Marketing Of Agricultural Products Research Articles

Ecosystem approach то digitization of the agricultural industrial complex

The theoretical foundations of the ecosystem approach to the digitalization of the Russian agro-industrial complex are considered. The hypothesis of this study was the assumption that the digital ecosystem is a higher level of cooperation in the agro-industrial complex, involving the unification of all participants on a digital platform and with the help of digital technologies. Digital ecosystems meet all the requirements of the sixth technological order and allow agricultural producers to move to it at a faster pace. It is shown that digital ecosystems accelerate the process of introducing digital technologies into the agro-industrial complex (its digitalization), thereby contributing to the effective functioning of ecosystems, i.e. these are interrelated categories. It is proposed to understand the digitalization of the agro-industrial complex as “the mass introduction of digital technologies, the increase in the use of digital and/or computer technologies in the economic activities of an individual agro-industrial complex enterprise, a household or the agricultural sector of the economy as a whole." and the “digital ecosystem of the regional agro-industrial complex” is a set of organizational and economic tools, promoting the construction of mutually beneficial production relations between subjects of the region’s agro-industrial complex using a digital platform to increase the share of small and medium-sized agricultural producers in the regional market for agricultural products, and ultimately, to ensure the sustainability of the rural economy through the creation of new cooperative ties.

Formulation of Agricultural Product Marketing Strategies Based on The Analysis of Customer Value Perception and Demand

Formulation of Agricultural Product Marketing Strategies Based on The Analysis of Customer Value Perception and Demand

ПЕРСПЕКТИВЫ ПОВЫШЕНИЯ ЭФФЕКТИВНОСТИ ДЕЯТЕЛЬНОСТИ ПИЩЕВЫХ ПРОИЗВОДСТВ АГРОПРОМЫШЛЕННОГО КОМПЛЕКСА

The scientific article makes a theoretical review of domestic literature on the problems of increasing the efficiency of food production in agro-industrial production, analyzes the market for agricultural products in conditions of import substitution, pays special attention to the integral efficiency of resource use, organization of infrastructure, considers the problems of ensuring the competitiveness of agro-industrial production in conditions of participation in economic associations. The stages of the technological process for the production of dumplings are revealed, from receiving raw materials and preparing them for use to packaging and selling dumplings. Options for grading when trimming beef and pork meat are presented, while the highest grade of meat assumes the absence of visible inclusions of fatty and connective tissue. A calculation was made of the operating time of equipment for the production of dumplings in the context of each technological operation, taking into account the planned volume of processing and the standard operating hours and productivity of the equipment. The energy consumption, depending on the operating time of the equipment, was determined, and the energy costs were calculated. The costs for the production of dumplings have been grouped, taking into account certain energy costs. The amount of costs is shown in terms of costs per kilogram of dumplings and for the entire planned production in accordance with the production program. The structure of production costs has been determined, in which the largest share is occupied by the costs of raw materials, and the smallest share belongs to the costs of electricity used for production needs. An assessment was made of the economic efficiency of dumpling production: the cost of one kilogram of dumplings, profit, and profitability of the product were determined.

How to interact with consumers to enhance their purchase intention? Evidence from China’s agricultural products live streaming commerce

PurposeThis study aims to investigate the effects of interaction in agricultural product live rooms, including personalization, responsiveness, and entertainment, on consumers’ purchase intention.Design/methodology/approachThe SOR model has been applied to formulate hypotheses. This study is based on an online survey conducted with a sample of 433 valid questionnaires from Chinese consumers on the TikTok agricultural products live platform. A partial least squares structural equation modeling (PLS-SEM) is used to test the hypotheses.FindingsThe findings indicate that (1) interactions (personalization, responsiveness, and entertainment) in the agricultural products live room have a positive effect on perceived values (utilitarian value, symbolic value, and entertainment value); (2) utilitarian value positively affects purchase intention and mediates the effects of personalization and entertainment interactions on purchase intention, respectively; (3) entertainment value positively influences purchase intention and mediates the influence of entertainment interaction on purchase intention.Originality/valueThis study offers theoretical insights into live marketing of agricultural products and practical implications for practitioners of agricultural products in live streaming commerce.

Marketing of agricultural products through e-NAM in Tamil Nadu state

Integrating technology in agricultural marketing has marked a transformative milestone in Tamil Nadu, where agriculture is a cornerstone of the economy. The National Agriculture Market (e-NAM) has redefined traditional methods, creating a unified national market for agricultural commodities. This study focuses on marketing selected agricultural products through e-NAM in Tamil Nadu, analyzing trade records from 2017 to 2021, and forecasting up to 2025-2026. Focusing on efficiency and transparency, the study explores the impact of e-NAM on the agricultural trade market. Secondary data spanning 2017-2021 from the Department of Agriculture, Cooperation & Farmers Welfare, and the National Agricultural Market were collected and analyzed using charts and forecasting methods. Trade records for arrived and traded lots, quantities, and values in Tamil Nadu displayed consistent growth. The arrival of lots increased steadily, reflecting potential market expansion. Traded lots and quantities showcased dynamic growth, indicating an expanding trade market. Forecasted values predict a positive trajectory with continuous growth up to 2025-2026. The study underscores the transformative impact of e-NAM in Tamil Nadu. The positive trade quantity and value trends reveal a dynamic and expanding market. Forecasted projections suggest sustained growth, emphasizing the role of the platform in enhancing market efficiency and economic development. While optimistic, acknowledging external factors is crucial for stakeholders to navigate potential challenges. The success of e-NAM exemplifies technologies transformative power in fostering sustainable development in the Tamil Nadu agrarian sector.

Assessment of agrobusiness structures’ performance and pespectives for strengthening market positions

Agribusiness, as a component of the agricultural sector, is defined as a system of economic relations encompassing the production, processing, and marketing of agricultural products, which influences the socio-economic development of the country. Its importance lies not only in providing food for the population but also in creating jobs, forming export potential, and stabilizing the agrarian sector. Ensuring a high level of competitiveness of agribusiness is a strategic task for ensuring sustainable economic development and improving the living standards of the population. In the modern conditions of globalization and rapid changes in market trends, evaluating the performance of agribusiness structures becomes critical for the success of enterprises. This is an important stage of strategic planning, which allows identifying key factors influencing competitiveness, understanding risks and opportunities, and developing effective development strategies. Evaluating the performance of agribusiness structures depends on the use of various methods, including analysis of financial indicators, determining market competitiveness, assessing innovation potential, and analyzing the efficiency of management processes. The article emphasizes the importance of evaluating agribusiness activity in the context of its competitiveness and sustainable development. In particular, strategic success factors, methods of performance evaluation, and the role of management and innovation in strengthening agribusiness competitiveness are considered.

Study on interaction effect between root and soil of apple tree

As an important organ for plant absorption, channelling, synthesis, storage, secretion, regulation, fixation and support, root system plays an important role in plant growth and development. The root system is particularly important for perennial tree trees, it is the base and center of the overall development of the tree. Although people are well aware of the interrelationship between above and below ground growth, especially under adverse soil conditions, they encounter various problems involving water, nutrients and ecology, which affect the development state of apple tree roots, and thus restrict the effectiveness of apple tree production. However, under the conditions of field production, the root system of apple trees is affected by soil physicochemical properties, biological ecological factors and their trees The combined influence of the other parts of the body shows the extreme complexity of the biological space-time effect, and The root system is distributed underground, perennial, with complex structure and huge system, which makes the observation and research more difficult It is difficult, so people's research on it is far less in-depth, systematic and comprehensive than that on the ground. Soil management measures in agricultural production work through the root system, which directly determines the development state and production level of apple trees. Therefore, this paper provides theoretical basis and technical support for the healthy and sustainable development of apple industry and fundamental guarantee for the healthy and sustainable development of apple by summarizing the research progress of the root-soil effect of apple trees. Apple trees are an important part of agriculture. With the adjustment of rural industrial structure and the opening of agricultural products market, planting apple trees according to local conditions has brought considerable economic benefits to farmers. Apple trees have strong adaptability, not only can be planted in plain areas, but also can grow in hills, deserts and other areas. Apple trees can not only increase income, but also prevent soil erosion, increase green space coverage, and regulate microclimate. In addition, the apple contains a variety of essential nutrients for human growth and development, and the apple itself and its seeds also have medicinal effects. With the development of social economy and the improvement of people's living standards, the demand for apple is increasing, and the quality of apple is also put forward higher requirements. Nutrients, water and temperature are the main factors affecting apple quality, but soil management, pruning and ecological factors also directly or indirectly affect apple quality. Among them, roots are the only bridge between apple trees and the interaction of water, fertilizer, gas and heat in the soil. The water and nutrients required for the growth and development of apple trees and various physiological active substances synthesized are completed by roots. The distribution form of roots can reflect the utilization and productivity of substances and energy in the soil by apple trees, and the root system also has the potential to improve apple quality.

Scientific Research on socio-economic characteristics of farmers and their problems: A Study in Regulated Market of Balasore District.

The two main avenues via which agricultural produce is gathered, distributed, and resold in rural India are the regulated markets set up by the State Governments and the sporadic marketplaces that have developed naturally and are unregulated. Under the auspices of extensive regulations that have been formulated and amended periodically by the corresponding state Agricultural Produce Marketing Regulation Act, agricultural produce market committees have been established to promote equitable trade. Since their inception, regulated markets have assisted in reducing market disadvantages; yet, the competitive market structure was not well-foreseen by their legal framework. In an environment of liberalized trade, this paves the way for the market committee to become more manageable and sustainable. Given the dependence of other sectors on agriculture, India has viewed it as a valuable tool for economic progress.The regulated markets are regarded as accountable establishments that carry out all the tasks associated with the selling of products while considering the interests of all final consumers as a whole. The current paper highlights Indian agriculture, with a particular emphasis on the regulated agricultural marketing system and its development, status, and prospects. The report also emphasizes the difficulties and impact of a regulated market on farmers' socioeconomic standing. At the study's conclusion, a number of restrictions that either directly or indirectly impacted the farmers' socioeconomic standing were mentioned. To comprehend the link between the dependent and independent variables, a variety of statistical methods were employed. To arrive at the ultimate outcome, an ex post facto research design was mostly employed.

Strategi Pemasaran Produk Sayur Hindroponik “Mount Harvest” Di PT Anugerah Bumi Trawas Surabaya

The agricultural sector in Indonesia is an important sector in national economic growth. Most of Indonesia's population lives in rural areas and more than half of the population depends on the agricultural sector for their living. The development of the agricultural sector includes not only food crop commodities, but also plantation and horticultural crops. Horticultural commodities have high economic value, so that horticultural agribusiness (fruit, vegetables, floriculture and medicinal plants) can be a source of income for the community and farmers, both small, medium and large scale. Vegetables are the main food requirement after rice. Hydroponic vegetables are relatively more expensive because the process is not natural or in other words requires technology. So, the growing process is also much faster than organic vegetables. The advantages of hydroponic vegetables are that they are more hygienic, safer to consume, the vegetables are crisper, the higher water content can dissolve fat more effectively, the skin will be better nourished if consumed regularly, reduces triglyceride levels thereby preventing the risk of high cholesterol. Therefore, this is able to attract the attention of consumers to make it suitable for consumption. Changes in people's lifestyles form a new lifestyle, namely a healthy lifestyle. People's lifestyles reflect consumption patterns, so a healthy lifestyle makes people switch to consuming hydroponic vegetables which are considered healthier. Marketing of hydroponic agricultural products in Indonesia is quite rapid, this can be seen from the development with the increasing number of hydroponic agricultural products being sold in outlets. and large supermarkets in Indonesia, including hydroponic vegetables. Marketing of hydroponic vegetables is important to pay attention to, because it involves fulfilling consumer demand for food needs.
  
  

Economic optimization of fresh logistics pick-up routing problems with time windows based on gray prediction

The rapid development of modern cold chain logistics technology has greatly expanded the sales market of agricultural products in rural areas. However, due to the uncertainty of agricultural product harvesting, relying on the experience values provided by farmers for vehicle scheduling can easily lead to low utilization of vehicle capacity during the pickup process and generate more transportation cost. Therefore, this article adopts a non-linear improved grey prediction method based on data transformation to estimate the pickup demand of fresh agricultural products, and then establishes a mathematical model that considers the fixed vehicle usage cost, the damage cost caused by non-linear fresh fruit and vegetable transportation damage and decay rate, the cooling cost generated by refrigerated transportation, and the time window penalty cost. In order to solve the model, a hybrid simulated annealing algorithm integrating genetic operators was designed to solve this problem. This hybrid algorithm combines local search strategies such as the selection operator without repeated strings and the crossover operator that preserves the best substring to improve the algorithm’s solving performance. Numerical experiments were conducted through a set of benchmark examples, and the results showed that the proposed algorithm can adapt to problem instances of different scales. In 50 customer examples, the difference between the algorithm and the standard value in this paper is 2.30%, which is 7.29% higher than C&S. Finally, the effectiveness of the grey prediction freight path optimization model was verified through a practical case simulation analysis, achieving a logistics cost savings of 9.73% .

Assessing Carbon Emissions from Animal Husbandry in China: Trends, Regional Variations and Mitigation Strategies

The intensification of land use and the accelerated integration of three industries (agricultural production, agricultural product processing industry, and agricultural product market service industry) in China have resulted in the continuous expansion of animal husbandry and its industrial chain. This phenomenon has led to a rise in greenhouse gas (GHG) emissions from livestock farming, intensifying climate change and placing strain on worldwide environmental conservation efforts. Life cycle assessment (LCA) was utilized to evaluate carbon emissions from China’s animal husbandry sector from 2012 to 2021. Additionally, the logarithmic mean divisia index (LMDI) decomposition method was employed to examine and elucidate the influential impacts of five factors on carbon emissions. These factors included the efficiency of animal husbandry production, the structure of the agricultural industry, per capita agricultural production income, urbanization, and the total population. The results reveal the following: (1) From 2012 to 2021, China’s animal husbandry sector witnessed a marginal increase in cumulative carbon emissions from 287.74 million tons to 294.73 million tons, with an annual growth rate of 0.42%. (2) Emission contributions were categorized as follows: the production stage (149.61 million tons), the transportation stage (145.07 million tons), and the processing stage (0.05 million tons). (3) The primary factor contributing to the rise in carbon emissions from animal husbandry from 2012 to 2021 was the per capita agricultural production income factor (A3), alongside a notable impact from the total population factor (A5).

A Study Of Marketing Challenges Faced By Agro Producers Through Agricultural Produce Marketing Committees In The Of Maharashtra

A Study Of Marketing Challenges Faced By Agro Producers Through Agricultural Produce Marketing Committees In The Of Maharashtra

Comparative Analysis of Deep Learning Models for Olive Detection on the Branch

The future of deep learning integration in agriculture holds great potential for advancing sustainable agricultural practices, precision agriculture and improved decision-making. With the rapid development of image processing and artificial intelligence technologies in recent years, deep learning has begun to play a major role in identifying agricultural pests and optimizing agricultural product marketing. However, there are challenges related to data quality, model scalability, and geographical limitations for widespread adoption of deep learning in agriculture. This study on Olive was conducted to improve the quality of the data set and to ensure more reliable training of object detection models. According to the result of the training process of YOLOv7 used in the study, it was concluded that it was characterized by decreasing loss values and showed an increase in the model's ability to detect objects correctly. It was observed that the other model, YOLOv8l, had a more effective learning capacity and a tendency to learn faster. The performance of both models was evaluated with various metrics, and it was determined that YOLOv8l had higher Precision, Recall, and mAP values. It was emphasized that YOLOv8l showed high performance even in low epoch numbers and can be preferred especially in cases where time and computational resources were limited. It was determined that YOLOv7 made detections in a wide confidence range, but had difficulty in detections with low confidence scores. It was observed that YOLOv8l made more stable and reliable detections with higher confidence scores. The metric data of the "YOLOv8l" model was found to be higher compared to other models. The F1 score of the YOLOv5l model was 92.337%, precision 96.568%, recall %88,462,mAP@0.5:0.65 value gave the highest score with 94.608%. This research on deep learning-based object detection models indicated that YOLOv8l showed superior performance compared to YOLOv7 and was a more reliable option for agricultural applications.

Prospects for Strengthening Economic Relations Between Cities and Rural Areas (According to the Results of the Survey of Agricultural Producers)

An urgent scientific and practical task is to develop ties and strengthen cooperation between cities and rural areas. Agricultural producers are one of the key participants in such cooperation in the economic sphere. In this regard, it is advisable to take their opinion into account when determining prospects, developing measures and tools for the development of rural-urban relations. The article is devoted to the substantiation of promising directions for the development of economic relations between cities and rural territories based on the results of a survey of heads of agricultural organizations and farms of the Vologda Region. It is established that the most relevant and promising, according to agricultural producers, areas of development of rural-urban relations, cooperation are agriculture and agriculture in general, as well as the field of education. It has been revealed that the main links between agricultural organizations and firms, organizations, institutions located in cities are: conducting laboratory research in urban institutions; training and advanced training of employees of agricultural organizations in educational institutions of cities; marketing of agricultural products to processing enterprises, shops, retail chains of cities and buying from urban enterprises of raw materials, materials, equipment needed in agricultural production; implementation of joint investment projects. The directions of strengthening and development of rural-urban relations in the mentioned directions are proposed.

Perceived effects of COVID-19 on smallholder farmers’ agricultural production practices in Ethiopia

This study analyzed the perceived effects of COVID-19 on smallholder farmers’ agricultural production practices in the South Wollo and Oromo Administrative Zones of Ethiopia. Data were collected from 270 randomly selected respondents from September 5 to October 10, 2020. Data were analyzed qualitatively and quantitatively. The severity of problems is analyzed using a four-point Likert scale. The quantitative data were analyzed using mean and one sample t-test, while qualitative data were analyzed through thematic analysis. The one sample t-test result revealed that the respondents' level of agreement is statistically and significantly different from neutral in all cases at the 95 and 99% levels of confidence. These immediate problems caused the smallholder farmers to develop concerns about the effects of the COVID-19 pandemic. Smallholder farmers in Jige faced challenges like a lack of markets, collaboration issues, delayed agricultural activities, spoilage of produce, labour issues, and increased input prices. The government and development practitioners should prioritize timely agricultural input delivery through cooperative unions, transfer of information and advisory services, and the marketing of agricultural products using alternative strategies. This research contributes evidence-based information for decision-makers to devise appropriate and locally adaptable policy documents for the given policy recommendations.

Analisis curahan tenaga kerja pria dan wanita dalam usahatani hortikultura di lahan gambut

Research was conducted to examine the contribution of male and female workers in horticultural farming on peatlands in Limbung and Madu Sari Villages, Sungai Raya District, Kubu Raya Regency. The aim of this research is to find out the characteristics of horticultural farmers on peatlands, find out the amount of labor men and women use in horticultural farming on peatlands and how big the difference is in the amount of labor between the two, and find out the distribution of men's and women's decision making in horticultural farming on peatlands . Regarding the use of plant varieties, types of fertilizer, specific uses, and marketing of agricultural products. Are men or women dominant in decision making activities? Determining the sample size uses a saturated sampling technique, that is, the total number of samples is taken. The sample in this study was the total number of farmers taken from two villages, namely Madu Sari and Limbung villages, namely 40 respondents. The data analysis method used is descriptive qualitative and quantitative. The research results show that the average time spent by male workers is 50.31 HOK/planting season or a proportion of 74.62%, while the average time spent by female workers is 17.11 HOK/season or around 25.38%. This shows that there is still a lack of female labor in horticultural farming. Women's involvement appears to be dominant only in post-harvest activities. Apart from that, based on the distribution of men's and women's decision making in determining plant varieties, use of fertilizer types, specific uses, and marketing of horticultural farming products, it appears that women's involvement is still very limited. Is privation in decision making still very dominant? This shows that there is a gender gap in decision making for productive activities.

Agriculture in United States

Agriculture is a major industry in the United States. It plays a central role in meeting consumer and business market demand. The US is the world acknowledged leader in the science of agriculture and plays a pivotal role in meeting global food challenges. The US is the leading exporter of food in the world. It produces most of the crops in different regions of the country. US farmers and food producers are well positioned to capture an increasing share of the growing world market for agricultural products. Americans spend less on food, as a proportion of their income, than any other nation on the planet. This paper provides an introduction to American agriculture.

Evaluasi Keberlanjutan Usahatani Sayuran Dalam Sistem Agroforestry Di Daerah Aliran Sungai (DAS) Brantas Hulu, Jawa Timur, Indonesia Dengan Metode Multi Dimensional Scaling (MDS)

<p>Sustainable agricultural system is an agricultural system that is ecologically viable (environmentally friendly), economically viable and socially acceptable and does not conflict with the culture of the local community. The Upper Brantas River Basin (DAS) is one of the most strategic areas in East Java Province, Indoensia, because of its function as an area for providing raw water and producing environmental services. However, as time goes by, population growth in the area continues to increase, this can causing high pressure on land use for settlements, increasingly intensive agriculture, even on land with a slope of more than 30 degrees. One way to overcome this problem is by implementing agroforestry. The aim of this research is to evaluate the sustainability of vegetable farming using an agroforestry system from ecological, economic and socio-cultural dimensions in the Upper Brantas Watershed Area, as well as analyzing sensitive attributes that influence sustainability status. The number of respondents in this research is 60 which consist of farmers who have selected randomly, key informan and stakeholders. The data analysis method used is Multidimensional Scaling (MDS) through the Rap-farm coordination technique. The results of the research show that vegetable farming in the Upper Brantas watershed in the agroforestry system has a sustainability status that is in the 'moderately sustainable' category with an index score in the ecological dimensions of 76.30 (very sustainable), economic of 54.83 (quite sustainable) and social culture of 63.06 (quite sustainable). Sensitive attributes in the ecological dimension are waste recycling and livestock ownership, the economic dimension is land ownership and marketing of agricultural products, and the socio-cultural dimension is the health level of farming households.</p>

Pengaruh Sistem Pemasaran Hasil Pertanian dan Keterbatasan Penjualan Terhadap Perekonomian Petani

This research discusses the influence of marketing and sales strategies on the economy of farmers in Bayem Village, Kasembon District, Malang Regency. This research aims to determine the impact of the agricultural product marketing system on the farmer's economy in Bayem Village, as well as to evaluate the influence of the agricultural product marketing system and sales limitations on the farmer's economy in Bayem Village. The sampling technique used a simple random sampling method with a total sample of 35 farmers in Bayem Village. The data analysis technique used is multiple linear regression analysis. The research results show that marketing strategies have a significant effect on the farmer's economy. This can be seen from the calculation results for the t variable for Marketing Strategy (X1) of 2,933 with a significance value (sig.) or partial p-value of 0.006, which is smaller than 0.05. Therefore, Marketing Strategy (X1) taking into account other variables has a partially significant influence on the dependent, namely the Farmer's Economy (Y). Furthermore, sales also have a significant effect on the farmer's economy, with a t value of the X2 variable of 3.076 and a significance value of 0.004, which is also less than 0.05. This shows that X2 has a significant influence on the dependent variable, namely Y. Overall, marketing and sales strategies together have a significant influence on the farmer's economy. This is confirmed by the calculation results in the Anova F Test of 17,124 with an F test significance (Sig) of 0.000, which is less than 0.05. Therefore, it can be concluded that there is a simultaneous influence of the independent variable on the dependent variable so that H0 is rejected and H1 is accepted.

High-Frequency Volatility Modeling of Chinese Agricultural Products Market Based on Garch-Type Models

The modeling of high-frequency volatility is of utmost importance in comprehending market dynamics and the characteristics of risk. The adoption of high-frequency volatility modeling in the agricultural sector has the potential to enhance risk management for food production enterprises through the utilization of hedging strategies to mitigate the impact of food price changes. The GARCH (Generalized Autoregressive Conditional Heteroskedasticity) class of models is well-suited for the analysis and prediction of volatility in financial time series. These models effectively capture the highest level of volatility observed in the time series data. Therefore, this research utilizes one-minute trade data of the Wind Agriculture Index (886045.WI) to examine the efficacy and predictability of several GARCH class volatility models. When it comes to fitting the data within the sample, the TGARCH model demonstrates superior performance compared to both the GARCH and EGARCH models. The fluctuations in the price changes of the Wind Agriculture Index exhibit characteristics of time variability and clustering, which can be attributed to the relatively low barriers for entry and exit in the agricultural planting sector. Simultaneously, within the agricultural market, an imbalance is observed whereby the influence of positive information on price volatility surpasses that of negative information.