Research on the Character Creation of Chinese 3D Commercial Animation Films

Abstract

In recent years, China is vigorously developing the film and television animation industry. Character design is the core of animation design in this cultural industry and the key to the animation industry chain. Chinese animation once had an important position in the history of world development. However, currently, the character design of 3D commercial animation in China is weak and lacks a style with Chinese characteristics. Therefore, this article analyzes and contrasts the classic animation works of Fang, China, and the United States, explores the weakness of domestic 3D commercial animation, and uses character modeling as the research center to study the character modeling of Chinese 3D commercial animation films. Analyze the characteristics of Chinese animation in modeling design from different aspects such as social and cultural background, market economy development, and technological progress. Summarize and explore the unique style and aesthetic value of Chinese animation design. The purpose is to explore the preservation of the traditional outstanding clan characteristics and provide a theoretical and historical basis for Chinese 3D commercial animation creation and research.