Pattern Of Marketing Channels Research Articles

Analisis Pemasaran Pada Usaha Mikro Kecil Menengah Kerajinan Kaligrafi Kulit Kambing di Kecamatan Sukoharjo Kabupaten Sukoharjo

<p>This research aimed to find out the marketing channel pattern, price, marketing cost,<br />marketing margin, profit and marketing efficiency of goat calligraphy handicraft marketing in<br />Sukoharjo Sub District of Sukoharjo Regency. The sample used is 30 goat leather calligraphy<br />handicraft producers, 3 intermediaries and 6 retailers. This study was conducted using survey; the<br />methods of analyzing data used were cost analysis, margin, profit, and marketing efficiency analyses.<br />The result of research showed that there were 3 marketing channels for goat leather calligraphy<br />handicraft: First Channel: Producer to Consumer, Second Channel: Producer to Retailer to<br />Consumer, and Third Channel: Producer to Intermediary to Retailer to Consumer. The highest<br />marketing cost in the third channel was IDR 921.00 and the lowest one was IDR 0.00. The highest<br />marketing margin occurred in the third channel of IDR 10,000.00 and the lowest one in the first<br />channel of IDR 0.00. The highest marketing profit occurred in the third channel of IDR 9,079.00,<br />while the lowest one was IDR 0,00 occurring in the first channel. The Highest marketing efficiency<br />occurred in the first channel was 100%, followed by second channel 89%, third channel 73%. The<br />three marketing channels had been efficient because the efficiency value obtained was >50%. The<br />most efficient marketing was the first channel but the most widely used by producer was the third<br />channel.</p>

Analisis Pemasaran Susu Segar di Kabupaten Klaten

<p class="p1">This study aimed to determine the marketing channels of fresh milk in Klaten , costs, benefits, marketing margin and efficiency. The basic method used was the descriptive analysis and purposive sampling with the Kayumas Village, Jatinom was selected as a place for the research. In total, 30 dairy farmers were taken as samples by random sampling method. Meanwhile, traders samples taken by snowball sampling consisted of two traders, 3 and 1 meddle retailers. The data used were primary and secondary data taken in April 2010 with interview techniques, recording and observation. Data was analyzed using cost margin analysis.The results of this study showed that there were two patterns of fresh milk marketing channels. Channels I: dairy farmers <span class="s1">→ </span>TPS <span class="s1">→ </span>KUD <span class="s1">→ </span>IPS, home industry, retailers and consumers. Channel II: dairy farmers <span class="s1">→ </span>collectors <span class="s1">→ </span>traders from outside of Jatinom. In the first line the total marketing cost was Rp. 263.76, total marketing profit was Rp. 143.26 and marketing margins was Rp. 328.26 per liter. For marketing channel II total marketing cost was Rp. 52.93, total marketing profit was Rp. 60.07 and marketing margins was Rp. 81.50 per liter. Both of the channels were efficient with the farmer's share of 89.06% for channels I and 97.24% for channel II.</p>

Analisis Pemasaran Susu Segar di Kabupaten Klaten

<p class="p1">This study aimed to determine the marketing channels of fresh milk in Klaten , costs, benefits, marketing margin and efficiency. The basic method used was the descriptive analysis and purposive sampling with the Kayumas Village, Jatinom was selected as a place for the research. In total, 30 dairy farmers were taken as samples by random sampling method. Meanwhile, traders samples taken by snowball sampling consisted of two traders, 3 and 1 meddle retailers. The data used were primary and secondary data taken in April 2010 with interview techniques, recording and observation. Data was analyzed using cost margin analysis.The results of this study showed that there were two patterns of fresh milk marketing channels. Channels I: dairy farmers <span class="s1">→ </span>TPS <span class="s1">→ </span>KUD <span class="s1">→ </span>IPS, home industry, retailers and consumers. Channel II: dairy farmers <span class="s1">→ </span>collectors <span class="s1">→ </span>traders from outside of Jatinom. In the first line the total marketing cost was Rp. 263.76, total marketing profit was Rp. 143.26 and marketing margins was Rp. 328.26 per liter. For marketing channel II total marketing cost was Rp. 52.93, total marketing profit was Rp. 60.07 and marketing margins was Rp. 81.50 per liter. Both of the channels were efficient with the farmer's share of 89.06% for channels I and 97.24% for channel II.</p>

PERBANDINGAN MARGIN PEMASARAN BERAS BERDASARKAN MUSIM PANEN DI KECAMATAN KAKAS BARAT

This research aimed to compare the marketing margin on farmers, traders, and retailers in the harvest of last season and the season now and see rice marketing distribution channels. As a very important sector, rice is still facing many problems, especially with regard to the welfare of peasant producers. Rice marketing issues, including low selling price at the level of farmers marketing channel pattern, margin and marketing efficiency. This research was conducted in the district of West Kakas in four villages namely Tountimomor, Passo, Panasen, Kalawiran, as the biggest producer in West Kakas and this research during the month of July until completed. The data obtained are primary and secondary data. Primary data sourced from the opinions and interviews with related parties are the subject of research. Secondary data is data obtained by researchers who comes from a document from the relevant authorities, such as: internet, literature sources or literature books and the Central Bureau of Statistics. This study uses a snowball to the rice marketing channel. Based on research conducted showed that the cost and the marketing margin level channel 1 at harvest 1 lower than the cost and the marketing margin level channel 1 for the season 2, also the cost and marketing margin on channel 2 at harvest level 1 is still lower than the cost and the marketing margin at the channel level 2 for the season 2. The greater the marketing margin, the more inefficient the marketing system.

ANALISIS PEMASARAN BUAH PEPAYA DI DESA MATUNGKAS KECAMATAN DIMEMBE KABUPATEN MINAHASA UTARA

This study aimed to describe marketing papaya fruit on each marketing channel in the village Matungkas Village, North Minahasa District. The research was conducted from February to April 2016. The data used are primary data. The research was done by using purposive sampling with the total number of respondents 45 people. Analysis of the data used is descriptive to portray marketing channels and marketing margin analysis and farmer share. The results showed that there are three patterns of marketing channels, namely: (1) marketing channels first (farmer-traders-retailers) with a marketing margin on the first channel of Rp 8.64 million / trip and farmer share of 40.00 percent. (2) a second marketing channel (farmers, retailers, the district / province) with a marketing margin on retailers in the district amounted to Rp 4,200,000 and farmer share of 58.82 percent, while the marketing margin on retailers in the province amounted to Rp 9.6 million / trip and farmer share of 50.00 percent. (3) The third marketing channel (farmer-consumer) with a marketing margin of Rp 2,400,000 and farmer share 100 percent. The most efficient marketing channel is channel marketing and channel marketing two third is the channel which is very profitable for farmers.

Pola Saluran Tataniaga Pola di Kenagarian Tanjung Sani Kecamatan Tanjung Raya Kabupaten Agam

The research purpose is to describe nutmeg’s marketing channel pattern and to identify the marketing instutional function involves in marketing channel. The used method is survey and descriptive analysis. The survey is conducted by following the marketing channel pattern and the observation activity that is do by farmer as producers to middlemen or finar consumers. The result shows that 2 pattern of marketing channel are applied in location. First pattern marketing channel is farmers – man in village second patter marketing channel is farmers – whole saler. Their activity, according to marketing function consists of exhange function(selling and buying), phisic function (transportation, saving, sortation) and fasility (finance, market information, risk management).

ANALISIS EFISIENSI PEMASARAN IKAN PATIN (Pangasius Sp) DI CINDAI ALUS KABUPATEN BANJAR PROVINSI KALIMANTAN SELATAN

There are problems happening in the marketing system of fresh catfish in Cindai Alusin which the profits received by merchants or middlemen are higher than retailers. The share or benefits received by fish farmers in Cindai Alus are higher than merchants and retailers. This share is as the selling price of fresh catfish from the farmers to the collectors and then to be sold again to the retailers, and finally to the consumers with a higher price.This study is aimed at finding out the marketing channels of fresh fish, especially catfish (Pangasius sp) in Cindai Alus area, finding out the marketing agents either as producers or consumers, determining the differences in the marginal level of marketing and profitability of each agents as well as factors affecting the margin, finding out the share price received by the producers from the consumers price in different marketing channels, and finding out the structure, behavior and market performance of catfish (Pangasiussp) in Cindai Alus.This study applied survey and interview as methods of data analysis. The data collected included primary data, i.e. data from the fish farmer the main source which obtained through a structured interview (with questionnaire), as well as secondary data obtained from various sources, such as the results from other research, literature study and information from related institutions relevant to the study.The results showed that the pattern of marketing channels of fresh catfish (Pangasius sp) from the farmers to the final consumers in Cindai Alus consists of 4 patterns and marketing participants consist of manufacturers, merchants from local or from other regions, and retailers. In addition, the share percentage received by the fish farmers are efficient by 87.26%, and the marketing system of fresh catfish in Cindai Alus is considered as imperfect competition structure or oligopsony in which the amount of sellers are bigger than the buyers.

SISTEM PEMASARAN NENAS DI KECAMATAN CIJERUK, KABUPATEN BOGOR

Bogor pineapple is the leading commodity ini Cijeruk subdisctrict, Bogor Regency, which is expected to increase the potential resource of local economy. The marketing of Bogor pineapple faces some constraints, such as (1) the large gap between farm price and retail price, (2) the weak bargaining position of farmers in the marketing chain, (3) the role of farmers group that have not been optimalized, (4) the farm location that is difficult to access, and (5) the competition with pineappples from outside Bogor. The purpose of this study was to determine the marketing channels formed in the marketing system of Bogor pineapple and the efficiency of each marketing channels so that we can provide the most efficient for pineapple farmers. The method of data collection is snowball sampling as many as 30 farmers to local traders, wholesalers, and retailers. Results of this research is that there are 10 marketing channel patterns formed. Seen from the value of marketing margin, farmer’s share, ratio of profit to cost, and the ease of access, the relatively efficient channelsare channel 3and 6. Both channels are the most selected marketing channels, which respectively amounted to 2,33 percent and 16,66 percent of farmers.

DESKRIPSI POLA SALURAN TATANIAGA PALA (Myristica fraggan haitt) DI KENAGARIAN TANJUNG SANI KECAMATAN TANJUNG RAYA KABUPATEN AGAM

The research purpose is to describe nutmeg’s marketing channel pattern and to identity of marketing instutional function that involves in marketing channel. This research was conducted in Juli – Augustus 2015. Location was chosen purposively with a reason that this district has the largest production in West Sumatra. The research method used is survey and descriptive analysis. The survey is doing by following marketing channel pattern that happen and observation activity that doing by farmer as producers to middlemen or finar consumers. The result shows that there are 2 patter of marketing channel in location. First pattern marketing channel : farmers – man in village. Second patter marketing channel : farmers – whole saler. Their activity according to marketing function consist of exhange function(selling and buying), phisic function (transportation, saving, sortation) and fasility (finance, market information, risk management). As important comodity that have contribute to gaverment, this comodity need goverment support to increase selling value and production. By the support it will imcrease farmers revenue. Keyword : nutmeg, markleting channel, whole seller, man invillage and marketingfunction

FAVORABLE MARKETING CHANNEL OF BAMBANG LANANG/ MICHELIA CHAMPACA FOR FARMERS IN SOUTH SUMATRA

This research aim to marketing actors, pattern of marketing channels and marketing efficiency of bambang lanang woods study in Lahat and Empat Lawang Regencies, Data collection was conducted through interview with respondents. The respondents were purposively selected. The data was analyzed qualitatively and quantitatively. The results of research showed that the actors of research showed involved in marketing of bambang lanang wood are farmers, chainsaw men, traders, timber depot sill/furniture industries and end consumers. In the study of areas, marketing channels of bambang lanang wood are found. Among the five patterns of the marketing channel, the quite high farmer's share (40.91%) occured at marketing channel pattern 1 (farmers – chainsaw men – traders – timber depot – sill/furniture industries and end consumers), pattern 2 (farmers – chainsaw men – timber depot – sill/furniture industries and end consumers) and pattern 3 (farmers – traders – timber depot –sill/furniture industries and end consumer). The most efficient marketing channel is pattern 2. The farmers need to be given information on efficient marketing channel which is favourable for them.

ANALISIS INTEGRASI PASAR BAWANG MERAH DI KABUPATEN PAMEKASAN

The experiment was conducted in the village of Lesong Daya , Batumarmar District and Sub Market Waru Pamekasan . The purpose of this study is to know the marketing channels and marketing margins of onions in the village o f Lesong Daya Batumarmar District and know the market integration at the level of onion farmers in the village and at the level of traders in the Waru Market , Lesong Daya Batumarmar Pamekasan . The sampling method in this research used Snowball Sampling . While the analysis method used were the marketing margin and market integration analysis . The results showed that there are two marketing channels onion in the Village of Lesong Daya , Batumarmar District and based on analysis of marketing margins , farmer 's share , as well as the distribution margin shows that when farmers sell onion in dry conditions on marketing channel pattern I is more efficient than other marketing channel. Based on the analysis of price, strong integrated market in both the short term and long term based on the integration of the average monthly price of onion from January 2012 to April 2013.

The Nature of Firms Manufacturing non-industrial non-Communications Microwave Products in the U.S.A.*

AbstractThere are several product areas in the non-industrial, non-communications microwave product field that have developed in the U.S.A. Two of these micro-wave product areas are: (1) home security devices, and (2) microwave ovens.The nature of the firms producing products in these areas appear to cover a wide range in terms of such factors as annual sales, diversity of products, marketing channels used, and years of interest in specific products.The thrust of this study is to present an analysis of the nature of the firms participating in each of these two fields. The data collected were used to test two hypotheses which are stated here:(1) As a consumer product progresses along the growth portion of the life cycle curve the increased potential for substantial sales volume tends to cause product interest to be shown by the larger corporations.(2) As a consumer product progresses along the growth portion of the life cycle curve the pattern of marketing channels used will tend to shift.

Pola Saluran Pemasaran Ayam Kampung Konsumsi di Kecamatan Kalirejo Kabupaten Lampung Tengah

The purpose of this study was to determine the channel patterns and marketing margins of native chickens in Kalirejo Sub Regency, Central Lampung Regency. The location of the study was conducted in 5 villages (Kalirejo, Poncowarno, Sribasuki, Kaliwungu, Sridadi). The method used in this research is descriptive analytic method, which is a method that aims to solve problems that exist at the present time by collecting data, compiling, managing, analyzing, describing and drawing conclusions. The population and sample are farmers and traders in the Kalirejo area with sampling techniques using snowball sampling techniques. Analysis of the data in the study using descriptive method while quantitative data was conducted to determine the amount of marketing margins and the farmer's share received by farmers. The research results revealed that there were 3 patterns of marketing channels in Kalirejo Sub Regency namely pattern 1) farmers-wholesalers-wholesalers-retailers-consumers; pattern 2) breeders-wholesalers-retailers-consumers; and pattern 3) breeders-retailers-consumers. The most profitable marketing margin for consumption chicken breeders is the one with the lowest margin percentage value of 16.67% in marketing channel III. The most efficient marketing channel is marketing channel III because it has the lowest total marketing margin (Rp.5,000 per head) with the highest Farmer’s share (91.30%).
 
 Keywords: Native Chicken, Marketing Pattern

Analisis Marjin Harga, Keuntungan, dan Share Keuntungan Pemasaran Ayam Ras Pedaging (Broiler) di PT. Ciomas Adisatwa Kota Metro

The aim of this research is from this research to find out 1) what kind of marketing institution plays a role in the marketing of broiler chickens in the partnership of PT. Ciomas Adisatwa and 2) price margins, profits, and marketing profits for broiler broiler at PT. Ciomas Adisatwa Metro City. The research method used in the research is using quantitative descriptive method. The research sample is a partnership farmer of PT. Ciomas Adisatwa, traders, and end consumers who buy chicken sourced from partnership farmers. Data analysis techniques used are analysis of price margins, profits, and profit share. The results of the research are three channels of marketing broiler broiler in Metro City, namely the first channel consists of breeders, collectors I, collectors’ II traders, collectors III, retailers and consumers. The second marketing channel is farmers, collectors I, collectors II, retailers, and consumers. The third marketing channel pattern is breeders, collectors, retailers, and consumers. The highest price margin is found in the pattern of the first third marketing channel, namely at the retail level, while the largest profit share is in the second channel pattern, that is, the collecting traders I.
 
 Keywords: Broiler, Price, Profit, Share Profit Margins