Role In Market Research Articles

The Bond Market: A Pillar of Risk Management and Economic Stability

This essay investigates the utility of the bond market in risk management, corporate finance, and economic forecasting. It explores how the bond market’s inherent characteristics of safety, stability, and liquidity make it a crucial component of the global financial system. By examining the issuance of debt instruments, such as bonds, and their role in maintaining corporate control while accessing capital, the essay highlights the advantages of debt financing. Moreover, it underscores how these attributes help corporations manage financial risks and optimize their capital structure. Furthermore, the bond market’s predictive power is analyzed through key indicators like the yield curve and credit spreads, which provide early warnings of economic downturns. The yield curve, in particular, is known for its ability to forecast recessions when it inverts. Credit spreads, the difference between yields on corporate bonds and government securities, also serve as a barometer for economic health and investor sentiment. To bring these theoretical insights into a practical context, the essay includes case studies, such as Apple Inc.’s strategic use of debt. Apple's case demonstrates how a company can leverage debt to finance growth while preserving equity and maintaining financial flexibility. These examples illustrate the tangible benefits and strategic importance of the bond market in corporate finance. The essay concludes with suggestions for leveraging the bond market’s predictive capabilities, emphasizing the need for continuous monitoring and analysis of bond market signals to inform economic and financial decision-making. It also explores future research directions in the evolving financial landscape, considering how technological advancements and regulatory changes may impact the bond market's role in global finance.

Personalized Marketing's Role in Shaping Consumer Confidence in Privacy Security within the Sales Sector

Personalized Marketing's Role in Shaping Consumer Confidence in Privacy Security within the Sales Sector

Corporate insider purchases and the options market: Competition among informed investors

Corporate insiders have superior access to information; their trades, particularly purchases, should be informative. However, the extent of their informational advantage may be limited by the presence of other informed market participants. We document less frequent insider purchases in stocks with relatively high options trading activity. These purchases are followed by negligible abnormal returns. In contrast, stocks with less active options trading experience more frequent insider purchases, which yield positive abnormal returns over the subsequent six months. Our novel approach highlights the options market's role in screening uninformed insider trades, which ultimately contributes to more efficient stock market price formation.

Government-enterprise green collaborative governance and urban carbon emission reduction: Empirical evidence from green PPP programs

The reliance solely on the government or enterprises to promote climate governance is contingent upon the vested interests of economic entities and the regulatory bodies' efficiency in governance. Can the model of government-enterprise green collaborative governance evolve into a long-term mechanism for addressing the climate crisis and achieving the goals of sustainable development? By crawling data on public-private partnerships (PPP), employing ChatGPT to identify green PPP projects, and building a generalized difference-in-differences framework based on the Guidance on Building a Green Financial System issued in 2016, this present study investigates whether the involvement of private capital in government-led environmental and climate governance can effectively facilitate government-enterprise green collaborative governance, thereby mitigating urban carbon emissions. The study finds government-enterprise green collaborative governance can significantly reduce urban carbon emissions. The conclusion remains valid even after several rounds of robustness tests, including removing the influence of pertinent climate policies, adjusting the settings of independent and dependent variables, and removing self-selection issues. Heterogeneity tests show, on the first hand, the carbon emission reduction effect of government-enterprise green collaborative governance differs due to the differences in the characteristics of green PPP(Pubic-private partnership) projects such as project return mechanism, project investment volume, and project cooperation term; on the other hand, the carbon emission reduction effect also shows heterogeneity with various urban characteristics such as geographical location, city type and city size. Mechanism tests indicate government-enterprise green collaborative governance affects urban carbon emissions mainly through structural effects, technological effects and co-investment effects. This paper offers a valuable framework for effectively promoting environmental and climate co-governance between governmental bodies and enterprises, while enhancing the market's role in resource benefit allocation within climate governance to mitigate the risks associated with climate change.

Insight into clean energy market’s role in the connectedness between joint-consumption metals

The characteristic of joint consumption creates complex linkage between metal markets, which helps provide new insights into the energy-metal nexus relationship. To this end, this paper analyzes the price spillover effects between clean energy metals with joint consumption properties and further captures clean energy market's role in this dynamic connectedness. The results show that: (1) There are significant spillover effects within the clean energy metal markets, mainly dominant by short-term factors. The price fluctuation risk in the wind energy metal markets is more easily transmitted than the solar energy metal markets. (2) Copper and Tellurium markets are the main sources of risk in the spillover network of solar energy metal markets, while Copper and Aluminum act as the centers of risk transmission in the spillover network of wind energy metal markets. (3) Clean energy markets significantly impact the spillovers of metal markets, and exhibit non-linear movements, altering the spillover roles of some metal markets in the spillover network. Our findings reveal the system-wide price fluctuation patterns in clean energy metal markets, helping provide targeted recommendations in the risk management of energy-metal nexus system.

Digital marketing and financial inclusion; a study of Orba modern market in Udenu local government area, Enugu State

The study explored digital marketing's role in fostering financial inclusion in Orba Main Market, Udenu Local Government, Enugu State, using a mixed-method approach. While residents displayed varying levels of awareness and adoption of digital financial services, many actively utilized them despite facing challenges such as language barriers, low literacy, and poor internet connectivity. Educational attainment positively influenced awareness, while age negatively impacted perceptions. The findings underscored the need for comprehensive strategies to enhance digital literacy, trust, and infrastructure, aiming to boost market participation and economic empowerment in rural areas. Recommendations included tailored awareness campaigns, improved accessibility, and stakeholder collaboration to address these barriers effectively.

A win-win opportunity for economic growth and carbon emissions reduction in China: The perspective from correcting energy price distortions

Distorted energy prices undermine resource allocation efficiency and threaten China's economic growth and reduction of carbon emissions. This study examines the price distortions for fossil and renewable energy based on Chinese provincial panel data and estimates the influence of distorted energy prices on the coordination of economic growth and carbon emissions reduction (CECR). The results show that the energy price distortions significantly inhibit CECR and especially distorted coal price has the most inhibitory impact. The impact is regionally differentiated, with the eastern region (E region) being more negatively affected by price distortions in oil, natural gas, and renewable energy. Coal price distortion is a greater impediment to coordinated development in the Central-Western regions (C–W regions). Therefore, the correction of energy price distortions (CEPD) becomes key to achieving a win-win situation for both economic growth and carbon emissions reduction (ECR). Further analysis reveals that the scenario of correcting actual energy prices is more conducive to promoting CECR, with a growth potential of 1.81 %, and the growth potential in C–W regions is greater than in E region. This study both provides for China and the emerging economies a useful expansion of the market's decisive role in the allocation of resources and a reference for exploring the win-win of ECR.

Analisis Variabel Sosial Media Marketing, Optimasi Mesin Pencari, dan Interaksi Konsumen Online terhadap Pertumbuhan Penjualan Produk Kerajinan Tangan di Kota Bandung

This study investigates the effect of digital marketing strategies, including social media marketing, search engine optimization (SEO), and online consumer interaction, on the sales growth of handicraft products in Bandung City. A quantitative approach was employed, and data were collected from 135 handicraft businesses through structured questionnaires. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results revealed significant positive relationships between social media marketing, SEO, online consumer interaction, and sales growth. Specifically, social media marketing, SEO, and online consumer interaction were found to have a significant positive impact on sales growth, highlighting the importance of leveraging digital marketing channels effectively in the handicraft industry. These findings provide valuable insights for handicraft businesses in Bandung City and contribute to the broader understanding of digital marketing's role in driving sales growth.

Does digitalization help green consumption? Empirical test based on the perspective of supply and demand of green products

Green consumption (GC) is an unavoidable choice for mitigating environmental pressures, achieving the “double carbon goal”, and promoting the development of a low-carbon, green society as a whole. With the rapid advancement of digitization (Digi), artificial intelligence, big data, and other associated digital technologies have become powerful driving forces for GC from both the supply and demand perspectives. Therefore, a spatial Durbin model (SDM) was utilized to investigate the local and spatial spillover impacts of Digi on GC based on panel data from 2011 to 2020 from 30 Chinese provinces. It was found that: (1) Digi can influence both the supply and demand aspects of green products, establishing a positive correlation with local GC. It also exerted a favorable incentive effect on GC in neighboring provinces through spatial connections and spatial spillover, within the framework of the imitation mechanism. Several robustness tests revealed that the effects remained significant. (2) the enhanced market mechanisms and a favorable competitive environment offered by the high-level market, in addition to the subsidy and incentive mechanisms within the government's Green Consumption Policy (GCP), were instrumental in fostering the development of GC. Consequently, the government's role in “promotion” and the market's role in “pull” had a regulating effect on the impact of Digi on GC. (3) heterogeneity analysis illustrated that Digi had a more significant promoting effect on GC in the comprehensive big data pilot and large-scale industrial digitization areas. Based on this, we suggest that the state increase investment in Digi to provide a foundation for the research and development of green digital technologies. Additionally, the state should promote the construction and improvement of green consumer markets and formulate more incentive or penalty systems conducive to promoting GC. The research results also provide a theoretical basis for the direct and dynamic effects of Digi, as well as inspiration for promoting GC and green sustainable development.

Islamic capital market support in the Indonesian halal industry development: SWOT analysis

Purpose – This study aims to analyze the strengths, weaknesses, opportunities, and threats as well as strategies for supporting the Islamic capital market in the context of halal industry development in Indonesia. Methodology – This study used a mixed-method approach in the form of a sequential exploratory design with a SWOT analysis technique. Findings – The Indonesian Islamic capital market has strengths in the successful oversubscription of sukuk issuances (both state and corporate) and growth of Islamic educational institutions. However, it has weaknesses owing to limited corporate awareness and public understanding of the market. Opportunities arise from a youthful and educated demographic, whereas challenges involve the complex issuance process and the limited involvement of State-Owned Enterprises (SOEs). Strategic programs such as integration, incentives, value enhancement, and market deepening are recommended to address these aspects and promote the role of the Islamic capital market in the halal industry and Islamic economic development in Indonesia.Implications – This study devises a range of strategic measures aimed at fostering the establishment of a conducive ecosystem that bolsters the Islamic capital market's role in advancing the halal industry and Islamic economy within Indonesia.Originality – Unlike previous research, which failed to comprehensively investigate and analyze SWOT factors, this study successfully examined and assessed these elements. Furthermore, this study goes beyond the analysis by suggesting strategic approaches to bolster the Islamic capital market's role in the development of Indonesia's halal industry.

A MARCA DA CIDADE COMO UM FATOR DETERMINANTE PARA O MARKETING DA CIDADE

Porpuse: The project aims to comprehend City Marketing's role in positioning Bogotá as a brand through strategic implementation, targeting residents, tourists, and investors as key stakeholders in the city's branding process. Theoretical framework: The research aims to analyze City Marketing in Bogotá, requiring explanation of basic concepts for reader comprehension. It distinguishes between city and marketing to explore their application, viewing the city as an organizational brand. Method: The research consisted of five phases: descriptive analysis of secondary sources, analytical investigation with surveys, pilot test, fieldwork, and statistical analysis. A sample of 384 individuals was obtained from a population of 2,751,278, across strata 3, 4, and 5, in 10 out of 21 localities in Bogotá, considering the highest population density. Results and conclusion: Out of 384 surveyed, 74% don't recognize Bogotá's image, 11% have seen it in a tourist site, and 15% are unsure. Additionally, city mayors confuse residents by associating slogans and promotional elements with the city brand. This indicates a divergence between the mayors and the Bogotá city brand. Implications of the research: City Marketing in Bogotá can boost tourism, benefiting residents with economic growth and cultural diversity through visitors. Additionally, it fosters a sense of belonging and promotes a positive image of the city, both among its residents and abroad. Originality/value: The study seeks insights on City Marketing's impact on Bogotá's brand among specific demographics, emphasizing understanding cities as brands to promote self-sufficiency.

Influencer Marketing Revolutionizes Culinary Businesses Globally

This study explores the impact of influencer marketing on culinary businesses, focusing on Padang Payakumbuah restaurant. Through a literature study approach, it investigates influencer marketing's role in brand promotion, exposure, and consumer response. Data collection involves academic journals and social media platforms like Instagram and TikTok. Results reveal that influencer marketing significantly enhances brand image and engagement. Padang Payakumbuah's success in influencer collaborations emphasizes the importance of aligning influencers with brand identity. Overall, this research highlights influencer marketing's crucial role in digital marketing for culinary businesses, providing insights for marketers to effectively engage consumers and strengthen brand promotion. Highlights: Enhanced Brand Image: Influencer marketing boosts brand image for culinary businesses. Aligned Brand Identity: Successful collaborations align influencers with brand identity. Effective Consumer Engagement: Insights for marketers to engage consumers in digital marketing. Keywords: Influencer Marketing, Culinary Businesses, Brand Promotion, Digital Marketing, Consumer Engagement

The Evolution and Profitability of China's Futures Markets: A Comprehensive Review

Since its inception in the late 1980s, China's futures market has evolved into a pivotal component of the global financial landscape, serving purposes of price discovery, risk hedging, and trading opportunities across diverse commodities and financial instruments. By the end of 2023, the market boasted 131 listed futures and options products, underlining its growth and international influence. This comprehensive review explores the evolution and profitability of China's futures markets, encompassing historical developments, regulatory frameworks, and empirical insights. Key drivers of market expansion include regulatory reforms, technological advancements, and the market's resilience during crises, such as the COVID-19 pandemic. The study underscores the market's significant role in global commodities trading, influencing economic policies, and integrating advanced trading technologies. Understanding these dynamics is crucial for policymakers, market participants, and researchers navigating the complexities and opportunities within China's dynamic futures market landscape. This review positions China's futures market as a cornerstone of global financial markets, shaping economic development and market stability in an interconnected world economy.

Social Media Influencer Marketing: Exploring the Dynamics of Follower Engagement

This study explores the dynamic realm of influencer marketing, a transformative force in contemporary digital marketing. Influencer marketing harnesses the power of social media influencers (SMIs) to endorse products, services, or causes, reshaping the consumer-brand relationship. Despite extensive research in this field, a critical aspect remains underexplored: the factors and processes influencing follower engagement. The study utilizes a qualitative research approach, employing triangulation to synthesize existing literature and conduct focus group discussions. This study introduces an integrative framework encompassing "Influencer Content Characteristics," "Source Characteristics," and "Psychological Characteristics." These dimensions shed light on the multifaceted influencer marketing landscape, providing insights into how influencers shape trust, connections, and persuasive impact. The study offers a deeper understanding of follower engagement, empowering marketers to craft more effective influencer strategies in the ever-evolving digital sphere. As the global influencer marketing industry continues its meteoric rise, this research becomes increasingly pertinent, forecasting a promising future for influencer marketing's role in brand engagement and consumer decision-making.

Online posting intention: do the social communication and brand equity of esports matter?

PurposeSocial media's role in engaging participants in sports events, particularly during the pandemic, is acknowledged. However, previous studies often utilized sports events for diverse objectives but overlooked brand equity's influence on sports event development. And very limited research explores social media's impact on brand equity in esports events, despite its significance. Therefore, this study aims to explore how social media affects esports event brand equity and participants' satisfaction and engagement with social media through brand equity's influence.Design/methodology/approachThe study focused on League of Legends World Championships (LOLWC) participants, who completed a self-judged questionnaire online. The questionnaire included demographic details and latent constructs. Data analysis involved two steps: exploratory factor analysis (EFA) to assess measurement scale validity and structural equation modeling (SEM) to study relationships between traits.FindingsThe results reveal that, within the esports event context, controlled communication exerts a meaningful and dual impact – both directly and indirectly – on the fundamental components of brand equity. This, in turn, serves as a catalyst for increasing participant contentment and their posting intention.Originality/valueThis study applies brand equity theories to the esports domain, exploring participant-based brand equity concepts, user behavior and the influence of social media communication on event branding and engagement. It also recommends strategies for event improvement, emphasizes controlled communication for brand equity and highlights marketing's role in brand awareness, association and participant satisfaction. Additionally, it suggests government regulation to address cyber violence during esports events.

Lazy, Selfish and Ruthless: Marketing Legal Information Services

Abstract“I will build it and so they will come” is not an effective strategy for any business or business function, Matthew Leopold tells us, and in this article, based on his presentation at the BIALL Conference in Belfast, he expands on this, exploring the importance of marketing legal information services internally and externally. Drawing on marketing principles and insights from renowned marketing thought leaders and academic research, this paper presents a four-step framework to enhance marketing effectiveness: understanding marketing's role, capturing attention through relevance and connection, delivering impactful communications and implementing actionable campaigns. By employing these strategies, legal information professionals can effectively promote their library services, enhance their visibility and meet the evolving needs of their audience.

Fat tails, serial dependence, and interlinkages of the geopolitical risk and food market during the COVID-19 pandemic and war crisis: an application of Bayesian vector heterogeneous autoregressions.

We investigate fat tails and network interconnections of geopolitical risk index and food prices, including the price of corn, rice, and wheat, using seven Bayesian vector heterogeneous autoregression fashions. This paper differentiates dynamically between network interlinkages between these variables during the short, medium, and long runs. We found some noteworthy results in our study. In the first place, network interlinkages exhibit remarkable differences over time. Interlinkages between variables in our designed networks are increased in the short, medium, and long term due to transient events occurring in markets during the studied period. During the Russia-Ukraine conflict, the long-term ties within the system are more significantly impacted. Additionally, based on net-directional linkages, each market's role shifts (from sending to receiving shock and vice versa) during the pre- and post-Ukraine-Russia conflict, whereas these roles persist during the COVID-19 pandemic. Observations of short- and medium-term trends reveal that the geopolitical risk index is shock receivers transmitted to these markets by the rice and corn markets. The results indicate that the geopolitical risk index persists as shock receivers in terms of long-horizon measures.

An application of Bayesian vector heterogeneous autoregressions to study network interlinkages of the crude oil and gold, stock, and cryptocurrency markets during the COVID-19 outbreak.

We investigate fat tails and network interconnections of crude oil, gold, stock, and cryptocurrency using seven Bayesian vector heterogeneous autoregression fashions. In this paper, we incorporate parameter uncertainty by using Bayesian VAR models for estimation. To make rational investment decisions, we decompose a network of financial assets and commodity prices into various time horizons to obtain essential insight and knowledge. During the short, medium, and long run, this paper differentiates dynamically between network interlinkages between these markets. We found some noteworthy results in our study. In the first place, network interlinkages exhibit remarkable differences over time. Interlinkages between networks are increased in the short term, medium term, and long term due to transient events occurring in markets during the study period. As a result of the ongoing COVID-19 epidemic, the long-term ties within the system are significantly impacted. Additionally, based on net directional linkages, each market's role shifts (from sending to receiving shock and vice versa) before the pre-COVID-19 pandemic course, whereas they remain persistent during COVID-19. Observations of short- and medium-term trends reveal that three markets, namely, crude oil, gold, and stock, receive shocks, which are transmitted to these markets by the cryptocurrency market. In terms of long-horizon measures, the results indicate that the gold and cryptocurrency markets persist as shock transmitters. Our findings are critical since policymakers can also design appropriate policies to reduce the vulnerabilities of such markets and prevent risk spread and instability.

INCREASING THE MARKETABILITY POTENTIAL OF CITIES

Cities promote and brand to attract residents and investors. Planners and officials must adopt these methods. Image matters. Strengthen every asset to boost city perception (residents but also potential residents and visitors). Today, a city's "image" can influence visitors, investors, and even its residents more than its actuality. Marketing helps cities become post-industrial tourist, culture, and redevelopment hubs. Urban tourism is also influencing local government economic development policies. Attracting tourists is harder in the globalised economy. City marketing and city branding matters here. This paper discusses city marketing's role in urban governance. It examines city marketing and urban tourism planning. The study concludes that city marketing is important in urban planning by examining its relationship to city time planning, participatory planning, and urban regeneration. Keywords: City Marketing, Urban Planning, Tourism Planning, City Branding

Externalities in Education, Scientific Knowledge and Scientific Research

This paper explores how different activities of the State: the outcomes of education, scientific knowledge and research, and technology are interdependent with both positive and negative externalities of society and market structure. It discusses specifically the significance of education, the information wealth of a global knowledge society and the dilemma of the economics of knowledge, which, at the same time have important implications for private investment and intellectual property protections of the new knowledge. This paper aims to examine the complex interactions between the market's role and State intervention in order to achieve two goals: satisfying monetary interests and maintaining balance between technological innovation and productivity gains. Additionally, governmental policy tools play a crucial role in providing equal access to education, open-source knowledge, and research and development opportunities, which allows both society and inventors to benefit from new technology.