineating market boundaries in the Russian mass notification market: An application of critical loss analysis

Telecom companies are a frequent target of antitrust investigations in Russia. In an industry where services tend to become more and more complex and companies actively invest in diversifying their businesses, the antitrust authority in most of its telecom cases has chosen to define markets narrowly, which increases antitrust risks for the companies. This paper uses poll data on mass SMS notifications — a market in recently investigated by the FAS Russia — to demonstrate, using critical loss analysis, that the market should be defined in broader terms. In particular, the main empirical finding is that the relevant product market boundaries should cover not only SMS, but also email, messengers and push and voice notifications.

Financial Inclusion as a Fairness Criterion in Credit Risk Assessment

With loan origination becoming almost exclusively algorithmic in developed countries such as USA, credit risk assessment algorithms are being critically analyzed for bias against certain groups of the population. Newer prediction systems are measured against older statistical models in the number of loans approved and the pricing of loans across different protected groups. Other research has contextualized these systems within existing consumer protection frameworks to highlight legal constraints on algorithmic decisions. Implicit in existing research on fairness of credit risk assessment systems is the boundary of a formal credit market. While concerns around bias of prediction models against protected classes extend to emerging economies, the counterfactual against which the performance of these systems should also be measured is an informal lending ecosystem notorious for predatory lending. The comparison is further complicated in that accessing formal credit via the newly emerging digital lending platforms involves individuals sharing personal information such as location history and phone contact details. This paper presents a framework based on decision theory, to expand existing discussions on fairness of credit risk assessment systems to accommodate trade-offs confronted in emerging economies, by making explicit the cost of participation in these systems. The role of digital lending apps in formal credit markets in India and the United States is contrasted to broadly outline distinctions in the role and adoption of newer credit modeling techniques between developed and developing countries.

Strategizing for digital innovations: Value propositions for transcending market boundaries

Digital entrepreneurs often exploit market opportunities across boundaries by constantly designing value propositions rather than innovating. We conceptualize this as a strategizing practice, which we aim to investigate further. This paper explores the mechanisms that digital entrepreneurs use to design and redesign value propositions to exploit market opportunities across boundaries by drawing on a two-year in-depth case study of a digital venture. We argue that at the heart of designing value propositions are the following four mechanisms: excogitating functionality, self-reverberating benefits, designating interdependencies, and conforming intentionalities. The paper argues that through the constant enactment of these mechanisms and a pattern that acts as a catalyst, it is possible to redesign the value proposition to transcend market boundaries without constantly developing new digital products. Our paper offers significant implications for digital technology entrepreneurship and strategizing literature by (a) capturing and theorizing the continual design of the value proposition as a strategizing practice to transcend market boundaries, (b) enunciating the mechanisms underpinning the design of the value proposition, and (c) introducing a new theoretical approach to the study of value proposition drawing on a practice perspective.

A Study on the Impact on Management Performance of Hidden Champions Using Blue Ocean Strategy to Develop a New Product

This study is an empirical research to find out the effect on the management performance of hidden champions of food manufacturing companies when using blue ocean strategy for new product development. In order to achieve the purpose of this study, we conducted a questionnaire survey on hidden champions in the domestic food manufacturing industry and proceeded empirical analysis. When small and medium-sized enterprises in food manufacturing industries develop a new product, searching for non-customer, rebuilding the market boundary, and linking the external networks have a significant impact on their management performance. However, the fair procedure did not have a significant effect on the management performance. In terms of relative influence, rebuilding the market boundary was most affecting, followed by searching for non-customer and linking the external networks. On the other hand, this study implicated the management performance of hidden champions of food manufacturing industries when new products is developed by using the blue ocean strategy. Obtained results are as follows. If small and medium-sized enterprises of food manufacturing industries develop new products, it will be able to improve the management performance by utilizing strategies such as searching for non-customer, rebuilding the market boundary, and linking the external networks. In particular, the rebuilding the market boundary among the blue ocean strategies has a relatively high impact on management performance.

The spatial and quality dimensions of Airbnb markets

Airbnb is now present in many tourist destinations worldwide. With the pricing power in the hands of the individual hosts, the assessment of competition is of great relevance. Despite the many studies on the drivers of Airbnb prices, there is no contribution yet on how quality affects the spatial dimensions of Airbnb markets. We aim to fill this gap with a case study of Bristol (United Kingdom). Using standard regression techniques, we find a quality-moderated spatial decay in the price effects of competition in local Airbnb markets. Thus, the price of a given listing is affected negatively by other listings within a set of radii that decrease with product differentiation. Beyond this local market boundary, the existence of other listings may increase prices, as demand is driven to the neighborhood- or city-wide markets because of the diversity of tourism accommodation.

Collaborative flexibility scheduler using zonal intelligence

Swanbarton's experience in real-world local energy trading in the Innovate UK-funded EMBLEM and LEMDEx projects shows that high-resolution scheduling can deliver flexibility by reducing peak flows across market boundaries. Building on these findings, this study presents a new concept for automatically meeting sourcing flexibility requirements from multiple, commercially separate providers with the lowest overall cost. This novel approach enables prequalified providers to opportunistically join and leave flexibility markets, maximising individual revenues and minimising disruption of primary commercial activities through collaboration. Distribution system operators also save costs by being freed from complex scheduling, coordinating and dispatching of flexibility. With sufficiently granular and distributed network metering and improvements in meteorology, power flows may be measured and forecast with much higher fidelity, so enabling accurate quantification of near-term flexibility requirements. Rather than being locked into lengthy delivery windows against discrete settlement periods, flexibility needs are best expressed by shapes plotted on a continuous rolling power-time signal since these can exactly follow arbitrary fluctuations of local renewables or high penetrations of electric vehicles. To meet such flexibility requirements, these shapes may then be in-filled by the available local demand-side response processes, also expressed as shapes, on an automated, ongoing basis by the zonal flexibility scheduler.

Analysis of spatial interactions of tourism in Lithuanian-Polish cross-border region using gravity models

In the context of cross-border integration, this article analyses the tourism market in counties and municipalities in the Lithuanian-Polish cross-border region. The aim of the research has been to perform analysis of spatial interaction of tourist flows in this region and to evaluate the integration progress in that field. The methods chosen for this purpose comprised a comparative analysis of statistical data, and construction and analyses of two types of gravity models, one for estimation of the potential overnight tourist flows, and the other for the determination of market boundaries of the main centres of tourist attraction in the investigated region. The analysis revealed the asymmetry in tourism development in border regions of those two countries, but the determination of tourism market boundaries testified the ongoing process of integration of the tourism market in this cross-border region. However, using gravitational distance decay function for potential tourists flows modelling from the bigger cities to the resorts appeared to be inappropriate in this research due to the contradiction to the statistical data about the number of overnight tourists and the disability to separate the overnight tourists and one-day visitors in the model

Digital marketing tools: theoretical aspect

The article reveals the general features of digital marketing tools in comparison with traditional media. A set of modern digital marketing tools is presented, which makes it possible to use them selectively on a fairly narrow segment of the audience, if necessary, to increase the accuracy of segmentation to one person, that is, to carry out personal communication with the consumer. A list of key strategies of the company in the process of using digital marketing tools that helps strengthen customer relationships is proposed. It is proved that human capital and the use of digital tools by company managers are actively working to expand the boundaries of digital marketing and, ultimately, to increase company profits.