Marketplace In Indonesia Research Articles

Analysis of Indonesian Marketplace Based on Customer Satisfaction, Trust and Loyalty

Indonesian people are starting to realize to make the internet one of their sources of income such as making sales in the marketplace. The public's interest in using e-commerce can be seen from the number of local and international companies trying to dominate the online market in Indonesia. Online shopping transactions in the marketplace are new experiences for people in Indonesia. The success of a marketplace can be measured based on the number of visitors and transaction volume that occurs in the marketplace. Marketplace that customers often make repeated purchases will increase the marketplace revenue. Therepurchase is the main goal of the marketplace company. Many marketplace companies compete to provide the best to their customers by continuing to improve system quality, information quality, and service quality. This study aims to determine the satisfaction, trust and Loyalty factors of Marketplaces in Indonesia. This study uses the Structural Equation Modeling (SEM) model to examine 12 hypotheses in the study. The results of the study show that all of these hypotheses are accepted.

The Effect of eWOM as Mediation of Website Quality and Trust

The purpose of this paper is to examine consumer attitudes toward online shopping in Marketplace, Shoppee. The paper used three variables which includes trust, perceived website quality, and electronic word of mouth (eWOM) along with their relationships in order to examine the effects of eWOM as mediator toward website quality and trust relationship. An offline survey was employed targeting online shoppers of Shoppee, one of reputable marketplace in Indonesia. A sample of 200 students in Universitas Atma Jaya Yogyakarta as online shoppers was involved in the online survey. Regression and Path analysis was used to test the hypothesized relationships of the research model. The empirical findings of this research shows that website quality and eWOM are predictor of consumer trust. Hence, EWOM also has mediation effect. The implication of this research is to support the importance of eWOM as key drivers to build trust among customers in online shopping. It also underlines the importance of website quality as important factors in online shopping.Keywords: eWOM, Website quality, Trust, Online Shopping

A Study of The Best Selling Smartphone in The Two Biggest Marketplace in Indonesia

<p>The number of entrepreneurs in Indonesia has increased significantly in the past decade. Many entrepreneurs expand their business into digital by using marketplace platform. Although, there are a lot of entrepreneur use digital landscape to scale up their business, many online business ended in failure. This research aims to answer the following questions; what is the success factor of smartphone campaign in the Indonesia marketplace platform? Is there any difference success factor between each marketplace platform? The researcher uses secondary data, simple random sampling, and binary logistic regression modeling for the purpose to answer research questions. Interestingly, this research shows that there are no relationship between seller reputation and sales acquirement. Also, there is no difference behaviour between each marketplace platform. Therefore, to be succeed in marketplace competition, each seller should pay attention to their price competitiveness while at the same time find the best option to increases their number of store page views. </p>

Assessing the Compliance of Online Marketplace Mechanism with Shari’ah Law (Case Study of Bukalapak)

Bukalapak is one of the biggest online marketplace in Indonesia. Bukalapak provides a place for trading for sellers and buyers, utilizing the applications on the internet as a space to trade. The objective of the study is to assess the the compliance of product, buyer and seller verification system, payment and delivery transaction system of Bukalapak with the Shariah law. This research uses a qualitative approach; interview and observation. The collected data will be analysed with interactive analysis model by Miles and Huberman. The result of this study shows that as an online marketplace, Bukalapak complies with the legal standards of Shariah law which is based on ijab qabul between the seller and the buyer, also there is a form of liability or indemnity imposed by Bukalapak with the view of balance and fairness between all Bukalapak users. The result also shows that Bukalapak had been running based on honesty and openness so that it is able to develop the market based on Islamic economics. Hence, it earns the trust from the sellers and the buyers as a place for buying and selling.

Repeat Consumption Behaviour in Traditional Markets: Bandung and Surrounding Regions

This study will explore several issues that might affect consumer decision to become a repeat consumer in traditional marketplaces in Indonesia. This study is conducted via structured self-administrated closed-ended questionnaires. The research subjects are people who know and are familiar with traditional marketplaces and stores. Most of them have preference to shop at a certain marketplace and are familiar with the stores there. The study showed that the quality of service and consumer identification play a significant part in consumer repurchase behaviour in the traditional marketplace in Bandung and its surrounding area.

Mobile Website User Experience (UX) Evaluation on Indonesia's Online Marketplace

Internet economy is growing in Indonesia, and so is the smartphone usage. The popularity of online marketplace is getting bigger by the day yet the market is not utilized as best as it could. A lot of new smartphone user may not be familiar with the concept of mobile application, yet they browse for products to purchase using their mobile web browser. Therefore a mobile website User Experience (UX) evaluation on online marketplace in Indonesia is needed. By using User Experience Questionnaire (UEQ), this research hopes to evaluate which aspect of a marketplace’s mobile website is looked for by its users. An interview is conducted to 30 people to simulate shopping experience on Tokopedia and Bukalapak using a mobile web browser. The result shows that users prefers shopping without having to register, thus making online shopping quick and easy. In addition, user prefers to have all information they need regarding a product in one page rather than having to perform many action to reveal more information.

David vs. Goliath: Uncovering The Future of Traditional Markets in Indonesia

The main purpose of this study is to address the attributes that explain younger generations’ (Generation Y) store loyalty to a shop in the traditional marketplace in Indonesia. This paper acts as the preliminary study with the primary goal in producing hypotheses on Generation Y store loyalty for traditional marketplace shopping in Indonesia. The result of the study will be useful for further research with statistical support, with the final goal to help local merchants in shaping their upcoming fate. The findings of this study suggest that from the analysis and synthesis of the research, there are several hypotheses that can be drawn and will be useful for future research. The attributes of accessibility, merchandise, reputation, in-store service, store atmosphere, public facilities, price, and security are all responsible to support younger generations’ (Generation Y) store loyalty to shop in traditional marketplace in Indonesia. This study has successfully generated the relevant categories in influencing the store loyalty attributes for Generation Y when they are shopping in the traditional marketplace in Indonesia. The results of this study will be useful as a benchmark for future research concerning Indonesian traditional marketplace consumers in general, and younger generations’ (Generation Y) consumer behaviour when they are shopping in traditional marketplace in Indonesia. DOI: 10.5901/mjss.2015.v6n5p28

The Effectiveness of Using K-Pop Brand Ambassadors in Increasing Interest in Buying Beauty Products and K-Pop Merchandise at Tokopedia

Korean Pop (K-Pop) is a trend that is in great demand by the public, especially young people.The trend is followed by the rise of industries that use attributes identical to korea, such as KPop. in line with the emergence of this phenomenon, Tokopedia as one of the marketplace inIndonesia also uses attributes identical to korea. Tokopedia then made the artist or group inthe K-Pop world a Brand Ambassador (BA). Based on that, this study was conducted with the aim to examine the effectiveness and how the influence of the use of K-Pop BA in increasinginterest in buying products in various beauty stores and K-Pop merchandise stores onTokopedia E-Commerce. This research method is quantitative with survey approach. The sample of this study were 100 respondents who came from K-Pop fans in South TangerangCity with a sampling technique in the form of probability sampling manifold simple randomsampling. Data collection method this study used was survey techniques by distributingquestionnaires to respondents. The analysis techniques used were mean value analysis andstructural equation model (SEM). This study result shows that the use of K-Pop BA iseffective and has a great influence in increasing interest in buying products in various beautystores and K-Pop merchandise stores on Tokopedia E-Commerce with an effectiveness valueof 4.01 from the highest value range of 5 and the amount of influence of 46.1%.

Factors Related to Repeat Consumption Behaviour: A Case Study in Traditional Market in Bandung and Surrounding Region

This study will explore on several issues that might affected the consumer decision to become a repeat consumer in traditional marketplaces in Indonesia. This study is conducted via structured self-administrated closed-ended questionnaires. The research objects are people who know and are common with traditional marketplace and stores. Most of them have preference to shop to a certain marketplace and are familiar with the stores there. The study showed that factors of quality of services and consumer identification plays significant part for consumer repurchase behaviour in traditional marketplace in Bandung and it surrounding area.