Market Space Research Articles

Public Management of Education and Science: Tendencies for Globalization, Digitalization, and Ukrainization

Globalization have a strong impact on education and science, being a catalyst for progressive changes. This research aims to analyze a new paradigm of public management as a unique symbiosis of cosmopolitan and Ukraine-centric thinking. The research methodology combines quantitative and qualitative approaches to analyze the impact of globalization on education and science in Ukraine. Key components include a review of recent literature on governance, digitalization, and national identity, alongside a comparative analysis of digitalization strategies in different countries to identify best practices for Ukraine. This multidisciplinary approach forms a basis for developing effective policies in the management of education and science in the face of globalization and digitalization. Thus, the analysis of globalization and digitalization impact on the development of education and science in 2003-2022 demonstrated the lack of clear patterns against the background of increased turbulence of the market space, which complicates designing the universal public management model. On the basis of differential calculus, the public management optimization model of digitalization in education and science is developed. This optimization model can be applied as an element of the national public management strategy for digitalization in education and science. Finally, it was established that there are significant direct links between digitalization expenditures, global partnership, Ukrainization level, digital competences, and socio-economic gains of digitalization.

The rise of Chinese animation: policy evolution and industry development since the 1990s

ABSTRACT This paper examines the evolution of China’s animation industry policies from 1990 to the present and their substantial impact on industry development. The study identifies four main stages: the exploratory phase in the 1990s, the boom period from 2000 to 2011, the transition period from 2012 to 2016, and the rational phase from 2017 onwards. Each stage had distinct policy focuses, collectively driving a shift in Chinese animation from simple quantity growth to a more sustainable, quality-oriented development. Various supportive measures, including market access management, fiscal and tax incentives, and industry fund support, provided critical market space and financial resources, fostering technological innovation, talent cultivation, and broadening international collaborations. Despite notable achievements, the industry still grapples with challenges like an incomplete industrial chain, dependence on government support, and gaps in original content creation. This paper provides essential references for optimizing future policies, offering valuable insights for the animation industry’s development in other countries as well.

Unlocking Blue Ocean Growth Powered by Artificial Intelligence

The core of this research lies in the role of artificial intelligence (AI) in facilitating strategic decision-making processes to transition from the Red Ocean to the Blue Ocean strategy. The Red Ocean signifies existing market spaces characterized by intense competition, while the Blue Ocean represents untapped market spaces with uncontested marketplaces. By employing AI techniques such as market analysis market analysis, competitive intelligence, customer segmentation, innovation, risk assessment, and decision support, organizations can identify opportunities, mitigate risks, and develop strategies to navigate this transition successfully. The paper introduces an AI-powered approach called Isolation Forest, which supports executives in making well-informed strategic decisions to move from the Red Ocean to the Blue Ocean. The effectiveness of the proposed methodology is demonstrated through a case study. The findings indicate that the suggested methodology holds promise for the future of business.

Application Research of AIGC Enabling Intangible Cultural Heritage (ICH) Music Creation in Wisdom Teaching

With the rapid development of society, people's understanding of traditional culture and music and art is becoming more and more diversified, the depth of the growing demand for cultural experience, the current development of science and technology, the integration of culture and tourism industry, the status quo of intangible cultural heritage (ICH) and the policy background and other factors interacting with each other, not only for the integration of culture and tourism to provide new opportunities, but also for the inheritance of tourism and ICH and the development of a new challenge, more AIGC technology in the application of AIGC technology in the field of music creation and culture and tourism provides a broad market space. Based on the current situation of music creation and ICH culture, this paper will deeply analyses the significance and effect of AIGC technology empowering ICH music creation in wisdom teaching, and provide a new application path for the creative transformation and innovative development of ICH culture.

CHALLENGES AND DYNAMICS OF THE MERDEKA FISH MARKET IN TANJUNG TIRAM, BATUBARA REGENCY

This study aims to analyze the challenges and dynamics faced by the Merdeka Fish Market in Tanjung Tiram, Batubara Regency, with a focus on the problems of street vendors who sell on the shoulder of the road. Ethnographic methods are used to deeply understand the social, economic, and environmental conditions of the market. The results of the study show that the existence of street vendors causes congestion, conflicts with official traders, and poor waste management. In addition, the lack of access to technology and information is an obstacle to increasing the competitiveness of traders. The study also found that efforts to control traders by local governments are often ineffective due to the lack of adequate alternative solutions. Therefore, better market space arrangement, infrastructure improvement, and collaboration between the government and stakeholders are needed. Recommendations include empowering traders through skills training, sustainable market management, and improving the quality of service for consumers. By implementing these suggestions, the Merdeka Fish Market is expected to function more optimally, provide benefits for all parties, and improve the economic welfare of the surrounding community. This research contributes to the development of informal economic theory and traditional market management, as well as a reference for further research on market dynamics in other regions.

Future of nicotine pouches – users’ perspective

Abstract Background Nicotine pouches (NPs) are gaining popularity. They are a rapidly developing category with little research or regulatory oversight. Studies have shown that the descriptor ‘tobacco-free’ may impact risk perceptions and the appeal of nicotine pouches among young adults and thus shape their position on the market. The aim of the study was to broaden the knowledge on NP users’ perspective about the future of this products. Methods Qualitative approach was utilized. In December 2022 there were seventeen structured In-depth Interviews (IDIs) conducted. The sample included of adults aged 18-22, both male and female. The respondents were asked how they see NPs in the context of aim group and competition with other nicotine products. Results We found that from NPs users’ perspective, these products are aimed at those who want give up smoking, do not want to play with electronic devices (such us e-cigarettes of heated tobacco products) or just seek for discretion (such as office workers who do want to go outside for a smoke or vape). Special aim group are children who want to hide their nicotine product use. Respondents believe that they will not force traditional cigarettes out of the market but will be a popular alternative for young people. Some suggest they need popularization to help exclude products that produce smelly smoke or vape. Conclusions Nicotine pouches as smokeless products will probably fill the market space with product aimed at young people who seek discretion of their nicotine addiction as well as those who do not want to inhale smoke. Key messages • Nicotine pouches users see value of these products. • Nicotine pouches future seems to be bright unless regulations disrupt their market development.

Making the match: How Chinese food‐movement organizations develop consumers in the alternative market

AbstractMany social movement organizations promote their agendas in market spaces. As such they need to attract consumers to their cause. This article used longitudinal qualitative data collected between 2018 and 2023 in Chinese alternative food markets to explore their consumer recruitment and ongoing efforts to match movement ideologies with consumers' values, particularly regarding what makes “good food.” I argue that an iterative, two‐way learning process between organizations and consumers helped facilitate good matching and establish a stable consumer base. Organizations educated consumers about the production process and producers' stories, aligning their missions with consumers' pursuit of safety and taste and distinguishing them from mainstream markets. Consumers resonated with this cultural work but required responsible producers and market organizers. Some organizations fostered self‐affirming discussions to redirect consumer demands, while others interacted with and learned from the dynamic culture within consumer groups to co‐create their new definition of good food. This mutual learning motivated organizers to adjust their visions of ideal consumers to align movement ideologies with consumers' desires, creating the right amount of differentiation in alternative markets. This paper advances the literature on social movement organizations' market activities by revealing the interactive learning process and the diversity of alignment strategies.

OS ASPECTOS DO PROCESSO DE EXPANSÃO INTERNACIONAL DAS EMPRESAS

The main purpose of this article is to show how Brazilian companies are expanding internationally, the main characteristics of international business expansion models, the challenges faced during the process and the benefits that companies achieve, it was understood that they are the most varied therefore, for a national company to gain space in the global market, it must be aware of the management of activities and investments, and of the importance of strategic planning for growth to be continuous and that efforts are convenient with the desired results and those achieved .

Deal Value Threshold and M&A: A Competition Law Analysis

In 2023, the Indian Parliament introduced amendments to the Competition Act, 2002. The primary focus of these amendments is to provide regulatory certainty, ensure faster market correction, and provide a trust-based business environment in India. These amendments also aim to give the Competition Commission of India (CCI) adequate power to ensure that no anti-competitive practices are undertaken in India. A plethora of amendments have been enacted, and one of the key amendments impacting M&A is the introduction of the Deal Value Threshold (DVT) while retaining the asset and turnover test. The rationale for this amendment is to ensure digital markets are covered within the ambit of DVT and to ensure that no anti-competitive M&A deals are undertaken in the digital market space. The impact of the new additional threshold in India has been analyzed, and the loopholes in the DVT framework have been highlighted. The impact of DVT on M&A deals undertaken in India has been showcased. In addition, solutions have been provided that can be adopted by the CCI in order to plug the loopholes in this new framework to make it comprehensive.

ANALYSIS OF INFORMATION DEMAND FOR MEDICAL SERVICES ABROAD IN THE RUSSIAN FEDERATION (2018-2023)

The authors analyzed information of the demand for treatment abroad in search engines Yandex and Google the Russian audience of Internet users over the period from 2018 to 2023, covering the 3 stages of the development of international medical tourism market: before pandemia (2018-2019), pandemia (2020-2021) and sanctions (2022-2023). Based on dynamic indicators, a forecast is given for strengthening the positions of individual countries in the information Internet space of the Russian medical tourism market, and the main directions of integration processes in the medical tourism market in the space of the member states of the Commonwealth of Independent States are outlined.

Charting New Waters: A Systematic Literature Review Of BOS And Supply Chain Management Models For The Birth And Growth Of African Firms

This study addresses the transformation of African firms through the integration of BOS within supply chain management models. BOS focuses on creating uncontested market spaces by making competition irrelevant through innovation, a strategy that can be particularly beneficial for African firms facing infrastructure, technology, and logistical challenges. The purpose of this study is to conduct a systematic review to explore how BOS can improve the growth and competitive positioning of African firms by improving their supply chain practices.A systematic literature review, guided by the PRISMA framework, was employed to gather and analyze relevant literature published between 2018 and 2023. The review included a comprehensive search of databases, rigorous screening for eligibility, and thematic analysis to identify key themes related to the integration of BOS in supply chain management for African firms. The findings reveal that integrating BOS into supply chain management enables African firms to address operational challenges, improve competitive positioning, and promote sustainable growth. The strategic alignment of BOS principles with supply chain practices encourages innovation, operational efficiency, and the creation of new market spaces. Key themes identified include collaboration, competitive advantage, supply chain resilience, and sustainable practices. The study concludes that BOS integration into supply chain management can significantly improve the operational efficiency and competitive advantage of African firms. This approach not only addresses the unique challenges faced by these firms but also opens new avenues for market growth and sustainability. The insights gained from this review provide valuable guidance for both academics and practitioners aiming to optimize supply chain operations and achieve sustainable development in the African context.

Econometric Analysis of Factors Affecting Access to Market by Yam Farmers in Benue State

It is evident that in developing countries, agriculture serves as a foundation for economic activities. It plays an active role in determining the wealth, social and political system of a society. Therefore, policies and programmes as well as research and development in the sector is necessary for increased productivity and marketing. This study examines the variables influencing yam farmers’ access to markets in Benue State. The level to which the produce intended for sale the previous season was actually sold was used to determine whether or not the market was accessible. Data were collected with the use of a structured questionnaire from three local governments in Sankera Zone, the dominant yam producing zone of Benue state. The results of the logistic regression analysis showed the variables that affected the likelihood that a farmer in the study area would have easy access to markets. Gender, educational attainment, prior farming experience, vehicle ownership, and market space all showed positive and had a significant impact on the likelihood that a farmer would have simple access to the market. However, the age of the household and size had a negative effect, and were statistically significant. A farmer training programme is strongly recommended to equip farmers with modern farming techniques. Additionally, the establishment of infrastructural facilities, market boards, and yam processing factories were recommended to support their endeavors.

CAPM in Real World: Risk-Friendly Investments

The aim of this paper is to show how the existence of equilibrium in CAPM may be obtained when individuals/investors are risk friendly. This assumption is closer to the real world, since risk aversion is rare and the portfolios implying a greater payoff are the ones which increase the variance of the payoff itself. Specifically, we assume that the wage vectors of the individuals/investors do not lie in the market space, which is the usual assumption for CAPM, namely, the payoff of any portfolio is replicated by the wage of the individuals/investors. The interpretation of such an assumption is that the wealth of the individuals/investors may not invest in financial markets as a whole. The second main result is that the perception of risk by the objective probabilities for the states of the world does not affect the equilibrium existence. This is a consequence of the No-Arbitrage assumption. This condition may be stated in terms of the existence of the objective probabilities for the states of the world. Since CAPM is usually considered as a way to compare the return of the so-called “market portfolio” and the return of any other portfolio, in the final section of this paper, we do provide the regression form of this altered form of CAPM.

Can FinTech promote enterprise cross-region investment? ——Evidence from China

Cross-region investment by enterprises, through the integration of resources from different locations and the expansion of market spaces, has become a crucial engine for promoting high-quality regional economic development. However, the geographical restrictions of traditional financial services significantly hinder enterprise expansion across regions. The emergence of financial technology offers fresh perspectives for addressing this challenge. This paper investigates whether financial technology can stimulate cross-region investment behaviors among enterprises using data from Chinese A-share listed companies from 2009 to 2020. The findings reveal that financial technology significantly facilitates cross-region investment by enhancing the quality of information disclosure, alleviating financing constraints, and advancing digital transformation in enterprises. These conclusions have been validated through a series of robustness tests. However, the impact of financial technology exhibits heterogeneity based on factors such as the ownership structure of the enterprise, industry type, and the degree of capital market openness. Further research indicates that while financial technology-promoted domestic cross-region investments enhance returns on investment, this is not the case with foreign cross-region investments. Our findings unveil new mechanisms through which financial technology promotes cross-region investments in enterprises, offering novel perspectives and strategic recommendations for emerging market countries to fully exploit the potential of financial technology and solve the challenges of cross-region investment. It has significant theoretical value and practical implications for optimizing resource allocation efficiency and promoting balanced and coordinated regional economic development.

Urban morphology and identity: The dock spaces of melaka on the maritime silk road

Background: This research investigates the intricate relationship between historical docks and the urban development of Melaka, a significant maritime entrepot along the Maritime Silk Road. Focusing on the physical connections and urban morphological performance, this study explores how these docks have influenced the urban morphology and architectural typology of Melaka from its earliest settlement to the present. Method: Utilizing a multidisciplinary approach that combines urban planning, architectural analysis, historical research, and extensive fieldwork, this research identifies key dock spaces along the Melaka River and examines their connections to the city's inland areas. Through historical mapping and analysis of lost docks and market spaces, as well as religious buildings, the study reveals the complex interactions between these maritime infrastructures and urban development. Result: The findings highlight numerous challenges in preserving these historical nodes, including issues related to modern urban integration and conservation. Conclusion: The research concludes with recommendations for the conservation and management of these historical sites, emphasizing their importance in preserving Melaka’s historic urban landscape. By safeguarding these cultural heritage nodes, Melaka can maintain its urban identity and continue to honor its rich maritime history. Novelty/Originality of this study: The development of a comprehensive and adaptive maritime heritage integration model in modern urban planning, which combines urban morphology, historical mapping, and socio-economic impact assessment, provides a multidimensional framework for urban planners to preserve and revitalize infrastructure nodes while accommodating contemporary urban development needs, thereby creating a balance between heritage preservation and urban progress.

MODERN FINANCIAL INNOVATIONS AND THEIR ROLE IN THE FORMATION OF THE INTERNATIONAL MONETARY AND FINANCIAL SPACE

The article attempts to systematize the patterns of modern financial innovations in the form of fintech and outline their impact on transformation in the international financial market and monetary space. The authors claim about paradigm shift in global financial landscape and present conceptual evaluation of its implications for both players and regulators. The results of the study would help deepen and expand understanding of the current dynamics and development prospects of financial markets and banking sector.

Netflix and Beyond: A Global Streaming Odyssey

To unveil the intricacies of Netflix's competitive stance, we embark on a comparative exploration. Our journey navigates the contours of the worldwide entertainment panorama, where Netflix's sway extends well beyond the confines of its headquarters in the United States. At the centre of our investigation lies a comprehensive tableau juxtaposing Netflix against an array of adversaries. As we delve into this exhaustive comparative scrutiny, we shall traverse the facets of evaluation that assess Netflix's performance across diverse dimensions. Ranging from the assortment of content to marketing strategies, from patron retention to global outreach, we scrutinize the elaborate threads that construct Netflix's competitive persona. At the heart of this examination, Netflix encounters a dynamic interplay with Hollywood Media Houses, once a purveyor and now a contender. Hollywood's traditional production conglomerates, armed with vast reservoirs of content and substantial industry influence, have ventured into the streaming arena with aspirations to rekindle their supremacy within the evolving entertainment ecosystem. Amidst all this, Netflix has gently treaded its way into multiple countries, including ours. Home to billions, not looking into the market space of Indian Steaming would be a sin deserving its own plot in a Netflix show. Deciding to save already overburdened and surrounded by competition steaming giant, noble students of IPM IIM Ranchi, that is us, have placed it by the end of this expedition. Against the backdrop of these fluctuating alliances and digital disturbances, we aim to uncover insights that illuminate both Netflix's competitive advantages and vulnerabilities. By the conclusion of our expedition, our goal is to decode the strategic underpinnings that have propelled Netflix to its present zenith while also acknowledging the potent forces that sculpt the destiny of global entertainment.

Fire Blackbox Control for Public Marketing

This paper presents the system for Fire Blackbox control in Public Marketing. When information is required following a fire incident, investigators or police might use the smart black box system to collect information. The black box system is used to continuously record, temperature, smoke, and other data. The information is then stored in a storage device. We are able to examine, track, and evaluate fire situations. In this paper, we propose a novel concept termed "Fire Black Box Control" (FBBC) tailored specifically for public marketing spaces. FBBC integrates cutting-edge sensing technologies, data recording, and data analytics. We present a comprehensive framework for implementing FBBC, encompassing sensor deployment strategies, data processing techniques, decision-making algorithms, and performance evaluation methodologies. Through extensive simulations and analysis, we demonstrate the effectiveness of the proposed FBC approach in mitigating fire risks and ensuring regulatory compliance in public marketing spaces

STRATEGIC INNOVATION AND POLITICAL TRIUMPH: APPLYING THE BLUE OCEAN STRATEGY APPROACH IN ELECTORAL CAMPAIGNS

In the dynamic realm of electoral politics, achieving victory hinges on strategic innovation and the ability to capture voter sentiment effectively. This paper explores the application of the "Blue Ocean Strategy" to electoral campaigns, drawing parallels between business strategy and political success. Originating from the business sector, the Blue Ocean Strategy advocates creating uncontested market spaces by simultaneously enhancing value and reducing costs, thereby redefining competitive dynamics. By analyzing Canadian Prime Minister Trudeaus electoral triumph in 2015, where innovative strategies targeted non-traditional voters through positive messaging and digital engagement, this paper illustrates how political actors can transcend traditional partisan strategies. It delves into key components of the Blue Ocean Strategy adapted to the electoral context, emphasizing the importance of strategic divergence from conventional tactics. This study offers insights for future electoral campaigns seeking to navigate and innovate in the complex landscape of contemporary politics.

BLUE OCEAN STRATEGY

The Blue Ocean Strategy, developed by W. Chan Kim and Renée Mauborgne, emphasizes creating new, uncontested market spaces rather than competing in existing markets. This approach is crucial in today’s global economy, where businesses strive for innovation and sustainable growth. By focusing on value innovation and differentiation, the Blue Ocean Strategy provides a means for companies to avoid the intense competition of saturated markets. It encourages businesses to identify unaddressed needs and solve existing problems in novel ways, fostering an environment of creativity and innovation.This article aims to provide a comprehensive understanding of the relevance and importance of the Blue Ocean Strategy in contemporary business practice. It seeks to elucidate the theoretical foundations, strategic frameworks, and practical applications of this innovative strategy. By doing so, the article highlights the benefits and challenges associated with implementing the Blue Ocean Strategy, offering valuable insights for businesses looking to carve out new niches and achieve significant growth.The article conducts an in-depth analysis of the Blue Ocean Strategy, exploring its core principles and strategic tools such as the Strategy Canvas and the ERRC Grid. It examines case studies of successful implementation across various industries, including technology companies like Slack, Tesla, and Netflix. These examples demonstrate how the Blue Ocean Strategy enables companies to create new market spaces, deliver unique value propositions, and achieve long-term competitive advantage by addressing unmet needs and innovating beyond traditional competition. Additionally, the article discusses the practical steps businesses can take to apply these principles and frameworks in their own contexts, ensuring a systematic approach to market innovation and strategic differentiation. This comprehensive analysis provides a robust understanding of how businesses can leverage the Blue Ocean Strategy to navigate the complexities of the modern competitive landscape and drive sustainable success.