INCREASING THE MARKETABILITY POTENTIAL OF CITIES

Abstract

Cities promote and brand to attract residents and investors. Planners and officials must adopt these methods. Image matters. Strengthen every asset to boost city perception (residents but also potential residents and visitors). Today, a city's "image" can influence visitors, investors, and even its residents more than its actuality. Marketing helps cities become post-industrial tourist, culture, and redevelopment hubs. Urban tourism is also influencing local government economic development policies. Attracting tourists is harder in the globalised economy. City marketing and city branding matters here. This paper discusses city marketing's role in urban governance. It examines city marketing and urban tourism planning. The study concludes that city marketing is important in urban planning by examining its relationship to city time planning, participatory planning, and urban regeneration. Keywords: City Marketing, Urban Planning, Tourism Planning, City Branding