STRATEGIC INNOVATION AND POLITICAL TRIUMPH: APPLYING THE BLUE OCEAN STRATEGY APPROACH IN ELECTORAL CAMPAIGNS

Abstract

In the dynamic realm of electoral politics, achieving victory hinges on strategic innovation and the ability to capture voter sentiment effectively. This paper explores the application of the "Blue Ocean Strategy" to electoral campaigns, drawing parallels between business strategy and political success. Originating from the business sector, the Blue Ocean Strategy advocates creating uncontested market spaces by simultaneously enhancing value and reducing costs, thereby redefining competitive dynamics. By analyzing Canadian Prime Minister Trudeaus electoral triumph in 2015, where innovative strategies targeted non-traditional voters through positive messaging and digital engagement, this paper illustrates how political actors can transcend traditional partisan strategies. It delves into key components of the Blue Ocean Strategy adapted to the electoral context, emphasizing the importance of strategic divergence from conventional tactics. This study offers insights for future electoral campaigns seeking to navigate and innovate in the complex landscape of contemporary politics.