Marketing Promotion Research Articles

Exporting Mongolian Beef to China: The Opportunities and Challenges

Mongolia is a nomadic country. Due to the small population, large land area, and geographical location, the country has mainly focused on animal husbandry as one of the sources of income for the local people and foreign currency of the country. Beef exports play an essential role in Mongolia’s economy. However, due to several constraints that hinder export growth, Mongolia cannot export its agricultural products to its full capacity. One of the main challenges for Mongolian beef exporters is identifying key destination markets for their products and the know-how to access them. This article discusses the export of Mongolian beef to China, focusing on the potential of Mongolian beef cattle and its economic importance, the overall situation of Mongolian cattle products in the Chinese market, and the opportunities and market expansion challenges in China. This study is characterised as qualitative and quantitative research of an exploratory and descriptive nature, using bibliographic research. According to the findings, it became evident that Mongolia still has low participation in the Chinese market despite the opportunities in the Chinese market. However, with internal improvements and adjustments in policies, there is exponential growth potential in the sales of Mongolian beef to the Chinese market. Thus, Mongolian beef exports can be improved with more stress on value-added products and their marketing strategy based on consumer-oriented processing and packaging, expanding (or) changing export destinations, market promotion and brand image, adopting international hygienic standards norms and diversification of livestock products.

Viral Marketing Concept and Viral Marketing Development on Consumer Buying Approach

Viral Marketing is one of the current marketing promotion techniques. Viral Marketing is a type of marketing that uses social media to achieve certain marketing goals. Marketing technology is achieved by establishing the communication process chain itself. The key to viral marketing is to attract website visitors and refer them to others they believe will be interested which will increase consumer buying. Therefore this research also aims to help marketing through viral marketing which will be very effective to be able to telling the public about the products being marketed. Qualitative descriptive methods were used, and the results obtained were that spreading social marketing through viral marketing was very effective in informing the public about the products being marketed, because the process of disseminating information through Instagram social media accounts was very fast and did not care about the time or distance of production. one marketing through viral development. The main purpose of viral marketing is to spread promotions on social media, allowing the general public to not only be a passive observer but also to participate in marketing and react to something to adopt a more positive attitude.

Risk Management of Startups of Innovative Products

The activation of the startup movement is one of the fundamental preconditions for the transition from innovation to a startup ecosystem, the development of which is impossible without special innovation structures that help startups promote innovative products on the market. The purpose of this article is to modernize the process of promoting innovative products on the market in the form of startups, taking into account the trends of the innovative development of the modern economy. The following methods are used in the article: situational and design approaches; methods of simulation and structural−functional modeling—to determine the potential market demand for innovative products and plan the process of their promotion to the market; and BPMN notation—to formalize the integration links between actors in the process of promoting innovative products on the market. As a result, a scheme for assessing the economic efficiency of innovative product market promotion process management was developed that sorts out several indicators at each stage of the innovation process, which allows one to increase the clarity and completeness of the promotion process management while reducing costs. The system of risk management of innovative products has been studied using the example of the promotion of the innovative startup Hideez Technology Ltd on the market in Europe and the USA. This has allowed the company to benefit economically from implementing the results, reaching USD 20,000. In conclusion, the sequence of actions for making management decisions during the implementation of the strategy for innovative product promotion process management was defined.

Economic Factors of the Socio-Environmental Agenda in the ESG Concept

Relevance. The rationalization of complex social ties of economic activities has given rise to the concept of balanced provision of comfortable living conditions, protection of the natural and cultural environment, meeting the needs of private business maximizing efficiency. The society requires to assess discrepancies between the priorities of economic factors and the generally accepted ESG green agenda.Purpose. To conduct a theoretical and conceptual analysis of the parameters of socio-ecological problems of economy, identify priority groups of criteria for choosing models of individual, institutional, country socio-ecological behavior.Objectives: Determine the conceptual framework for the evolution of approaches to the social and environmental agenda, conduct a study of the specifics of social and environmental assessments of the behavior of subjects, identify groups of factors in the dynamics of the carbon intensity of the economy, including the production and consumption of carbon intensive goods.Methodology. The methodological approach included an analysis of the dynamics of the concepts from environmental protection to the social and environmental component of the corporate strategy and the argument of market communication at the micro-level, from the millennium goals to the sustainable development of supranational communities; retrospective analysis of national volumes of CO2 emissions; methods of grouping, classification, graphical interpretation of the results of a comparative analysis to identify the evolution of the socio-ecological behavior of states.Results. An analysis of the statistical data on carbon dioxide emissions from a number of countries, taking into account consumption, showed an underestimated share of the economic "center" (USA, European Union) in emissions and an overestimation of the "periphery" countries (China, India). The use of a socio-ecological instrument of market promotion and squeezing out competitors reflects the predominance of economic factors in the behavior of organizational institutionalized economic entities. An analysis of the results of public opinion surveys confirms the discrepancy between the commitment to reasonable consumption declared by buyers and the real significance of cost-price factors of choice.Conclusions. The study of the declared and implemented socio-ecological model of individual, corporate, country behavior showed the predominance of economic factors in the implementation of the ESG approach by individuals, enterprises, and states. Actually implemented behavioral strategies are determined by the dominance of economic factors in the choice of models of individual, corporate, territorial (national, regional) socio-ecological behavior, along with the stated balancing of environmental, socio-cultural, economic factors (ESG).

Enhancing Rural Resilience in a Tea Town of China: Exploring Tea Farmers’ Knowledge Production for Tea Planting, Tea Processing and Tea Tasting

Rural areas have undergone visible transformations in recent decades. It leads to some ecological problems. Enhancing rural resilience is necessary in the face of these changes. However, previous literature often ignored the roles of indigenous actors in this process. Consequently, we conduct participant observation and in-depth interviews to explore the process by which local farmer knowledge is produced in Fenghuang, a rural area that concentrates on the tea industry in China, and how this process contributes to the agriculture resilience of individual and rural areas. We find that local knowledge is a dynamic composition of daily practice highlighting the nature of adaptability in farmers’ pursuits. Such knowledge is found to be constructed, exchanged, and then reshaped into a new and heterogeneous form that involves a mix of scientific forces and local practices, building a solid basis for individual and rural resilience. In addition, both sustainable agriculture and successful market promotion can be achieved by knowledge production. In this way, the meaning of “place” is reconstrued, morphing from a barren and backward rural area to a green and unique land with idyllic beauty. This metamorphosis offers belongingness to tea farmers and imposes on them the responsibility to contribute their efforts to the land.

Pengembangan website dan promosi pemasaran Chlorella Jelly Genki di Kecamatan Tampan Kota Pekanbaru

Chlorella Jelly Genki is a kind of health drink to increase the immune system or the level of people's immunity from various diseases including Covid-19 which is packaged in plastic cups that can be sold commercially at a price of Rp. 10,000/cup. Within 10 months from September 2020 to July 2021, 5321 cups have been sold with consumers from various circles including academics from universities such as students and lecturers at the Riau University and Riau Islamic University, Government Employees, Members of the Riau Regional House of Representatives, and the congregation of mosques such as the Rodatul Jannah mosque, Pekanbaru and the general public. To further increase the marketing reach of Chlorella Jelly Genki to the wider community, various strategies or efforts are needed, including developing websites using digital technology and marketing promotions through community service activities by involving student groups as the driving force through integrated Community Service Activities. Abdimas in 2021. This Community Service activity has been carried out from May 2021 to early August 2021, the report of which is presented in this paper. The first way is by developing a digital technology website and marketing promotion through social media in the form of a home page, which can be done under the name: http://genkinusantara.com/. While the second way is to directly invite the target community group to come to the Algae Research Center. The results of this community service show that of the 244 people who were invited, 115 people or 47.1% of them expressed their willingness to become a distributor or selling agent of Chlorella Jelly Genki. While 26 people (10.7%) were still unsure or still needed further consideration to become a distributor or sales agent, 94 people (38.5%) firmly stated that they were not or not yet willing and 94 people (38.5%) ) people (3.7%) did not provide an answer. All participants who attended stated that Chlorella Jelly Genki was delicious and very suitable to be developed in Riau and also in Indonesia.

Pengaruh Kualitas Pelayanan Tokopedia terhadap Kepuasan Konsumen pada Pengguna Tokopedia di Surabaya

Currently, business development has led to the digital economy or online market due to changes in people's shopping styles, which have begun to shift from offline shopping to online shopping. This is an opportunity for business actors to market their products through digital media such as e-commerce. E-commerce facilitates communication between sellers and buyers, facilitates marketing and product promotion activities by sellers, facilitates the sale and purchase transaction process, facilitates payments made by consumers because it can be done online. This study was shown to analyze the effect of service quality on Tokopedia consumer satisfaction in Surabaya. The variables used in this study are service quality which consists of efficiency, system availability (reliability), fulfillment, confidentiality (privacy), responsiveness (responsiveness), compensation (compensation), contact (contact). And the variable of consumer satisfaction which consists of the suitability of expectations, loyalty, interest in visiting again and willingness to recommend. This study uses a survey method by distributing online questionnaires to 100 Tokopedia users in Surabaya. Based on the data analysis, it can be concluded that service quality has a positive and significant effect on Tokopedia consumer satisfaction in Surabaya.

Review on Ethiopia’s Global Position in Meat Production and Export: Analysis of Sectoral Opportunities and Challenges

Meat and other slaughter by-products being exportable food items have been contributing to the foreign export earnings and GDP growth of Ethiopia since the beginning of meat processing. Even though the country is blessed with huge livestock resources, the share of meat and other slaughter by-products exported from the overall export commodities is not more than 2% and the per capita meat consumption is below the average of Sub-Sahara African countries. This study was therefore, implemented to review the potentials and tradeoffs of meat production, processing and marketing in Ethiopia and seeking strategic intervention options to unleash the potentials after reviewing the available national and international resource materials. The study therefore indicated that, as opposed to Ethiopia’s strategic location to market and sound climatic condition, the country is not benefiting from the huge livestock resources due to knowledge gap; limited compliance to meet the international requirements including food safety standards like ISO, GMP and HACCP; limited promotion done in marketing; limited intra-Africa trade integration; poor linkage among stakeholders; few market outlets and other interlinked problems. On top of these meat consumption trends is almost stagnant and the calorie intake per capita from meat is in a declining state. Therefore, policy support in terms of diverse incentive mechanisms; encouraging more research and development work so as to benefit smallholder farmers, pastoralists and processors and the need for traceability and residue monitoring, market promotion and conducting benchmarking and twinning programs are some of the measures to be taken in order to be competitive in the global market. Better business communication with potential buyers and back and forth linkage with stakeholders along the value chain is also very important for the transformation of the sector from the current staggering stage to globally competitive agribusiness. Key w ords: Meat, Export, Production, opportunity, Challenge DOI: 10.7176/FSQM/114-03 Publication date: April 30 th 2022

English

Tomato is one of the most commonly grown vegetables in Malawi. However, considerable attention has not been given for its production and marketing aspects among smallholder farmers. Therefore, this study was conducted in six major tomato growing districts in Malawi with the objective of identifying production and marketing practices and constraints affecting tomato productivity. Semi structured questionnaires were administered to 404 respondents comprising 368 farmers and 36 input suppliers and data was analyzed using descriptive statistics. The findings revealed that male dominated tomato farming in the study area. It further revealed that 27.2% had post primary school education, 65.5% attended primary school education and 7.3% had no formal education. The survey indicated that 95.9% of respondents grow tomatoes in an open field and very few use tunnel/greenhouses (4.1% of the respondents). The survey results identified four major production constraints: pests, diseases, marketing and input cost. Red spider mite and bacterial wilt were identified as major pest and disease, respectively. Regarding marketing of tomatoes, the major constraint is price fluctuations. Major problems faced by input suppliers included lack of capital (27.8% of respondents). These findings indicate urgent need to invest heavily in promotion of tomato production and marketing. Key words: Diseases, farmers, tomato, pest, production, questionnaire.

Development and efficient use of a marketing communications mix

Aim. Based on an analysis of current trends in the development of the marketing communications mix, the presented study aims to determine the prerequisites for its efficient use by organizations for maximum impact on the consumer.Tasks. The authors identify trends in the development of the marketing communications mix; consider an algorithm for the formation of the marketing communications mix in an organization; substantiate the prerequisites for its efficient implementation in an organization.Methods. This study uses general scientific methods of cognition to investigate trends in the development of the marketing communications mix at the present stage, as well as the algorithm and prerequisites for the formation and implementation of the marketing communications mix.Results. According to the results of the study, the following trends in the development of the marketing communications mix can be identified: promotion of Internet communications following the growth of online commerce and mobile commerce, strengthening of customer centricity and development of interactive communication tools, expansion of direct producer consumer communications due to some manufacturers departing from resellers when selling goods, development of omnichannel sales, synchronization of different marketing promotion channels, etc.Conclusion. The study reveals that the prerequisites for an efficient marketing communications mix include a systemic communicative impact on the consumer, formation of a marketing communications mix based on consumer knowledge and continuous testing of the communication campaign, further development and application of modern tools for interaction with the consumer, creation of personalized, relevant, and interactive content based on a marketing strategy and a competent content plan.

A Study on Effectiveness of Digital Marketing Among College Students in Usilampatti, Madurai District

The modern facet of marketing is digital marketing. Consumers have become more tech-savvy as a result of the advancement of technology and smart phones are provided the instant access to the internet. If the consumer wants to get information, they simply get from the internet. As a result, marketers began to use this channel to disseminate information about their products, services and thoughts, this practice known as Digital Marketing. The primary goal of digital marketing is to attract users and provide them with access to information about businesses via digital media. This article looks at the many digital marketing promotion tactics available, as well as their appeal and effectiveness among college students. A random sample of 70 students was selected to investigate the reasons for the growing popularity and efficiency of digital marketing in compared to traditional marketing strategies.

Farmers Market Promotion Program (USDA)

Federal Grants & ContractsVolume 46, Issue 8 p. 8-8 Grants alerts Farmers Market Promotion Program (USDA) First published: 14 March 2022 https://doi.org/10.1002/fgc.32285Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume46, Issue817 March 2022Pages 8-8 RelatedInformation

Review of the Impact Pathways of Biofortified Foods and Food Products.

Biofortification is the process of increasing the concentrations and/or bioavailability of micronutrients in staple crops and has the potential to mitigate micronutrient deficiencies globally. Efficacy trials have demonstrated benefits of consuming biofortified crops (BFCs); and in this paper, we report on the results of a systematic review of biofortified crops effectiveness in real-world settings. We synthesized the evidence on biofortified crops consumption through four Impact Pathways: (1) purchased directly; (2) in informal settings; (3) in formal settings; or (4) in farmer households, from their own production. Twenty-five studies, covering Impact Pathway 1 (five studies), Impact Pathway 2 (three), Impact Pathway 3 (three), Impact Pathway 4 (21) were included. The review found evidence of an improvement in micronutrient status via Impact Pathway 4 (mainly in terms of vitamin A from orange sweet potato) in controlled interventions that involved the creation of demand, the extension of agriculture and promotion of marketing. In summary, evidence supports that biofortified crops can be part of food systems interventions to reduce micronutrient deficiencies in farmer households; ongoing and future research will help fully inform their potential along the other three Impact Pathways for scaling up.

Foregrounding in English Advertisements: A Research based on Advertisements on TIME

Advertising forms an essential component of the business field, where the competition fight is the significant marker. Advertisements can give a psychological hint to consumers so that they purchase a product by using image ideology association. More than any other sign or symbol system, language employs a strong effect on consumers and their behaviors. The paper aims to apply Leech’s foregrounding theory on English advertisements on TIME and clarify the “language games,” including deviation and parallelism, so as to figure out its effects on market promotion. The author employs case analysis to examine the theoretical foundation, then presents and exhibits parallelisms and deviations in advertising using classification standards and standard examples. It is found that advertisement language parallelism and deviation is one of the essential linguistic attention-grabbing methods. With the help of the foregrounding, information contained in the advertisement acquires a new, often unexpected sound: at the minimum of the text, the maximum expression.

Lleviation of Poverty through Sustainable Management and Market Promotion of Medicinal and Aromatic Plants in Swat, Pakistan

Background: District Swat, Pakistan is a potential hub of medicinal and aromatic plants (MAPs) which can substantially contribute to social, economic and cultural uplift of local communities. Therefore, the present study was conducted to explore the market potential for MAPs in the study area. Methods: Interviews were conducted with medicinal plant collectors, dealers and hakims to gather information about medicinal properties, pattern of collection and market status of MAPs in the study area. For this purpose, extensive field surveys were carried out in the study area and questionnaires were developed as a tool for interviews and data collection. Results: The study reported 58, 38 and 64 plant species at collectors’, dealers’ and hakims’ level. These plants are being used as medicines by local inhabitants to overcome their health problems and traded to subsidize low income for their basic needs. However, it was revealed that collectors had very little marketing skills and were unaware of high market value of their products, therefore, received minimum financial reward in the trade chain of medicinal plants. Increasing pressure on natural resources and decreasing trend in availability of important MAPs was also observed. Conclusion: An urgent need to investigate links between overexploitation of species and quality of herbal medicines in the global market and to develop conservation strategies for MAPs is suggested. It is also recommended to develop training programs for collectors of medicinal plants in order to improve sustainability, trade monitoring and community participation in natural resource management. Keywords: Medicinal plants, herbal market, quality trade monitoring, resource management

Design and Optimization of Indoor Space Layout Based on Deep Learning

In order to explore the technical path of using artificial intelligence deep learning algorithm in realizing the interior space layout, this study introduces neural network modules such as 3D spatial convolutional (3DSC) neural networks and fuzzy neural networks (FNN), and a deep learning algorithm of indoor spatial layout design (ISLD) based on the adversarial neural network (ANN) is formed. In the algorithm design, a controllable data-interference adverse variation algorithm based on a random number generator is introduced, to obtain the data variant optimization process of genetic algorithm in neural network deep learning. As shown in the simulation analysis, the algorithm yielded significantly better subjective audience evaluation than other algorithms mentioned in references, and because it can be run offline on a single PC workstation, the demand for network resources and computing power resources is relatively small, so under the premise of the same hardware facility investment, higher production capacity can be obtained to get a higher input-output ratio, and it has a certain industry-university-research transformation and market promotion value.

Strategy of marketing and promotion of knowledge services in university libraries from the perspective of micro media: Evidence from China

With the rise of micro media, the library’s traditional knowledge services and its publicity and promotion methods have been challenged. This study investigates the marketing and promotion of knowledge services through micro media in university libraries. Based on the dynamic model of knowledge service marketing promotion in university libraries, this paper conducts network research and analysis on the library knowledge service microblog, WeChat, and microfilm marketing of 42 world-class universities in China. The results show that among 42 university libraries, microblog and WeChat have a high opening rate but do not attach importance to late marketing management and maintenance (microblogs’ opening rate is 83.3%, the proportion of people paying attention is 20%). The number of knowledge service outlay exceeds 1,000 accounts (28.6%). The rate of consultation feedback within one day is 17.14%. The official WeChat account number has 97.6% of libraries. The ratio of WeChat push at least once a week is 68.3%, and the rate of consultation feedback within one day is 17.07%. Microfilm marketing is not valued as a whole (the release rate of microfilms is only 9.5%). Successful microfilm marketing (such as Tsinghua University’s “falling in love with the library” series with 7,320 views/day) helps to improve the communication efficiency of knowledge services and brand awareness. This study confirms that micro media marketing has not been fully developed and utilized. University libraries should take user experience, media technology, resource reserve, service content, account publicity, and operation as the starting point to improve user viscosity.

Design of a Handicraft Product Marketplace using a Web-Based Business to Consumer (B2C) Method

West Sumatra is famous for its embroidery. Usually embroidery is found on mukena, hijab, brackets, koko clothes, and others. The issue of marketing and brand promotion is still one of the biggest obstacles for embroidery businesses in increasing their business scale. Embroidery business actors often experience problems in selling their products. This cannot be separated from the tendency of these business actors to focus more on the production process without being balanced by marketing and promotion. Some embroiders, when the goods are available, they are confused about what to do to sell it quickly. As a result, the marketing and promotion steps taken tend to be conventional, namely word of mouth or simply displaying their products in stores. To overcome these problems, the authors conducted research to design a marketplace application to help business people to easily promote their products. In conducting this research the author uses the SDLC method. While the development of software in the design of this decision support system the author uses the PHP programming language. The results of this study are a marketplace application that can make it easier for customers to access products without having to come to the place, make purchases, transfer payments or online anywhere, so as to increase customer buying interest

Penguatan Kelembagaan Desa Wisata melalui Promosi Digital Marketing di Desa Cisaat, Kecamatan Ciater, Kabupaten Subang

Strengthening Tourism Village Institutions through Digital Marketing Promotion in Cisaat Village, Ciater District, Subang Regency An increase in the number of tourist visits to a destination is an indicator of the success of an effective marketing promotion strategy. The selection of an effective marketing promotion strategy that is in accordance with market trends is an absolute must. One of the effective media in the promotion of destination marketing is to use digital marketing media. Cisaat Tourism Village, Subang is one of the villages that makes tourism one of the sectors that drive the economy of its people. Cisaat Tourism Village has considerable potential including cultural tourism, nature tourism and educational tourism. Cisaat Tourism Village has a weakness in terms of marketing promotion so that the increase in the number of visits is not significant. Community service programs are expected to be the solution. The activities carried out were workshops on making tourist village websites, digital marketing workshops to increase knowledge and skills regarding interesting content for website marketing and social media marketing. The output of this activity is the availability of a marketing promotion website for tourism village packages, the skills of tourism village managers in creating social media marketing promotional content.

Nutritional Function and Flavor Evaluation of a New Soybean Beverage Based on Naematelia aurantialba Fermentation.

The soy beverage is a healthy product rich in plant protein; however, its unpleasant flavor affects consumer acceptance. The aim of this study was to determine the feasibility of using Naematelia aurantialba as a strain for the preparation of fermented soybean beverages (FSB). Increases in Zeta potential, particle size, and viscosity make soy beverages more stable. We found that nutrient composition was increased by fermenting N. aurantialba, and the antioxidant activity of soybean beverages significantly increased after 5 days of fermentation. By reducing the content of beany substances such as hexanal and increasing the content of 1-octen-3-ol, the aroma of soybean beverages fermented by N. aurantialba changed from “beany, green, and fatty” to “mushroom and aromatic”. The resulting FSB had reduced bitterness but considerably increased sourness while maintaining the fresh and sweet taste of unfermented soybean beverages (UFSB). This study not only provides a theoretical basis for the market promotion of FSB but also provides a reference for basidiomycetes-fermented beverages.