Education Market Research Articles

Research on the Interactive Relationship Between the Development History of Education and Social Development in Modern China and the United States

The purpose of this article is to examine how social development and educational advancement interact in contemporary China and the US. It demonstrates the critical role that education plays in advancing social progress and how societal shifts impact the creation and application of educational policies through a thorough examination of historical data and current research findings. As the cornerstone of social development, education's transformation is often closely related to the socio-economic situation, cultural needs, and political background. In addition, this article also discusses the impact of educational cooperation and competition on the socio-economic development of the two countries in the context of globalization. With the opening up of the global education market, exchanges and cooperation between China and the United States in education concepts, curriculum design, and teacher training have become increasingly frequent. This not only promotes the development of education between the two countries but also provides new opportunities for bilateral economic cooperation. However, competition in the field of education has also prompted both countries to constantly reflect on and optimize their respective education systems to maintain competitiveness in the context of globalization.

(Trying to) catch up with the higher-skilled Joneses: student loans in a segmented educational market from a post-Keynesian perspective

This paper analyzes the economic effects of student loans in a segmented educational market. The motivation here draws upon some studies that verify differences in labor income returns and repayment difficulties depending on the characteristics of the institution attended by the student. I put forward a neo-Kaleckian model that considers three types of households: rentiers (RHs), lower-skilled workers (LSWs), and higher-skilled workers (HSWs). Moreover, a cost-minimizing representative firm combines physical capital and labor in effective units in the production process, which also features some labor skill substitution, thus generating a bargaining process between the different worker groups over the wage gap. The main result is that, for a debt-financed human capital investment, the conditions that drive long-term economic growth do not necessarily align with those that reduce the wage gap and household debt. In fact, in some cases, widening the wage gap may be a necessary condition for boosting economic activity and human capital accumulation. However, this investment might not drive down wage inequality and could raise concerns about household debt.

Personalized Marketing with Artificial Intelligence: Shaping Enrolment Decisions in Higher Education

In the Indian higher education industry, AI integration has been gaining significant traction, especially among colleges looking for better ways to hone and enhance student marketing strategies that affect future student enrollments. The current study focuses on how using technology to create personalized experiences improves student involvement. Higher education institutions may better understand their students and create services, material, and messaging that are appealing to prospective students by utilizing sophisticated data analytics techniques. AI-enabled chat apps, segmented and customized email lists, and other online ads are being used to answer specific questions, keep and grow relationships, and provide tailored advice for admissions procedures. From a brand standpoint, AI may now increase the already-existing personalization and result in higher enrollments in a world where educational institutions are vying for top-notch pupils. This study focuses on how marketing methods affected by AI attract potential students and how these strategies affect perception. It also discusses issues like data availability and privacy that could affect the use of AI in marketing and communication in Indian higher education. It also offers options for developing unique marketing communications that can significantly use AI to improve student experiences and growth.

ON THE ISSUE OF IMPROVING THE EFFICIENCY OF PUBLIC ADMINISTRATION IN THE SPHERE OF HIGHER EDUCATION: PHILOSOPHICAL AND WORLDVIEW ASPECT

The article examines the issues of improving the effectiveness of public administration in the field of higher education in a philosophical and ideological aspect. Education is characterized as the basis of the social, political, economic, spiritual and cultural development of the nation. The importance of modernizing management mechanisms at the state level in the field of higher education is proven. The conditions for ensuring the proper level of development of the educational market are investigated. The importance of decentralization in the field of higher education and expanding the autonomous capabilities of higher education institutions in Ukraine is substantiated. The challenges facing the national system of higher education as of today are characterized. Higher education is considered as a sphere for the activities of public administration bodies. The importance of applying the methodology of social and organizational design in reforming public administration of higher education is substantiated. It is proved that the essence of social and organizational design lies in the scientifically based determination of opportunities for the implementation of targeted organizational changes in social systems and institutions, which is used to solve specific management tasks. The fact is substantiated that with the introduction of the principles of humanism, democracy, autonomy of higher educational institutions, as well as public-private partnership and public-public management into the legislation, the main scientific research in Ukraine will be focused on the development and implementation of effective mechanisms for implementing legislative changes in the management system of higher education. The essence of public management in the field of higher education is determined, as well as the most important principles according to which it is carried out at the current stage of development of social relations, in particular in our state. The functions of public management in the field of higher education are presented.

Analysis of the Quality of Facilities and Infrastructure on Student and Lecturer Satisfaction in Private Higher Education Institutions

This research aims to analyze the relationship between the quality of facilities and infrastructure and the satisfaction levels of students and lecturers in Private Higher Education Institutions (PTS). Based on a satisfaction survey conducted, it was found that 78% of students in PTS with complete facilities reported high satisfaction levels, compared to 54% in PTS with limited facilities. The study identifies aspects of user satisfaction, including physical comfort, functionality, aesthetics, and the relevance of facilities to academic needs. Data from 50 respondents indicate that the availability of flexible learning spaces and adequate technological facilities are critical factors. Differences in funding sources and government policies significantly contribute to the disparity in facility quality between the two types of higher education institutions. The enhancement of facilities and infrastructure is not only aimed at increasing student and lecturer satisfaction but also at strengthening the institution's competitiveness in the education market. PTS needs to establish partnerships with the private sector and seek external funding to support facility development. Furthermore, a data-driven approach in policy formulation is expected to create a conducive academic environment that supports improved academic performance. By understanding the factors influencing user satisfaction, institutions can design appropriate strategies to enhance the quality of facilities and infrastructure, thereby benefiting all stakeholders in higher education

The issues of personnel reproduction in the transport and logistics industry: Formulation and solution in the context of relevant cases of the global market of online industry education

The issues of personnel reproduction in the transport and logistics industry: Formulation and solution in the context of relevant cases of the global market of online industry education

Imaginative geographies of youth: negotiating precarities in higher education marketisation

ABSTRACT In a capitalist society, the marketisation of higher education is becoming increasingly prevalent. Inspired by Orientalism, this study analyses how various mediated representations, such as institutional advertisements, online newspapers, Instagram posts, and discursive communications, play an imperative role in reinforcing marketisation and shaping the imaginative geographies of self-financed associate degree students in Hong Kong. Through 40 in-depth interviews with students and key stakeholders, as well as media scrutiny and participant observations, this research sheds light on the creativity employed by these students to navigate and resist precarities and the positioning of “othering” embedded in their imaginative geographies and the complexities of everyday lives. It underscores the dual nature of precarities, from both top-down and bottom-up manners, and advocates for social recognition, caring support for self-financed students.

An exploratory study of ASEAN students’ engagement dynamics with local communities in China, Japan, and South Korea

Abstract Drastic shifts in geopolitical and economic landscapes in East Asia have escalated competition among China, Japan, and South Korea for higher education market share within ASEAN countries. This surge in ASEAN tertiary student enrollments in these countries has been altering the internationalization dynamics of not only the host universities but also the surrounding societies. Extant literature needs to be updated to address this recent influx of ASEAN tertiary students, particularly their connections with local societies within East Asia. To fill in the gap, this study explores the engagement dynamics of ASEAN students with these local societies, as well as the resultant impacts. Through semi-structured interviews, this study involved 27 participants, including ASEAN students, university administrators and staff, and representatives from local governmental and non-governmental organizations across selected locales in the 3 countries. The findings identified varying degrees of engagement among ASEAN students with local societies of the three countries across economic, socio-cultural, and diplomatic-political dimensions. This cross-national variance is potentially attributable to divergent governmental strategies and university motivations for recruiting ASEAN students.

Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

ABSTRACT This study proposes a model to investigate brand advocacy in the context of higher education marketing. The model examines the impact of social media marketing, instructor behaviour, reputation, and brand personality on engagement and subsequent brand advocacy. Data were collected from a China sample. The study revealed that social media marketing, instructor behaviour, reputation, and brand personality exert a positive impact on student engagement, which subsequently translates into brand advocacy. The moderating role of value congruity and altruism is verified. The findings provide higher education institution administrators with some guidelines to strategize their marketing and branding communication to foster engagement and brand advocacy.

The study of applicants' preferences in the context of the modern labor market and the education system desynchronization

Subject. The article considers the effectiveness of interaction between universities and applicants. Objectives. The aim is to investigate applicants’ preferences of in the context of desynchronization of the modern labor market and the education market. Methods. As part of the study, we conducted 46 personal interviews and interviewed 1,562 respondents, using an online questionnaire (51.9% from Moscow, 22.2% from the Moscow Oblast, 21.8% from Russian regions, 2.8% from CIS countries, 1.3% from other countries). Results. The study of applicants' preferences when choosing a university is an integral part of analyzing the effectiveness of educational institutions and training areas. The factors that influence the choice of a university by an applicant are correlated with the current and projected in the near future requirements of the labor market. Based on the study of current educational practices and preferences of applicants, we formulated recommendations aimed at transforming educational processes in universities, increasing the effectiveness of educational services promotion programs during the admission campaign. Conclusions. The emergence of programs or individual faculties using the model of free education with the application of an individual educational trajectory is an effective tool for detaching from competitors and, in the future, will help such universities move from the category of universities of mass professions to the category of regional level universities or research universities.

College Promotion Strategy

Promotion of higher education institutions is an important aspect in attracting prospective students and building a positive image of the institution. In an era of intense competition and rapid development of information technology, effective promotion strategies are the key to success for higher education institutions. This study aims to analyze various promotion strategies that can be implemented by higher education institutions to increase the attraction and enrollment of new students. Through SWOT analysis, market segmentation, and the application of various promotion methods, this study provides recommendations that can help higher education institutions formulate better marketing strategies. With an approach that focuses on evaluating and adjusting strategies, higher education institutions are expected to be able to compete effectively in the increasingly competitive higher education market.

Marketing Strategy For Interactive Education At Mis Nurur Rahman Tamanan

This research uses a qualitative approach with a descriptive qualitative method. This research was conducted at MIs Nurur Rahman Tamanan, located at Jl Kebun Bibit No 02 Tamanan, Tamanan District, Bondowoso Regency. The purpose of this research is to analyze the marketing strategies for interactive education at the school and to identify the factors that support and hinder the implementation of these strategies. To provide an understanding of interactive education marketing strategies, data was obtained through field observations and in-depth analysis. The research results show that product, price, promotion, and people are the main indicators in the interactive education marketing strategy. Through school public relations and appropriate pricing, this strategy aims to create a good image. It was found that people's involvement and promotion are important factors in the success of educational service marketing. Nevertheless, the research also found several obstacles. This includes financial difficulties and a lack of public knowledge about interactive education.

Application of High-Performance Building Technologies in Green Building Practices

This paper comprehensively discusses the application of high-performance building technologies in green buildings and their economic implications. The study reveals that by adopting high-performance building technologies such as energy efficiency technologies, water resource management, sustainable material selection, waste management, and indoor environmental quality control, the environmental and economic benefits of buildings can be significantly enhanced. Although the initial investment cost is high, the long-term energy savings and environmental benefits prove the cost-effectiveness of these technologies. Policy incentives, market education, and professional training are crucial for promoting the application of high-performance building technologies. The paper also identifies challenges in implementation and proposes targeted policy recommendations and practical guidance. Finally, the study points out research limitations and suggests future research directions, aiming to promote the widespread adoption and implementation of green buildings to achieve sustainable development in the construction industry.

Paradigma Pemasaran Pendidikan Pesantren: Mengintegrasikan Pendekatan Digital Untuk Mengubah Perilaku Pencarian Informasi Calon Siswa

The purpose of this research is to provide the implications and paradigms of Islamic marketing by incorporating a digital approach. The object of this research is the Islamic educational institute at MAS Al-Kamaliyah jeri which operates in the village of Manggoli, North Maluku. The methods in this research concern new trends in education heating management using qualitative research methods with case studies approaches. Data collection techniques in this study include observations, interviews and documentation. Observations were conducted by observing live activities and interactions in the school environment, including promotional events, teaching learning activities, and interaction between the school and the surrounding community. In-depth interviews were performed with the head of the school, marketing staff, teachers, students, parents of students, and surrounding communities to dig their experiences, views, and perceptions related to the Islamic education marketing paradigm. Based on data on the ground, the use of social media as the main channel became the paradigm of Islamic education marketing Students are increasingly relying on social media such as Instagram, Facebook, and TikTok to find information about Islamic educational institutions. It shows a shift from traditional media to digital platforms in the search for educational information. SocialMedia Offers Visual and Interactive Content Platforms like Instagram, Facebook, and TikTok enable educational institutions for more interesting and informative visual, video, and interactive content. This content can provide a clearer picture of the activities in the educational institutions.

The Importance of Liberal Arts Education and Market Failure

Despite the numerous uncertainties, Korean universities are prioritizing early specialization in education rather than focusing on the aim of the college education. The purpose of the study is to demonstrate that the return to education rises in an unstable environment, and that this education premium is closely related to the liberal arts education. Additionally, it provides a brief overview of the history of liberal arts education in Korea and assesses the current status and challenges. Finally, it proposes measures for improvement.</br>Although the aim of liberal education extends beyond merely improving labor market outcomes, the liberal education indeed contributes to better performance in the labor market. The return to college education is high worldwide and it tends to increase as environments, including technology, change rapidly. This is because individuals with more schooling are better equipped to quickly capture the economic rents that arise from the disequilibria. This ability is cultivated more effectively through the liberal education than through the specialized training. The rise of the United States as a global superpower by focusing on the general education and numerous other empirical studies supports this perspective.</br>The “5.31 Education Reform” in Korea, however, led to a contraction of basic academic disciplines, a decline in the academic quality of liberal arts education, and the erosion of the curriculum's universality. These issues stem primarily from the inherent characteristics of the education market, which has the characteristics of public good as well as the externality. In addition, misperception on the value of liberal arts education have exacerbated the situation. To address the market failure, it is crucial to rectify the perception of liberal arts education among educators. Moreover, high academic quality of liberal education must be preserved, and the universality of the liberal education curriculum should be maintained.

Contributions of the School in Providing Quality Educational Services, Products, and Goods

This paper focuses on highlighting the results of some theoretical investigations regarding the contributions of the school from the perspective of providing quality educational services, products and goods. In the first part of the study, we bring to attention a series of terminological clarifications regarding the main concepts used, namely educational marketing, services, products, and educational goods. We allow ample space for the analysis of contemporary views of what exactly is meant by educational services and what is expected of the services provided by the school. We approach critically and analytically both the actual educational services, represented by the teaching-evaluation activities, as well as auxiliary services and the concept of human educational capital. Being a subject strongly connected with the current educational reality and practice, we consider it necessary to clearly delineate the concrete possibilities of ensuring quality educational services and products, both for students, parents, and the community. Therefore, this paper presents multiple types of activities and directions of approach to ensure the educational goods that students need in order to meet the current and prospective demands of society are provided. Finally, we bring to attention the theory of educational goods, on the basis of which the study can be further expanded, as well as some directions for the optimization of the efficiency of educational services offered by the school.

EDUKASI PEMASARAN DIGITAL DAN PELATIHAN BAHASA INGGRIS BAGI SISWA SD NEGERI 2 SERANGAN

The Sanur Tourism Area, particularly Serangan Village, has significant tourism potential with its spiritual, marine, and culinary attractions. To support the development of Serangan Village it is essential to enhance the skills of the local community, especially in English language proficiency and the use of digital technology. At SD Negeri 2 Serangan, there are challenges related to the limited number of English language teachers and the students' low understanding of digital marketing. This activity aims to provide English language training and digital marketing education to students to enhance their competitiveness in the global era. The methods used include needs analysis, interviews, observations, as well as lectures and practical exercises in creating digital content. The results of this program show that digital marketing education helped students understand how to use social media to promote Serangan Village, while interactive English language training improved their language skills. Through this initiative, it is expected that the youth of Serangan Village will actively contribute to local tourism development and be better prepared for global challenges.

Exploring the Key Factors and Development Paths for Realizing the Marketization of Aesthetic Education

With the rapid development of society and increasing understanding of aesthetic education, marketization has become an important means to promote the development of aesthetic education. By exploring the key factors and development paths of marketization, this article proposes ways to rely on universities to organically integrate university and professional art resources as support and to conduct market-oriented cooperation with the government and related enterprises. These explorations will help realize the marketization of aesthetic education, further improve the quality of citizens, and build a socialist spiritual civilization.

Exploring social media marketing in higher education on academic social network sites: A Hungarian case study analysis

The evolution of the internet has led to the emergence of social media (SM) platforms, offering dynamic environments for user interaction and content creation. Social media, characterized by user-generated content, has become integral to electronic communication, fostering higher engagement and interaction. This study aims to explore the utilization of SM marketing, particularly in Higher Education Institutions (HEIs), focusing on Széchenyi István University’s academic social network sites (SNS) as a case study to enhance student engagement and satisfaction. The primary objective of this study is to review recent academic literature on SM marketing, especially for HEI marketing, and investigate the potential of the University’s SNS platforms as a case study in increasing student engagement. First a systematic literature review was conducted using Scopus and Science Direct databases to analyze recent research in academic SM. Then the article examined the University’s website and SNS platforms using the Facepager program to collect and analyze posts’ content. The findings from the literature review and observation indicate the growing importance of SM in higher education marketing. The university’s use of various SM strategies, such as visual storytelling, multimedia content, blogs, and user-generated content, contributes to increased student engagement of the university’s values.

Pelatihan Pengembangan Pengolahan Bandeng Presto Desa Blendung Kec.Ulujami, Kab.Pemalang

The village of Blendung, located in the Ulujami sub-district, Pemalang Regency, faces various social and economic challenges, including high unemployment rates and declining incomes due to limited job access and the impact of tidal flooding. One of the efforts to increase community income is through training in making presto milkfish, aimed at empowering Micro, Small, and Medium Enterprises (MSMEs) in the fish processing sector. This training is designed to enhance community skills in diversifying milkfish-based products, such as boneless milkfish, fish cakes, and smoked milkfish, as well as introducing digital marketing strategies to expand the market.The methods used include a participatory approach in processing and packaging technology training, as well as social media-based marketing education. The results of the training showed an improvement in the skills and understanding of participants regarding the production and marketing processes of value-added products. This program also contributes to the growth of local MSMEs, which have significant potential in supporting the regional economy.