Marketplace In Indonesia Research Articles

The impact of a regional brand ambassador and social media advertising on brand trust and brand loyalty of Lazada in Indonesia

This research analyzes the impact of a regional brand ambassador and social media advertising on the brand trust and brand loyalty of Lazada, an online marketplace in Indonesia, directly and indirectly. The statistical technique is SEM-PLS to analyze 100 data using convenience sampling. The results show that social media advertising impacts brand trust directly and indirectly, and only brand trust impacts brand loyalty, while the regional brand ambassador does not impact brand trust or brand loyalty directly and indirectly. It implies that Lazada needs to do in-depth research to analyze the right brand ambassador that suits customers' preferences and produces more engaging advertising content to increase brand trust and build brand loyalty.

Studi Literature Analisis Potensi Pasar Marketplace terhadap Penjualan

Marketplace allows Customer to Customer (C2C) transactions between consumers without being bound by place and time. This change also occurs in human spending habits. So it becomes an opportunity for sellers to market their wares. In facing market competition, business people also need analysis to find out what products are selling best. However, there are many factors that affect the complexity of the marketplace in Indonesia. Then a classification-based simulation using KNN and C4.5 is needed, where the weight of each sales product group affects market potential so that it benefits sellers to choose which marketplace is suitable for the goods to be sold. So it can be concluded that (1). Factors that influence the complexity of marketplaces in Indonesia are price, number of sales, discounts, ratings and reviews. (2). The most optimal method used for analysis of sales market potential is K-Nearest Neighbor and C4.5.

URGENSI PENYERAGAMAN KEBIJAKAN COD PADA MARKETPLACE INDONESIA DEMI MEWUJUDKAN PERLINDUNGAN HUKUM

The rapid development of technology has turned sales purchase transactions into modern mechanisms. Cash on Delivery (COD) is one of the best choice of mechanisms for people to sale and purchase. However, various problems arising from the COD mechanism are continuing to occur in Indonesia, ranging from the causes of incompatibility of goods to the lack of understanding of the COD itself in each Indonesia’s marketplace. These create new legal consequence, in this case the uncertainty of the rights and obligations of the courier that injured the courier in question. The absence of conclusive legal protection regarding the COD transactions makes the parties both physically and psychologically threatened. Therefore, it is necessary to conduct further research on the urgency of the COD policy unification in Indonesia’s marketplace in order to manifest legal protection for the parties. This research used normative juridical method. Furthermore, this research applied the conceptual and statute approach as well as comparative legal study. This study shows that there is a legal gap related to the COD mechanism in the marketplace in Indonesia. The existence of legal gap affects the absence of the unification of the COD mechanism policies in Indonesia. Thus, it can be ascertained that the legal protection of the parties involved in a marketplace is of paramount importance, particularly in the COD mechanism implementation. The said legal protection for the parties would be realized by the policy unification.

Pengaruh Keamanan dan Online Customer Review terhadap Keputusan Pembelian pada Marketplace Lazada

Online shopping is becoming a trend in today's modern era, one of which is the Lazada marketplace. Lazada is one of the leading marketplaces in Indonesia. However, in recent years Lazada has been displaced by its competitors. This study had a puurpose to determine the that security and online customer reviews affected the customers of Lazada Marketplace purchasing decisions. Sampling technique used is non-probability sampling using smartPLS as an analytical tool. Data obtained from questionnaires distributed via google form with a total sample of 96 respondents. The results of this study indicate that security and online customer reviews affects purchasing decisions on the Lazada marketplace.

PERAN KEPUASAN MEMEDIASI PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG SECARA ONLINE

Technological developments have had a major impact on the business world, one of which is the development of a new type of business, namely e-commerce. As one of the largest marketplaces in Indonesia, Shopee is also very aggressive in promoting its users. This study aims to explain the effect of customer experience on customer satisfaction, the effect of trust on customer satisfaction, the effect of customer experience on repurchase intentions, the effect of trust on repurchase intentions, the effect of customer satisfaction on repurchase intentions, the role of customer satisfaction mediating the effect of customer experience on intention. repurchase, the role of customer satisfaction mediates the effect of trust on repurchase intentions on the Shopee.co.id online site. The study used a sample of 75 people, the method used in the sample was non-probability sampling method, the type of data source used was qualitative and quantitative data, data collection was carried out by distributing questionnaires and data analysis techniques used descriptive statistics. The results of the analysis of the study found that customer experience has a positive and significant effect on customer satisfaction. Trust has a positive and significant effect on customer satisfaction. Customer experience has a positive and significant effect on repurchase intention. Trust has a positive and significant effect on repurchase intentions. Customer satisfaction has a positive and significant effect on purchase intention. Customer satisfaction is able to mediate the effect of customer experience on repurchase intention. Customer satisfaction is able to mediate the effect of trust on repurchase intentions

The Role Website Quality, Credit Card, Sales Promotion On Online Impulse Buying Behavior

The usage of online marketplace in Indonesia increases due to Covid-19 pandemic and its supporting environment such as payment systems. This investigation was conducted to determine the effect of Website Quality on Online Impulsive Buying Behavior moderated by Sales Promotion and Credit Card Usage in Indonesian marketplace. This study uses quantitative methods with causal analysis. In this research, data was collected through online questionnaires and 275 respondents who used the marketplace website responded. This research uses PLS-SEM data analysis technique. The results of this study showed that three out of five hypotheses are accepted. This study shows that Website Quality, Credit Card Use, and Sales Promotion have positive significant effect on Online Impulse Buying Behavior. However, the result of this study also revealed interesting findings, that there is not enough evidence to support moderation effect of Credit Card use and Sales Promotion in the relationship between web quality and Online Impulse Buying Behavior.

Analysis of Barriers in Using Rental Marketplace in Indonesia

The purpose of this paper is to explore the status of scholarly research on the review and bibliometrics citation analysis works on an overall journal related to research that engages advertising and job creations in blockchain technology. To execute the bibliometric analysis, data is extracted from the web of science (WOS) database. Data are selected through an inclusion and exclusion process called the PRISMA method. The final selected data are then assessed using the VOSviewer software to create a bibliometrics descriptive and an analytical citation analysis. The scarce number of blockchain bibliometric research; and the unavailability of information to researchers on citations, co-authorship, and co-occurrences of keywords in relation to advertising and job-creations incorporating high technology blockchain has motivated this research. Through a descriptive analysis, the study found that 2,215 article with 33,649 citations related to advertising and job creation in blockchain technology; and through the networking analysis showed that the highest citation counts by Journal of business research with 823 citations, Frishammar, Johan; Parida, Vinit; Westerberg, Mats as author with 339 counts, the Politecn Milan institution with 389 counts, and the U.S.A as country with 1,423 counts. This study has its added value as the analysis provides a bird’s eye view of citations and networking linkages globally benefitting researchers. This study also benefits young researchers to engage in developing novel and ground breaking empirical research ideas in the field of advertising, job creations and blockchain technology.

Analysis Of The Effect Of E-Service Quality On E-Customer Satisfaction And E-Customer Loyalty On Shopee

In the third quarter of 2020, Shopee was the top marketplace in Indonesia, ranked first with 93.4 million users with a total daily active users (DAU) of Shopee reaching 834,520,000 million users accessed the Shopee application in August 2021. However, from the number of visiting and the number of users using the Shopee application, there is a low percentage of services provided by Shopee to its users, which is only 63%. This study aims to determine and analyze how much influence the services provided by Shopee based on the dimensions of e-service quality have on ecustomer satisfaction and e-customer loyalty to Shopee application users. Distributing online questionnaires with the help of Google Form to Shopee application users with a total of 439 respondents. In this study indicate that the dimensions of efficiency, fulfillment, privacy have a positive and significant influence on the e-customer satisfaction variable, but the system availability dimension does not have a positive and significant relationship with e-customer satisfaction. The results of this study also show that only the efficiency dimension has a positive and significant effect on the e-customer loyalty variable where the other dimensions, namely system availability, fulfillment and privacy, do not have a positive and significant relationship with e-customer loyalty. This research also shows that the e-customer satisfaction variable has a positive and significant effect on the e-customer loyalty variable.

Implementasi Analytical Hierarchy Process-Topsis Dalam Penentuan Marketplace Terbaik Di Indonesia

The marketplace industry in Indonesia is starting to grow rapidly over time. Behind the convenience, some users still feel dissatisfied when making transactions. Problems that are often encountered are product incompatibility, delivery problems, types of payment methods, unsatisfactory service, to difficult return policies. In addition, many considerations such as prices, discounts, and promos make users confused about choosing the right marketplace to make transactions. This study applies the AHP-TOPSIS method as decision support to determine the best marketplace in Indonesia with the criteria used, namely discounts & promos, services, features, product quality, payment methods, and availability of goods. While the alternatives used are Tokopedia, Shopee, Blibli, Lazada, and Bukalapak. The results of the implementation with the AHP-TOPSIS method resulted in Shopee being the best marketplace recommendation with a preference value of 0.9897, followed by Tokopedia with a value of 0.7289, Lazada with a value of 0.4145, Bukalapak with a value of 0.0641 and Blibli with a value of 0.0059. The results of this study are expected to be useful for the community in making decisions on choosing the marketplace that best suits their needs and circumstances for conducting transactions

Comparison of ELISA and PCR Assays for Detection of Pork Adulteration in Halal-Labelled Beef Products

Background: Food adulteration with pork in processed beef products is one of the most serious issues in a food sector in a Muslim-majority country since it is related to religious food ethics regarding the halal products. The goal of this research is to test the suitability of ingredients in beef floss and its Halal by knowing the presence of porkDNA and protein in those products. Methods: Meat products were prepared from two famous marketplaces in Indonesia labeled contain beef meat. In this study, a qualitative Enzyme-Linked Immunosorbent Assay (ELISA) test was compared to a conventional Polymerase Chain Reaction (PCR) assay to determine pork adulteration in beef floss. Results: The results of the ELISA test showed that two products labeling Halal and containing beef ingredients were positive for pork. Those two samples continued testing using conventional PCR assay. The result of the conventional PCR assay was negative for those two samples. Conclusion: It may be helpful to utilize both traditional PCR and ELISA for species detection due to the possibly inhibiting compounds contained in some processed meat products. The results of this research suggest that ELISA is better than conventional PCR method for product samples that have received an intensive heating process.

Implementasi akuntansi salam dalam aplikasi shopee

Since the Covid-19 case became a pandemic and there was an appeal not to leave the house, the economic cycle was hampered. Marketplace is here to be a solution so that buying and selling can still occur with minimum contact. The Shopee application is one of the marketplaces known for its many promotions. This study aims to review the implementation of salam accounting in marketplaces in Indonesia, one of which is the Shopee application. The study used qualitative methods with descriptive analysis based on literature review. The results of the study show that the Shopee application has implemented a salam contract in its transactions, where the buyer transacts by paying the full value of the goods, then the goods are sent to the buyer's address, and after the buyer agrees with the condition of the goods, the seller gets the money.

The Effect of Content Feeding on Electronic Word of Mouth (E-WOM)Activities Mediatedby Information Dissemination

This research was conducted to examine the mediating role of information dissemination (seeding) in the relation between marketing campaigns (content feeding) and electronic word of mouth (eWOM). The research object is three marketing campaigns from three online marketplaces in Indonesia, named: Shopee, Tokopedia, and Bukalapak. A model was built to test and evaluate and test the mediation effect existence. The number of participants was involved in this research is 200 participants, and they answer the specific question related to the research. We found that all regression path in the models is significant, that indicate direct and indirect effect happened simultaneously. Our conclusion is information dissemination (seeding activity) playing an important role as a partial mediating variable. Other implications and future research discussed.
 Keywords — E-WoM, Marketing Campaign, Content Feeding, Content Seeding

Pengaruh Influencer Media Sosial dan Testimoni terhadap Minat Beli Produk Erigo di Marketplace Indonesia

Currently in Indonesia, the trend of online shopping through the marketplace is increasing. The presence of a marketplace in Indonesia is a means to increase product sales online. This study aims to determine and analyze the influence of social media influencers and testimonials simultaneously on the interest in buying Erigo products on the marketplace in Indonesia, knowing and recognizing the partial influence of Social Media Influencers on buying interest in Erigo products on the marketplace in Indonesia, knowing and analyzing the influence of testimonials in Indonesia. partial to the interest in buying erigo products on the marketplace in Indonesia. The type of research used in this research is quantitative research. The population and sample in this study are active users of social media and at the same time Instagram followers of Erigo Store with a total of 2.5 million followers aged between 17-40 years. The sampling technique used in this research is purposive sampling. The types of data used in this study include primary data. The data collection method used in this study was a questionnaire. The analytical technique used was multiple linear regression analysis. The results of this study indicate that simultaneously social media influencer variables and testimonials have a significant effect on buying interest in Erigo products. The results of hypothesis testing show that partially the two independent variables, both social media influencers and testimonial variables, have a positive and significant effect on buying interest in Erigo products. the regression coefficient of the Social Media Influencer variable is 0.300 and the Testimonial variable is 0.346.
 Keywords: Marketplace, Social Media Influencers, Testimonials, Buying Interest

Implementation of marketplace data in the production of Consumer Price Index in Indonesia

Digital Economy in recent years, especially in Southeast Asia, including Indonesia, is growing rapidly. E-commerce is one part of the Digital Economy. BPS-Statistics Indonesia as a Non-ministerial Government Agency responsible directly to the president has conducted an E-commerce Survey in 2019. From this publication, it is concluded that the interest of Indonesian traders using the internet in selling in recent years has increased. So, the urgency of using e-commerce data in its application in official Statistics is increasingly needed. Several studies have carried out the application of e-commerce data in the calculation of The Consumer Price Index (CPI). In this research, e-commerce data is applied with a case study using the data from one of online marketplaces in Indonesia in calculating CPI at city level in Java. The purpose of this study is to compare the marketplace-based CPI data and BPS-Statistics’ survey-based CPI. The data is collected through web scraping techniques and followed by preprocessing data and analyzed descriptively. Web scraper that is built can be used in obtaining data. Commodity-level CPI with marketplace data tends to have relatively large prices which result in higher CPI being compared to BPS-Statistics CPI. Meanwhile, at the expenditure group level, the CPI between the two approaches is broadly similar in general.

Mediation Effects Of Customer Trust Moderation On The Influence Of Social Media Marketing And Customer Relationship Management On Online Purchase Intention In The Lazada Indonesia Marketplace

The objective of the study is to analyze the determinant factors of online purchase intention in the marketplace in Indonesia. The factors causing the low intention to purchase online purchases include social media marketing (SMM), customer relationship management (CRM), and customer trust. In this study, the target population is the public in general who follow Lazada Indonesia's official marketplace accounts (Instagram, Twitter, Facebook, and Tiktok) through the influence of SMM and CRM on online purchase intention with mediating and moderating effects of customer trust. In this study, researchers took a sample of 18 (number of indicators) x 10 = 180 respondents. Of the 5 direct hypotheses tested, all of them showed a significant effect, except for one hypothesis, namely the influence of CRM on Purchase Intention which has no significant effect. As for the indirect effect of the two tested hypotheses, both of them showed significant results. In other words, customer trust can act as a mediator between endogenous and exogenous variables.

Pengenalan Marketplace pada UMKM “Rengginang Cap Mawar” Kelurahan Plosokerep Sebagai Upaya Peningkatan Daya Jual

The internet is one of the basic needs that cannot be separated by most people, with the development of the internet, a technology in the economic field called E-commerce has emerged. One of the media to bring together sellers and buyers in E-commerce is the marketplace. The most popular marketplace in Indonesia is Shopee. This service is aimed at introducting the use of the Shopee application so that it can be used by MSME "Rengginang Cap Mawar" located in Plosokerep Village, Sananwetan District, Blitar City. The implementation method used in this service goes through two stages, namely (a). Survey and interview stages and (b). Program planning. The results of this activity are very useful for the MSME "Rengginang Cap Mawar" in an effort to increase product sales effectively.

Lebarkan Sayap Penjualan Melalui Marketplace

The development of increasingly advanced technology requires business actors to keep up with existing changes. The use of the internet in Indonesia is widely used for the economic field, namely, helping business actors to market their products, provide product information to consumers, and make sales and purchases online. This development affects the growth of the marketplace in Indonesia, consumers are more attracted by the marketplace because it is more practical, can be done anywhere and modern. This research method, using descriptive method. Descriptive research is research conducted to determine the value of independent variables, either one or more (independent) variables without making comparisons, or connecting with other variables. In this study, there were 200 MSME business actors who gave their assessments of the e-commerce marketplace. The results obtained from this research are that the marketplace can provide facilities so that MSME business actors can market their products more broadly globally, can increase sales and facilitate buying and selling transactions to consumers. This study aims to introduce micro, small and medium business actors to several available marketplaces and utilize these marketplaces to expand market access.

Pengaruh Keragaman Barang Dagangan dan Kepuasan Pembeli Terhadap Tingkat Pembelian Barang di Toko Online

Increasingly sophisticated digital technology has changed the supply and demand patterns of economic actors through e-commerce or digital marketing. The ease of opening an online store on the marketplace has grown the number of sellers on the marketplace in Indonesia, thereby increasing the level of competition among online stores. With increasingly fierce business competition in the marketplace, sellers at online stores must be able to determine the right sales strategy, one of which is to determine the diversity of merchandise in online stores. This study was conducted to determine the effect of merchandise diversity and buyer satisfaction on the level of purchases at online stores by analyzing data on purchasing goods and consumer ratings in the Shopee Indonesia marketplace. The independent variable in this study is the diversity of merchandise in the online store and the level of buyer satisfaction in the form of a five-star rating by the buyer for purchasing goods at the online store. Meanwhile, the response variable is the level of purchases of goods per year at the online store. From the data analysis, it can be concluded that the diversity of merchandise has an insignificant effect on the level of purchasing goods. Meanwhile, buyer satisfaction has a strong significant influence on the level of purchase of goods

Implementation of Support Vector Machine Algorithm for Shopee Customer Sentiment Anlysis

As the number one largest marketplace in Indonesia based on the criteria for the origin of international stores, Shopee must always improve the quality of its products and services based on reviews from users. Given the huge number of user reviews, it is not effective to identify them by reading one by one. For this reason, an automated system is needed that can read and identify reviews better. Sentiment analysis has proven to do the job. This study aims to conduct a sentiment analysis of shopee product reviews from users who use English. This study applies the Support Vector Machine algorithm to classify the Shopee user review data. To solve this problem, the research was carried out by going through several stages, namely: pre-processing the text of the dataset, performing feature extraction, after that the word weighting was carried out using the TF-IDF method, after clean data was obtained, the SVM algorithm was implemented, for further evaluation of the model. In the results of the study, it was found that the word that most represented the positive opinion of Shopee customers was "Good" with a total of 4684 words. While the word that represents the most negative opinion is "Seller" with 68 words. From the five sentiment analysis models tested, the average value of the confusion matrix is ​​obtained, which are precision=1, recall=0.97, and f1-score=0.98. From this research, it can be concluded that the SVM algorithm is proven to be applicable in conducting sentiment analysis on user reviews of Shopee products with an average accuracy rate of 97.3%.

The Sale and Purchase of Non-Cash Gold at Tokopedia from an Islamic Perspective

Tokopedia is one of the leading marketplaces in Indonesia that allows Tokopedia users (Toppers) to buy and save gold digitally in small amounts. This article aims to analyze the permissibility of buying and selling gold in cash in an Islamic perspective. This research uses normative legal research or library research, namely legal research conducted by examining library materials consisting of primary legal materials, secondary legal materials, and tertiary legal materials. This research is expected to provide insight into the mechanism of buying and selling gold transactions in cash so that people can avoid fraud.