Marketing Promotion Research Articles

User Behavior and Satisfaction in AI-Generated Video Tools: Insights from Surveys and Online Comments

Abstract. With the rapid advancement of AI, AI-generated video tools have become essential in digital content creation. However, there are significant differences in user acceptance and satisfaction with these tools. This study aims to explore the underlying reasons for these differences by analyzing user behavior, satisfaction levels, and preference characteristics through a questionnaire survey and online review data. Ridge regression analysis identified usage frequency and data security concerns as key factors influencing satisfaction, with familiarity and education level also playing significant roles. Based on these factors, K-means clustering categorized users into three groups: occasional users with high satisfaction, functionality-focused users with the highest satisfaction, and frequent users with lower satisfaction due to data security concerns. Sentiment analysis and LDA topic modeling of online reviews for five AI video tools-Animoto, Invideo, Lumen5, Pictory, and Synthesia-revealed differences in user evaluations. The findings indicate that Lumen5 excels in social media content creation, while Pictory has a weaker user experience with more negative feedback. The study concludes that developers should focus on increasing tool usage frequency and enhancing data security to improve user satisfaction. Moreover, targeted strategies based on different user segments can aid in more precise product optimization and market promotion. This research provides practical guidance for the further development of AI-generated video tools. Future studies could expand the sample size and data dimensions to further validate and deepen these conclusions.

Using Marker-Assisted Selection to Develop a Drought-Tolerant Rice Line with Enhanced Resistance to Blast and Brown Planthopper

Rice is a major global staple crop, but rising temperatures and freshwater shortages have made drought one of the most severe abiotic stresses affecting agriculture. Additionally, rice blast disease and brown planthopper infestations significantly impact yields. Therefore, developing water-saving, drought-resistant, high-yielding, and disease-resistant rice varieties is critical for sustainable rice production. The new water-saving and drought-resistant (WDR) rice ‘Huhan 1516’, bred using marker-assisted selection (MAS) and marker-assisted backcrossing (MABC) techniques, addresses these challenges. This variety is highly adaptable to drought-prone and water-scarce regions such as the Yangtze and Huai River basins. With its high yield, drought tolerance, and broad-spectrum resistance to rice blast (conferred by the Pi2 gene) and brown planthopper (BPH), ‘Huhan 1516’ is suitable for various farming systems and environments. Field trials show that this variety outperforms control varieties by 2.2% in yield and exhibits moderate resistance to both rice blast and brown planthopper. ‘Huhan 1516’ has been recognized as a new water-saving and drought-resistant rice variety by the state, and as a released cultivar, it has great potential for market promotion and application.

A Study on Consumers’ Willingness to Purchase Autonomous Vehicles from a Multi-Party Interaction Perspective: A Tripartite Evolutionary Game Model Involving the Government, Automobile Manufacturers, and Consumers

With the rapid development of autonomous driving technology, the advent of the autonomous driving era has become inevitable. An in-depth study of consumers’ willingness to purchase autonomous vehicles is critical to accelerating the adoption and commercialization of autonomous vehicles. By constructing a tripartite evolutionary game model of governments, automobile manufacturers, and consumers, we analyze the stable choice of unilateral strategy and equilibrium strategy of autonomous vehicle purchase intention. The MATLAB2022b tool was used for data simulation analysis to verify the validity of the conclusion and the influence of related factors on the purchase intention toward autonomous vehicles. The results show the following: (1) The combination of government support, active R&D, and consumer purchasing is the evolutionary stability strategy (ESS) of the model. (2) With an increase in government support, the probability of automobile enterprises taking the initiative to participate in R&D also increases. However, the negative impact of risk can significantly reduce the incentive for firms to conduct R&D and reduce the effectiveness of government support. (3) Government subsidies to consumers and purchase incentives offered by automotive companies can significantly increase the likelihood that consumers will purchase an autonomous vehicle. Based on these findings, recommendations are made to strengthen government support, establish risk mitigation mechanisms, and strengthen market promotion efforts to promote the commercialization of autonomous vehicles. The study provides a new perspective for understanding multi-party interactions in the rollout of autonomous vehicles and provides valuable insights for policymakers and industry stakeholders.

Pengaruh Komunikasi Pemasaran Sebagai Promosi untuk Usaha Kecil Menengah

To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the effectiveness and efficiency of integrated marketing messages. An entrepreneur's ability to sell his brand will be aided by the knowledge, understanding and application of integrated marketing communications. The purpose of this study is to conduct a theoretical investigation of the relationship between entrepreneurship and integrated marketing communication as a marketing promotion approach. If done right, integrated marketing communications can help entrepreneurs introduce, form a positive impression, and retain clients for their companies.

The marketing promotion in the pharmacutical sector in Kosovo- case study

The paper addresses the issues that have to do with the use of marketing and give a general overview for the pharmaceutical industry, the main marketing concepts, identify the importance of marketing in promoting sales of pharmacy companies, understand which strands are used to promote sales and satisfy the needs of consumers in terms of improving their health. In addition, the paper elaborates the development of the pharmaceutical sector in Kosovo, the competition between pharmaceutical producers and distributors, the strategies that firms use to promote products and services, increase of quality of medicines, price reduction and other issues. The objective of the paper is to explain how pharmaceutical marketing is carried out by focusing more on the communication and romotional techniques used, to give an overview of the functioning of this sector and to identify the importance of promotion in promoting sales. The methodology used is based on comparative analysis through the use of primary and secondary sources. For analysis purposes, a structured questionnaire was prepared for pharmaceutical products, which was distributed physically to the pharmaceutical workers. Scientific literature, local and international official reports and other relevant sources were also used. The results and findings of the research show that promotion has a significant impact on promoting sales.

Application and Challenges of Battery Swapping Technology in the Development of New Energy Vehicle

Abstract: With the rapid growth of the new energy vehicle market, the construction of battery swapping stations has become an effective solution to the problem of insufficient charging facilities. Battery swapping technology can improve energy replenishment efficiency, alleviate pressure on the power grid, reduce charging costs through overnight charging, and increase battery utilization and profitability. However, battery swapping technology faces issues such as standardization, high costs, technical and safety challenges, and low market acceptance. It is suggested to promote standardization, government policy support, technological innovation and safety enhancement, the construction of a widespread battery swapping network, as well as innovation in business models and market promotion to promote the development of battery swapping technology.

Analysis of Marketing Strategies for Bestselling Books in the Context of Publishing Convergence: A Case Study of The Fugitive Artist

Driven by the dual forces of the digital wave and global trends, the publishing industry is undergoing unprecedented transformation, with publishing convergence becoming the new norm for industry development. In this context, the deep integration of traditional publishing and digital publishing has not only reshaped the methods of content production, distribution, and consumption but has also raised the bar for marketing strategies of international bestsellers. The Fugitive Artist, a fictional literary work that has made a global impact, owes its success not only to its profound literary value and captivating plot but also to its precise and innovative marketing strategies. This provides a valuable case for the market promotion of international bestsellers. This paper aims to analyze the marketing strategies of The Fugitive Artist in the context of publishing convergence, exploring how the book stood out in a complex and ever-changing market environment, and offering insights for the international promotion of similar works from China.

DEVELOPMENT OF MARKETING IN AZERBAIJAN

The main goal of the article is to study activities aimed at marketing development in Azerbaijan. It is noted that benefiting from the synthesis of the national characteristics of the economy (including the experience of the Soviet era) and the world experience is one of the urgent requirements of the modern era. Method and methodologies. In the analysis process, comparative analysis of statistical indicators, analysis of legal-normative documents necessary for the development of marketing, classification of existing problems in the system of formation of market relations in Azerbaijan, forecasting and projecting methods were used. Novelty on the article. The article focuses on some rational and non-rational activities that are neglected in the scientific literature and necessitates the development of marketing. Conclusion and suggestions. The article emphasizes that marketing promotion is a step that serves to make companies popular among the population. These steps are one of the necessary steps to be carried out and updated both thoroughly and systematically. It is noted that 90% of managers of companies operating in Azerbaijan think that there is no need for marketing research. Thus, the decision to implement marketing measures is not based on the analysis of research data, and this, in turn, does not justify the effectiveness of marketing projects. Businessmen rely too much on their intuition and make unreasonable expenses based only on their own experience and unsystematized information that reaches them over a period of time. As a result: 1. Unsuccessful image campaigns are organized that do not produce any desired intangible effect; 2. Sales of newly launched products are falling; 3. Preference is given to advertising campaigns mainly aimed at financial impact; 4. Absurd models of brand perception emerge as a result of lack of study of brand perception after marketing activities; 5. Low level of service and, as a result, customer satisfaction. At best, marketers refer to a company's to-do list.

РОЛЬ ГОСУДАРСТВЕННЫХ И ЧАСТНЫХ СТРУКТУР В ФОРМИРОВАНИИ ОРГАНИЗАЦИОННОЙ МОДЕЛИ СИСТЕМЫ УПРАВЛЕНИЯ В ТУРИСТСКОЙ ИНДУСТРИИ

The scientific article highlights the key aspects of tourism development management, including strategies, financial support, regulation and the results of a comprehensive study of the role of public and private structures in the formation of an organizational model of the management system of the tourism industry of the Republic of Kazakhstan are presented. In the course of the work, an overview of existing development strategies was conducted, the roles of public and private structures in the formation of infrastructure were highlighted, and the effectiveness and prospects of cooperation between these sectors were analyzed. The presented analysis includes an assessment of the degree of engagement, the effectiveness of resource use, as well as identifying the advantages and disadvantages of existing partnerships. The article also examines the key benefits of cooperation, such as combined experience and knowledge, financial empowerment and joint marketing promotion. At the same time, disadvantages such as bureaucratic obstacles and risks to data privacy are highlighted. Recommendations for improving cooperation between public and private structures are proposed, and prospects for the development of the tourism infrastructure of the Republic of Kazakhstan are highlighted. The possibilities of intensifying the dialogue, creating a unified development strategy and promoting innovation and digitalization in tourism are discussed. The work provides an extensive overview of the current state of the tourist infrastructure and is aimed at forming practical recommendations for its sustainable development. Keywords: tourism industry, tourism infrastructure, development strategies, public structures, private structures, environmental sustainability, financial support, strategic cooperation.

Brand Awareness Communication Strategy in Setujuan Coffee Marketing on Instagram Social Media

This research aims to find out the marketing communications of Kopi Setujuant in increasing brand awareness and to find out about the marketing promotions of Kopi Secepat on Instagram social media. The method used in this research is a descriptive qualitative approach with a constructivist paradigm. The theory used in this research is the Integrated Marketing Communication theory, this theory is used to see how the marketing promotion strategy is carried out at Kopi Secepat through Instagram social media to attract brand awareness. The data collection techniques used were direct observation, in-depth interviews, documentation and literature study. The results of this research show that coffee marketing communications can increase brand awareness through a design process such as determining the target audience, conducting in-depth research regarding the strategy you want to use, making comparisons with competitors who have the same market, and determining the goals of implementing the strategy with content output.

User Behavior Analysis and Optimization Countermeasures in Shopping APP Interface Design

In this study, the interface design and marketing strategy of shopping APP were deeply discussed, and a series of optimization countermeasures were put forward. The principles of interface design and user behavior are analyzed, and the design problems such as information overload, complicated navigation, low usage frequency and high user loss are pointed out. The countermeasures of interface design optimization, user behavior guidance and marketing strategy adjustment are put forward, including simplifying interface, optimizing navigation, personalized recommendation, incentive mechanism, brand building and marketing promotion. These measures are aimed at improving user experience, enhancing user stickiness and enhancing market competitiveness. Through this research, it provides theoretical basis and practical guidance for shopping APP interface design optimization and market strategy adjustment.

Improvement of Performance Lemon Farmer Group in Marga Dajan Puri Village Marga District Tabanan Regency

Marga Dajan Puri Village is located in the Marga District of Tabanan Regency. The livelihoods of the village residents are quite diverse, with the majority engaged in agriculture and plantations. Based on the initiative of several villagers, they formed a group to cultivate Organic Seedless Israeli Lemon, consisting of 13 farmers led by Mr. I Made Suastika. The products they produce include lemon fruit, grafted seedlings, and organic fertilizer. There are several issues related to the management of this business, namely the lack of financial record-keeping, the absence of a promotional system to market their products, and production equipment that is already in disrepair. The activities conducted to assist this lemon farmer group include providing training and support for simple financial record-keeping, creating an online marketing promotion strategy, and procuring some new equipment. The goal of this service activity is to enhance the partners' understanding of business financial record-keeping and marketing, as well as to improve their production capacity. The expected outcomes of this activity include the implementation of simple bookkeeping, increased business turnover, production volume, and market share. The targets to be achieved are: enhanced competitiveness, increased turnover and added value for UMKM, application of science and technology in UMKM, publication in national/international journals, online media publication, and uploading videos on YouTube channels

Research on seismic suppression performance of vertical circulation stereo garage based on friction damper and steel pipe

AbstractThe conventional vertical circulation stereo garage is susceptible to deformation and instability when subjected to extreme seismic loads and complex working conditions. The present study introduces the combination arrangement of steel pipe and friction damper to optimize vertical circulation stereo garage while also investigating their seismic suppression performance under three representative seismic waves (EL‐CNENTRO, TH1TG025(TH), and RH1TG025(RH)). The results showed that the garage structure hasbetter seismic suppression performance when the combination of steel pipes and friction dampers is applied in Scheme 4 compared to relying solely on diagonal tie rod, steel pipe or friction damper. And Scheme 4 achieves inhibition rates of up to 61.27%, 22.12%, 56.07%, and 12.84% for overall maximum deformation response, maximum Y‐direction deformation response, vertex acceleration response, and bottom shear response, respectively. This enhancement significantly improves the garage's seismic stability, providing valuable theoretical references for advancing the development and market promotion of vertical circulation stereo garages.

An experimental study on premium measurement in response to residents' willingness to pay for green housing in urban areas

As the market continues to progress, the provision of green housing will inevitably increase, leading to a rising significance of residents' willingness to pay in determining the premium pricing and market promotion of these residences. This research measures residents' willingness to pay response experimentally, examining the driving mechanisms behind willingness to pay for green housing and the associated premium levels. Experiments revealed the following findings: (1) Intervention experiments on key driver factor (the mediating variable operational trust) of the theoretical model showed that willingness to pay among experimental group residents (green housing neighborhoods) increased from 269 to 291 CNY/m² (an 8 % increase), while the control group residents (residential building neighborhoods) experienced an increase from 170 to 236 CNY/m² (a 39 % increase). (2) Thirty scenario experiments on key driving factors (the mediating variable informational appeal) in the theoretical model demonstrated that, with information intervention, residents' willingness to pay increased by 27.5 %, which is less than the result derived from direct inquiry (29.4 %). Policy recommendations are based on the conclusions of the study.

Research on the Impact of Social Media Marketing of Films on Consumer Behaviour

Before and at the early stage of a movies release, a successful movie marketing strategy will have a great attraction and influence on the target audience. The trailer is a marketing tool used before the official release of a movie, and its main function is to market and publicize the movie to a general audience, as well as be an effective tool for the audience to understand the movie. And topic marketing is to position the content of the movie through emotional value, social topics, potential consumer experiences, and so on, to build consumer awareness of the movie. Effective marketing promotion can increase the conversion rate of the audience want to see by influencing consumer decision-making behavior. Therefore, this paper explores the impact of two social media marketing methods (trailer marketing and topic marketing) on consumer decision-making behavior on Weibo and Douyin from the perspective of the audiences want to see conversion rate. This will provide a useful reference for movie producers to carry out effective marketing promotions.

Differences and correlations between industrial experts and semi-trained assessors in the sensory evaluation of strong-aroma baijiu using rate-all-that-apply.

Baijiu has rich and complex sensory characteristics, and how to make the sensory analysis results given by baijiu industrial experts better understood by consumers has been attracting a lot of attention. In this study, 35 strong-aroma baijiu samples were evaluated by 12 industrial experts and 21 semi-trained assessors, respectively, using rate-all-that-apply (RATA) methods, which involved 2 groups of lexicons generated by the 2 panels. The results showed that the RATA method was suitable for analyzing and distinguishing different baijiu samples by both industrial experts and semi-trained assessors. Although the industrial experts and the semi-trained assessors selected very different lexicons to describe the same strong-aroma baijiu samples, most descriptors from the expert evaluators are either positively or negatively correlated with the semi-trained assessors, such as the attributes "aldehyde," "mud," "multi-grain," and "scorched," and these attributes are effective in distinguishing different strong-aroma baijiu samples. These correlations could enable the marketing promotion and consumer evaluation of baijiu products in the future. PRACTICAL APPLICATION: The result could help baijiu market, in particular the worldwide beverage market, better understand how different baijiu samples are described and evaluated by industrial experts, and further enable the marketing promotion and consumer evaluation of baijiu products in the future.

Users experience, logistic management and market promotion: Basis for cross border e-commerce platform improvement framework

Users experience, logistic management and market promotion: Basis for cross border e-commerce platform improvement framework

FreeArcs Knife: a Novel Stereotactic Radiosurgery System

This paper describes the design of an innovative linear accelerator image-guided radiosurgery (IGRS) device, which is based on a composite twofold rotary gantry structure. The paper discusses five aspects of the innovative device: its overall composition, the safety net space created by the accelerator radiation head as it rotates around the patient's longitudinal axis, the non-coplanar spherical coverage in the direction of the incidence angle for quasi-4π delivery, the structural features of the composite twofold rotary gantry, and the processes of treatment planning and implementation. It elaborates on the device's manufacturing feasibility, safety, effectiveness, accuracy, and efficiency. The conclusion is that this innovative device design holds significant development value and market promotion potential.

ASURANSI SYARIAH : BAGAIMANA KEDEPANNYA?

Syarikat Takaful Indonesia (Takaful Indonesia) in 1994. The research method used in this research is literature study (Case Study) analyzing from books or various studies that have been done previously. This study aims to critically examine sharia insurance and what will happen in the future? The result of this research is that the birth of Takaful Indonesia as a holding company for PT Asuransi Takaful and PT Asuransi Takaful Umum, the first Life and General Sharia Insurance in Indonesia, is the result of commitment and concern for various elements of the nation towards the development of the sharia economy, especially sharia insurance in Indonesia. According to OJK data, as of November 2019, sharia insurance assets against conventional insurance showed a figure of 6.17% or Rp 44.75 trillion (OJK, 2019). To improve and enhance the promotion of the sharia insurance market, support from all parties, be it the government, industry and stakeholders, especially in an effort to increase sharia insurance literacy effectively and massively through socialization of public education.

Social media vlogs and e-wom on man-made tourism destination: Insights from Indonesia

The use of social media Vlogs and WOM has not been thoroughly researched to stimu-late the intention to visit tourist destinations, especially man-made destinations. Howev-er, social media is currently an effective promotion and branding tool. The purpose of this study is to test whether e-WOM and social media vlogs have an impact on interest in visiting tourist destinations, whether social media vlogs have an impact on e-WOM, and whether e-WOM can be a moderating variable. The object of research is tourists who have visited man-made destinations in Indonesia, with a total of 414 respondents. Data collection is done through an online survey using Google Forms. Structural Equation Modeling (SEM) was used to analyze all hypotheses using SmartPLS 4.0 statistical software. The findings showed that social media vlogs and eWOM effectively drive in-tention to visit artificial tourism destinations, with eWOM positively moderating the relationship between social media vlogs and intention to visit. These results make a sig-nificant contribution to tourism theory and practice in formulating the most appropriate marketing promotion strategy for man-made tourism destinations today.