Assessment of agrobusiness structures’ performance and pespectives for strengthening market positions

Abstract

Agribusiness, as a component of the agricultural sector, is defined as a system of economic relations encompassing the production, processing, and marketing of agricultural products, which influences the socio-economic development of the country. Its importance lies not only in providing food for the population but also in creating jobs, forming export potential, and stabilizing the agrarian sector. Ensuring a high level of competitiveness of agribusiness is a strategic task for ensuring sustainable economic development and improving the living standards of the population. In the modern conditions of globalization and rapid changes in market trends, evaluating the performance of agribusiness structures becomes critical for the success of enterprises. This is an important stage of strategic planning, which allows identifying key factors influencing competitiveness, understanding risks and opportunities, and developing effective development strategies. Evaluating the performance of agribusiness structures depends on the use of various methods, including analysis of financial indicators, determining market competitiveness, assessing innovation potential, and analyzing the efficiency of management processes. The article emphasizes the importance of evaluating agribusiness activity in the context of its competitiveness and sustainable development. In particular, strategic success factors, methods of performance evaluation, and the role of management and innovation in strengthening agribusiness competitiveness are considered.