Pattern Of Marketing Channels Research Articles

Efisiensi Pemasaran Karet Di Kabupaten Ogan Ilir Sumatera Selatan

The rubber commodity in Ogan Ilir Regency plays an important role in increasing family income, but currently, the income of rubber farmers is still relatively low because farmers are still traditional in their marketing, causing the prices received by farmers to be low. The objectives of this study are to 1) Identify the functions of rubber marketing institutions in Ogan Ilir Regency, 2) Analyze the efficiency of rubber marketing in Ogan Ilir Regency.. Sampling was carried out randomly. 75 samples were used in this research, with a population of rubber farmers, namely 236 farmers in Tanjung Batu District and 254 in Payaraman District. Locations were chosen purposively based on the same considerations: the subdistricts and villages that produce the largest rubber production. Data collection uses cross-section data. Rubber marketing efficiency is analyzed using marketing margin, farmer's share, profit to cost ratio and the Data Envelopment Analysis (DEA) model. The research results show that rubber farmers in Ogan Ilir Regency use three marketing channel patterns. Based on the analysis of rubber marketing efficiency, it is recommended that rubber farmers in Ogan Ilir Regency use marketing channel 1, namely farmers-UPPB-factories and marketing channel 3, namely farmers-wholesalers-factories.

Determinan Yang Memengaruhi Pemilihan Saluran Pemasaran Kopi Robusta Di Kabupaten Malang

The demand for coffee in Malang Regency by determining the quantity of commodities is very dependent on the marketing subsystem. Robusta coffee marketing channels in Malang Regency include marketing institutions, namely small traders, sub-district collectors and large traders. Coffee marketing is dominated by small traders. This research aims to analyze the determinants that influence the choice of marketing channels for Robusta coffee in Malang Regency. The location of this research was carried out in two villages, namely Srimulyo Village and Sukodono Village, Kec. Dampit, Kab. Poor. The respondents in this research were Robusta coffee farmers in two villages in a total of 60 respondents. Marketing agency respondents were then determined using snowball sampling techniques. Snowball sampling method by collecting data based on information from previous respondents based on existing marketing patterns in Malang Regency. This research uses multinomial logit analysis by determining efficient marketing channels as a reference variable. Based on the results of marketing channel analysis, it was found that there are 5 marketing channel patterns. Marketing channel 1 consists of 27 farmers and the largest channel choice is 45%, while the results of the marketing efficiency analysis show that channel 5, namely direct farmers to wholesalers, is the most efficient. Marketing channel 5 consists of 11 farmers with a percentage of 18.3%. The results of the research show that 3 variables influence the choice of marketing channels, namely production volume, farming experience, and education level. Suggestions from research for extension workers and local governments need to assist farmers regarding financing and coffee market information so that marketing channel choices are more varied.

Analysis of Marketing Channels And Marketing Efficiency of Corn Farmers (Zea Mays L) Tanjung Morawa

Purpose: This study aims to (1) identify the corn marketing channels, (2) determine the corn marketing margins, and (3) evaluate the efficiency of corn marketing in Tanjung Morawa District. Methodology: A sample of 30 corn farmers from three villages with corn farming areas was selected. A quantitative descriptive analysis was used to examine marketing channel patterns and analyze marketing costs and margins. Results: The study found that Marketing Channel I is widely used by farmers, who prefer selling corn directly to collectors. The marketing efficiency values for the first (I) and second (II) marketing channels are 10% and 16.6%, respectively. Findings: Both marketing channels are efficient. This indicates that the marketing channels involved in the marketing of shelled corn in the study area do not involve lengthy marketing institutions, resulting in low marketing costs and margins, and the selling price received by the final consumer is not much higher than the price received by the farmers. Novelty: This research provides insights into the efficiency of corn marketing channels, highlighting the benefits of shorter marketing pathways. Originality: The study offers a detailed analysis of marketing channel efficiency for corn, contributing to the understanding of effective agricultural product marketing. Conclusions: The corn marketing channels in Tanjung Morawa District are efficient, benefiting both farmers and consumers. Type of Paper: Empirical Research Article

Margin Pemasaran Komoditi Kentang Di Kecamatan Modoinding Kabupaten Minahasa Selatan

The objectives of this study were to map market actors, calculate marketing margins for potato crops, and describe the potato marketing channels in Modoinding Sub-district. The research took place in May 2023 and was conducted in Modoinding District, South Minahasa Regency. Data were collected through primary data by conducting interviews with owners or farmers who cultivate potato crops using a list of questions (questionnaires) that have been prepared. Secondary data were obtained through literature searches from literature, articles, journals, previous research and relevant data and reports from relevant agencies such as the Department of Agriculture, BPS and district, sub-district and village governments to support primary data. Samples were taken from 30 people in 10 villages using simple random sampling and for traders using snowball sampling. The data obtained were analyzed descriptively, and using tables, and described in the form of surveys obtained through direct interaction with research subjects or test subjects using questionnaire techniques. The marketing channels obtained can be described as a whole pattern and level of marketing channels. The results of this study show that the potato marketing margin of each institution in Modoinding sub-district is different between Manado, Bitung, and Kotamobagu channels. Farmer's share received by farmers in the Bitung channel is higher than farmer's share in the Manado and Kotamobagu channels, but farmers still get the same purchase price. Channel (farmer - intermediary - retailer - consumer). Farmers still get the same price and the costs of labor and transportation are borne by buyers, namely collectors and retailers.

Analisis Efisiensi Pemasaran Jamur Tiram Putih (Pleurotus Ostreatus) di Kelurahan Air Rambai Kecamatan Curup Kabupaten Rejang

Research on marketing efficiency analysis of white oyster mushrooms (Pleurotus Ostreatus) in Air Rambai Village, Curup District, Rejang Lebong Regency aims to determine marketing channels, and analysis of marketing margins, as well as to determine whether the marketing efficiency of white oyster mushrooms in Air Rambai Village, Curup District.This research was conducted in March 2022 in Air Rambai Village, Curup District, Rejang Lebong Regency with farmers in Air Rambai Village. Data analysis used in this research is marketing channel analysis, marketing margin analysis, and marketing efficiency analysis. This data analysis was used for farmers and the 12 retailer respondents in Air Rambai Village, Curup District, Rejang Lebong Regency.Based on the results of data analysis, it can be seen that the marketing channel of white oyster mushrooms in Air Rambai Village, Curup District, Rejang Lebong Regency has two marketing channel patterns where the first marketing channel pattern sells white oyster mushrooms directly to end consumers, and the second marketing channel pattern is farmers sell to traders. retailers and then traders resell to final consumers. The marketing margin in the first marketing channel is Rp. 0, while in the second marketing channel it is Rp. 11,583. and the marketing efficiency of white oyster mushrooms in Air Rambai Village, Curup District, Rejang Lebong Regency is said to be efficient.

Analisis Efisiensi Saluran Pemasaran Jamur Tiram Putih (Studi Kasus di Desa Banjar Dewa Kecamatan Banjar Agung Kabupaten Tulang Bawang)

The aim of this study is to analyze the marketing channels for white oyster mushrooms and the efficiency of marketing channels for white oyster mushrooms in Banjar Dewa Village, Banjar Agung District, Tulang Bawang Regency. This type of study is descriptive qualitative research. The population of all farmers cultivating white oyster mushrooms is 14 people in Banjar Dewa Village, Banjar Agung District, Tulang Bawang Regency, with a sampling technique using Purposive Sampling with a sample of one farmer cultivating white oyster mushrooms with the criteria of producing the largest white oyster mushroom cultivation in the area. The method for collecting data in the following research is observation and interviews. The analysis technique in the following research uses marketing cost analysis, marketing margin, marketing profit, and marketing efficiency. The results of this research show that there are two marketing channel patterns for white oyster mushrooms, namely the first channel pattern, farmers sell white oyster mushrooms directly to end consumers, and the second channel pattern, farmers sell to retailers and then the retailers sell them back to end consumers. The marketing margin value in the first channel pattern is IDR 0, while marketing in the second channel pattern is IDR 11,000. The farmer's share value in the first channel pattern is 100%, the second channel pattern is 56%. The two marketing channels for white oyster mushrooms are said to be efficient in terms of marketing margin and farmer's share. The most efficient marketing channel for white oyster mushrooms is the first marketing channel with the lowest margin value and the highest farmer's share value.

Marketing Channel Patterns And Marketing Costs Of Imported Buffalo Meat By Badan Urusan Logistik (Bulog) In Bandung City

This research was held at Badan Urusan Logistik (Bulog), PT. Yoga Mandiri Utama, retailers in the (Market) Ciroyom, Caringin, and Astana Anyar in January 2017 to February 2017. The aim of this research is to determine the pattern of the distribution channel and marketing costs of imported buffalo meat of Badan Urusan Logistik (Bulog) in Bandung City. The method of this research is case study. Analysis of data using analysis costs, margins, and profits. Based on the research, it is known that some distribution channel patterns are formed, channel one: Producer - Bulog - Consumers, channels two: Producer - Bulog - PT. Yoga Utama Mandiri - Consumer, channels three: Producer - Bulog - PT.Yoga Mandiri Utama - Wulandari's catering, channels four: Producer - Bulog - PT. Yoga Utama Mandiri - Supplier - Retailers - Consumer. Total costs incurred by each marketing channel patterns is channel one Rp10.670,00 per kilogram, channel two Rp2.840,00 per kilogram, channel three Rp3.740,00 per kilogram, and channel four Rp4.640,00 Rp per kilogram. The amount of profit earned by each of marketing pattern is channels one Rp330,00 per kilogram, channel two Rp Rp2.160,00 per kilogram, channel three Rp4.260,00 per kilogram, and channel four Rp6.360,00 per kilogram

Formulation of SCP-Based Coconut Sugar Marketing Model Through Analysis of Marketing Patterns in Central Java Province, Indonesia

This study aims to analyze the marketing pattern of coconut sugar products, describe the stakeholders involved in the marketing of coconut sugar, and develop a structure, conduct, performance (SCP) based marketing model for coconut sugar. This research method is a quantitative descriptive method. The research location was determined purposively in the coconut sugar production center of Central Java Province (Banyumas, Purbalingga, and Cilacap Regencies). The research respondents were 60 people consisting of coconut sugar makers who were members of the Joint Business Group (KUB) and 60 people, 10 collectors traders, 2 wholesalers, and 4 institutional exporters. Data were analyzed descriptively. Data analysis for the basic structure by measuring market share size and concentration (CR4). The basis of conduct is through analysis of sales and purchasing processes, payment systems, and institutional cooperation. The basis of performance is obtained from the analysis of the margins of the trading system and the level of prices received by farmers. The results showed that there are two marketing channels for coconut sugar. A tight oligopsony is formed based on the CR4 (Concentration Ratio for the Big Four) value, while the Herfindahl index value shows that the market formed is an oligopoly. Market behavior occurs when the payment system is made in cash at the level of collectors and non-cash at the level of wholesalers. In market performance, the largest marketing margin is in the marketing channel pattern 1 of Rp. 8415.4/kg, the lowest in the channel 2 pattern of Rp. 6500/kg. The highest Farmer share value is in the marketing channel pattern 2 as 74%, and the lowest is in the channel 1 pattern at 66.3%.

Analysis of Marketing Efficiency of Siompu Oranges in Siompu District

This research aims to determine the marketing channel patterns, analyse the marketing margins, and assess the marketing efficiency of Siompu oranges. The Simple Random Sampling technique will be used to ascertain the sample for the investigation. The participants and marketing firms in this research were selected via Snowball Sampling. The sample consisted of 34 farmers, 5 collectors, and 7 shopkeepers. The findings indicated the existence of two marketing channels for Siompu oranges in Siompu District: marketing channel I, which involves producers, collectors, and merchants and ultimately reaches the end customers. Marketing channel II begins with farmers and merchants and then promotes directly to end customers. The cost per kilogram in Marketing Channel I is IDR 1,398.69, while in Marketing Channel II it is IDR 323.69. The total margin per kilogram in Marketing Channel I is IDR 10,000, while in Marketing Channel II, it is IDR 5,000. The proportion of the farmers' share in Marketing Channel I is 80%, while in Marketing Channel II, it is 90%

TRADE ANALYSIS OF RED CHILLIES (CAPSICUM ANNUM L) IN RANAH PESISIR DISTRICT, PESISIR SELATAN REGENCY

An efficient agricultural commodity trade system can increase the income of farmers. This study aims to describe the channels and functions of the trading system by each institution as well as to analyze the trading system margin, the share received by farmers, and the efficiency of the red chili marketing channel in Ranah Pesisir District, Pesisir Selatan Regency. The method used is a qualitative and quantitative descriptive method where the data collection uses a survey method. The results showed that the red chili marketing channel pattern uses intermediary traders. That are collectors and retailers. The marketing function performed by farmers and red chili collectors/retailers consists of exchange, physical, and facility functions. The trading system margin on channel one is smaller compared to channel two. The percentage share of the price farmers receive in channel one is higher than in channel two. Channel one is more efficient than channel two. Trading administration institutions must pay attention to the physical function (transportation, storage, and packaging) of distributing red chilies to maintain their quality of red chilies.

Analisis Marjin Pemasaran Ubi Kayu (Manihot Utilissima) Di Kecamatan Polokarto Kabupaten Sukoharjo

Cassava is the third food ingredient after rice and corn which is one of the leading agricultural products that is widely marketed in the Polokarto District area. The aim of this research is to determine the marketing channels, marketing margins and marketing efficiency of cassava that are most effectively used by cassava farmers in Polokarto District, Sukoharjo Regency. The basic method used in this research is descriptive which is aimed at highlighting facts, variables, circumstances and phenomena that are occurring now (when the research is taking place) and uses survey methods as a research technique. The results of this research are that there are 3 cassava marketing channels in Polokarto District, Sukoharjo Regency. In marketing channel I, the marketing institutions involved in cassava marketing are retailers. In channel II the marketing institutions involved are collecting traders, wholesalers and retailers. In channel III the marketing institutions involved are collecting traders and wholesalers. The marketing margin for marketing channel I is IDR 2,000, the margin for channel II is IDR. 13,450 and channel III margin is IDR 13,500. Farmer's share in channel I is 50%, channel II is 10.33% and channel III is 10%. The efficient marketing channel is marketing channel I with an efficiency level of 16.68%. Meanwhile, marketing channel II has an efficient level of 17.37% and marketing channel III has an efficient level of 28.07%. Based on this, it can be said that the most efficient is marketing channel I because it has the shortest channel so that the marketing costs that take place in this marketing channel pattern are the lowest and the farmer's share value is high in marketing channel I.

Marketing Channels of Sangkuriang Catfish (Clarias gariepinus) Hatchery Business in Karang Tunggal Village, Tenggarong Seberang District

This study aims to determine the marketing channel pattern of Sangkuriang Fahtoni catfish hatchery in Karang Tunggal Village, Tenggarong Seberang District, Kutai Kartanega Regency. This research was carried out from July 2022 to January 2023 at the Sangkuriang Fahtoni Catfish Hatchery, Karang Tunggal Village, Tenggarong Seberang District, Kutai Kartanegara Regency. The sampling method in research applies case study techniques. A sample of 1 respondent with reference to the census method. The results showed that there are 2 institutions involved in marketing activities at the Sangkuriang Fahtoni catfish hatchery, namely producers (Fahtoni hatchery business), retailers, and consumers. Marketing funnel pattern, level zero and level one marketing channel pattern.

Analysis of Distribution and Marketing Margins of Sunu Grouper (Plectropumus leoparsus) in Teluk Sulaiman Village, Biduk-Biduk District, Berau Regency

The study was conducted with the aim of analyzing and describing how the distribution process and marketing margins of Sunu Grouper (Plectropomus leopardus) in Sulaiman Bay Village. The research was carried out for 9 months from March to December 2022 in Kampung Teluk Sulaiman, Biduk-Biduk District, Berau Regency. The method used in sampling fishermen is purposive sampling with a total of 21 respondents, while in sampling collecting traders and retailers using the snowball sampling method as many as 10 people. The analysis method uses qualitative descriptive analysis. The results show that the marketing channel pattern on the sale of Sunu Grouper Fish in Kampung Teluk Sulaiman there are 2 levels of marketing channels of the level one channel pattern and the second level channel pattern. Based on the results of the margin calculation of each Sunu Grouper marketing institution in Teluk Sulaiman village, the institutions that obtained a larger margin were collecting traders of IDR 25,000, while retailers of IDR 20,000

Analysis of Beef Marketing Channels in Makassar City Slaughterhouses, South Sulawesi Province, Indonesia

Makassar City Slaughterhouses (RPH) have the role of being a cattle barn before slaughter, slaughtering beef cattle belonging to wholesalers (middlemen) and also beef marketing activities. The research aims to identify beef marketing channels in Makassar City Slaughterhouses. The research was conducted in July 2022. The results showed that there were 2 patterns of marketing channels for beef at RPH in Makassar city, namely: (1) Cattle Breeders - Inter-Regional Traders - Butcher Entrepreneurs - Retailers - Final Consumers and (2) Cattle Farmers - Inter-Regional Traders - Butcher Entrepreneurs - Final Consumers.

Margin Pemasaran Beras Di Desa Langagon Satu Kecamatan Bolaang Kabupaten Bolaang Mongondow

This study aims to analyze the marketing margin and efficiency of rice marketing channels and institutions in Langagon Satu Village, Bolaang Sub-district, Bolaang Mongondow Regency. This research was conducted from August to December 2023. The data used in this research are primary data and secondary data. The sampling technique in the study used Purposive Sampling and Snowball Sampling. The number of Farmer samples was 10 respondents, Mill 1, Collecting Traders 4 and Collecting Traders 8 respondents. This research uses questionnaires and interviews to describe the pattern of rice marketing channels in Langagon Village which are then described. The data analysis method used is the analysis of Marketing Margin, Farmer's Share and Marketing Efficiency. The results showed that there are 2 patterns of rice marketing channels in Langagon Satu Village, namely marketing channel I is Farmer - Mill - Retailer - Consumer and marketing channel II is Farmer - Mill - Gatherer - Retailer - Consumer. The lowest margin is in marketing channel I obtained at Rp2,875, Farmer's share of 74.7%, this is because the marketing channel only uses 2 intermediary marketing institutions, and the smallest percentage of marketing efficiency is in channel I which is 5.08%, this is because the costs incurred by marketing channel I are smaller than marketing channel II.

NILAI TAMBAH DAN PEMASARAN PRODUK OLAHAN TAPE PADA AGROINDUSTRI RAJA TAPE 31 DI KABUPATEN BONDOWOSO

Raja Tape 31 agro-industry is a tape-processed agro-industry located in Nangkaan Village, Bondowoso Regency. It has a problem with decreasing sales volume due to the Covid-19 pandemic, while the price of cassava and its raw materials are getting expensive and difficult to obtain. This research aims to identify sales volume, added value, channels and marketing margins. The sampling method is purposive sampling method. Methods of data analysis using descriptive statistics, Hayami added value table, marketing channels and margins analysis. The results show that the sales volume of Raja Tape 31 Agroindustry experienced sales fluctuations and sales of dodol tape and pia tape decreased by 25-30%. The added value of processed tape products into dodol tape and pia tape at Raja Tape 31 Agroindustry provides positive added value where VA > 0. The added value of dodol tape is Rp.6,471.75/kg of raw tape and glutinous rice flour with a value added ratio of 18.34 %. Meanwhile, the added value of pia tape is Rp.46,202.61/kg of tape raw materials and wheat flour with an added value ratio of 40.62%. There are two marketing channel patterns for dodol tape and pia tape products in the Raja Tape 31 Agro-industry in Bondowoso Regency, namely: a. Marketing channel I (Level zero): Producers – Consumers. b. Marketing channel II (Level one): Producers - Retailers - Consumers. (4) The margin for marketing channel I for dodol tape is 0 and for marketing channel level II for dodol tape is Rp. 2,000 with distribution for a 45.00% profit share and 9.00% costs. The margin for marketing channel I pia tape is 0 and marketing channel II is Rp.3000 with a profit share distribution of 63.33% and costs 12.67%.

Marketing System of vegetables from the village to the central market in Palembang City, South Sumatra Province

Market dominance, widely fluctuating prices, and demand patterns make small producers vulnerable to market forces and increase the risk of income uncertainty. Identifying and describing vegetable marketing channels and marketing functions performed by marketing agencies, it is necessary to analyze the efficiency of vegetable marketing channels. The research method used was a survey method by conducting 35 samples of farmers who farmed three commodities, namely large chilies, cabbage, and chinese cabbage—selected snowball sampling method for marketing agencies. The data analysis used is marketing channel analysis, marketing margin analysis, farmer's share, and marketing efficiency. The research results show that there is only one marketing channel pattern, namely farmers - collectors - wholesalers - retailers - consumers. Moreover, in every sales transaction, the market power rests with the wholesalers as price makers. Several functions include purchasing and selling parts and facility functions carried out by farmers and marketing in the marketing system. Even though the market structure is one-sided because market forces are more vital at the wholesalers, marketing from Kerinjing Village to the Jakabaring Palembang wholesale market has proven effective based on market margins, profit margins, and farmer's share. Comprehensive government support policies to build linkages between small producers and the larger market. With state policies such as building access roads, facilitating farmers in accessing market information,

Distribution and Marketing Margin Analysis of Cinnamon in Tidore City

Tidore Islands City Most of its residents earn income from cinnamon farming. Cinnamon trees are peeled and the process of drying cinnamon is carried out to dry. Cinnamon is sold in stick form and involves marketing institutions. Cinnamon bark is used as a spice ingredient such as food mixes, cake making, drinks, medicines and aroma therapy. The purpose of this study is to identify marketing channels in the study area, to analyze the amount of marketing costs and margins of each marketing channel. The research was conducted in Tidore Island, Tidore Islands City, North Maluku Province in 2022. Farmer respondents were taken by census while traders used snowball sampling method. Data were analyzed using marketing margin analysis, marketing cost, marketing profit and farmer's share. Distribution research and cinnamon marketing margin in Tidore City there are 3 models of marketing channel distribution which involve various marketing institutions. The value of cinnamon marketing margins at the farm level in each channel, respectively, amounted to Rp11,050/bunch. While other marketing actors range from Rp5,000 - 20,000 / bunch depending on the profit and the pattern of marketing channels for cinnamon products. While the farmer's share of cinnamon products shows that the marketing channel is efficient, by showing marketing channel 1 the share received by farmers reaches 44.2%. The highest profit to cost ratio in marketing channel 2 was 372.13.

Efficiency analysis of marketing channels for purebred chicken eggs in West Sulawesi Province

This study aims to analyze marketing efficiency, marketing margins, and farmer share of sales of purebred chicken eggs in West Sulawesi Province. The research was conducted from October to November 2022. The research locations were determined by purposive sampling and were conducted in three regency: Polewali Mandar Regency, Majene Regency, and Mamuju Regency. The research respondents were determined by the multistage sampling method. Respondent farmers were determined using the quota method and purposive sampling by taking three farmers per regency, each selected with the farming experience for at least two years. Consumer respondents were selected using the stratified sampling method by classifying consumers who purchase directly from farmers into three: industrial consumers, merchant consumers, and direct consumers. Further consumer tracking was carried out using the snowball sampling method so that all marketing channel patterns of purebred chicken eggs in West Sulawesi Province could be identified. Data analysis was carried out in a quantitative descriptive manner. There are marketing channels involving farmers, wholesalers, retailers, and final consumers in the province of West Sulawesi.

Pola Saluran Pemasaran Agroindustri Kopi Bubuk Di Desa Muara Madras Kecamatan Jangkat Kabupaten Merangin

<p><em>This study aims 1) To describe the marketing location of coffee powder in Muara Madras Village in Merangin Regency and outside Merangin Regency. 2) To find out the pattern of marketing channels for ground coffee agroindustry in Muara Madras Village, Jangkat District, Merangin Regency. 3) To find out the marketing efficiency channel for coffee powder in Muara Madras Village, Jangkat District, Merangin Regency. This research was conducted from 21 June 2021 to 02 July 2021 with primary and secondary data sources. The analytical method used in this research is descriptive qualitative and quantitative analysis with a sample of 3 agroindustry 19 traders. The results showed that 1) The distribution of marketing locations for ground coffee in Muara Madras Village from the total distribution of 70 percent of ground coffee marketing was in Merangin Regency, namely Bangko District and sales out of Merangin Regency, 2) Marketing of ground coffee in Muara Madras Village consisted of 3 marketing channel patterns, namely: (I) agroindustry - final consumers, (II) agroindustry - sub-district retailers - final consumers, (III) agroindustry - village retailers - final consumers. 3) Based on the marketing efficiency indicators with the marketing margin approach, the technical marketing efficiency index (IET), and the economic efficiency index (IEE) it has been explained that of the three marketing channel patterns, agro-industry I (agro-industry – end consumer) is more efficient in terms of the margin of the marketing pattern. I am more efficient because there is no price difference between agro-industry and end consumers and based on marketing efficiency, technical efficiency index (IET), and economic efficiency index (IEE) my marketing channel pattern is more efficient than other marketing channel patterns.</em></p><p><strong><em>Keyword</em></strong><em>s: </em><strong><em>Marketing Distribution, Marketing Channel Pattern, Marketing Efficiency, Ground Coffee</em></strong><strong></strong></p>