The rise of Chinese animation: policy evolution and industry development since the 1990s

Abstract

ABSTRACT This paper examines the evolution of China’s animation industry policies from 1990 to the present and their substantial impact on industry development. The study identifies four main stages: the exploratory phase in the 1990s, the boom period from 2000 to 2011, the transition period from 2012 to 2016, and the rational phase from 2017 onwards. Each stage had distinct policy focuses, collectively driving a shift in Chinese animation from simple quantity growth to a more sustainable, quality-oriented development. Various supportive measures, including market access management, fiscal and tax incentives, and industry fund support, provided critical market space and financial resources, fostering technological innovation, talent cultivation, and broadening international collaborations. Despite notable achievements, the industry still grapples with challenges like an incomplete industrial chain, dependence on government support, and gaps in original content creation. This paper provides essential references for optimizing future policies, offering valuable insights for the animation industry’s development in other countries as well.