Abstract
This research paper provides a comprehensive analysis of various pricing strategies used in the cruise industry, emphasizing dynamic pricing. It examines the strengths and considerations of five key pricing strategies and their responsiveness to real - time market changes. The paper highlights the importance of aligning pricing strategies with business goals and market conditions, specifically focusing on the cruise industry’s unique challenges and opportunities. This article is significant as it provides a detailed comparison of various pricing strategies in the cruise industry, offering insights into how dynamic market factors influence pricing decisions. Such analysis is crucial for businesses seeking competitive advantages in this industry.
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