Market Factors Research Articles

Analysis of SHEIN Brand's Success in Overseas Markets Online from the Perspective of Consumer Psychology: Key Factors of Social Media Marketing

Analysis of SHEIN Brand's Success in Overseas Markets Online from the Perspective of Consumer Psychology: Key Factors of Social Media Marketing

Corporate reporting by cooperatives: Mapping the landscape and identifying determinants

Cooperatives conform to a model that is different to what is normally understood to be an enterprise, with distinctive interpretations of property rights, governance, and values. A unique characteristic of cooperatives’ corporate reporting is it essentially addresses member-owners, and not shareholders. Despite this, most research has been performed from the perspective of investor-owned firms. The aim of this study is to obtain an understanding of the nature and extent of the adoption of corporate reporting conventions, and to identify the determinants of such adoptions by cooperatives, by means of ordinal regression and binary logistic models on a sample drawn from the Global Top 300 cooperatives. Despite the expectations implicit in the differences in the users of financial reports (cooperative members), there was a lack of cooperative-specific reporting in that the most common categories of published corporate reports are still annual reports and annual financial statements. Approximately half of the cooperatives publish environmental and social reports, governance reports and/or management reports, while only a miniscule number publish integrated reports. Results also suggest the stakeholder, legitimacy, institutional, transaction cost and agency theories help to explain the determinants for the of adoption of corporate reporting. We have identified common determinants (market, country and institutional factors) for the adoption of cooperative reporting, as well as idiosyncratic determinants that are unique to cooperative entities. We found that cooperatives with external shareholders are more likely to adopt environmental and social, management and governance reporting. Idiosyncratic determinants indicated that cooperatives who more assertively draw their attention to their identity are more likely to adopt annual reporting. Cooperatives who limit the distribution of profits to members only are also more likely to adopt management reporting.

Administration Strategies – A Competitiveness Factor in the Traditional Restaurant Market in Romania

Administration Strategies – A Competitiveness Factor in the Traditional Restaurant Market in Romania

Multimarket contact and price discrimination

Theoretical and empirical studies have demonstrated that multimarket contact facilitates tacit collusion and higher prices. In this study, we examine how multimarket contact influences firms' use of price discrimination. First, we demonstrate theoretically that additional coordination can lead firms to increase or reduce price discrimination, depending on underlying market factors. Next, we empirically investigate price differentials in the U.S. airline industry, employing a new instrumental variables approach to isolate the effects of multimarket contact. We find that multimarket contact results in larger differences in fare levels amongst consumers purchasing higher-priced tickets but smaller fare differences amongst those purchasing lower-priced tickets. Consistent with our theoretical model, multimarket contact more strongly influences fares on less concentrated routes. The findings emphasize the importance of accounting for cross-market or network structure as well as within-market structure when modeling market conduct and performance or when evaluating potential merger effects.

Research on the Impact of Economic Development on Financial Derivatives

This paper aims to further investigate the impact of economic growth on the demand for financial derivatives, provide effective support to financial market participants and investors, and promote the stable development of financial markets. Firstly, time series analysis models, including autoregressive, mixed autoregressive, and moving average regression, are established by considering various factors in the financial market. Secondly, the basic characteristics of financial derivatives are thoroughly analyzed, and relevant variables are selected for explanation. Finally, the paper elucidates the fundamental functions of financial derivatives and their role in economic growth. The empirical results show that the correlation coefficient between non-financial institution derivatives and enterprise value is 0.2049, and the impact of enterprise economic growth on derivatives demand is 0.0003. Through time series analysis, the study reveals the impact mechanisms of economic cycles, business fluctuations, and other factors on the financial derivatives market, providing effective support for investors and participants.

Perceived Corruption in Light of Green Transition Indicators

Objective: The aim of the study is to investigate how the areas of the green transition that promote sustainability relate to perceived levels of corruption. Theoretical Framework: The variables of corruption, economic growth, renewable energies and carbon dioxide emissions are integrated together in the long run. There is a causal relationship between carbon dioxide emissions, corruption, economic growth and renewable energies. The corruption index and economic growth have a statistically significant relationship with carbon dioxide emissions. However, the impact of renewable energies and international trade slows climate change and improves the quality of the environment. Method: We based our research on publicly available internet databases. The data available here can be freely used. This means that no matter what questionnaire they are based on, their analysis does not require a research permit. Another advantage of such databases is that the research conducted using them can be reproduced and continued in the future. We modeled the level of corruption using the time series of Transparency International's Corruption Perceptions Index. We examined the countries that are included in both databases. After cleaning and coding data the first step was to create descriptive statistics. At the same time, the normality of the sample was tested and the homoscedasticity condition was checked, because these two latter tests determine which statistical methods can be used for the purpose of further investigations. This was followed by the examination of the question, to what extent and in what direction environmental indices influence Corruption perception. For this purpose, we made a correlation matrix. Based on it we created a regression model in which the CPI was the dependent (explanatory) variable and the environmental indices were included as independent (explanatory) variables. Results and Discussion: Corruption prevention is significantly influenced by Environmental policy, Particulate matter and Gross greenhouse gas emissions - the latter has a negative effect. The increase in waste generation also reduces the CPI, thus increasing the feeling of corruption, but this effect did not prove to be significant. In addition, recycling is an important marketing factor of the Corporate Social Responsibility (CSR) policy. Therefore, in some ways, it is more valuable than money. There is a correlation between the perceived level of corruption and environmental indicators. These indicators explain the perception of corruption in 49.4%. Two types of causal relationships are possible: reduced corruption leads to better environmental performance; better environmental indicators reduce the perceived level of corruption. Research Implications: Compliance with the Environmental policy can help a lot in making Corruption prevention effective, primarily by preventing legal loopholes. Originality/Value: Our study contributes to the sustainability areas of the green transition and to the reduction of corruption and provides tools. Anti-corruption action exposes companies to a stricter regulatory environment, which increases the costs of violations and the risks of profiteering. As anti-corruption becomes more effective, privileges based on political connections are lost. Therefore, firms may prioritize social activities to gain reputation and resources, or to forget past violations. The fight against corruption improves external oversight and increases stakeholder attention, which requires companies to deliver higher corporate social responsibility (CSR) performance. In addition, anti-corruption measures free up previously seized resources, which is a prerequisite for companies' participation in social activities.

Identification of determining factors in formation of açaí berry price from the perspective of its entrepreneurs

Purpose: This research aims to identify the determinants factors for açai berry price liter in Belem Metropolitan Region (RMB) at Para state, Brazil, according to the perception of its entrepreneurs. Methodology: An exploratory with a qualitative approach research, conducted through face-to-face semi-structured interviews with açaí entrepreneurs, in the RMB. The collected information was treated with content analysis, using ATLAS.Ti 8 software, in three categories of analysis: determining factors for pricing based on costs; determining factors for market-based pricing; determining factors for pricing based on costs and market. From these three categories, the description of the factors and variables took place. Results: It was concluded that açaí entrepreneurs predominantly adopt strategies for price formation based on costs, as opposed to determinants based on market factors, using inadequate information and methods of price formation, based only on personal experience and perceived need, lacking training and formal education, under the study field, drawing attention support from agencies that promote entrepreneurship, and definition of public policies for development and improvement of activity of producing açaí pulp in Belem and region. Contributions of the Study: From a theoretical perspective, this research contributes to study and discussion of sales price formation approaches. As a practical contribution, this research emphasizes the açaí fruit in establishments belonging to Para metropolis, favoring the development and improvement of local enterprises. Finally, given that açaí is a food product of cultural and economic significance for the RMB, this research contributes socially by portraying and bringing to discussion the reality of these businesses management.

Ranking of factors affecting pricing in construction projects by intuitionistic fuzzy analytic hierarchy process with ordered pairs

The construction industry faces various challenges related to uncertainties in project bids and unstable pricing. These challenges include situations where uncertainties in bid documents can affect project pricing and performance. In order to resolve these uncertainties and clarify project requirements, risks and uncertainties within the document need to be identified early in the project life cycle. This study aims to rank the factors affecting project pricing. For this purpose, firstly, the parameters that have an impact on pricing are defined and then these factors are weighted by using Intuitionistic Fuzzy Analytic Hierarchy Process with Ordered Pairs. The analysis of factors affecting construction pricing reveals some important insights. Environmental uncertainties and uncertainties in prices and labor costs are the most important factors influencing pricing, while past project experience is the least important factor. Overall, these findings shed light on the multifaceted nature of construction pricing, which is shaped by the complex interaction of environmental, economic and market factors.

Shared analyst coverage, 52-week high, and cross-firm return predictability

In this study, we show that the return predictability of analyst-connected firms is positively correlated with nearness to 52-week high stock prices. Our results are robust to tax loss selling and penny stocks and when controlling for market factors and macroeconomic conditions. The impact of the 52-week high on the analyst-connected momentum effect is stronger among focal stocks of smaller firms, those with lower institutional ownership, and those with less analyst coverage. Moreover, the greater the number of shared analysts, the stronger the relationship between firm fundamentals, resulting in stronger return predictability. When both focal and analyst-connected firms have stock prices near (far from) their 52-week highs, there is a stronger underreaction to good (bad) news about analyst-connected firms.

Determining the Factors Influencing the Success of Sports Entertainment Programs using Big Data Analysis : Focussing on “A Clean Sweep”

PURPOSE This study aimed to identify the factors influencing the success of the sports entertainment program “A Clean Sweep” using big data analysis.METHODS Text mining, sentiment analysis, TF-IDF, connection centrality, and semantic network analysis were conducted using the social big data analysis program Textom and social network analysis program Ucinet6. The research period was limited from June 6, 2022 to November 30, 2023.RESULTS The factors determining success were entertainment programs, Monday, OTT, and independent league. The events and marketing factors were extracted, and A Clean Sweep X Kelly, A Clean Sweep X Mom love, cheering song, uniforms, and direct viewing day influenced success. The new hire factors were rookie draft, Young-Mook Hwang, Sung-Joon Won, and Hyun-Soo Jeong. Positive (such as good, fun, looking forward to, best, and funny) and negative (such as esoteric, regrettable, shocking, dislike, and uncomfortable) emotional factors were also extracted. The extracted star marketing factors were directors (Seung-Yup Lee, Sung-Geun Kim) and players (Dae-Ho Lee, Geun-Woo Jung, Hee-Kwan Yoo, Moon-Ho Kim, Yong-Taek Park, Taek-Geun Lee).CONCLUSIONS We were able to identify the success factors of “A Clean Sweep”, which we hope will contribute to the revitalization of professional baseball as well as sports entertainment programs.

Impact of global catastrophes on online shoppers' behavior

The article's subject matter is the impact of global catastrophes such as the COVID-19 pandemic and Russia's military aggression against Ukraine on consumer behavior in online stores, including changes in consumer purchasing habits and the adaptation of business marketing strategies. The work aims to develop methods for analyzing changes in consumer behavior in the face of global catastrophes and to develop recommendations for businesses to effectively respond to new market challenges. The following tasks were solved in the article: Investigating the impact of the COVID-19 pandemic and war in Ukraine on consumer behavior in online stores. Identifying key factors influencing consumer decisions during crises. Analyzing current marketing strategies and tools used by companies in crisis conditions. Developing recommendations for businesses to adapt to new realities and maintain competitiveness. The following methods are used: Mathematical data processing for analyzing survey results and statistical studies. Comparative analysis to compare consumer behavior before and during the pandemic. Expert assessments to determine the effectiveness of marketing strategies. Content analysis to study trends on social media and other online platforms. The following results were obtained – formulated principles for adapting marketing strategies in the context of the COVID-19 pandemic and wartime, identified that priorities for consumers include safety, health, availability of essential goods, and cybersecurity; changes in consumer behavior were identified, with consumers becoming more price-conscious and preferring products from local manufacturers; recommendations for businesses were developed regarding effective communication with customers, increased investments in online presence, ensuring convenience of feedback, enhancing emotional connection with customers, and offering flexible payment options; methods for supporting local businesses and optimizing resource utilization by consumers were proposed, emphasizing the importance of environmental responsibility and financial resource savings; a marketing study among the clients of the company "Gorgany" was conducted, which showed that the demand for outdoor recreation products remains high even during wartime, and that consumers prefer high-quality and affordable products from domestic manufacturers. Conclusions: the application of the method of analyzing changes in consumer behavior allowed to identify key factors influencing purchasing decisions in times of global crises, this gives businesses the opportunity to timely adapt their marketing strategies and maintain competitive advantages; the use of developed recommendations contributes to increasing business efficiency in times of pandemic and wartime, thanks to these recommendations, companies can better meet the needs of consumers, improve service quality, and increase customer loyalty; optimization of product range and improvement of digital presence are key success factors in the modern market, companies that quickly respond to changes in consumer priorities and use advanced technologies to communicate with customers have more chances for success.

Exploring Downside Co-Skewness and Upside Co-Kurtosis: Implications for Asset Pricing Models

This study examines how the investors' preferences for downside co-skewness and upside co-kurtosis may influence the asset pricing. We analyze data from 2000 to 2021, encompassing 2874 companies listed on the Shanghai Stock Exchange. Our methodology includes both time series and cross-sectional analyses, employing the Fama-Macbeth approach. Our findings reveal that the estimated values for downside co-skewness and upside co-kurtosis contribute to a significant premium, one that remains unexplained by traditional market factors such as size, value, profitability, and investment. Furthermore, when these higher-order co-moments are incorporated into the Capital Asset Pricing Model (CAPM), they demonstrate significant explanatory power in understanding the variations in stock returns. This augmented CAPM, with downside co-skewness and upside co-kurtosis, exhibits a superior goodness-of-fit compared to conventional asset pricing models. This suggests a crucial link between these higher-order risk factors and stock valuation, offering new insights into the complexities of investor behavior and market dynamics.

A Comparative Analysis of Pricing Approaches in the Cruise Industry in Response to Dynamic Pricing Factors

This research paper provides a comprehensive analysis of various pricing strategies used in the cruise industry, emphasizing dynamic pricing. It examines the strengths and considerations of five key pricing strategies and their responsiveness to real - time market changes. The paper highlights the importance of aligning pricing strategies with business goals and market conditions, specifically focusing on the cruise industry’s unique challenges and opportunities. This article is significant as it provides a detailed comparison of various pricing strategies in the cruise industry, offering insights into how dynamic market factors influence pricing decisions. Such analysis is crucial for businesses seeking competitive advantages in this industry.

Sosialisasi Desain Kemasan dan Label Produk Sabun Cuci Piring pada Dasawisma Anggrek Bulan Desa Pandau Jaya

This community service was carried out at Dasawisma Anggrek Bulan in Pandau Jaya Village, Siak Hulu District, Kampar Regency, Riau Province. This activity was held on Sunday 09 June 2024 with the theme Socialization of Packaging and Label Design for Dish Soap Products at Mompreneur Wisma Anggrek Bulan, Pandau Jaya Village. Packaging and labels are one of the important factors in product marketing. Apart from protecting the product to prevent damage, packaging is also a promotional tool to attract consumer interest. This service activity was carried out with the aim of increasing the knowledge of Dasawisma Anggrek Bulan mompreneurs regarding branding. The method of implementing this service is carried out in two ways, namely the lecture method and practice. It is hoped that the results of this community service activity will increase the understanding and ability of mompreneur members of Dasawisma Anggrek Bulan in making product packaging and labels so that they are useful and have a positive impact on the business being developed.

The precision marketing of B2C e-commerce in China based on computer

With depth development of business activities in the network, the marketing activities are also emerging. In recent years, precision marketing has become a common tendency of more and more e-commence enterprises. However, the current research focus on a specific area, with lack of comprehensive research. In view of this phenomenon, the research makes precision marketing in electronic commerce as a whole object of study, provides the theory and practice for precision marketing in electronic commerce area. This research main including literature review and research analysis two parts. Literature review works primarily introduce the theory of electronic commerce, the research and development of precision marketing and theory conducive to precision marketing. The research further makes the empirical study on precision marketing for JD. The research introduces the precision marketing measurement of JD in product, technology, marketing strategies, customer relationship management and logistics and other aspects. In addition, a survey is designed to determine the consumer purchase willingness impact factors, the research further conducts a quantitative analysis of precision marketing influence on the consumer purchase willingness, the analysis result is used to determine the key factors of precision marketing. Based on the quantitative analysis and qualitative analysis, the research provide the marketing strategy for e-commence enterprise. Finally, the research concludes the common precision marketing strategy in China, pointing out the limitation and future research direction of the research.

STIMULATING THE DEVELOPMENT OF RESIDENTIAL DEVELOPMENT THROUGH MORTGAGE LENDING

The article is devoted to stimulating the development of housing construction through mortgage lending. The purpose of the article is to determine the role of mortgage lending in the development of the housing sector, in particular through its impact on supply and demand in the real estate market and pricing in this sector. In the course of the research, data analysis, correlation analysis, and methods of forecasting economic trends were used. Graphical methods were also used to provide a clear understanding of how changes in the mortgage market affect the development of the real estate sector. The results of the study show that mortgage lending is a key element in stimulating the development of the housing sector, as it not only directly facilitates access to finance for potential property buyers, but also indirectly affects the pricing and investment attractiveness of the housing sector. The paper shows that fluctuations in mortgage rates have a significant impact on the dynamics of supply and demand in the residential real estate market, as well as on price trends. In particular, rising mortgage rates tend to reduce demand for housing, as households expect better investment opportunities. There is also a strong correlation between mortgage rate increases and slower price growth. The expansion of the mortgage lending market and, consequently, a reduction in mortgage rates boosts supply in the real estate market. Nevertheless, it is found that such changes can have complex and ambiguous consequences, including the risks of market overheating and the formation of price "bubbles" that threaten the stability of the sector in the long run. In addition, the study found that mortgage lending facilitates the implementation of new construction projects and the expansion of the housing stock, which is an important factor in stimulating economic growth. At the same time, the analysis showed that the impact of mortgage rates on the real estate market depends on a wide range of factors, including the economic situation, central bank policy, consumer confidence and other macroeconomic indicators. The practical significance of the publication is to provide recommendations for the development of a balanced policy in the field of mortgage lending aimed at supporting the stable development of the housing sector and preventing potential destabilising factors in the real estate market.

Mangrove ecosystem in Asia: review and synthesis of ecosystem services and economic valuation methods

Mangroves provide multiple ecological and socioeconomic benefits in both terrestrial and aquatic ecosystems; however, little is known about their benefits to humans. This study presents a systematic synthesis of the ecosystem services (ESs) and economic valuation methods (EVMs) of mangrove ecosystems in Asia. A total of 28 studies published from 12 countries encompassing 194 observations were reviewed and included in the analysis using Publish or Perish Software. Results revealed that the majority of the mangrove forests in Asia host the genera Rhizophora and Avicennia spp. in the largest proportion, indicating that these genera contribute significantly to mangrove ESs. Market price and factor income methods were the most frequently used EVMs with 96 and 66 value estimates, respectively. Provisioning ecosystem services were valued the most often among ESs types. Moreover, regarding the values of specific ESs, the median values of those that belong to regulating ecosystem services were the highest, specifically erosion prevention (5833.22 $ ha–1 year–1) and moderation of extreme events (3633.69 $ ha–1 year ). Considering contemporary protection and conservation measures, research studies on mangrove ESs and EVMs can be further improved through broader geographic area coverage and improved economic assessment of the rarely studied ESs. Overall, the findings recommend focusing on these gaps, particularly encouraging institutions and policymakers to acknowledge the undervalued ecological and socioeconomic values of mangrove ecosystem services.

Drivers for and barriers to circular economy transition in the textile industry: A developing economy perspective

AbstractIncreasingly, pressing sustainability issues including the rise in greenhouse gas (GHG) emission rates, climate change‐related vulnerabilities, and natural resource depletion have propelled companies to transition from a linear economy to a circular economy (CE). While circular business models are gaining currency in the manufacturing sector, empirical research on CE transition in the continuous process industry in developing economies is scarce. Accordingly, the purpose of this study is to investigate the drivers and barriers of CE adoption in the textile industry of Pakistan. To this end, we utilized a qualitative methodology, and a total of 22 semi‐structured interviews were conducted with consultants and senior corporate managers working in the textile sector. Building on the natural resource‐based view (NRBV) and institutional theory, the findings revealed various internal drivers (resource efficiency‐related, organization‐related, and research and innovation‐related factors) and external drivers (market, regulatory, and societal factors) for CE transition. Additionally, the findings demonstrated internal barriers including behavioral, technical, and economic issues, and external issues such as customer and brand‐related barriers, regulatory and policy‐related barriers, as well as supply chain‐related barriers hindering the adoption of CE. We argue that it is one of the early studies to utilize the NRBV and institutional theory to examine the drivers and barriers and provide novel insights into the CE transition in the textile process industry in a developing economy. The findings can assist academics, consultants, practitioners, and policymakers to understand and promote CE as a sustainable strategy in the textile process industry.

Research on the Development Trend and Evolution of the Chinese Animation Industry

Although China's animation industry has developed vigorously everywhere, but there has been no period of relative prosperity. On the contrary, China's animation industry has been in a situation of not rising, and the similarities and differences between domestic animation works and animation before and after decades are neither accidental nor coincidental. The animation industry in Europe, the United States, Japan, and other places have been vigorously developed. Their development is not overnight, including the innovative reform of the animation industry and completely free play mode, so that the United States and Japan animation has become the benchmark for the quality of animation works in the world. As a result of this phenomenon, China's animation industry is closely related to the national system, policy, market, and other factors. The reform of the talent training system is an important aspect, and national policy support is also a key link, and the most fundamental is artistic innovation. As a rising star, the animation industry is playing an increasingly important role in the global cultural industry. We should take advantage of the opportunity to develop the animation industry vigorously with Chinese characteristics. We should try our best to eliminate all adverse factors in the development of animation, adapt to the global development trend, quickly form a positive interaction between the government and the industry and the market, creators and audiences, achieve the revitalization of China's animation industry, and challenge high-quality animation from Europe, the United States, Japan, and other foreign countries.

Trends in Innovative Marketing Communication for Sustainable Environment during B.E. 2023 – 2032

This research was a mixed method research by used the Delphi Technique of Futures Research. The purposes were: To study Trends in Innovative Marketing Communication for Sustainable Environment during B.E. 2023 – 2032. The sample group used in this research is Group of marketers and marketing communicators who work within organizations, agencies and companies which have a guideline for conducting business regarding environmental conservation. Data were analysed using the median, mode, difference between the mode and median and interquartile range. The results of the study found that trends in innovative marketing communication for sustainable environment during B.E. 2023 – 2032 have been divided into 8 areas as followed. 1. Strategy: Companies will use sustainable development as a key factor in their long-term competitiveness. 2. Corporate Social Responsibility (CSR) for the future: Companies will attend to Socially Responsible Business Practices (CSR). 3. Innovation: Companies will have a tendency to devise and develop new technological innovations. that is overall environmentally friendly. 4. Consumer area: Consumers tend to have a more conscience towards the environment. 5. Factors affect the behaviour of consumers purchasing environmentally friendly products: Marketing communication and price factors were still factors affecting the behaviour of consumers purchasing environmentally friendly products. 6. Marketing problems and obstacles: Products and packaging will be able to move towards being biodegradable and reusable with little or no damage to the environment. There was a tendency for the public and private sectors to participate in providing support in marketing and sales promotions. 7. Problems and obstacles in marketing communications: Companies have to present environmental content and information clearly to consumers. 8. The role of public and private organizations: Companies have to organize training to create environmental awareness among employees to be cultivated and dissolved behaviours for employees in both the public and private sectors.